In the age of remote work, small businesses need to invest in a secure and reliable video conferencing app that will facilitate all their collaboration and communication activities. Basic features that one should be looking for in video conferencing software include a call and messaging system, a screen and file sharing feature, and electronic whiteboards.
Now, there are a great number of video conferencing software for small businesses available in the market. And as many companies choose to continue working remotely, vendors of this kind of software will only be more competitive in terms of providing functionalities and services.
It can be quite a trouble to research each one of the available solutions to be able to pick the best for your company. So, in this article, we collate all the information you need—features, benefits, integrations, and more—so you only need to read a page to be fully equipped to make a call.
A virtual workplace would not be complete without video conferencing software. This type of software facilitates face-to-face communication without being in the same physical space. It is especially important today as many nations continue to struggle with the threat brought about by the COVID-19 pandemic.
Companies have a lot to gain from using quality video conferencing software for small businesses. In fact, remote work trends show that 67% of employees are more likely to participate in a meeting if it is held over video conferencing. Some other benefits cited in the most recent video conferencing software statistics are an edge over the competition, lesser travel costs, increased productivity, and better communication and relationships.
In the next sections, we discuss the top 10 video conferencing software for small businesses that cater best to small business needs. We give you a short overview of each one and list five items that set each apart from competitors.
RingCentral MVP, formerly known as RingCentral Office, is a comprehensive communication platform, complete with features for video meetings, phone calls, and messaging. It is perfect for small businesses looking for a secure, reliable, and cost-effective solution for team collaboration. Its interface is also packed with intuitive capabilities like one-click video conferencing, off-the-shelf equipment for HD telepresence, and cloud PBX. With more than 50 tools in this one system, small business teams can communicate and collaborate with ease—whenever, wherever.
Businesses that use RingCentral MVP benefit from 30% more savings, 24/7 customer support service, and 5,000+ custom applications. Not only can users manage all aspects of their business communication, but they can also gain real-time insights on quality and usage from the system’s Analytics Portal.
Another quality that makes this platform perfect for small businesses is its high scalability. It integrates with hundreds of applications, including Microsoft 365, Google Workspace, Salesforce, Chorus.ai, and Shadow All-In-One Analytics.
Pricing: The vendor offers four pricing plans: Essentials at $29.99 per user/month, Standard at $34.99 per user/month, Premium at $44.99 per user/month, and Ultimate at $59.99 per user/month.
Detailed RingCentral Office Review
BrainCert is one powerful platform that serves four functionalities—it is an e-learning platform, an enterprise learning management system, a virtual classroom, and a real-time web conferencing tool. With all these functionalities combined, you get a unified training platform that can cater to the needs of businesses from all industries.
Although designed primarily for collaborative learning, the product can serve small businesses in need of a video conferencing platform as well. BrainCert Meeting Rooms are equipped with features like multiple whiteboards, group screen sharing, and attendance reports.
As a video conferencing tool, BrainCert offers an HD audio and video experience along with customizable features. For instance, you can customize the background of your meeting room to match your branding. You can also create and share a personalized URL to your meeting room.
The platform integrates with third-party applications like Paypal, Stripe, MailChimp, Intercom, and Disqus.
Pricing: BrainCert is offered in 10 plans, one of which is free, and the other range from $24/month (annual billing) or $29/month (monthly billing) to $469/month (annual billing) or $589/month (monthly billing).
Detailed BrainCert Review
GoToMeeting is a video conferencing platform designed to help users optimize team communication strategies for online collaboration. It can be deployed from the desktop or mobile application or via a browser. Participants don’t need to create an account to join a meeting. Only the host needs to log in to set up, share a link to, and manage the online conference.
Setup and navigation are easy as users are only a few clicks away from accessing key features like chat, call, share screen, and record. Aside from these common video conferencing features, this platform is also packed with capabilities for mobile meetings, cloud recordings, and meeting transcriptions.
With GoToMeeting, you can host an online conference with up to 3,000 participants. However, if you’re a small business needing a virtual room for only a few people, there are low-tiered plans that will be perfect for you, too.
GoToMeeting integrates with platforms for online collaboration, customer support, education and learning, events, and more. Some of its known integrations are those with HubSpot, Salesforce, Microsoft Teams, and Google Calendar.
Pricing: You can get GoToMeeting for the starting price of $12/month. More advanced features come with the Business plan at $16/month. As for the Enterprise plan, you can contact the vendor to get a quote.
Detailed GoToMeeting Review
GoToWebinar is a robust virtual event software for small businesses looking to grow and scale. More than 50,000 customers are already leveraging this platform to grow their businesses. As it allows for up to 100,000 attendees, you can expand your reach and conduct high-quality speaking engagements to attract new clients.
Three features of GoToWebinar that stand out are Webcast Mode, GoToStage, and Pre-recorded Webinars. With Webcast, you can connect with up to 3,000 audience members. If you want even more visibility, GoToStage can bring you millions of potential customers. What’s more, you can pre-record webinars to bring your audience only the best experience and allow them to replay as many times as they want.
This platform integrates with applications that make it easier for you to host live virtual events, including Slack, Marketo, Zendesk, and Microsoft Teams.
Pricing: Starter Plan for GoToWebinar costs $89/month. The product also comes in Pro and Plus versions at $199/month and $429/month, respectively.
Detailed GoToWebinar Review
Lifesize is an award-winning video conferencing software that delivers an impressive 4K quality. Thousands of organizations from over 100 countries rely on this cloud-based communication solution. It caters to the collaboration needs of various industries, including healthcare, financial services, education, professional services, and the public sector.
A highly scalable solution, Lifesize can be used to perform a wide array of functions. It offers solutions for hybrid work, digital transformation, and communications interoperability. Some of its capabilities are Lifesize Connect, Multi-App Room Solution (MARS), and Kaptivo Collaboration. With these features, you can ensure seamless and uninterrupted communication, better collaboration, and overall increased productivity.
Whether you are conducting a one-on-one interview or holding a seminar, Lifesize has the right video conferencing software solution for you. Not only that, but the vendor also offers devices for various meeting spaces.
Key integrations of Lifesize’s software solution include popular communication platforms like Skype for Business, IBM Sametime, and Slack.
Pricing: The vendor offers three pricing plans, namely Quick Start, Advanced, and Premium. You can contact them to get a quote.
Detailed Lifesize Review
Skype is one of the best and most popular VoIP solutions in the world, offering features for video chat, international calls, and text messaging. You can use Skype to connect to people from around the world and call landlines and mobiles at very low rates. The platform also boasts some of the collaboration features businesses should look for such as document and image sharing. It matches all the expectations that come with being owned by Microsoft.
The platform’s flexible pricing is one of its most attractive qualities. Small businesses can benefit from its basic video chat and messaging features, which the vendor offers for free. While landline and mobile calls are paid, fees are very affordable for small businesses. They also have the option to pay per minute or avail of their subscription plans, one of which includes unlimited calls to 63 countries for less than $15 per month.
Skype integrates with other business tools and systems, including Agile CRM, Slack, GroupWise, and Microsoft Outlook.
Pricing: Skype offers one free version and three paid ones. Online Plan 2 costs $5.50 user/month, Office 365 Business Essentials costs $5.00 user/month, and Office 365 Business Premium costs $12.50 user/month.
Detailed Skype Review
RingCentral Video is a video conferencing solution that offers unlimited calls for free. You can have the best video experience without ever needing to watch the clock with this platform. Other than its video capabilities, it also has features for team messaging, screen sharing, file sharing, and more.
Designed for holding online meetings, the platform allows you to connect with up to 500 participants from anywhere in the world. This makes it perfect for small businesses that need to connect to team members via HD video calls. Should they need more space for more people, the platform can support up to 10,000 participants for its live webinars and online training modes.
This platform also comes in handy for improving customer support service. You can use it to perform online demonstrations, present business proposals, and hold face-to-face meetings with clients. Its screen sharing feature enables you to conduct professional presentations using any device.
By choosing RingCentral Video, you get the benefit of smooth integrations with other RingCentral products, Google Calendar, and Microsoft Outlook.
Pricing: You get the basic features of the product in its free version. Should you want to upgrade, you can get their Essentials plan at $14.99/user/month or their Advanced plan at $19.99/user/month.
Detailed RingCentral Video Review
Zoom is a go-to video conferencing solution for many small businesses. It is perfect for hosting webinars, teaching online courses, conducting online training, demonstrating products and services, and holding face-to-face meetings.
This platform has a friendly and intuitive interface so it’s easy for first-time users to learn how to use and navigate it. With just one click on their devices, they can join meetings and collaborate with their team members.
Zoom statistics show that since the pandemic, it has become one of the most used video conferencing apps across many industries, including education, finance, government, and healthcare. Up to 100 interactive participants and 10,000 view-only attendees can join Zoom’s broadcast online meetings. Attendees can experience quality video, audio, and screen-sharing capabilities with Zoom.
Zoom integrates with a great number of third-party applications. Some of which are Google Drive, Marketo, Zapier, Salesforce, and Pardot.
Pricing: Zoom’s Basic Plan is available for free. Other than this, it offers three priced plans, namely Zoom Pro Plan at $14.99/month/host, Zoom Business Plan at $19.99/month/host, and Zoom Enterprise Plan at $19.99/month/host.
Detailed Zoom Review
Cisco Webex is an all-in-one platform for conducting meetings, holding calls, and sending messages. Three of its features that are very useful to small businesses are Webex Meeting Center, Training Center, and Event Center.
Webex Meeting Center makes the entire video conferencing experience a breeze. Users first need to create an account to be able to host a meeting. They can schedule meetings quickly by using the Microsoft Outlook integration. Then, they can invite attendees to the meeting by simply entering their email addresses. Meeting participants can join using any device. They can also switch instantly from one device to another while in the middle of a meeting.
Cisco Webex’s Training Center enhances collaboration among participants. Attendees can edit and annotate shared documents and brainstorm together with this feature.
Lastly, Event Center allows users to organize events that can hold up to 3,000 attendees. What’s unique about this feature is users can create and share customized invitations with it. They can also use basic video conferencing tools like screen share, Q&A, polls, and chats.
Other than its amazing features, Cisco Webex also boasts several integrations. Some examples are HubSpot, ServiceNow, Calendly, Salesforce, and Workboard.
Pricing: You can test out Cisco Webex by availing of its free trial. If you like their product, you can get Cisco Webex Premium 8 at $24/user/month, Cisco Webex Premium 25 at $39/user/month, or Cisco Webex Premium 100 at $69/user/month.
Detailed Cisco Webex Review
Townscript Live allows you to replicate the experience of hosting a live event in a virtual environment. Some of the events you can host with this platform are marathons, college fests, sports and fitness events, conferences, entertainment events, workshops and training, and meetups and reunions. As the platform is 100% online, you can access it easily across any device.
When you host an event with Townscript Live, you can offer various types of tickets to your attendees. This may include Early Bird, VIP, Economy tickets. You can also modify registration forms to match your branding and place the right questions to get an idea of who’s attending your event. Moreover, you can leverage its organizer dashboard to easily access and modify any attendee-related information and generally manage registration efficiently.
If your event is a paid one, Townscript Live can boost your ticket sales. It supports more than a hundred currencies, integrates with major payment gateways such as PayU and Stripe, and allows you to sell tickers in over 27 countries around the world. The platform also has a ticket sales widget so you can accept payment directly on your website.
Pricing: Small businesses can enjoy a trial room with up to 10 attendees for up to 15 minutes. After that, they can get a Small Room for ₹495/event or a Theater Room for ₹935/event. There’s also an option to create a Custom Plan, and by directly contacting the vendor, you can get a quote.
Detailed Townscript Live Review
In the list above, we see how a lot of vendors focus not only on providing small businesses with their basic video conferencing needs but also on giving top-notch qualities that will help them scale and grow. If you’re a small business looking to leverage video conferencing, we recommend trying out RingCentral MVP first.
RingCentral MVP comes with a complete set of features for video meetings, phone calls, and messaging. It is also highly scalable so it’s perfect for small businesses aiming to expand.
Feel like you need software other than for video conferencing? Check out our comprehensive list of remote work tools.
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