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Unomy: Pros and Cons of the Top Lead Management Software

unomylUnomy is a top sales and intelligence app which helps internet-based companies gather, analyze, and process relevant data. The solution quickly improves B2B deals with its sourcing, organizing, and prioritizing capabilities. It offers detailed company/employee profiles that concentrate on real-time performance to assist you in comparing contact information. In this article, we look at the Unomy pros and cons to help you get a better understanding of the app’s functionalities and gauge whether it can in fact boost your business’ efficiency.

Unomy is regarded as one of the best lead management apps on the market. Our B2B software experts closely analyzed the functionalities of this software and were impressed with its features, security, mobility, media rating, and quality of customer support.

Apart from the great features, the vendor offers flexible pricing plans that are suitable for the requirements and budgets of companies of any size. There is also a convenient free demo that lets users try out the app’s features free of cost. It’s a good idea to efficiently use the demo to understand how the solution can help to boost your employees’ efficiency and productivity.

Unomy is an intuitive and simple solution that is used by seven million organizations and 75 million employees. The app allows you to structure and list information in the manner you want to see it. A main feature of the software is it works with Chrome extensions which gives two benefits to users:

  • To open the solution’s database and to filter names out
  • To use it for detail drill once information is already on the table

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Main Advantages of Unomy

Why is Unomy such a popular and widely used system? The reasons are the many advantages and benefits the software offers, which make it the platform of choice for millions of companies. Read on to learn more about some of the most prominent benefits offered by Unomy. If you want to learn more about Unomy pricing read our detailed review of their service.

Prioritization and Specification

Unomy offers prioritization and specification features to save your time. You can import contacts and look for their credentials, or you can use outstanding categorization to narrow search down to only a few pertinent companies. Statistics indicate that you ‘chew’ 20 minutes of work in two minutes, or to be precise, you can contact 90 companies in the time you’d spend contacting only 50 of them. As a result, your work becomes more ROI-effective and success-oriented.

Lead Generation

Unomy’s unique web crawler matches algorithms and fragment pieces into dynamic company profiles, offering a range of company information, from history to social activity. The software uses CRM integration and advanced APIs to access data, and works in collaboration with leading companies.

Once data is collected and processed, the app summarizes the information in a robust database allowing companies to create their own lists of promising customers and investors, or to improve the ones they already have. An added benefit is that lists are automatically transferred to Salesforce, which eliminates the need for manual data entry.

Unomy’s dashboard is a simple and nicely wrapped analytic platform. The homepage is your list-nurturing database, where the five basic options are shown as creative icons on top of the lists table. You have the option to look for similar content, import URLs, enrich inbound leads, browse a particular company, or search for new leads.

For the purpose of lead generation, you can utilize the ‘Search for new leads’ option. Clicking on the icon will show the basic filters for locating information. You can browse organizations using their geographic location, websites, finances, employees, or social media activity. You can then click on any of these options to access a list of subcategories to make your research more precise. For greater precision, the development team included a list of 1,000 sectors and industries to look at (on the left hand side), and a search filter where you can mention the exact branch that you need (instead of scrolling down to find it).

Lead Enrichment

Unomy also helps users who already have leads at their disposal, but need added information to generate conversions. The app can be utilized to enlarge datasets on inbound contacts, such as list of companies, people who downloaded e-books, former subscribers, conference participants, etc. You can export lists from your MailChimp, Campaign Monitor, or similar system, and upload them to Unomy. Additionally, the system uses filters to narrow down large lists to identify top notch prospects, and generates pages with similar/related leads.

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Other Advantages of Unomy

  • The app’s extension is excellent for on-the-spot insights.
  • Its list building and management capabilities are impressive.
  • You can add entire bulks of emails into the enrichment tool and prioritize.
  • The solution helps qualify B2B leads and prepare for demos.
  • Search is an effective discovery mechanism you can use to find thousands of new companies in multiple categories.
  • The data is clear and accessible, and can be easily utilized through the platform.
  • The vendor provides continuous updates and prompt customer support.
  • You can read more about Unomy features in our detailed review of the software

Disadvantages of Unomy

Like any other software, Unomy also has a few minor issues. Users have identified the following areas of the software that could use a bit of improvement:

  • There could be more integrations with other systems.
  • The company pages could be made more detailed.

The vendor has identified these minor minus points and is already working to improve the software to make it even more efficient and effective in the future.

Bottom line

Our tests of Unomy pros and cons show that the software offers a wide range of advantages and benefits and is definitely the best solution in its category. We are certain your team will make a great deal by investing in this solution to improve their efficiency. The vendor offers flexible pricing packages that can definitely suit any company size and budget. You can also make use of the great free demo to gauge how the app can help your business.

Adam Goldberg

By Adam Goldberg

Adam Goldberg is a senior market research analyst and one of the key customer experience technology and CRM pioneers working for the FinancesOnline review team. He has been cooperating with FinancesOnline for over 5 years now. During that time Andrew has analyzed more than 2,000 CRM solutions and he’s well-known for his honest reviews and his unique perspective on challenges and opportunities posed by customer-centric innovation. He’s a strong believer in business process automation and the role it plays in customer data management, conversational intelligence, and customer engagement. His work has been mentioned in many major publications and media sites, including MSN, Springer, TheNextWeb, and CIO.

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