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15 Best Free Email Marketing Software Solutions in 2022

This article has been updated with data on the 2022 list of free email marketing solutions to accurately represent the newest products in the niche.

What is the best free email marketing software solution for 2022?

The best free email marketing software solution for 2022 is Freshworks CRM. Coming from a reputable software provider, this software offers a dynamic email builder to apply various aesthetics to your campaign. It also carries hundreds of design templates and has a conversion optimization module to raise sales.

Email marketing software allows businesses to reach out to their target audience and build relationships with current and potential customers through one of the most time-tested channels. These software solutions allow you to deliver targeted messages effortlessly and distribute bulk messages, often on rule-based automation, freeing you from cumbersome tasks. Such tools are also designed to optimize your campaigns with analytics, so you can make data-driven decisions.

What’s more, nowadays, having a limited budget is no longer a reason for you to shun email marketing. There are plenty of vendors that offer their products for free. But, of course, you know better than to simply choose any free email marketing software. So, we have screened the most reputable vendors and assessed the functionalities of their email marketing tools to make it easier for you to gauge which options are most suitable for you.

Free software for email marketing

By the end of 2024, there will be more than 4.48 billion email users around the world (The Radicati Group, 2020). That’s more than half of the entire world’s population. How is this relevant to your business?

For one, you can get an average return of $42 for every dollar you spent on email marketing. Secondly, email marketing is very effective in customer acquisition and retention and in driving sales. For example, 60% of consumers said they made a purchase because of a marketing email they received (Constant Contact, 2021). (You may read what is email marketing software to know more about its features and benefits.)

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Data-Driven Benefits of Using Email

Data-Driven Benefits of Using Email
of professionals believe email marketing drives customer acquisition and retention: 80%

of professionals believe email marketing drives customer acquisition and retention

80%
Data-Driven Benefits of Using Email
of consumers made a purchase because of a marketing email: 60%

of consumers made a purchase because of a marketing email

60%
Data-Driven Benefits of Using Email
of emails are opened after one hour of delivery: 21%

of emails are opened after one hour of delivery

21%
Data-Driven Benefits of Using Email
the effectiveness of personalized marketing emails: 50%

the effectiveness of personalized marketing emails

50%

Source: Constant Contact, 2021

Designed by

Moreover, people continue to rely on email for communication. In fact, 80% of 18- to 29-year-olds used email to maintain communication with others during the novel coronavirus outbreak (Pew Research Center, 2020). Even younger teens utilize the channel: a survey showed that 37% of US teenagers communicated with family and friends through email since they were unable to see each other because of the pandemic (eMarketer, 2020). This means that businesses have a large audience for their email marketing campaigns.

These numbers are relevant even to small business owners, as these mean they can tap into a large audience. But they are only attainable with the right tools. If you are still relying on legacy software or mail-merge spreadsheet, then you might not be fully benefiting from the effectiveness of email marketing.

Luckily, if the budget is one of your main concerns, there are plenty of email marketing programs you can use for free. They go beyond offering a free trial as they have plans that you can use without a time limit and at no cost. Feature-wise, free email marketing software is at the lowest rung of most vendors’ price plans.  You can check out this article on how much does email marketing automation software cost to see how it compares with paid subscriptions. Still, there’s a lot to be had with a free app in this niche, as you’ll discover below.

With that, let’s proceed to the best free email marketing software tools. We compiled products that pack robust features and scalable solutions in their free plans.

1. Freshworks CRM

Freshworks CRM dashboard

Developed by one of today’s leading SaaS providers, Freshworks CRM is a comprehensive sales and marketing tool ideal for businesses of all sizes. It provides three essential modules—customer-for-life cloud, sales cloud, and marketing cloud—which offer powerful features to help you attract more customers, gain high-quality leads, and automate marketing and sales processes.

In addition, Freshworks CRM offers conversion optimization tools to improve your lead generation. Using Freddy AI, the software’s built-in artificial intelligence feature, you can easily find high-quality leads based on each customer’s buying behavior. The software also improves your conversion rates by helping you create personalized email campaigns and communicating with your customers using AI-powered chatbots.

Furthermore, the software offers rich APIs that allow you to integrate your system with third-party business platforms and marketplace applications.

Freshworks CRM

An award given to products our B2B experts find especially valuable for companies

Try out Freshworks CRM with their free trial

Free plan:

Freshworks CRM has a free forever plan. This is inclusive of basic contact management and built-in phone and chat features.

Paid plan:

There are three paid plans offered by Freshworks CRM: Growth, Pro, and Enterprise. The Growth plan, priced at $29/user/month billed annually, is perfect for small and fast-growing teams. It includes features from the free version, plus web forms, website tracking, predictive contact scoring, drag-and-drop journey builder, and other features.

Meanwhile, the Pro plan is ideal for large teams that want to scale their business. It costs $69/user/month billed annually and is inclusive of features from the Growth plan. It also offers additional contacts, lead gen bot, answer bot, smart matches, deal insights, and other advanced CRM functionalities.

As for bigger enterprises that need full control of their sales and marketing platform, the Enterprise plan, priced at $125/user/month, is the most ideal option since it includes the complete offerings of the software.

Detailed Freshworks CRM Review

2. HubSpot Marketing

HubSpot Marketing dashboard

All-in-one marketing hub HubSpot Marketing is a popular solution that is designed to streamline the organization, tracking, and nurturing of leads for campaigns. As a product of HubSpot, one of the industry’s most trusted platforms, you can ensure that it doesn’t skimp on features. Moreover, it goes beyond email marketing.

It lands on the first spot of this list as it has offerings that are only available on other product’s paid versions. For instance, the platform comes with a robust contact management system that lets you segment your leads according to various criteria. You can also schedule and queue the delivery of emails to a prospect for a personalized sequence. Lastly, it allows you to reduce the time it takes to send repetitive emails by tracking their performance to know which campaigns are effective or not.

In case you choose to upgrade to a paid version later, you can start using this platform’s intuitive email builder, create automated campaigns, and even perform A/B testing on your email campaigns.

HubSpot Marketing

HubSpot Marketing

Try out HubSpot Marketing with their free trial

Free plan:

HubSpot Marketing’s free plan is inclusive of contact form creation, lead capture pop-up forms, contact database creation, and traffic and conversion analytics. It can also integrate with your CMS, email, and form tools.

Paid plan:

HubSpot Marketing currently offers four paid plans depending on the types of features you need and the number of contacts you need to handle monthly. They have Starter, Basic, Pro, and Enterprise plans that cost $50/month, $200/month, $800/month, and $2400/month, respectively. The vendor also offers add-ons that you can include in your monthly plan for a fee.

Detailed HubSpot Marketing Review

3. MailerLite

MailerLite dashboard

Email marketing solution MailerLite is built for businesses of all sizes. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others. With this, both novice and professional users will find it easy to create emails, map out campaigns, and schedule messages. Moreover, it comes with an email statistics feature that will help you check essential aspects of your campaigns such as clickthrough, open, and conversion rates. This way, you can better determine how to increase customer engagement.

Another thing that makes MailerLite a great email marketing solution is that it comes with a developer API function. This will allow users to easily scale the platform up or down depending on their current requirements. For your convenience, MailerLite may be deployed via cloud or on-premise. They also offer 24/7 support to help you make the most out of their platform.

Detailed MailerLite Review

Free plan:

MailerLite has a forever free plan that lets you get limited access to the product’s features. With this, you can support up to 1000 subscribers and 12,000 emails per month.

Paid plans:

Currently, MailerLite offers subscription plans depending on the number of subscribers you have. This can support unlimited emails and provides you with all the features that the platform has to offer. Prices range from $10/month for up to 1000 subscribers and $50/month for up to 10,000 subscribers.

4. Salesforce Marketing Cloud

salesforce marketing cloud dashboard example

Digital marketing software suite Salesforce Marketing Cloud allows businesses to engage their customers with the right message and tone at the perfect time. With the capability, professionals can provide better data-driven personalized services. This is all thanks to its advanced AI-powered analysis and prediction.

Salesforce Marketing Cloud integrates perfectly with other Salesforce products like Commerce Cloud, Sales Cloud, and Analytics Cloud among others. It pulls relevant data from these applications and provides users with key insights on how to personalize their services further.

Moreover, it provides you with tools to create a seamless experience for customers across touchpoints. The toolkit includes different modules for 1-on-1 advertising, email and social engagement, SMS and chats, and many more. Also, with its Interaction Studio, you can visualize, track, and manage real-time customer experiences. This opens the doorway to delivering real on-demand services just as consumers of today prefer.

Lastly, you Salesforce Marketing Cloud integrates with other business systems including Pipeliner CRM, LinkedIn, SurveyGizmo, and Shopify among others. There is a free trial available and it is available at a quote-based plan which is also personalized according to your needs.

Detailed Salesforce Marketing Cloud Review

Free plan:

Salesforce Marketing Cloud has a free trial period where you can access its premium features for a certain amount of time. Marketing Cloud isn’t really a single program but it is a suite of software that can be customized according to your needs. So, it is highly recommended that you first try the platform in order to know which ones fit your business and how they can be deployed for your particular purposes.

Paid plans:

The vendor prices for premium plans vary per software tool. For instance, the Email, Mobile, and Web Marketing basic bundle costs $400 per organization monthly billed annually.  Its corporate edition starts at $3,750. If you choose to subscribe to premium Audience Studio plans, its Basic Edition starts at $18,000 per month billed yearly. Its Professional Edition starts at $36,000 per month. Again, as you can customize from plans and features from a total of twelve software tools under the Marketing Cloud banner, it’s best to get a quote straight from the vendor.

5. Omnisend

omnisend dashboard

Ecommerce marketing platform Omnisend allows you to drive sales by combining all your communication channels into one. You can get in touch with your customers through SMS, social media, and more. Furthermore, you can use the pre-made templates, so you do not have to write personalized emails and messages from scratch. It also helps you segregate your emails and send them to the right group of people.

Aside from maintaining a connection with your existing customers, you can capture and nurture leads. The platform comes with Popups, Signup Boxes, and other CTA elements. These make it easy to capture lead information such as email and other contact information.

Omnisend

Omnisend

Try out Omnisend with their free trial

Free plan:

Omnisend’s Free plan is enough to get you started. You can develop email campaigns. On top of that, you can already use the signup forms mentioned above. The marketing service provider even allows you to send 15,000 emails a month, free of charge.

Paid plan:

The paid plans start at $16 per month for their Standard package. Aside from the features included in the free plan, you can create SMS campaigns. Also, you can take advantage of the automated email workflows. This can also help you create audience segmentation for more personalized customer engagement. If you need more features such as push notifications, social media functionalities, and priority support, you can upgrade to the Pro plan at $99 a month. Omnisend offers a custom Enterprise plan for more features.

Detailed Omnisend Review

6. Wix ShoutOut

Wix ShoutOut dashboard

Email marketing application Wix ShoutOut is a simple platform built for small businesses. It simplifies the way you build and share email newsletters using its email marketing tools, designer-made templates, and intuitive builder. This allows you to customize the email’s design by changing the color, text fonts, and backgrounds, among others. It also ensures your email campaigns will look good when viewed on any device as they are mobile-ready. Furthermore, it comes with a powerful mailing list management tool that makes it easy to segment your contacts and create targeted email marketing campaigns.

It also has features such as contact integration, social media tools, and stats tracker based on your campaign’s open, view, and click rates. Since it’s a product by Wix, a robust website builder, Wix ShoutOut works best with your website made on the platform. At the same time, you can also subscribe to the product on its own.

You can get to know the features firsthand at no cost and without commitment.

Wix ShoutOut

Wix ShoutOut

Try out Wix ShoutOut with their free trial

Free plan:

The Wix ShoutOut free plan lets you utilize all of the features the product has to offer. Ideal for small businesses and growing startups, this plan only includes a course of 3 ShoutOuts per month where you can send up to 5,000 emails. This resets every first day of the month.

Paid plans:

Wix ShoutOut has three paid plans that are priced depending on the number of ShoutOuts you need to do monthly as well as the number of contacts you need the platform to support. The Basic plan costs $4.90/month, the Business Essential package is priced at $12.90/month, and the Pro Unlimited plan is available for $44.90/month.

Detailed Wix ShoutOut Review

7. Zoho Campaigns

Zoho Campaigns dashboard

Email marketing platform Zoho Campaigns is built to create, send, and track email campaigns for small- to medium-sized businesses. It connects with other applications in the Zoho ecosystem, hence, it’s wise to also include this product for your email marketing needs if you’re already using Zoho apps, especially Zoho CRM. It automates email marketing with permission-based access and personalized campaigns.

Aside from its powerful campaign creation tools, Zoho Campaigns also comes with a wide range of features that will allow you to fine-tune your email marketing efforts. For one, it has a recipient activity tracking tool and engagement measurement capability that will help you determine how your customers are interacting with your messages. Furthermore, the platform comes with built-in A/B testing functionalities so you can gauge the efficacy of your campaigns before you even roll them out.

Free plan:

Zoho Campaigns offers a forever free plan that can support 12,000 emails/month for up to 2,000 subscribers. This allows you to use all of the features that the platform has to offer.

Paid plans:

The vendor currently offers two types of plans: the Pay-As-You-Use plan and the monthly subscription package. The former lets you purchase email credits according to the number of emails you expect to send. This costs anywhere between $6 for 250 credits to $750 for 100,000 credits. Meanwhile, the subscription plan is priced according to the number of subscribers you have. Prices for this may range from $5/month for 1 to 500 subscribers to $350/month for 50,001 to 100,000 subscribers.

Detailed Zoho Campaigns Review

8. EngageBay

engagebay dashboard

CRM software EngageBay is billed as one of the best solutions, amongst the cohort of new products available in the market. Sales, Marketing, and Service solutions are all integrated into one intuitive dashboard. Aimed at SMBs, this allows users to be on top of all CRM-related business processes all at once in one platform.

Looking deeper into its marketing software, EngageBay provides extensive marketing solutions. Users can design their marketing workflow into the CRM interface without much trouble. The marketing software will then initiate the workflow, and users can choose to either oversee the emailing process or have it automated – email sequences can be set up so that you can focus on more pressing tasks.

EngageBay’s marketing system also generates lead scoring based on customer behavior when they visit your website or check their email – potential leads are then passed onto the sales system to generate the appropriate pitch.

EngageBay

EngageBay

Try out EngageBay with their free trial

Free plan:

One of EngageBay’s strongest selling points is their free trial plan. Their free trial plan is one of the most feature-filled plans in the market. Their features include 1000 contacts and 1000 branded emails to go with email marketing, autoresponders, email broadcast, sequences, lead grabbers, landing pages, as well as CRM with Helpdesk and live chat functionality.

Paid plans:

Paid options start from $8.99 per month to $47.99 per month, respectively. Availing of the varied paid plans increases the limit cap for contacts and branding emails as well as storage space. The Growth and Pro plans give users access to more advanced CRM solutions like custom domains, call records, web and proposal analytics, and role management capabilities.

Detailed EngageBay Review

9. SendinBlue Email

SendinBlue dashboard

Email platform SendinBlue Email is a solution that lets you easily manage transactional emails and marketing campaigns. Offering an email builder with drag-and-drop navigation, it allows users to build attractive, mobile-friendly emails without the need for coding know-how. It provides several options for transactional and autoresponder emails as well as responsive design templates, so you can easily pick a template for different purposes and simply customize them however you like. The platform also comes with features such as contact management, campaign creation, and tracking, as well as email scheduling.

In addition to its impressive features, SendinBlue Email comes with API functionalities that allow you to tightly integrate it with your existing systems or with new third-party applications. This way, you can be sure that you can configure it according to the changing needs of your email marketing efforts.

Free plan:

SendinBlue Email’s free plan can support unlimited contacts and send up to 300 emails per day–that’s up to 9,000 emails per month. This is inclusive of its mobile-friendly email designer, email template library, and email and SMS personalization.

Paid plans:

SendinBlue Email currently offers three monthly plans: the Lite plan at €19.00/month which can support up to 40,000 email per month and has no daily sending limit; the Essential plan at €29/month which allows you to remove the SendinBlue branding and provides you with advanced statistics; and the Premium plan at €49/month which comes with landing page builders, unlimited automation workflows, and a send time optimization tool. They also offer an Enterprise plan, which is only available by quote and comes with a dedicated account manager.

Detailed Sendinblue Review

10. MailChimp

MailChimp dashboard

Popular email marketing tool MailChimp is a go-to platform for small businesses. Known for its easy-to-use, no-code interface, this product has a campaign builder that lets you easily craft emails that suit your message—whether it’s for a product launch or news announcement, for a start. Some of its features include email templates, in-suite apps, integration with eccommerce platforms, and campaign archiving, among others.

To add to its stellar set of email marketing features, MailChimp is also trusted for its business-enhancing analytical technology. With it, you can learn who’s opening your messages, where they are opening it from, and how they are interacting with your emails. This is great for understanding the browsing behavior of your target customers and finding out what marketing techniques they respond to the most. With this, it is easier to improve your campaigns in the future.

Detailed MailChimp Review

Free plan:

MailChimp’s free plan, “New Business,” enables you to send 12,000 emails per month for up to 2,000 subscribers. This includes automation, built-in signup forms, report and data insight, and campaign creation without coding required.

Paid plans:

MailChimp only offers two paid plans: the Growing Business plan at $10/month and the Pro Marketer Plan at $199/month. The first one unlocks unlimited sending, email delivery by timezone, predicted demographics, and email and chat support while the second one comes with enterprise-level features that can support the needs of high-volume senders.

11. MailJet

MailJet dashboard

Emailing application MailJet is a Paris-based platform that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free and responsive email and newsletter templates. What makes this great is that you can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Moreover, it integrates with REST and SMTP servers to guarantee delivery. This way, you can be sure that your emails aren’t getting lost or ending up in the spam folder.

MailJet also prides itself on its analytics capabilities. It has a campaign comparison system that lets you develop campaigns based on previous performance and future performance forecasts. In a nutshell, it analyzes how your customers are responding to your campaigns, collects the data on click or view rates, and provides you with comprehensive reports, from which you can pull insights from later on.

Detailed Mailjet Review

Free plan:

The MailJet free plan allows you to send 6,000 emails per month or up to 200 emails per day. This is inclusive of full API access, unlimited contacts, advanced email editor, and advanced statistics.

Paid plans:

MailJet offers some of the most affordable email marketing plans on the market. They have a Bronze plan starting at $7.49/month. It comes with all the premium features and can handle up to 30,000 emails monthly. They also have a Crystal plan that starts at $21.95/month that can support 60,000 emails, offers premium features, and comes with expert deliverability support.

12. Mailgun

Mailgun dashboard

Next on our list is email automation software Mailgun, a program built specifically for developers. Unlike the previous products on this list, this platform doesn’t offer drag-and-drop navigation, so it might not be ideal for users with minimal technical know-how. However, if you are looking for the complete flexibility to configure your campaigns and have IT experts by your side, this will be a boon for you. For one, it has an API-first architecture that is engineered for reliability. It also comes with a robust sending infrastructure and advanced email validation that lets you send transactional emails in bulk without worrying about them bouncing back or ending up in spam.

Mailgun also comes with powerful tracking and analytics tools that let you access searchable logs and helps you remain up-to-date on the status of your email campaigns. You can even tag certain data so that it is easier to pull information for A/B testing later on.

Detailed Mailgun Review

Free plan:

Mailgun has a free plan that lets you send up to 10,000 emails monthly. This is inclusive of all the features that the platform has to offer.

Paid plans:

Mailgun only starts charging users once they surpass the 10,000 email/month limit. For the next 500,000 emails, they charge $0.0005 per email. After that, the following 1,000,000 emails will cost $0.00035. Lastly, for the next 5,000,000 emails, they will charge $0.00015. Once you go over the 5,000,000 email limit, they charge $0.00010 for every additional email.

13. FreshMail

FreshMail dashboard

Cloud-based email service FreshMail is created for small and medium-sized businesses. It provides users with an intuitive template editor that lets you create emails and newsletters using drag-and-drop navigation or via HTML, making it great for users with limited coding knowledge as well as developers. It even comes with a wide range of industry-specific templates to accelerate the email creation process. In addition, just like other platforms, it offers robust automation options to help you make campaigns more efficient as well as real-time email tracking tools to give you an idea of your email marketing performance.

What makes FreshMail different from its competitors is that it comes with clever autoresponders that let you auto-respond to customers depending on how they interact with your messages. Moreover, it has a spam test feature that helps you ensure that your email is free from content that might cause it to end up in the spam folder, ensuring deliverability.

Detailed FreshMail Review

Free plan:

FreshMail has a forever free package that is inclusive of all the features that the platform has to offer. However, it can only send up to 200 emails monthly and support a maximum of 500 subscribers.

Paid plans:

The vendor currently offers unlimited email plans that are priced depending on the number of subscribers you want to support and pay-as-you-go plans that are charged according to email credits. For the unlimited email packages, prices range from $14/month for 1000 subscribers to $405/month for 100,000 subscribers. Meanwhile, the pay-as-you-go plans cost anywhere from $30 for 5000 emails to $1300 for 1,000,000 emails.

14. RedCappi

RedCappi dashboard

Award-winning email system RedCappi provides small companies and medium-sized businesses with powerful features to streamline their email marketing process. It has a drag-and-drop email editor, custom email campaign creators, email schedule automation, and contact management tools.

Furthermore, it provides users with real-time insights on your email marketing data so that it is easier to adjust your workflow. Optimizing your email marketing efforts aside, RedCappi also helps you leverage social networks to help you generate more leads. This way, you can improve brand awareness and customer loyalty.

Detailed RedCappi Review

Free plan:

You can utilize RedCappi completely for free if you intend to support less than 100 contacts. This is inclusive of all the email marketing features including analytics and API functionalities.

Paid plans:

RedCappi provides plans that are priced according to the number of contacts you plan to enroll in the system. This can cost anywhere from $10/month to $1398/month and can handle 101 contacts to 500,000 contacts. For companies that need to accommodate over 100,000 contacts, a quote-based plan is available.

15. Email Octopus

Email Octopus dashboard

Innovative emailing tool Email Octopus allows users to send out emails through the Amazon Simple Email Service (SES). It comes with powerful yet easy-to-use builders that can generate responsive HTML emails for time-based drip campaigns. Furthermore, this software solution is equipped with tools for bounce prevention and deliverability management so that you can make sure that your emails are reaching their respective destinations.

Other notable features of this tool are its autoresponders, extensive image library, template management, and analytics. In case you are looking for other functionalities, this platform can also integrate with over 500 products and services through its developer API functionality. Lastly, Email Octopus is also fully compliant with the GDPR for your peace of mind.

Detailed EmailOctopus Review

Free plan:

Email Octopus offers a Shrimp plan that is completely free of charge for businesses with only 2500 subscribers. It comes with campaign creation tools and other basic functionalities. It can also store your analytics information for up to 90 days.

Paid plans:

Email Octopus offers four affordable plans depending on the number of subscribers you have and the types of advanced features you need. You can opt for their Tuna, Stingray, Shark, and Whale plans that cost $19/month, $39/month, $59/month, and $109/month, respectively. These all come with priority email support and can store your analytics information for as long as you need.

Pros and Cons of a Free Email Marketing Software

Everyone loves freebies and from a business perspective, getting a particular service without charge can do wonders for your bottom line. However, it is important to note that opting for a free email marketing software comes with its own set of pros and cons.

Pros

  1. Free. The most obvious and valuable benefit of free plans is, of course, being able to use a product’s offerings at no cost. Your credit card information is not collected and you can use the system as long as you want without commitment.
  2. Access to essential features. A free email marketing tool provides you with the essential features you need to start your email marketing campaigns. In most cases, they are also scalable so once your business and marketing demands grow, you can easily upgrade to premium plans on the same platform.
  3. No upfront investment. Signing up for a free plan is a good way for you to test the waters. You can test drive the system and its capabilities to see if it matches your workflows without making any upfront investment.

Cons

  1. Lack of advanced features. The features offered by different products vary—some include advanced features while others reserve it for their premium plans. You may need some features that are not in the plan such as A/B testing, autoresponders, spam filter diagnostics, and social media monitoring, among others. If so, it is more cost-effective to upgrade to an affordable premium plan that has the features you actually need.
  2. Limitations. Even though you can use free plans as long as you want, there are still limitations to its features. For instance, free email marketing tools commonly have a limited number of subscribers or emails you send per month or day.
  3. Subpar customer support level. Most free plans offer limited or no customer support. Vendors prioritize users who are using their premium plans, and understandably so. Hence, it’s important to consider that it may be hard to reach support when you have inquiries or issues with a platform.

Kickstart Your Email Marketing Campaigns

Email marketing is undoubtedly one of the most cost-effective and efficient strategies that you can use to improve sales performance. However, before you purchase a software dedicated for this purpose, it is important to understand that it is still just a tool. You need a good dose of techniques to leverage it. We have compiled these tips on how to reinforce your email marketing efforts:

  1. Segment Your Contacts. Out of all the email marketing tips that we can give, this is one that we believe needs repeating. Contact segmentation is crucial to the success of your email marketing campaigns as this is what allows you to create targeted emails. By organizing your mailing list according to particular criteria such as buyer personas, demographics, age brackets, or phases in the customer lifecycle, you can make personalized messages that resonate well with your customers. Hence, this allows you to improve the quality of your interactions and build better relationships with them.
  2. Utilize Drip Campaigns. In a nutshell, drip campaigns are a series of scheduled emails programmed to be sent according to set triggers. This lets you move leads through the sales funnel more efficiently and it allows you to engage strong leads at the most opportune time. All you have to do is define the triggers that will alert the system to send your messages. Some examples of this would be welcome emails for leads that recently subscribed to your newsletters, follow-up emails for leads that abandoned their carts, or thank-you emails for clients that purchased an item from your online store. These will allow you to forge relationships with your customers and keep them interested in what you have to offer.
  3. Use Interactive Content. Interactive emails allow you to capture the full attention of your target audience and increase their engagement. In fact, interactive content can boost click-through rates by 73% and it allows users to get three times more conversions than static emails. This is why as you construct emails for your campaigns, you should consider embedding infographics, videos, images, and surveys into them as this makes your content more interesting.

Hopefully, with our list of 15 best free email marketing software, you were able to get a better idea of which platforms are most suitable for your operations. To conclude, we highly recommend Freshworks CRM because it gives you the power to efficiently manage your contacts and streamline your email marketing campaigns. For your convenience, the vendor offers a free plan so you can test its features at no cost.

Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

1 Comments »
Tim says:

Mailchimp changed their terms and their terminology. they said they were grandfathering accounts in which they did but they removed features thus making it impossible to use them. Free account is garbage.

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