Top 10 Alternatives to SharpSpring: List of Popular Mobile Marketing Software Solutions

Mobile marketing software can be used to promote products by delivering information and  marketing content to tablets, smartphones, and similar mobile devices. Why is mobile marketing important in today’s business world? To start, 80% of top Alexa websites are mobile compatible. By next year, 72% of US digital ad spending will be on mobile advertising. In addition, 80% of internet users own a smartphone. People prefer to read their emails on their smartphone. Plus, consumers prefer brands that offer a good mobile experience.

How are marketers adopting mobile marketing to promote their service or product? These stats tell you the story: 68% of businesses have included mobile marketing in their overall marketing strategy. 71% of marketers opine mobile marketing is very important for their company. 83% of B2B marketers state mobile apps are essential for content marketing. 87% of Facebook’s ad revenue is generated from mobile. Finally, US mobile search spending was expected to top $28.5 billion by the end of 2019.

Now that you have realized the growing importance of mobile marketing, it is time to choose a suitable mobile marketing software solution for your business needs. But this can be a hard task given the numerous platforms available in this category. We come to your rescue by detailing the key features and benefits of SharpSpring as well as the top 10 alternatives to SharpSpring in this article.

What is SharpSpring?

SharpSpring is a robust marketing automation solution that offers essential features for effective online marketing. Even small and medium-sized businesses can afford its reasonably priced packages. SharpSpring is a behavior-based email marketing product that can seamlessly integrate with your CRM and other existing software tools. Thus, it helps you to run your marketing operations smoothly. The major advantage is you don’t have to send blast emails but can personalize one-to-one emails to provide relevant info at the right time to the right subscriber. In addition, you can benefit from the free demo and top notch customer support.

Benefits of SharpSpring

1. It makes email automation simple and easy.
2. You can send personalized emails that get a high response rate from readers.
3. Use lead capturing dynamic forms to gain the attention of your visitors.
4. Utilize the drag-and-drop editor to build and customize the fields in the forms.
5. These forms help your prospective customers to better understand your services and products.
6. Effortlessly integrate SharpSpring with social media.

If you think SharpSpring is not suitable for your mobile marketing needs, don’t go elsewhere. Stay on and continue to read this article as we also give you the lowdown on the top 10 alternatives to SharpSpring. In short, you get 3 valid reasons to check out the alternative app instead of SharpSpring and vice versa.

Top 10 Alternatives to SharpSpring

1. ActiveTrail

ActiveTrail is a full-featured SMS and email marketing automation program. It enables businesses to create and implement campaigns across several channels. With ActiveTrail, you can ensure your SMS and email messages are sent on time to the correct recipients. It helps to protect your customers’ email addresses so that they don’t get spammed. The software also offers insightful analytics tools that help you find out the effectiveness of your campaigns. It provides real-time and accurate data and intelligence that you can utilize to boost your return on investment. Finally, you can use the application’s webhooks and API to seamlessly integrate it with popular services and perform all your tasks using a single platform. Top features include: automated surveys, net promoter score, custom surveys, on-site behavioral triggers, and visual automations. You can sign up for ActiveTrail free trial here or compare it with these ActiveTrail alternatives the better to appreciate the app.

Why opt for ActiveTrail over SharpSpring?

1. You can create and send attractive newsletters and emails from a range of templates.
2. Use custom landing pages to get your website visitors’ contact info.
3. Deploy surveys on your business website or send them via email or SMS.

Why opt for SharpSpring over ActiveTrail?

1. Follow your prospective customers on social media and track their interests and behavior.
2. You can securely store your customer data on this system.
3. It provides accurate data analytics to help you make smart decisions.

2. Adobe Marketing Cloud

Adobe Marketing Cloud is a leading web analytics tool that helps businesses of any size and in any industry to optimize and measure their marketing campaigns and results. In short, it is a fully integrated software suite that you can effectively utilize for your email, social, content, search, and mobile marketing campaigns. Adobe Marketing Cloud was launched in 2012 and today its boasts numerous e-stores as its valued customers. This app is suitable for existing Adobe users. The vendor provides reasonable subscription packages that can be tailored for the needs and size of any business. The best part is even diverse teams can perform organized work together by syncing and sharing files, and effortlessly managing their campaigns online. Main features include: rules-driven execution, geolocation, app-centric interface, audience management, and experience management. If you with to scout for other solutions, peruse these excellent Adobe Marketing Cloud alternatives here.

Why opt for Adobe Marketing Cloud over SharpSpring?

1. It offers robust marketing asset management capacity.
2. It enables each rep to easily access customer data anytime.
3. It provides useful features to help you target and manage your audience.

Why opt for SharpSpring over Adobe Marketing Cloud?

1. Its rules engine simplifies the process of marketing automation.
2. You can effectively engage leads at different stages of the buying process.
3. It facilitates behavior-based email automation.

3. Mention

Mention is an online tool that enables businesses to monitor billions of sources in more than 40 languages. Thus, they can get actionable information on what is popular and trendy. More than 500,000 companies around the world use this product including top brands such as Microsoft, Spotify, and GitHub. Mention provides social mentions info and also analyzes performance to deliver highly-segmented reports on time-consumption, sentiment, and activities. This platform engages employees and ensures each team member can access the reported data. In addition, its integrations help in data exporting and the pricing packages are affordable even for small businesses. Key features include: cross-device support, designed for teams, and real-time conversations. You can also consider these viable Mention alternatives here.

Why opt for Mention over SharpSpring?

1. It provides a global reach that you can tap to engage a bigger audience in real time.
2. You can identify and tap influencers who can create interest in your brand.
3. Track campaigns and identify new coverage opportunities for your brand.

Why opt for SharpSpring over Mention?

1. It offers lead nurturing and lead scoring tools.
2. It provides a point-and-click WYSIWYG editor.
3. It offers transformative email analytics features.

4. Iterable

Iterable is a robust email marketing tool that offers a seamless user interface you can use to create personalized messages. You can use this online solution to boost your product promotions and sales on multiple channels. The best part about Iterable is it allows you to implement multi-tier campaigns in an effortless and cost-effective manner. Digital marketers love this app because it empowers them to meet their targets while staying within budget limits. You can select email, SMS, or mobile push notification based on what a prospect does on your site, app, or in previous campaigns. Main features include: flexible 360-degree profiles, build sophisticated workflows, convert segments, and create unlimited segments. If you think this app is too basic for your needs, take a look at these excellent Iterable alternatives here.

Why opt for Iterable over SharpSpring?

1. You can use triggered campaigns and targeted blasts to boost user engagement.
2. Create customized messages and schedule them for specific times.
3. You can build complicated workflows quickly without using any codes.

Why use SharpSpring over Iterable?

1. It is highly customizable and you can easily customize fields, triggers, and filters.
2. You can view where your leads come from and get the real cost per lead.
3. You can tailor both personal interactions and email interactions.

5. Customer.io

Customer.io enables you to craft engaging customer interaction messages. This B2C platform connects emails to mobile devices and helps you to send marketing messages across all platforms. Customer.io brings automation to the interaction processes and enables you to seamless distribute your communication. It provides a sophisticated rules engine that triggers and sends emails as scheduled. The product also helps you to observe the behavior of people after they log in. With this product you can gain new customers, maintain good relationships with existing ones, and boost your sales. It empowers you to perform efficient and effective contact management with personalized messages and interactions. For more good choices, browse these Customer.io alternatives here.

Why opt for Customer.io over SharpSpring?

1. You can send a steady flow of relevant messages to your customers.
2. Easily cater to customers with varied priorities and likes and dislikes.
3. You can observe how subscribers treat your email messages and send relevant newsletters to them.

Why opt for SharpSpring over Customer.io?

1. You can automate emails and manage your leads easily.
2. The tool can be effectively utilized even by novices.
3. It integrates seamlessly with your CRM and other existing software systems.

6. Adestra

Adestra is used by over 3,500 marketers to handle their email marketing campaigns. The app helps to bolster your campaigns with smooth integrations with leading solutions such as Salesforce, Google Analytics, and Magento. It enables you to control your communications and interactions with your customers via custom texts or emails. Plus, the product offers email triggers that assist you to recover or retain customers. You can send relevant emails to visitors depending on whether they abandon their cart or buy your product. Adestra’s email automation feature empowers you to automatically send emails to your prospects based on their behavior and interests. Finally, the split testing tool empowers you to evaluate the effectiveness of your campaigns. If you are not satisfied, browse these excellent Adestra alternatives here.

Why opt for Adestra over SharpSpring?

1. Its Form Builder tool enables you to create landing pages and templates easily to generate leads using email marketing.
2. The templates are pre-designed and integrated to save time when you create custom landing pages for your prospects.
3. The email triggers enable you to recover customers who are no longer purchasing from your store.

Why opt for SharpSpring over Adestra?

1. It makes email automation easy and simple.
2. You can create and send personalized emails that get a good response rate from subscribers.
3. Easily integrate the app with social media.

7. Mailigen

Mailigen is a web-based marketing application for businesses of any size and in any industry. It integrates all your marketing campaigns and yet enables you easily track each individual one. This benefit makes it an ideal platform for e-commerce stores. You can use A/B split tests to collect data and analyze which campaigns are proving effective for your company. Thus, you can deploy the best campaigns for lead generation. In addition, you can boost your marketing reach by integrating your campaigns with social networks. In short, with Mailigen you can integrate email and mobile marketing as well as social outreach to devise and implement effective marketing strategies. You can also consider these viable Mailigen alternatives here.

Why opt for Mailigen over SharpSpring?

1. Email marketing automation makes it simple for you to reach target markets and customers.
2. It offers custom templates that are unique to your business needs.
3. You can use the templates to create relevant texts and messages, and send them automatically to your leads and prospects.

Why opt for SharpSpring over Mailigen?

1. Utilize lead capturing dynamic forms to garner the attention of your website visitors.
2. Use the drag-and-drop editor to customize the fields in the forms.
3. These forms help your visitors to better understand your products and services.

8. Emarsys

Emarsys is a leading B2C marketing solution that offers artificial intelligence and data science tools to empower marketers to maximize customer value. With this application, you can provide 1-to-1 personalized marketing and interactions to each of your customers. It is a flexible and versatile product that can be easily configured for your business needs to ensure high customer conversion and retention rates. Emarsys enables you to collect customer data quickly and efficiently, and convert the raw data into operable insights. You can connect with your customers and prospects at a personal level and utilize this to grow your sales and profits. Top features include: revenue impact report, customer lifecycle analytics, web engagement, campaign reporting, and cart recovery. If you are still not satisfied, take a look at these excellent Emarsys alternatives here.

Why opt for Emarsys over SharpSpring?

1. It automates the data collection process from all sources.
2. It analyzes tons of data and uncovers insights that enable you to make smart business decisions.
3. You can automate the entire customer lifecycle from first contact to deal closure.

Why opt for SharpSpring over Emarsys?

1. Track your prospects on social media and monitor their behavior and interests.
2. Its rules engine streamlines the process of marketing automation.
3. It provides lead scoring and lead nurturing features.

9. LetReach

We have included LetReach in this list of top 10 alternatives to SharpSpring because it is a mobile marketing software solution that allows you to send push notifications from your websites. It even enables you to engage your visitors even if they are off-page. Push notifications are clickable messages and cards that can be sent instantly even when your subscribers’ browser is closed. What are the advantages offered by LetReach? The setup is fast, you can utilize multiple customizable opt-ins to expand your subscriber base, use subscriber insights to learn their preferences and deliver customized notifications with sophisticated filters, and finally, use segmentation targeting to deliver personalized notifications at the right time. In short, you carry out 1-to-1 personalized messaging at scale. Plus, you can use real-time analytics and metrics to track the effectiveness of your notifications. If you wish to scout for other apps, browse these LetReach alternatives here.

Why opt for LetReach over SharpSpring?

1. It is a great alternative to email marketing.
2. Use push notifications to make sure your subscribers don’t miss your updates.
3. Website push notifications save you the money and effort needed to create and distribute an app.

Why opt for SharpSpring over LetReach?

1. Securely store your customer info on this platform.
2. Engage leads at different phases of the buying process.
3. It offers a point-and-click WYSIWYG editor.

10. CTownSaver

CTownSaver is specifically designed for small and mid-sized businesses that wish to boost their rapport with clients and grow their subscribers through mobile punch cards, social rewards, mobile deals, QR codes, and tablet-based loyalty programs. This customer loyalty management solution features highly customizable applications that allow you to properly portray your company branding. With its app-based mobile punch cards, customers can accessibly manage and earn points. Users can also easily award loyalty rewards without having to rummage through stacks of physical papers in their office. For businesses hoping to gain more exposure, they can utilize CTownSaver’s social rewards to benefit from word-of-mouth marketing from their customers. For more quality options, peruse these CTownSaver alternatives here.

Why opt for CTownSaver over SharpSpring?

1. It allows businesses to boost their relationships with customers through loyalty rewards.
2. It can boost your brand visibility on social media through its social rewards system, which allows you to save a ton of money on advertising.
3. Its applications are fully customizable to suit your company’s branding.

Why opt for SharpSpring over CTownSaver?

1. It offers accurate data analytics to empower you to make smart decisions.
2. It enables behavior-based email automation.
3. You can tailor both email interactions and personal interactions.

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.