How to Build a Powerful Online Strategy for Your Business

The internet has undoubtedly revolutionized human society in more ways than have been identified. A particular field changed by it and the numerous possibilities it offers was that of business. The age-old act of buying and selling goods and services is now global, borderless and limitless. Currency and products flow from one corner of the Earth to another with an ease that was never imagined before.

As such, maintaining an online presence is no longer an option for a business seeking to thrive and expand–it is a requirement. Moreover, as people have become accustomed to regularly searching the web for information, they naturally expect any business to have at least a foothold on the internet. When it does not, they are disappointed and may not even consider buying its products.

A business with a powerful online strategy is a powerful business, one that has understood the market it operates in and how to better reach its target audience.

The Right Online Tools

Before starting to create its own image and promotion campaign on the web, a company should always be eager to constantly enhance its usage of the online medium. Employed in an ever-changing environment rich with competition, a deeper understanding of the tools at hand can be essential.

Online banking is perhaps the best example in this respect. Time-consuming and without a foreseeable end, the paperwork load of a firm grows along with it, slowing its progress if not handled correctly. Financial operations, made easier by services such as Arvest online banking, are the lifeblood of any business. Simplified and made faster with the help of the internet, banking is an essential tool for any business that has been improved.

An Official Website

The official website is the home base for any business seeking to promote its image in the online environment. It is the digital location that all other online activities link back to and the heart of a company’s online strategy.

Official websites are particularly useful when a small company wants to create a name or brand for itself. A powerful and effective brand is not just a name and a slogan, but an entire image that causes associations in the mind of the customer. Values, coupled with a clearly understood mission, are what composes a brand.

What the internet offers especially to small businesses that cannot afford fully-fledged media campaigns is the possibility to build a lightweight brand for themselves. An origin story, a mission, pictures with employees and crew can all amount to a legitimate brand of the company.

To reach its maximum potential, the website itself should be designed according to a few recommendations so that its visitors will return. Smooth design, interactive and intuitive layout and a rich offering of information should be some of the key aspects of a company’s website.

The website can also be the host of a customer support forum, which ensures a higher rate of conversion and promotes the image of a company that is responsive to its clientele.

Social Media Presence

For a business, utilizing social media is a fantastic way of identifying its customers and establishing a relationship with them. Event announcements, product campaigns, advantageous comparisons with competitors and cheap, online ads personalized for a segment of the audience all suddenly become available by using social media.

In order to obtain the maximum impact of the social media plan as part of the online strategy, a business cannot limit itself to one platform, such as Facebook. Diversification can only enhance customer reach, creating a self-enlarging population of visitors that can be subjected to conversion and turned into paying customers. For that reason, a firm has to delve into Twitter, Instagram, LinkedIn, Google+, Youtube, Tumblr and other similar sites.

Content is essential for a company promoting its image on social media platforms. A coherent content strategy must be meaningful and value-oriented. A good example is directly and visibly solving the problems of customers, giving them and other visitors reasons to return to the page.

The same content strategy can be applied to email newsletters. The wording makes a world of difference between an access and losing a subscription. Simple, direct, personalized and value-holding sentences are always to be preferred to the usual promotional language that falls under the category of “spam”. Done correctly, the content newsletter can lead to repeated traffic on the company’s website and a larger visitor base.

A successful social media campaign, such as a contest meant to promote a series of products, addresses and reunites different platforms, linking back to the company’s website. Email can serve as a reminding tool for Facebook users, turning them into visitors with a higher potential of becoming customers.

Such a multi-channel, integrated approach to social media ensures a high level of accessibility and serves to promote the company’s image and its brand. Online popularity translates into higher reach, a larger customer base, and subsequently more profit. Therefore, utilize good quality social media management software tools to make the most of your online presence.

Mobile Access

The way in which individuals access the internet is changing at every moment. Thanks to the incredible advances in the field of portable devices such as smartphones, going online on the phone are commonplace today.

As a result, mobile commerce, or m-commerce, has shown a staggering growth rate and is expected to represent $284 billion, or 45 percent of the total U.S. e-commerce market, by 2020. This trend prompts e-commerce retailers to invest in making their websites more mobile-friendly.

With concise messages regarding delivery status, pop-up notifications, online calls, and instant messaging, mobile access has to be accounted for by the online strategy of a successful company. Short, personalized alerts or messages informing potential customers of promotions, coupled with a map showing the nearest shop, can be especially effective. A quality mobile marketing software solution can help you do all this effortlessly.

An online strategy is something which a modern business cannot do without. With complex and impactful features that allow even small businesses to run a promotional campaign for its products, the internet changes and improves the consumer market at every second. In this way, increased competition leads to better deals and enhanced efficiency, which in turn cause a rise in the quality of life.

Allan Jay

By Allan Jay

Allan Jay is FinancesOnline’s resident B2B expert with over a decade of experience in the SaaS space. He has worked with vendors primarily as a consultant in the UX analysis and design stages, lending to his reviews a strong user-centric angle. A management professional by training, he adds the business perspective to software development. He likes validating a product against workflows and business goals, two metrics, he believes, by which software is ultimately measured.

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