10 Most Successful Celebrity Scents: Signature Perfumes by Rhianna, Beyonce and More

Ever since Hollywood icon and movie queen Elizabeth Taylor came up with her own fragrance, White Diamonds, back in 1991, general reception to scents by celebrities has been quite positive. The skyrocketing trend of celebrities making a lot of money by making their own line of scents proves that the perfume industry is more than just a platform where actors and actresses can branch out – it is a lucrative side business all by itself. So, without further ado, here are the 10 most financially successful celebrity fragrances.

#10 Someday by Justin Bieber – $3 Million


Many people say they hate the guy, but Justin Bieber has hordes of fans who are more than willing to purchase any merchandise that has Bieber’s name stamped on it. Bieber’s signature scent, Someday, made $3 million in just 3 weeks after its launch.  The perfume contains essences of fruits and flowers, notably wild berry, mandarin, and jasmine to mention a few. A bottle of Someday sells for $65 per bottle.

#9 Antonio by Antonio Banderas – $13.4 Million


Most celebrity signature perfumes are created for women. But Antonio Banderas proves that the male demographic contributes much to the perfume market, as evidenced by the sales figure of his most popular scent, Antonio. Every spray results in an explosion of bergamot, nutmeg, cinnamon, sandalwood, thyme, mint and musk. A masculine scent no doubt, Antonio is sold at $37.95 per bottle.

#8 Unforgivable by Sean John – 17.2 Million


You may know him as Puff Daddy or P. Diddy or Sean Combas. But whatever name he goes by, Sean John proves he can sell his signature scent as well as hes music. Dubbed Unforgivable, Sean John managed to collect $17.2 million in 2011 alone from the perfume’s sales. The masculine scent of Sean John’s cologne possesses hints of bergamot, juniper, lemon, clary sage, amber, rum and sandalwood. A woman version of the Unforgivable is available too. Suggested price is set at $78.

#7 Harajuku Lovers by Gwen Stefani – $18 Million


Known as the female lead of the defunct pop band No Doubt, Gwen Stefani has successfully crossed over from music to the perfume business with her Harajuku Lovers collection. The collection is comprised of five different scents, with four dedicated to her Harajuku characters in Japan and one designed to be an individual expression for Gwen. Each bottle is sold at $45 retail price.

#6 Fancy by Jessica Simpson – $18 Million


Jessica Simpson’s ventures in music and acting fared pretty good. But her perfume endeavor seemed to be her most fruitful project as her Fancy line made $18 million in 2011. Launched in 2008, the Fancy signature scent spawned several fragrances, but the original scent is simply Simpson’s best seller. It’s quite hard not to appreciate and go gaga over Simpson’s Fancy, which bursts with hints of pear, jasmine, apricot nectar, caramel, sandalwood and almonds. Price is set at $59 per bottle.

#5 White Diamonds by Elizabeth Taylor – $61.3 Million


They say nothing beats the classic and that is certainly the case for White Diamonds, Elizabeth Taylor’s signature perfume. Launched in 1991, the perfume has been a favorite among women, especially among those who admired Taylor’s professional achievements and philanthropic works. The floral scent of White Diamonds has notes of gardenia, narcisse and lilies. Truly a classic scent, one can expect White Diamonds to remain a popular option for women with classy tastes in the coming years. White Diamonds is sold at $68 suggested retail price.

#4 Reb’l Fleur by Rihanna – $80 Million (Projected)


It seems like the perfume business is a perfect venture for musicians, as Rihanna’s Reb’l Fleur is expected to make $80 million in its first year. The scent was launched in 2011 but figures on its sales are still coming in. Reb’l Fleur boasts a delicate and aromatic combination of plum, peach, violet, tuberose and hibiscus. One bottle of Reb’l Fleur is sold at $59 suggested retail price.

#3 Curious by Britney Spears – $100 Million


Britney Spears’ music and acting careers may have suffered a steep dive in recent years, but still, her name is powerful enough to sell her signature perfume Curious for $100 million within five weeks after its launch back in 2004. It is still one of the most popular fragrances from Britney Spears even after a decade. The scent of Curious has notes of magnolia, pear, tuberose, jasmine, musk and sandalwood. Price is set at $49.50 suggested retail price.

#2 Glow by JLo – $300 Million


Jennifer Lopez began her career as a dancer and an actor before she ventured into the music industry. But she did not stop there. When she entered the fragrance industry, nobody expected her to make $300 million in one year. But she did when she launched Glow in 2004. With notes of orange, jasmine, grapefruit, iris, vanilla and musk, Glow boasts an exotic scent that is both desirable and appealing. A bottle of this perfume is sold at $58 suggested retail price.

#1 Heat by Beyonce – $400 Million


Classy, elegant, and sophisticated are just some of Beyoncé’s positive traits as a woman. It is not surprising that she would fuse all three attributes in her signature scent, Heat. Each spray invades your olfactory senses with hints of orchid, magnolia and peach, which then move on to notes of almond macaroon, honeysuckle, milkwood and amber. Demand for Heat eventually skyrocketed. Global sales within the first three years, 2010 to 2013, breached the $400 million mark. Price for Heat is set at $59 per bottle.

James Anthony

By James Anthony

A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office.

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