Top 10 Alternatives to ActiveCampaign: Leading Email Marketing Software Systems

Email marketing software systems play an integral role in boosting a company’s brand awareness. This platform allows companies to effortlessly tap existing and potential clients by automating the creation and sending of irresistible promotional materials, newsletters, ads, and much more. It also keeps businesses connected with clients through well-designed emails either created with prebuilt templates or drag-and-drop editors, or a mix of both.

top alternatives to ActiveCampaign

Generally, email marketing software allows users to easily share content to their subscribers through the automated sending of emails with customized designs with one’s branding and call-to-actions. Most also allow targeting of specific clients for high conversions. Email marketing platforms also allow users to track and create insightful analytics on marketing performance, allowing you to gauge which worked best and the factors that influenced the results.

Email marketing is largely used today, and for good reason. Confidence and reliance on email marketing are largely hinged on a large number of email users. Data from Statista shows that there were a total of 3.82 billion email users globally in 2018, with the numbers projected to reach 4.1 billion by 2021. With this data, everyone can clearly see why most businesses rely on email marketing, including B2B marketers. Email continues to be the most widely used B2B content marketing strategy. Compared to other content distribution media, email marketing offers the highest ROI, generates the highest revenue, and directs the highest number of leads.

Because organizations and enterprises can use email marketing to reach thousands of users, if not millions or billions, we have created this top online email marketing software list. This mostly comprises of software systems that help you expand your reach for better conversions or tap existing clients for better re-engagement. One of the leading online marketing software is Active Campaign, but there are also much more great options to choose from. Hence, we have created this article on 10 top alternatives to ActiveCampaign.

What is ActiveCampaign?

ActiveCampaign dashboard

ActiveCampaign is a user-friendly email marketing platform that dynamically spices one’s interaction with clients through engaging emails, complete with customizable automation functionalities based on client behavior, history, and interests. It also comes equipped with enterprise-grade sales and CRM features that provide a personal, yet predetermined sales process while identifying the best sales opportunities to close in. This helps eliminate mundane initial emails, thus helping you focus on replying to nearly-won deals and unique queries.

ActiveCampaign allows users to track client behavior on your website not only to divide and group contacts but also to trigger follow up campaigns based on certain actions. Information on client behavior can also be used to create personalized marketing that best fit each individual’s interest.

Assessing one’s marketing performance can be done through ActiveCampaign’s split testing feature, allowing you to divide clients to pipelines with different processes to determine the best approach for your audience.

Benefits of ActiveCampaign

  1. Utilize an easy to use platform that excels in creating and sending engaging, personalized emails.
  2. Efficiently and effortlessly communicate with clients with an easy to use drag-and-drop flowchart tool for automated emails.
  3. Track client behavior to create personalized emails and send follow up campaigns.
  4. Seamlessly transition from marketing to sales with the help of ActiveCampaign’s CRM, which supports the platform’s automation capabilities.

Detailed ActiveCampaign Review

If you think this email marketing software is not suitable to your needs or lacks a specific feature that you require, you can check these top 10 alternatives to ActiveCampaign.

Top 10 Alternatives To ActiveCampaign

1. Freshworks CRM

Freshworks CRM dashboard

One of the best alternatives to Active Campaign is Freshworks CRM, a full-featured CRM platform that combines the functionalities of a sales CRM and marketing automation. It is a powerful tool that allows businesses to foster better relationships with customers, increase retention, and improve sales. Some of its main features include email marketing, lead generation, contact management, and productivity tools that help you manage your sales pipeline more efficiently.

As an industry-leading email marketing platform, Freshworks CRM offers powerful email automation tools to help you send targeted and relevant content to your customers. The software also comes with an email builder tool that lets you create professionally-designed and personalized emails. It also allows you to target email recipients based on demographics, customer behavior, and previous engagement with your company.

These Freshworks CRM alternatives can also help you compare different solutions and see which fits your business most.

Freshworks CRM

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Try out Freshworks CRM with their free trial

Why use Freshworks CRM instead of ActiveCampaign?

  1. Create more targeted and personalized emails.
  2. Build smart segmentation rules to deliver more effective marketing campaigns.
  3. Use a drag-and-drop visual editor to optimize your marketing content for different devices.

Why use ActiveCampaign instead of Freshworks CRM?

  1. Set your own automation rules using a drag-and-drop flowchart tool.
  2. Track your customer’s behavior when they are navigating through your site.
  3. Use a mobile app to manage, track, and seal deals on the go.

Detailed Freshworks CRM Review

2. Salesforce Marketing Cloud

Salesforce Marketing Cloud dashboard

Salesforce Marketing Cloud is a renowned marketing platform that allows users to take their clients on a personalized journey. Information on customers is unified, with Salesforce Marketing Cloud collecting data from CRM and analytics to present a detailed profile. This information can be easily manipulated with drag-and-drop tools to easily segment users.

Email automation is a breeze using email triggers based on customer behaviors. Push notifications and targeted ads can also be sent automatically based on collected client information. Social media marketing is another strength of Salesforce Marketing Cloud, as it allows businesses to boost digital marketing alongside social listening and analysis. For more good choices, make sure to check our Salesforce Marketing Cloud alternatives list.

Why use Salesforce Marketing Cloud instead of ActiveCampaign

  1. Utilize a powerful marketing digital platform that specializes in creating a tailored journey for clients, complete with a powerful social media marketing tool.
  2. Take advantage of email triggers based on client behaviors, with push notifications and targeted ads to further boost your interactions.
  3. Access top business systems and applications such as Shopify and Workfront.

Why use ActiveCampaign instead of Salesforce Marketing Cloud

  1. Utilize a marketing automation platform that specializes in creating and sending engaging, personalized emails.
  2. Take advantage of event tracking to create personalized emails, complete with images and videos that suit their interests.
  3. Access over 150 integrations.

Detailed Salesforce Marketing Cloud Review

3. HubSpot Marketing

HubSpot Marketing dashboard

HubSpot Marketing is designed to boost your website traffic and sales conversions through easy to use drag-and-drop web builder functionality, efficient SEO optimization, and engaging personalized messages with call to action. Email marketing is also engaging, providing users with dynamic tools to create HTML messages. You can also easily gauge your best leads through social intelligence based on interests and lifestyle. HubSpot Marketing supports integrations with marketing assets, and can be connected to HubSpot CRM or Salesforce. If you’d like to try out the software first the vendor offers a great free trial that lets you see all the key features in action. You can easily sign up for HubSpot free trial.

HubSpot Marketing

HubSpot Marketing

Try out HubSpot Marketing with their free trial

With HubSpot Marketing, you can also take advantage of its vast resource library to best utilize the platform. It also boasts a reliable customer support team composed of marketing professionals. Make sure to check out our HubSpot Marketing alternatives for more great choices.

Why use HubSpot Marketing instead of ActiveCampaign

  1. Utilize a platform that efficiently engages clients and boosts conversion through an easy to use marketing automation and website builder.
  2. Analyze marketing impact and performance alongside traffic data by simply inserting clients in your marketing funnel.
  3. Easily integrate to HubSpot CRM or Salesforce to fully arm your email marketing.

Why use ActiveCampaign instead of HubSpot Marketing

  1. Utilize a platform that focuses on creating a dynamic and personalized emails to clients, with automation functionalities for behavior-based emails and actions.
  2. Use split tests to analyze efficiency of your marketing processes.
  3. Utilize over 150 built-in integrations to easily funnel your processes and workflow.

Detailed HubSpot Marketing Review

4. Maropost Marketing Cloud

Maropost Marketing Cloud-dashboard

Maropost Marketing Cloud is a unified digital marketing platform with comprehensive features for web, social, mobile, and email campaigns. It has a powerful customer journey builder module that allows you to establish and grow relationships. The module provides behavior-based triggers that you can use to deliver customer-specific content and offers.

It also has an easy-to-use marketing message builder for SMS and email. This helps you create eye-catching dynamic layouts for promotions, sales, and opt-in offers. Moreover, the platform integrates well with other solutions including Salesforce and Shopify. It supports up to 10 concurrent API calls. This means that it functions seamlessly with 10 other integrated tools in your technology stack.

Maropost Marketing Cloud

Maropost Marketing Cloud

Try out Maropost Marketing Cloud with their free trial

Maropost is offered in three pricing plans: Essential, Professional, and Enterprise. All of them are priced using the cost per mille (CPM) model. So, you only have to pay for every 1000 messages. An Essential subscription costs $1.25 per thousand messages. Professional and Enterprise cost $1.00 and $0.80 respectively.

If you want to take a look at similar applications, check out these Maropost alternatives.

Why use Maropost Marketing Cloud instead of ActiveCampaign?

  1. If you prefer the CPM pricing model, then Maropost is for you. Also, if you manage a small operation, this might just be more than enough.
  2. Maropost has a comprehensive Journey Builder that you can use to create personalized roadmaps for your customers. It has a neat behavior-based trigger feature for automations.
  3. The product supports unlimited users, contacts, and lists. ActiveCampaign’s pricing is based on how many contacts you have.

Why use ActiveCampaign instead of Maropost Marketing Cloud?

  1. ActiveCampaign has far more integrations and automation recipes than Maropost. It offers 300+ integrations and more than 500 automation recipes.
  2. The product has more reporting and analytics features including Win Probability, Customer Health Scoring, and Task reporting.
  3. ActiveCampaign utilizes powerful machine learning so you can leverage your data in making better decisions. This allows you to focus on deals with the highest probabilities to close and to send automatic emails at the best time to your best prospects.

Detailed Maropost Marketing Cloud Review

5. MailerLite

MailerLite dashboard

Next on our list of Active Campaign alternatives is MailerLite. This cloud-based email marketing platform is built specifically for businesses with growing subscriber networks. It is equipped with a comprehensive toolset that allows users to seamlessly create branded newsletters, surveys, and emails for their campaigns. Plus, it is built to track results to help you implement smooth workflows.

This platform offers both drag-and-drop and custom HTML editors, making it flexible for both novice and professional users. It also comes with email automation and subscriber management tools enabling businesses to streamline marketing efforts. Lastly, the platform comes with tools for A/B testing, click map generation, and campaign reporting to help you gain insight into your campaigns.



Try out MailerLite with their free trial

MailerLite has several pricing tiers, charged depending on how many subscribers you have. Each tier is inclusive of all the functionalities that the platform has to offer. For smaller businesses that lack budget or don’t require extensive features, MailerLite also offers a free plan that comes with basic email marketing tools.

You may also check out our MailerLite alternatives if you would like to learn more about similar applications.

Why use MailerLite instead of ActiveCampaign?

  1. Built-in landing page and web form builder.
  2. Smart A/B testing tool and click maps for better insights.
  3. Free plan available, making it ideal for teams on a budget.

Why use ActiveCampaign instead of MailerLite?

  1. Powerful auto-responder tool.
  2. Benefit from over 150 built-in integrations.
  3. Use email split testing to test each campaign.

Detailed MailerLite Review

6. vcita

vCita dashboard

vcita is an all-in-one business management and CRM solution that allows you to manage clients, schedule appointments, and monitor payments from a single platform. It offers a wide range of tools, such as scheduling, billing and invoicing, CRM, marketing, and client portal. Whether you’re a solo entrepreneur or running a small team, you’ll find vcita’s extensive functionalities handy in simplifying your business processes.

vcita also comes with marketing tools that you can use to ensure the success of your marketing strategies. For instance, vcita allows you to create your own marketing campaigns using its variety of pre-built templates designed with customer engagement in mind. In addition, you can send personalized emails or SMS and segment clients according to their interests, location, and more.

You may also check out our list of vcita alternatives for more options.



Try out vcita with their free trial

Why use vcita instead of ActiveCampaign?

  1. Offer clients a self-service scheduling software where they can easily book their own appointments with you via vcita’s mobile app
  2. Manage leads, contacts, and client records all from a single app
  3. Create invoices, estimates, and receipts using vcita’s billing tool

Why use ActiveCampaign instead of vcita?

  1. Use split testing to determine the best automation process
  2. Seamlessly utilize ActiveCampaign with over 150 built-in integrations
  3. Hone in on high profile clients with an advanced lead scoring.

Detailed vcita Review

7. Omnisend

Omnisend dashboard

Omnisend is a marketing automation software that allows you to manage your social media accounts, emails, SMS, and other channels from a single platform. It comes with powerful features to drive growth to your ecommerce business, such as marketing automation, segmentation, forms, content editor, and reporting. A drag-and-drop visual composer will help you create professional-looking emails that you can send to your clients. In addition, Omnisend offers a segmentation tool that allows you to sort through your contacts based on specific segments. This allows you to come up with a more personalized marketing campaign for each of your customers.

In case this tool does not cover your needs, there are also other Omnisend alternatives that you can check out.



Try out Omnisend with their free trial

Why use Omnisend instead of ActiveCampaign?

  1. Reach your customers regardless of which social platform they are using
  2. Personalize your messages and marketing campaign based on each customer’s purchasing behavior
  3. Set up discounts and shipping code easily

Why use ActiveCampaign instead of Omnisend?

  1. Link all your marketing data together in one platform
  2. Manage contact lists and automate marketing processes
  3. Send triggered campaigns to previous and potential customers

Detailed Omnisend Review

8. Wix ShoutOut

Wix Myshoutout dashboard

Wix ShoutOut is an email marketing software that allows businesses to create and share emails on-the-go with its intuitive and customizable newsletter builder. Available in Android and iOS devices, Wix ShoutOut provides a number of pre-built templates that you can customize to match your branding. Moreover, Wix ShoutOut has a stats tracker tool that allows you to monitor the success of your email marketing campaigns. This tool provides straightforward statistics to help you track the number of people who have opened, viewed, and clicked your emails. You may also check out our list of Wix ShoutOut alternatives.

Wix ShoutOut

Wix ShoutOut

Try out Wix ShoutOut with their free trial

Why use Wix ShoutOut instead of ActiveCampaign?

  1. Optimize your marketing content for different devices
  2. Integrate with existing contact management solutions to easily build your own subscriber list
  3. Share your creations instantly on your social media pages

Why use ActiveCampaign instead of Wix ShoutOut?

  1. Design emails using pre-built marketing templates
  2. Respond immediately to customer queries using the autoresponder tool
  3. Follow up on high-quality leads and increase conversions

Detailed Wix ShoutOut Review

9. ActiveTrail

ActiveTrail dashboard

ActiveTrail is another marketing automation tool that makes a great alternative to ActiveCampaign. With this tool, you can create and share your marketing campaigns across multiple channels. ActiveTrail also has features such as marketing automation, landing page creator, and online surveys, allowing you to come up with successful marketing strategies. To boost your campaigns, the software lets you filter, segment, and analyze contacts as well. This way, you can deliver more engaging and personalized marketing content. In case ActiveTrail lacks the features you need, you may also check out these ActiveTrail alternatives.

Why use ActiveTrail instead of ActiveCampaign?

  1. Improve customer engagement
  2. Manage your mailing groups easily
  3. Customize high-quality newsletters and deliver them across different channels

Why use ActiveCampaign instead of ActiveTrail?

  1. Personalize your email marketing approach
  2. Segment your contacts for more effective communication with your customers
  3. Utilize the lead scoring tool so you know which leads to prioritize

Detailed ActiveTrail Review

10. Sendinblue

SendinBlue dashboard

Sendinblue made it on our list of top 10 alternatives to ActiveCampaign for providing an end-to-end digital marketing feature set that caters not only to big enterprises but also to small businesses. It comes with powerful email and SMS marketing options, a comprehensive CRM module, and a flexible marketing automation system. Using this platform, users can easily leverage customer data to optimize all interactions and foster strong relationships with existing and prospective clients. The platform also comes with an interface equipped with shared inboxes and communication systems to simplify collaboration for teams of all sizes. Furthermore, to help you make your marketing approach more data-driven, Sendinblue offers reporting and analytics tools that let you gain in-depth insights into your marketing campaign data.

In case you feel this platform is not the right choice for your operations, take a look at these SendinBlue alternatives.

Why use Sendinblue instead of ActiveCampaign?

  1. Sendinblue offers a straightforward interface that is easy to navigate and learn, even for novice users.
  2. The platform offers a free plan, making it a good option for small teams with limited budgets.
  3. It comes with team collaboration functionalities.

Why use ActiveCampaign instead of Sendinblue?

  1. ActiveCampaign has a comprehensive marketing toolset and supports over 200 built-in integrations.
  2. It also comes with an advanced social media monitoring module.
  3. The platform is capable of event tracking so that users can manage events in line with marketing efforts.

Detailed Sendinblue Review

Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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