Marketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.
The success of every business relies heavily on a company’s ability to attract and retain customers. Doing so, however, requires utilizing a cluster of processes such as data gathering, campaign management, lead nurturing, and market analysis among others. This is where marketing software comes in.
So, what is marketing software? The definition of marketing software refers to a compendium of systems designed to optimize the way businesses tap into their target market, execute campaigns, and convert leads into ROI. Ideal for companies of all sizes, this technology is useful for eliminating mundane tasks and maximizing your resources. While the cost of marketing software may be steep, it’s a worthwhile investment for those who want to expand their reach and concentrate more on other aspects of their business. Not only does this type of software reduce the amount of time and effort you spend on manual marketing techniques; it can also help you yield more profit as your business grows.
Beyond defining the software category, we’ll expound on the other aspects of marketing software. In this guide, you’ll learn its benefits, key features and issues, as well as get a few examples of marketing software.
Over the years, many surveys and studies have been conducted to monitor the efficacy of marketing software utilization. Among these a report noted that 54% of companies experienced an improvement in their campaigns through marketing software, while 37% attributed the increase in their sales to this technology. Likewise, a VB Insight study showed that 80% of marketing automation users saw an increase in leads upon implementing a software and 77% observed a growing number of conversions.
Source: Emailmonday (2021)Designed by
The questions to ask yourself now are “what is marketing software supposed to do for my business?” followed by “how will I know if it suits my company’s operations?” There are many of them available—from applications that let you manage different facets of your business operations with just a few clicks to specialized systems that target specific aspects of marketing. So, if you want to automate some of your processes, rest assured that there are options for your company.
Why use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having a good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:
The purpose of marketing software is to make the jobs of marketers simpler and faster. Over the years, marketing software systems have evolved to stay up-to-date with modern business and communication trends. They are comprised of extensive features that you can use and modify to suit the needs of your business. Still wondering–how does marketing software work? Read on to learn more about its features.
There is a plethora of programs available on the market that you can utilize for your business. Some examples of marketing software are:
Focusing heavily on content marketing initiatives, HubSpot Marketing is a great option for companies that wish to increase their website traffic and improve their online presence. Their system provides a wide variety of search engine optimization options, social media suggestions, and dynamic email marketing solutions. This marketing software also has features for Salesforce integration, lead nurturing, and event-based segmentation. Offering affordable software packages, HubSpot can be accessed on Windows and Mac as well as mobile devices, so you can check on your marketing initiatives wherever you may be. If you want to know more about the features you can easily sign up for a HubSpot Marketing free trial.
Billed a work OS, monday adapts to a variety of business processes including marketing. You can configure its project management interface to manage marketing campaings and creative projects. The software is also suitable for content calendar and event management use cases. You can easily use boards to visually track tasks and their progress or view tasks on Gantt chart, timeline or calendar. Dashboards are also available to give you insights about your project like budget and the project’s progress. Moreover, you can automate processes by setting triggers and rules to streamline your workflow. monday integrates with key creative and productivity apps such as Adobe Creative Cloud, Slack and Dropbox. Pricing starts at $8 per user/month.
Maropost Marketing Cloud
As a marketing platform, Maropost Marketing Cloud features a multichannel automation that helps you streamline and consolidate your campaigns. You can manage your email, text, mobile and web campaigns in one place. You can also create different buyer’s journeys abetted by trigger emails, unique coupons, and rule-based SMS messages and notifications. A spam checker and data-driven deliverability score help increase open rates of your push messages and, ultimately, increase your email marketing return. Maropost Marketing Cloud integrates with a wide range of ecommerce software, forms automation, affiliate marketing platforms and CRM tools. Pricing is by quote and based on your feature set.
MailerLite boasts of a simple UI packed with powerful tools to boost your email marketing. You can design dynamic emails or use templates. You can also launch newsletters with ease using the software’s drag & drop, rich text or custom HTML features. MailerLite also helps you build landing pages, websites, pop-ups and forms for end-to-end email campaigns. Furthermore, it helps you optimize campaigns with insights through A/B testing, surveys or segmentation. Other key features include advanced email automation for personalized emails and newsletter monetization tools. The vendor offers live 24/7 support. The app is free for up to 1,000 subscribers. Beyond that, pricing starts from $10.
Mayple is a talent platform of marketing experts ideal for companies looking to grow the business with the help of marketers in paid advertising, email marketing, social media management and SEO, among others. It claims to have the top 5% of marketing experts in its database, vetted for proven record and objective evaluation. As opposed to broad-based job marketplaces, Mayple focuses on marketing and uses a data-vetting process that classifies talents basted on key metrics like expertise, years of experience and platform. The talents are also evaluated for their actual work portfolio.
Marketing Creatio is a multichannel marketing CRM that helps you manage leads across different customer journeys. You can streamline communication across your channels, and access customer data from all your touchpoints and get a holistic picture of your customers. The software features no-code tools that help you create audience segments based on demographics and behavioral data. Likewise, it helps you manage complex marketing campaigns across various channels and boost demand generation. The result is, you accelerate conversions and reinforce customer retention. Other key features include email marketing, website analytics and marketing resource management. Pricing starts at $1,042 for 1,000 active contacts, the minimum volume.
Omnisend is marketing automation software ideal for ecommerce. It features pre-built email marketing templates and flows to help you optimize SMS and email marketing campaigns. A drag-and-drop editor makes launching email campaigns fast, on-brand and neat. Meanwhile, you can create trigger actions for welcome series, product abandonment, cart abandonment, order and shipping confirmation and cross-selling. Omnisend also has segmentation tools to help you target contacts based on metrics such as purchase history, lifecycle stages and other key customer data. Other major features are SMS campaign tools, popups and forms and reporting. Pricing starts at $16, although a freemium is available for 500 emails per month, 60 SMS and 500 web push.
Plenty of companies that have been around a long time often have trouble adapting new technologies. They often ask “what is marketing software?” or “what does marketing software do?” but don’t invest enough time to learn enough about it. This is why we compiled the basic information they’ll need before selecting the best software for their business
While marketing software is unquestionably useful in optimizing business operations, it is not completely free from drawbacks. So, if you’re planning on purchasing one for your company, be sure to look out for the following issues:
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