Review of RedCappi: Pros, Cons and Pricing of Award-winning Email Marketing Software

redcaplRegardless of its size and number of employees, every company strives towards the same goals: growth and prosperity. The service providers’ competitiveness, however, makes fear of staying behind a valid concern. Even at times when innovative competition offers sound disincentives against proved-to-work methods, email marketing picks up speed. Very soon, full-blown, traditional marketing will be disguised by the shift to the far more affordable email-based one.

In this article we will analyze one of the popular email marketing services, RedCappiWith a full picture of your contacts and realistic growth anticipation, RedCappi does an excellent job for every business. Its developers have a unique approach towards email marketing: instead of heaping their product with unnecessary features, they focus on ones you will actually use and benefit from. They are really committed to simplicity and efficiency of their software.

RedCappi launched their product in 2011, convinced that simplicity is the first and foremost driving force of growth. The platform creates, tracks, and sends email newsletters to selected contacts, and keeps business relationships rock-solid. Our team of experts did a thorough RedCappi review, analyzed its features, benefits, customer support and other crucial elements, and gave the app a very high rating. The vendor offers flexible pricing plans and a there is a completely free plan for companies with up to 100 contacts that you can use to test drive the app or even stick to forever and enjoy the app at no cost. 

RedCappi uses simplicity as its identity badge. Once you’re in, every element seems positioned right where you expect it to be. Still, there is much more to RedCappi than simplicity. The program doesn’t spare on marketing power, and it delivers it in the most organized and time-efficient way one could imagine. It paved its way among most popular email marketing platforms because of its customizable signup, the expandable email list where you can import contacts from all apps and sources, its incomparable tracking capacity that keeps eyes on bounces, and its compliance with CAN-SPAM Laws.

Let us dive deeper inside those advantages, and pull out the most important ones that should deserve your attention.

What Are The Best Features Of RedCappi?

1. It’s Purpose-oriented 


When the email list is long, the campaign is wide, and that’s critical for the success of every business. However, many platforms tend to sacrifice simplicity for the sake of functionality. If you had similar experiences in the past, you may think that RedCappi is not functional because it’s simple. That’s not true, and such an assumption may make you miss on one of the most purpose-orientated email marketing programs out there!

As intuitive as it is, RedCappi has all the necessary sections to perform heavy and complex tasks. The platform is good for both established businesses and startups, which can use as much as the 200 templates to create a branded style from scratch. RedCappi is flawlessly integrated with content management systems (Google Analytics, for instance), and it offers a variety of delivery methods: emails, monthly newsletters, social network delivery options, triggered campaigns, and video email marketing. The web-based platform also comes with business hours support, meaning you will never get stuck around unclear issues while designing your campaign. Finally, let’s not forget that easy means fun, and it is likely that you’re on a good way to discover a product that the entire team will love.

2. It Offers A Comprehensive Feature Suite

RedCappi offers its users a wide range of useful tools, including:

  • API access
  • A/B Testing
  • Bounce tracking
  • CRM integration
  • Campaign management
  • Email Designer
  • Engagement Analytics
  • Event-triggered emails
  • List segmentation
  • Mailing list management
  • Newsletter management
  • Template management.

What’s more, all of its features qualify as mobile friendly.


Contact management is really uncomplicated, meaning that you can add, edit, sort, replace, or even delete contacts with a single click. There is even a special ‘Do Not Mail’ list that collects unselected contacts while you’re making the list for a specific campaign. Every contact is displayed by email and by name, meaning there will be no confusion whether you’re emailing the right person or not. The fully featured API will sync your complete database, but you can also import contacts from other sources at any time.


Email newsletters design is simple even for the most tech-savvy users since it doesn’t require any tech knowledge. You can do it from a sort of extremely simplified Photoshop panel, where you can either choose a pre-made banner template or create one of your own. RedCappi greets craftsmanship with various themes, colors, text styles, and media upload. You can also expand your promotion by sharing social media links to get the attention of receivers. What makes RedCappi really unique in this aspect is that it has a Drag & Drop email builder that doesn’t take more than few minutes to deliver unique emails.

The platform guarantees optimized deliverability, thanks to its permission-based operations, feedback loops, first-rate contacts and relationships with different ISP’s, white list importance and reputation. You can track the success of every campaign separately, as RedCappi has an automatic management system in charge of tracking bounces and unsubscribes. Needless to repeat, law compliance is guaranteed.

Other features that many satisfied users point to as their favorites are Autoresponders, whose role is to welcome recent subscribers, to prepare, and to deliver a list of get-to-know emails during the first week. As required by law, each of these emails contains a single-click unsubscribe option, in case some of the visitors are not interested in your products/services.


Another single-click option that is Forward-To-A-Friend, it’s used when you’re assuming that even visitors who are not interested in your offer may know someone that actually is, and will enlarge your list of potential customers.

Obviously, no emails are sent without your approval – you can decide whether to send them immediately or to postpone them instead.

There is a traditional sign-up form available, but you can always customize one of your own. Customization involves visual features that resemble your brand, logo, or social networks’ identity, but also the opportunity to adjust text and to make it more reader-friendly.


The Stats option gives you an insight into real-time campaign results, both for separate campaigns, or all of them at once. It displays data in a pie chart dividing emails into three percentage groups (opened, unopened, and bounces), and a separate table of numerical results where you can follow the precise pattern of every email you’ve sent. The available sections are as follows: sent, opened, unopened, clicks, forwards, unsubscribes, bounced, and complaints. Obviously, you can track the behavior of each contact separately, and use the data to evaluate and compare campaigns.

3. Advanced And Useful Tracking

One simply has to appreciate the well-executed tracking of RedCappi. For example, you’ve created your campaign, and you’ve emailed it to your contacts, but how are you supposed to know whether it was successful or not? RedCappi includes a Stats option that allows you to see clicks, opens, bounces, and unsubscribes, all valuable information that stays stored on your profile for further analysis. The biggest benefit is that you can draw timely and accurate conclusions, and check whether your campaign has actually hit the right chords among receivers. Of course, this is an important option to have for understanding glitches, and for improving your future campaigns, too.

4. Sound Anti-Spam Policy

Falling under the scope of CAN-SPAM Laws compliance should be of utmost importance to every company that does email marketing. Failing to do it can hinder all future prospects of growth, which is exactly why RedCappi developers thought of a single-click unsubscribe button. This way, you can prevent receivers from hitting the spam button, and stay on the safe side of the law.

RedCappi’s social awareness is admirable too. By buying this product, you are contributing to the social cause of providing developing countries with drinking water. This can also be considered as an incentive for choosing RedCappi over its competitors.

5. Seamless Integration

To save you time wasted on rechecking and ‘dragging’ contacts around, the dev team worked hard on the platform’s flawless integration with Google Analytics, Twitter, and Facebook. The most useful one is probably Google Analytics integration, as it automatically adds tracking codes to your campaign emails. Thanks to it, you can calculate the number of visits, clicks, conversions, and sales during each campaign, and this is a great way to see where mistakes have been made or to highlight your best marketing ideas.

If you want to learn more about other Redcappi features you can read our detailed review.

How much does RedCappi cost?

Excellent price is definitely one of the reasons you should consider using RedCappi. The best thing about their pricing plan is that you have a great free plan that allows you to try the app at no cost. All you have to do is to go on their website and sign up for the free plan. No credit card data is required, and you’re not undertaking any obligation to upgrade to a paid plan. The free package offers 100 subscriptions and unlimited sending, which is of great use to small business looking to create their launching list.

100 subscribers should be enough for a small company and even if you know you’ll need more you can simply use the free plan to try out the app before you decide to invest your money in it. The transition to a paid plan is painless, and the first step up costs only $10/month.

Together with the free plan, there are 15 paid packages. The price depends on the number of contacts you want to include:

  • Free – up to 100 Contacts
  • $10/month – 101 – 500 Contacts
  • $14/month – 501 – 1, 000 Contacts
  • $19/month – 1,001 – 2,500 Contacts
  • $29/month – 2,501 – 5,000 Contacts
  • $49/month – 5, 001 – 10,000 Contacts
  • $98/month – 10,001 – 25, 000 Contacts
  • $198/month – 25, 001 – 50, 000 Contacts
  • $288/month – 50, 001 – 75, 000 Contacts
  • $388/month – 75,001 – 100, 000 Contacts
  • $548/month – 100,000 – 150, 000 Contacts
  • $648/month – 150,001 – 200, 000 Contacts
  • $748/month – 200,001 – 250, 000 Contacts
  • $898.month – 250,001 – 300, 000 Contacts
  • $1098/month – 300,001 – 400, 000 Contacts
  • $1398/month – 400,001 – 500, 000 Contacts

The company offers both monthly and yearly payment plans (available on their website), and it accepts Visa, Master, Discover, and American Express payment. Keep an eye on their promotions and special offers, because those could easily deduct up to 20% of the overall amount you’re expected to pay. You can also learn more about RedCappi pricing here.

B2B Awards Won By RedCappi

RedCappi’s simplicity and functionality did not stay in the shadows. Our review team noticed and the great features the software has to offer. The email marketing platform was distinguished with three prestigious B2B awards:

2016 Supreme Software Award

supreme1The Supreme Software Award is a recognition of high-quality service offered by a SaaS product. RedCappi earned this recognition because of its simplicity, and special emphasis placed on optimized deliverability, tracking, and autoresponders. We are positive that winning this award will be an even stronger incentive for the company to develop their traditional ‘complex simplicity’ policy.

2016 Expert’s Choice Award

expert2016The Expert’s Choice Award shows that RedCapp is a reliable service proficient at satisfying the current needs of the B2B and SaaS markets and helping companies with solid and efficient solutions. We were particularly impressed with its detailed stats option, and the ability to track the results of separate campaigns that allow you to gather meaningful insights from each report.


Great User Experience Award

userexperienceRedCappi won the Great User Experience Award. Our review team was impressed with the simple and intuitive interface of the app, as well as an extraordinarily well-rated user experience. The app allows even the tech-savviest people to get hands around it in no time and the features it offers are a great way to enhance and speed up all typical processes associated with email marketing. 


RedCappi SmartScore and Customer Satisfaction

Our experts have prepared a detailed RedCappi review analyzing its features, user feedback, customer service, and other crucial elements. Using our SmartScore system we evaluated RedCappi with a very solid score of 8.8/10, while our Customer Satisfaction Algorithm estimates the overall user satisfaction rating for the software at a perfect 100%. If you’d like to have your product considered for any of FinancesOnline awards or quality certificates please contact us.


Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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