Shopify and BigCommerce are leading shopping cart and e-commerce services that offer flexible pricing plans and a wide range of features. However, which of the two is the better software for your particular needs?
In this article, we will match Shopify vs Bigcommerce and compare in detail their pricing, features and other crucial aspects to help you make the right choice.
Did you know that your e-commerce site loading time can affect your bottom line? Many studies have shown a direct relationship between the performance of your website and the satisfaction of customers. As you can see from the visual below, website speed is a game changer and even a mere second can impact your conversions and sales. The good thing, based on benchmark tests, both BigCommerce and Shopify are among the major e-commerce platforms with fast loading times.
BigCommerce was launched in 2009 and is based in London and Austin, Texas. It boasts of more than 95,000 customers in 65 countries including fast-growing brands as well as high volume businesses like Pandora and Toyota. BigCommerce has helped merchants complete more than $5 billion in sales. It provides a wide range of customizable templates to enable users to produce their own designs and integrate their brand’s aesthetics. BigCommerce also offers partnerships with delivery and shipping services.
The vendor has an appealing free trial where you can tinker with the features at no cost. You can sign up for the BigCommerce free trial here.
On the other hand, Shopify was founded in 2004 with headquarters in Ottawa, Ontario. It powers over 600,000 businesses and brands which have sold over $82 billion worth of products through the platform. The vendor offers a range of tools and features to help companies build and operate online stores or sell products offline/in-store. In addition to great pricing and features Shopify allows you to try out all the important aspects of its features before you decide if it actually works for you.
You can easily sign up for Shopify free trial here.
Below you can find our detailed comparison of Shopify vs BigCommerce based on a wide range of features and elements. We hope after reading it you’ll have a clearer picture of which solution will fit your requirements best.
We start our Shopify vs Bigcommerce comparison with pricing, often the deal breaker. Both e-commerce solutions offer a number of pricing plans that cater to SMBs and large enterprises and have free trial plans with no charges for cancellation.
Shopify’s premium plans include:
BigCommerce also has four paid packages:
Shopify definitely offers lower subscription rates. But wait till you see what come with those plans. Let’s take their entry-level packages, for example.
Shopify’s Basic plan comes with these:
On the other hand, BigCommerce’s Standard plan has the following:
With Shopify, advanced reporting features are only available in higher-priced plans. Professional reporting is part and parcel of BigCommerce’s Standard plan. Furthermore, it takes the edge for having no transaction fees, and no limits on the use of bandwidth and storage. Clearly, you get value for money with BigCommerce.
There are many areas that you need to manage and control with an e-commerce business and you need to have a software that is easy to navigate and operate even for someone who has no technical background. Good thing both Shopify and Bigcommerce lead the pack of e-commerce platforms that are among the easiest to use with their intuitive interfaces, tools, and features. You get to control all the operational and administrative aspects of your store from one integrated and unified platform which gives you intelligent functions, customization options, and automation capabilities to streamline tasks and processes. Shopify and BigCommerce are built for the requirements of a modern retail business, whether it is for operating online, in-store, or both. But let’s dig deeper and see how they fare in key areas.
Shopify provides a smart WYSIWYG editing feature and drag and drop functionality with live editing to let you view changes in real time. It has a library of over 100 professional themes that you can customize to reflect your branding, and a built-in mobile ready commerce shopping cart.
BigCommerce has more than 80 templates with completely responsive designs for just about any business, industry, or catalog size. It is equipped with a storefront editor that lets you build your store using available themes and no coding or, if you prefer, you can create a fully custom web store using code libraries, CSS, and HTML.
BigCommerce enables you to efficiently manage your orders and inventory from a single location with a powerful control panel for end-to-end processing and fulfilling of orders. You get to access and view inventory at product option levels, allowing you to give the right information to your clients and maintain proper stock amounts.
Shopify gives you a unified platform to easily manage your business. It offers one-click order fulfillment regardless if it for one or multiple orders. It is able to help you track and monitor stock counts, and even automatically cease the selling of products when stocks run out. In other words, you can manage your whole inventory with Shopify.
This area is vital and should be easy for you and your customers. Fortunately, both platforms provide integrations with numerous payment gateways and services. Both also have multi-currency capability for accepting payments from customers around the world. They also don’t have setup or monthly fees.
Shopify supports more than a hundred payment gateways integrated to its platform for accepting credit cards from around the world. You can also link your bank account to Shopify Payments and enable customers to pay through credit cards directly to your Shopify store. However, Shopify charges transaction fees ranging from 0.5% to 2% depending on the plan you subscribe to.
With BigCommerce, you are not charged with fees for using payment gateways of your choice. It has over 65 pre-integrated payment processors and gateways and more than 250 local payment methods available across 100+ countries. For small businesses, the absence of extra charges for accepting payments from customers on whatever gateway service they choose is a big advantage.
Shopify and BigCommerce have an array of sturdy marketing and SEO tools to help businesses optimize their sites, increase traffic, drive conversion, and boost sales.
SEO best practices such as meta tags, title, and customizable HI are supported by Shopify to help customers find your store online. Your sitemap.xml is generated automatically with your web pages, products, and posts in your blogs. Shopify allows you to offer highly targeted promotions and discounts to reinforce customer loyalty and grow your sales. You can also further prop up your sales and engage customers by giving them the option to write reviews on and rate your product, factors that help rank your website.
SEO and marketing tools are built into BigCommerce to help you grow traffic. You get advanced features for increasing awareness and bringing in more site visitors. It is able to help you draw in prospective buyers using proven SEO tools to optimize your website and simplify listings on shopping sites with high-traffic. Websites powered by BigCommerce are built with sitewide HTTPS, search-optimized themes, microdata, and auto sitemaps for enhanced rankings by search engines. You are also provided with many other tools like blogs for marketing content, customer segmentation, newsletter, social sharing for purchases and products, integrated loyalty programs, and apps for growing your followers on social media.
Knowing and analyzing the health and performance of your business is vital, and both of our e-commerce platforms are not lacking in this aspect.
Shopify provides an analytics dashboard for your orders, traffic, and sales to assist you in making the right business decisions. It can analyze product figures and give you insights into the growth of your operation. You get to know which of your products and doing well and those that are not. The Shopify system can generate reports which can be sent to your accountant or bookkeeper for additional analysis or exported to the spreadsheet tool that you use. Your Shopify store also works with Google Analytics, enabling you to track not only your sales but also referrals and visits.
BigCommerce offers capabilities to uncover customer and product trends so you can respond quickly to opportunities and boost your sales. Its eCommerce Analytics feature lets you see your store’s performance at all times and be more confident with your business decisions and actions. The feature allows for deeper and targeted analysis as well as detailed reporting of customer and store data to give you at-a-glance dashboard views of sales channels, orders, conversion rates, and store performance.
Shopify’s well-stocked App Store brims with over 100 marketing apps and over 40 social media apps that work and integrate with the ecommerce solution. All Shopify websites include social media integration with platforms like Pinterest, Instagram, Twitter, and Tumblr. You can even do business on Facebook where followers and visitors alike can browse through your products and make purchases without having to leave the social media platform. Add to this massive integration the more than 100 payment gateways around the world connected with Shopify and you have one unified powerhouse e-commerce solution.
BigCommerce’s app marketplace is not to be outdone with integrations to over 600 apps that have been carefully curated to ensure customers only get to utilize apps from providers that have been verified for their quality, reputation, and customer service. These apps comprise an extensive toolset you need to run your business from the Bigcommerce platform, helping you with tax and accounting, sales channel management, catalog and order management, CRM, ERP, shipping and fulfillment, merchandising, and product sourcing. Likewise, the platform supports dozens of payment gateways.
Mobile is the new battleground for online merchants and retailers, and the two e-commerce platforms help your customers place orders on the go.
Shopify offers two types of mobile apps – Shopify and Shopify POS. The first one is for managing your Shopify store from your smartphone, allowing you to access your dashboard, store data and real-time notifications as well as for order and inventory management. The POS app is for a quick and convenient way to accept major credit cards right from your tablet or smartphone. Both apps are available for iOS and Android devices. You can also connect mobile apps of third-party platforms and services that integrate with Shopify.
BigCommerce gives you a powerful mobile e-commerce solution to help you optimize your website and make it on whatever device so you can grow your sales. All online retail sites created through BigCommerce come with native support for accelerated mobile pages (AMP) which delivers almost instant load times for shoppers using tablets and smartphones. You get from out of the box a conversion-optimized shopping cart that is designed for anytime, anywhere browsing and for reducing cart abandonment rates. And similar to Shopify, you can use the iOS and Android apps of all third-party software and services that integrate with your BigCommerce platform to handle sales, manage orders and fulfillment, access data and reports, accept payments, and receive emails and notifications.
Among other things, businesses can be disrupted with inadequate and unreliable customer support. It is therefore important that you provide dependable customer support, technical assistance, and other readily available information and resources from the software provider.
Shopify offers a dedicated support team available 24/7 through phone, email, and live chat. It has a help center where you can find tutorials, user guides, and answers to FAQs. You can also seek the help of Shopify experts in designing, developing, and marketing your online store, or get involved in community forums and discussions about Shopify and even business-related topics. It also has an Ecommerce University that provides ebooks, webinars, and video series about selling online.
BigCommerce can be reached via live chat, phone, and email and has a comprehensive knowledge base filled with learning guides and in-depth articles. Its help portal gives you answers to common questions, product news and updates, video series, a community of e-commerce experts, and an ideas center where users share insights and experiences with the product. It also has an active presence in social media where you can post queries.
Shopify and BigCommerce are almost shoulder to shoulder on many fronts, with the former capitalizing on its market dominance and early head start over the latter. However, all things considered, what you get with BigCommerce is cost effectiveness – you get more of your money’s worth with zero transaction fees on all plans, advanced features, and unlimited offerings even for its lowest-priced plan. Along the road, BigCommerce, with its best-in-class features and capabilities, can be a more viable platform and a better cost-saving option especially if you’re growing your business. It’s quick to get started with this ecommerce platform. Just sign up for the BigCommerce free trial here.
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