With the advent of modern Business Intelligence (BI) and analytics, business data no longer need to be static information. Using data analytics software, BI tools, and analysis platforms, you can now make sense of your data more efficiently. You can collate data, model visualizations, and generate insights that can improve business efficiency and, ultimately, profitability. Furthermore, modern cloud-based data analytics software also helps enterprises to continue collecting and analyzing business data despite having to switch to a distributed operation because of the COVID-19 pandemic.
To help you find which one is the best for your company, we have compiled the top 15 data analysis software. We will be discussing each product’s core functionalities and pricing plans so that you can make an informed decision before you subscribe. Hopefully, by the end of this guide, you’ll be able to zero in on the ideal tool that will allow you to slice and dice information in a way meaningful to your business.
In today’s digital world, it’s natural for businesses to collect and access huge amounts of data. However, data is only useful if it can be identified, categorized, and analyzed correctly and effectively. Unfortunately, 55% of all data collected by businesses turn into dark data or data that is unknown or untapped. This is surprising as 81% of decision-makers rate data as either very valuable or extremely valuable to business success. Furthermore, according to business intelligence statistics, 50% of organizations consider data management as a business asset.
Now, turning dark data into usable data requires the use of digital tools, particularly data analytics software. If you are among those who believe that data is crucial to success, it’s high time you looked at data analysis software systems. After all, during this period of uncertainty, businesses are advised to double down on data.
No tool for data capture and analysis Incomplete or missing data Too much data to handle Access is limited to structured data Source: Datumize
Why Organizations Generate Too Much "Dark Data"
No tool for data capture and analysis: 85
Incomplete or missing data: 66
Too much data to handle: 39
Access is limited to structured data: 25
No tool for data capture and analysis%
Incomplete or missing data%
Too much data to handle%
Access is limited to structured data%
Source: DatumizeDesigned by
To help you decide which of the best data analysis software you should use, we round up their unique selling points, main benefits, and key features. You can now compare them more clearly and see which one fits your needs or situation.
Formerly known as Zoho Reports, Zoho Analytics is a best-in-class platform offering robust tools for data collection, preparation, visualization, and analysis. With this, you can easily identify trends, monitor your metrics, and gain actionable insights into your day-to-day operations. Also, the best part about it is it packages all its robust features in an easy-to-use interface, so you can easily drill into your data without help from IT personnel.
Moreover, what makes it unique is that it comes with a smart assistant that is built over AI, NLP, and ML technologies. With these, you can get more straightforward answers to your questions and speed up the entire data analysis process.
Some of its key features include self-service BI, scheduled data backup, multi-language support, custom dashboards, public reports, and KPI widgets. It also comes with REST API capabilities that will allow you to simplify and accelerate importing your data from multiple sources.
As for pricing, Zoho Analytics is free for teams of less than 2 users. For bigger groups, they have paid plans ranging from $22.50/month to $445.50/month.
Detailed Zoho Analytics Review
BigID is a data intelligence software built to streamline data discovery, ensure data privacy and security, as well as perform unparalleled data governance. Built specifically for large enterprises, this platform can consolidate large datasets and deliver insights using any data source. With this at your disposal, you can turn nearly any type of data into actionable reports so you can make the right business decisions.
In addition to comprehensive modules for data discovery, governance, security, and privacy, the platform also enables data compliance management. This is because it supports over 70,000 out-of-the-box data retention policies across 35 industries. Meaning, keeping up with industry regulations is simpler than ever.
Aside from the abovementioned, its other functionalities include machine learning-enabled data classification, asset inventory management, and risk management. It can also automate data subject access requests, privacy impact assessments, data profiling, data mapping, as well as cataloging.
Should you be interested in this platform, BigID is available by quote. This way, you are charged depending on your company’s data intelligence requirements and you won’t have to pay for features that you might not even need. For more information, be sure to get in touch with the vendor.
Detailed BigID Review
Sisense is one of the best data analysis software that can simplify complex data from myriad sources. It offers scaled functionality. The solution stands out in the category for allowing a comprehensive free trial that uses your actual datasets, not sample data. Sisense has plans for both small businesses and large enterprises.
Its agile architecture allows for a slew of visualization approaches and helps you create dashboards to display insights in an organized way. The solution handles the entire gamut of business analytics for various users, such as analysts, administrators, and tech.
Sisense is known for its proprietary Single-Stack architecture, which lets you deploy an end-to-end solution. Likewise, its In-Chip Engine prepares data as a query is made, running your CPU cache memory more efficiently.
The business intelligence software is available in scaled packages via a quote request.
Detailed Sisense Review
Salesforce Analytics Cloud is a secure data analysis and business intelligence platform designed for medium and large businesses. The software’s data analysis capabilties are powered by two well-known data management tools: Einstein Analytics and Tableau. Furthermore, advanced technologies such as machine learning and natural language processing support faster data discovery.
To help users analyze data more efficiently, Salesforce Analytics Cloud combines data from a wide variety of sources into one platform. The software comes with out-of-the-box connectors not only for apps in the Salesforce ecosystem but also for external sources. These sources include Amazon Web Services, Google BigQuery, NetSuite, and Microsoft Dynamics CRM.
Salesforce Analytics Cloud also extends self-service analytics options through its mobile apps for iOS and Android. Users can view their favorite dashboards and datasets on their mobile devices and create a wide variety of charts and tables. Collaboration is also easier on the Analytics mobile app, which allows users to exchange images and links to team members.
Detailed Salesforce Analytics Cloud Review
Looker consolidates your data silos in one place and delivers analytics to teams across the organization. The software is available as a paid cloud solution or an open API platform for small businesses and large enterprises.
The software helps you to nurture “a culture of data” across the company. You can use its pre-built apps or create your own to address the analytics needs of specific teams, including sales, logistics, e-commerce, and management. Likewise, you can integrate data analysis with business solutions used by teams, such as Slack and Salesforce.com.
If you want to test the software, the vendor offers a great free demo that will show you all key aspects of their tool.
Key data analysis software features to check include fully customizable reports, graphs, charts, collaboration tools, and drag-and-drop functionality. Looker also offers a modern IDE for agile approaches and API integration for third-party apps.
Pricing is available in SMB and enterprise plans upon request.
Detailed Looker Review
Reveal is an innovative, self-service business intelligence (BI) and data analytics solution for SMBs and enterprises. The platform is designed to help businesses to analyze grouped and ungrouped data to explore trends and uncover vital performance metrics. Beyond data analytics, it enables users to create rich data visualizations and dashboard which can be shared with team members and clients.
Reveal is deployable in the cloud and on-premises, plus it provides native mobile apps for Android and iOS devices. Additionally, the platform connects to on-premises SQL databases, local spreadsheets, and cloud services. This way, it enables you to securely access data from multiple sources including OneDrive, Google Drive, Google Spreadsheets, Box, Dropbox, and more. The vendor offers a comprehensive free trial to get you up to speed with the features.
Even better, Reveal offers an embedded analytics solution. The solution enables software vendors and businesses to add data analytics and visualization capabilities within their existing Saas and on-premise apps. It helps sidestep the complexity involved when integrating sophisticated, standalone BI tools to their back-end proprietary systems.
The best thing about Reveal is that it offers fast and easy integration. This means, even with little IT knowledge businesses can easily add data analytics into their applications. Its modern architecture, coupled with the rich APIs, makes it easy to embed analytics without losing control of the application’s features. What’s more, Reveal enables users to make the most out of big data thanks to the available connectors to Azure Synapse, Azure SQL, AWS, and Google Big Data.
Detailed Reveal Review
Yellowfin is a popular business intelligence platform offering end-to-end functionalities for data transformation and analysis. It reinforces data exploration for tech-averse and tech-savvy users alike and empowers independent users to gain deeper insights into their company data. What’s more, it can be deployed on-premise or in the cloud, depending on which you prefer.
In addition to the abovementioned, Yellowfin is also built for collaboration. It allows groups to simultaneously build reports with no coding required. Moreover, it comes with interactive charts and storytelling tools that simplify the presentation of data.
Among its core functionalities are data governance, machine learning, data visualization, data storytelling, and assisted insights. It also comes with collaborative BI, smart alerts, and custom admin consoles.
If you are interested in this tool, the vendor offers different plans depending on your required data analysis features. Prices range from $10/user/month to $50/user/month. They also have a quote-based plan.
Detailed Yellowfin Review
Board is both a cloud-based business intelligence solution and corporate management platform. This software system comes with powerful BI capabilities, such as data gathering and discovery, self-service analytics, simulation, strategic planning, real-time reporting, and many more. A comprehensive business intelligence solution, Board is designed to cater to businesses across various industries, including retail, professional and financial services, insurance and healthcare, nonprofits, automotive, and many others.
Another benefit of using Board is it helps with fast decision-making by incorporating automation in various steps involved in the process. Moreover, you can customize which functions to automation and where to apply them through the different stages from gathering data to generating reports. Furthermore, Board provides a powerful toolkit that you can use to design and build predictive and data mining models from scratch. You can also use the same toolkit to create and update databases, create simulation applications, and more.
For users who prefer the environment offered by Microsoft Office, they can integrate Office tools, such as Excel spreadsheet, Word document, and PowerPoint with their Board platform. Lastly, Board is user-friendly and does not require IT expertise and assistance for users to navigate and use it independently.
Board’s pricing plan is quote-based and available upon request.
Detailed Board Review
datapine is a comprehensive analytics platform that leverages data visualization and business intelligence. It is designed to help companies make sense of their data and get access to actionable insights that reinforce their decision-making process. Equipped with a simple yet intuitive drag-and-drop interface as well as a scalable data analysis tool, this platform can be configured based on the unique needs of your business. Moreover, it can connect to as many data sources as you want and consolidate the information you need for easier visualization.
Key features of datapine to take note of are self-service analytics, data alerts, advanced calculations, data connectors, ad-hoc queries, centralized data management, and modern data dashboards.
For pricing, the vendor only offers quote-based plans, so be sure to get in touch with their representative for more information.
Detailed datapine Review
Domo is a business intelligence solution that focuses on mobility. It promises to deliver analytics and insights through a reliable mobile experience. It also targets a wide array of users, such as CEOs, IT, finance, sales, marketing, and operations. Domo is available as cloud-hosted, on-premise, or as an open API platform.
Among the data analysis solutions in our list, it is the most social. The software integrates conversations and behavioral patterns as gleaned from various social networks. Similarly, Domo connects to various data sources to help you generate as many insights from as many and diverse business data you have. This way, you and different teams can arrive at a decision faster based on data, not hunch. Key Domo features to take note of include project management, social sharing tools, Buzz (proprietary messaging app), and its Appstore featuring third-party apps.
Domo is free for startups and small businesses. Paid plans start at $175 per month.
Detailed Domo Review
Birst offers analytics tools that are deep and flexible for tech and user-friendly to business users. The software is cloud-hosted and has a robust iOS app. It is ideal for businesses of all sizes, including freelancers.
Birst has solid self-service analytics and data-access options for different devices and OS. You can allow controlled or open insights for sales, marketing, and analysts to tinker with, while you focus on other tasks. Its architecture also allows for various users, teams, and departments to share data and insights. If you’re planning to migrate from a legacy solution, Birst offers a good cloud destination. Aside from its solid mobile platform, Birst has commendable features, such as adaptive user experience, user data tier, enterprise analytics, and centralized/decentralized data mix.
Pricing is by quote only.
Detailed Birst Review
Tableau is built to help large enterprises with volumes of datasets to capitalize on their data and improve the bottom line. It is both available as a cloud platform or an on-premise system. Offered as an enterprise analytics or embedded analytics tool, it deploys insights across organizations or into your website or app. Creating and sharing insights is possible in minutes using clear visual or interactive representations.
Moreover, Tableau works with different data sources, enabling you to collaborate with more teams. Access features user permissions. Tableau main features include toggle and drag-and-drop functions, shared dashboards, mobile-responsive UI, and server REST API for extensions.
The solution offers SMB and enterprise packages starting at $999, which allows for six data sources.
Detailed Tableau Review
QlikView helps small and medium businesses see the big picture in their datasets. The software has a strong self-service platform that uses neat visualizations and apps deployed via cloud or on-premise. It is also available as an open-source platform.
QlikView is one of the more simple data analysis solutions. As a result, you can search and relate huge data volumes fast and turn them into insights. Furthermore, you can share analytics while maintaining privacy controls. The software is also accessible from various devices, and anywhere there is an internet connection. You can also customize or embed analytics on your website or app.
Likewise, the software allows for unlimited app sharing and guided analytics. It is available as a freemium that offers interactive apps for up to five users. The plan starts at $20 per month, featuring unlimited sharing.
Detailed QlikView Review
GoodData focuses on how to monetize your data. This can be done in different ways based on your business model. As a result, your organization can make data-driven decisions that better align business goals with target markets. So, it comes as no surprise that GoodData is used by 42% of Fortune 500 companies.
The process of creating and distributing datasets and packaging them is streamlined and fast. Moreover, you can immediately embed analytics on your website or app. The software enables your teams and external partners to generate insights and collaborate on them. Furthermore, with scaled features, the learning curve is low and allows for smooth user adoption. Some of the key features include interactive dashboards, custom branding, templates for sales, marketing, and service, and full SDK extensibility.
As for pricing, the vendor only offers quote-based plans. In case you’re interested, feel free to get in touch with their representatives.
Detailed GoodData Review
KISSmetrics is one of the more popular brands in the data analysis landscape, thanks to the thought leadership influence of Neil Patel, its founder. It builds on its reputation to deliver customer analytics to freelance and small businesses. It claims to have 900 companies using its cloud software.
KISSmetrics uses behavioral patterns to track and gain insights on what people are doing on your website or app. The aim is to improve engagement, spur conversions, and retain customers. The software has user-friendly tools that let you identify the reasons why customers convert. Furthermore, you can also see stumbling blocks to online sales, and understand more about your churn rate. The software also features unlimited reports, including cohort, retention, and funnel. Additionally, you get customer profiles, A/B test tool, group contact, and real-time data monitoring.
Pricing starts at $220 per month. Other SMB and enterprise plans are also available.
Detailed KISSmetrics Review
As you can tell from our compilation, there are different types of data analysis software for different operational requirements. If you tend to analyze data on the go, Domo might be the best option for you. Meanwhile, if you are looking to process large data sets, something like Tableau would come in handy. On the other hand, if you are a small business looking to gain insights into your data for the first time, QlikView might fit the bill for you.
That said, we can safely say that there’s no one-size-fits-all solution for your data analysis needs. However, we hope that with this in-depth comparison of the leading software in the industry, you were able to pinpoint which one meets your needs and falls within your budget, especially at this time where every new business investment should prove cost-efficient and worth every penny.
In case you are still not sure which platform to choose, we highly recommend you first try out Zoho Analytics, our top pick. This platform offers one of the most comprehensive yet easy-to-use BI and data analytics tools on the market. With it, you’ll surely be able to drill into your company data without hassle. So, be sure to sign up for a free demo of Sisense to get a better idea of what this platform has to offer.
Of course, in addition to investing in good software, it also pays to know where the industry is headed. So, to help you stay up-to-date on how other companies are leveraging this technology, take a look at our list of business intelligence trends. This should give you a better idea of how you can make the most out of these tools in the coming years.
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