12 Best eCommerce Platforms Like Shopify and BigCommerce

What is the best eCommerce platform?

The best ecommerce platform is Wix when it comes to native integration between a website builder and shopping cart system. While it is popularly known as a website builder software, it comes with an ecommerce module that not only allows you to build your online store but also manage it. From inventory management and order management to payment and shipping processing, this solution can provide you with a seamless ecommerce and website architecture that is at once easy to use and affordable.

Getting your business into the ecommerce space is like putting up shop in a busy mall teeming with eager buyers. As the internet becomes more and more accessible to individuals worldwide, online shopping is slowly becoming the new norm for consumers. In fact, according to Statista, 224.1 million Americans now shop online. With this growing demand for ecommerce, why wouldn’t you take advantage of the opportunity to boost your business?

If you want to truly cater to the needs of your customers, it is best to find good ecommerce software solutions like Shopify and BigCommerce to help you carry out your strategies. However, even though these platforms are well-known for being the go-to of many businesses, it is still possible that they are not the right fit for your business.

To help you find alternatives, we will be providing you with an in-depth discussion about the features, interfaces, and price ranges of the 12 best ecommerce platforms like Shopify and BigCommerce. Using this article, you’ll get a better idea of what other ecommerce solutions are available on the market and hopefully, be able to zero in on which system suits your operations.

ecommerce platforms

Online shopping has taken the world by storm. So much so that 1.92 billion people worldwide were estimated to become digital buyers by the end of 2019—that’s a lot of potential customers.

Also, in the US, the total digital buyer penetration is currently at 72.6%. Moreover, it looks like people from age eighteen to forty-four are inclined to have a higher penetration rate than other age brackets. Top segments will be young adults and professionals.

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US Digital Buyer Penetration, By Age, 2020

US Digital Buyer Penetration, By Age, 2020
25 to 34: 87.6

25 to 34

US Digital Buyer Penetration, By Age, 2020
18 to 24: 86.4

18 to 24

US Digital Buyer Penetration, By Age, 2020
35 to 44: 82.1

35 to 44

US Digital Buyer Penetration, By Age, 2020
45 to 54: 76.8

45 to 54

US Digital Buyer Penetration, By Age, 2020
55 to 64: 68.5

55 to 64

US Digital Buyer Penetration, By Age, 2020
65+: 48.9



Source: eMarketer, 2019

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However, this doesn’t mean you can simply create an online shop and expect all these consumers to flock to you. After all, as the number of online buyers increases, so do online sellers. To have an edge against your competition, it is best to build your ecommerce business with the right strategy in mind. One way of doing so is to understand why your potential customers are shopping online in the first place.

The most common reasons why people shop online include the need for (1) comparison shopping, the presence of (2) wider selection, the possibility of (3) better prices, reading (4) reviews from other shoppers, and (5) to save time. Moreover, they also find it easier to locate rare items as well as procure products that are not sold in their region. By keeping these factors in mind, you should be able to have a good idea of what your consumers expect from your online store.

The next step now is to find an ecommerce tool that will help you turn your ideas into reality. Among the most popular solutions, you can opt for are Shopify and BigCommerce. If you do a comparison of the most popular shopping cart platforms, you’ll see that there’s a good reason why many businesses use these systems for their operations.

For starters, both software solutions serve as all-in-one platforms for ecommerce management. They come with tools that will allow you to build your online store, showcase your products, accept orders, process payments, as well as get insights on your e-store’s performance. Secondly, they can streamline all the processes related to your online store by providing you with more advanced functionalities for marketing, tax calculations, customer engagement, and even inventory management. Last but not least, Shopify and BigCommerce are equipped with robust security options to help you keep your data safe.

Unfortunately, while these tools are comprehensive, they did not come without shortcomings. On one hand, Shopify poses quite a learning curve for novice users with its complex initial setup and customization process. Its plans are also exclusive of transaction fees and add-on fees which can be quite costly for small businesses.

On the other hand, BigCommerce has annual online sales limits for its plans. This means, once you exceed the limit, you will have to upgrade to a more expensive plan. There are also certain crucial functionalities such as cart abandonment management that are charged separately.

The bottom line here is that just because Shopify and BigCommerce are two of the more popular options on the market doesn’t mean they are the best for your business. It is possible they don’t have certain functions that you are looking for or they are offered at rates that simply don’t fall within your budget. Whatever the case, this article should be able to help you understand and examine the 12 best ecommerce platforms that are comparable to these two top software solutions.

The 12 Best eCommerce Platforms Like Shopify and BigCommerce

1. Wix

Wix dashboard example

While primarily a website builder software, Wix tops our list because of its robust ecommerce module that works similarly to Shopify and BigCommerce. It facilitates everything from online store creation and catalog management to checkout processing and inventory management to help you streamline all of your ecommerce responsibilities. It is even equipped with tax preparation tools that will automatically consolidate your sales and calculate tax returns.

Aside from the abovementioned functionalities, Wix also has plenty of other tools that can help you manage your front-end and back-end processes. For one, it comes with its own payment module, marketing tools, site analytics options, as well as communication tools. This way, you won’t have to rely on multiple platforms to operate your business.

One downside to this platform, however, is that it is built for freelancers and SMBs, so it might not have tools that are advanced enough for the requirements of large enterprises.

Should you want to further examine whether this platform fits the bill for your company, you can sign up for a Wix free demo here.


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Price Range: The Wix website builder can be used completely for free but to use its ecommerce functionalities, you will need to opt for their ecommerce plan which costs $16.50/month or their VIP plan which is priced at $24.50/month. These are inclusive of a free domain, 20GB of storage, unlimited bandwidth, and all the online store management apps you will require.

Why Choose Wix?

  1. It lets you use all of its premium ecommerce features at a cheaper price than leading solutions.
  2. It comes with a wide variety of features that go beyond order processing and inventory management, so you can use it to handle different aspects of your online business.
  3. It has a great website builder that can be navigated via with drag-and-drop or HTML, making it a good option for both novice and professional users.
  4. It comes with open API functions that make it easy to extend and modify.
  5. It can be used to process payments via credit cards, PayPal, and other payment gateways with 0% commission, which means more profit for your business.

2. Vend

Vend dashboard example

Vend may be designed as a POS system, but don’t let that fool you. This platform comes with a wide range of ecommerce functionalities that will help you showcase and sell your products as effortlessly as possible. It even comes with a customer management module that will keep tabs on your interactions as well as an inventory management feature that will automatically track your stock levels.

All you have to do is choose from their extensive selection of website designs and customize it according to the aesthetic of your brand, load it with your product catalog, and add your custom checkout page. After which, you will be able to get notified in case of new orders, process orders, and accept payments in a centralized platform. What’s more is that it is designed to play well with other business systems and hardware, making it customizable and scalable.

However, it might be wise to note that this system only works on the Google Chrome browser and that many find its order management process slow. What’s more is that it is not suitable for ecommerce businesses that offer non-retail items like subscriptions, event tickets, and the like.

If you want to get a closer look at the functionalities that this software has to offer, sign up for a Vend free demo.

Price Range: Vend is available in different plans that are bundled depending on the number of outlets and registers you need the system to support. These can range from $119/month to $159/month and you can get discounts if you have it billed annually. The vendor also offers custom plans that are available by quote.

Why Choose Vend?

  1. It comes with customizable online store templates for faster set-up.
  2. It can accept different payment modes that not only include credit cards and payment gateways but also gift cheques and coupons.
  3. It provides POS functionalities which make it easier to streamline back-end and front-end tasks.
  4. It provides users with a customer management module.
  5. It comes with its own reporting and analytics tools.

3. PayKickstart

PayKickstart dashboard example

PayKickstart is an all-in-one shopping cart and affiliate marketing software built to help businesses of all sizes. Offering intuitive catalog management and checkout processing, this tool also has advanced functionalities such as profit management, affiliate management, marketing, as well as business intelligence. What’s more is that it comes with cart recovery tools and revenue boosters that will help you perform one-click upsells and bumps.

Another thing that makes it unique from leading platforms is that it not only processes one-time payments; this platform is also capable of supporting subscription-based, usage-based, quantity-based, and pro-ration payments. This way, companies selling both retail and non-retail products will easily be able to manage their transactions.

Of course, while this platform may offer quite a number of robust ecommerce tools, it is best to note that it doesn’t offer the best UI. It can be a little more difficult to navigate than Shopify and BigCommerce, so you should expect to take plenty of trips to their knowledge base during the first few weeks (or months) of implementation.

If you are still unsure about whether or not this tool will be able to meet your requirements, you can sign up for a PayKickstart free demo. By doing so, you can learn more about what it has to offer.

Price Range: PayKickstart is available in different plans depending on the kind of business you have, the number of products you want to sell, and the types of ecommerce tools you need. These are available at $29/month to $149/month and can be availed at discounted prices when you opt for their annual billing option.

Why Choose PayKickstart?

  1. It comes with cart recovery tools to help you boost conversions.
  2. It supports international currencies, making it ideal for businesses with clients across the globe.
  3. It can process different pricing schemes such as one-time payments, subscriptions, metered usage plans, and more.
  4. It can support tax calculations based on the specific requirements of Canada, Russia, Switzerland, EU countries, and more.
  5. It does not charge any additional transaction rates or commission fees.

4. SITE123

SITE123 dashboard example

Much like the top product on our list, SITE123 is also a website builder offering a great ecommerce module. Equipped with drag-and-drop online store creator, easy-to-use SEO tools, and intuitive product categorization, this tool is suited for users who want to create great e-stores without the need to perform extensive coding. It also provides businesses with a means to process orders, accept payments, and keep track of inventory, so you can be sure that you don’t have to rely on different platforms for your ecommerce responsibilities.

Another great thing about SITE123 is that it comes with global ecommerce tools such as international currency support and language localization options. This way, you not only increase your online presence and provide your customers with a convenient shopping experience but also expand your business’ reach all over the world.

However, like any good software, it also has its fair share of shortcomings. The biggest one of which is its layout restrictions. While it allows you to toggle the aesthetics of your website, you won’t be able to do much about your chosen layout. This means creating an entirely unique online store may be difficult.

For more information about how this platform will be able to help you with your ecommerce needs, you may sign up for a SITE123 free demo here.

Price Range: SITE123’s website builder may be used for free but for ecommerce businesses, you will have to opt for their Premium plan which costs $14/month. This is inclusive of all the functionalities that this platform has to offer.

Why Choose SITE123?

  1. It has low-code online store creation options which is great for technically averse users.
  2. It offers SEO tools, email marketing options, as well as built-in social media integrations.
  3. It can process different payment methods from credit/debit card to wire transfers.
  4. It supports international currencies as well as allows language localization, making it ideal for global businesses.
  5. It comes with free hosting services.

5. Shopify Plus

Shopify Plus dashboard example

If you find Shopify would be a good match for you but feel like it has limited features, then Shopify Plus might be the answer to your problem. Coming from the same software provider, this platform gives you all the features that Shopify has to offer plus some advanced functionalities. For starters, it not only allows you to create and manage your online store but also gives you customer management tools as well as sales performance reporting features.

In addition, Shopify Plus is equipped with multichannel sales integrations through Brightpearl, Stitch Labs, and other similar platforms so you can easily consolidate all of your transactions in one convenient interface. What’s more is that as a certified level 1 PCI DSS compliant platform, this tool also comes with great risk management and on-site compliance tools to ensure that you are operating according to industry regulations.

However, it is important to note that all the additional functionalities of Shopify Plus come at a price. So, it best to expect a more expensive monthly cost if you opt for this platform.

Price Range: Shopify Plus offers custom pricing plans to make sure you are only paying for features you require. Be sure to get in touch with a vendor to get a quote.

Why Choose Shopify Plus?

  1. It has enterprise-grade ecommerce functionalities which give you complete control over your online store.
  2. It provides users with risk management tools and on-site compliance options.
  3. It runs on a content delivery network that ensures your online store is up and running at all times.
  4. It supports over 70 payment gateways so you can transact with customers however you prefer.
  5. It comes with an API tool for custom application development.

6. 3dcart

3dcart dashboard example

3dcart is an ecommerce platform built to help users manage their operations from end to end. Be it online store creation, marketing, inventory management, order processing, or customer relationship management, this software solution has it all. It even provides features from different shipping carriers, tax calculators, and payment gateways to better equip your operations. Completely PCI-certified, this platform also offers a secure administration interface to help you ensure that all of your company data are safe and sound at all times.

A downside of this platform worth considering, however, is that it only comes with basic e-store templates so you’ll need to invest extra time and effort in customizing it. What’s more is that while the vendor will give you access to premium themes, these will have additional charges.

Price Range: 3dcart provides different pricing packages that come with unlimited storage, bandwidth, and product support. These range from $29/month to $229/month depending on the types of features you require. Custom plans are also available by quote.

Why Choose 3dcart?

  1. It comes with social media integration, blogging tools, and SEO tools, to help you market your ecommerce business better.
  2. It has built-in CRM features which make it easy to manage online store operations in line with customer service improvement efforts.
  3. It is connected with over 200 leading business service providers.
  4. It does not have any additional transaction fees and commission rates.
  5. It is PCI-certified to ensure the security of your transactions.

7. WooCommerce

WooCommerce dashboard example

WooCommerce is perhaps one of the most powerful ecommerce toolkits on the market, which is why it makes a great addition to our list of best ecommerce platforms like Shopify and BigCommerce. Developed as a free plugin for WordPress, this offers enterprise-grade features that range from online store creation and store management to inventory management and cart calculation. It also has an open-source codebase so you can modify it according to the changing needs of your business.

A possible problem that this platform has, however, is that it isn’t necessarily an all-in-one solution. If you’re new to the industry and have no clue about how to set up an online store, it might be difficult for you to pinpoint what integrations to get as well as integrate them one by one.

Price Range: WooCommerce is available for free; however the upgrades, extensions, and updates related to the software are paid.

Why Choose WooCommerce?

  1. It is a free platform that does not compromise functionality and flexibility.
  2. It comes with enterprise-grade functionalities
  3. It has an extensive library of add-ons such as payment gateways, shipping management tools, and tax calculators to extend the functionalities of the platform.
  4. It can support traditional payment methods as well as coupon systems and gift cheques.
  5. It is powered by WordPress, making it particularly easy to navigate.

8. Volusion

Volusion dashboard example

Volusion is an ecommerce and shopping cart platform designed to manage the different aspects of your online store. Offering essential modules for online store creation, smart selling, and lead generation, this is great for freelancers and small businesses who want to jumpstart their online business. It even offers basic SEO tools, social media sharing options, and email marketing features so that you can handle all of your online store management tasks in a single dashboard.

The only problem that users may have with Volusion is that while it offers a comprehensive set of ecommerce tools, itis not as scalable as other options on the market. This platform is purpose-built for SMBs so it more designed for ease-of-use than for complete flexibility. Even with its API capabilities, its core modules can only go so far in terms of adapting to the needs of larger enterprises.

Price Range: Volusion offers pricing plans depending on the sets of features you require and the number of products you intend to display on your online store. Their subscription packages range from $15/month to $135/month.

Why Choose Volusion?

  1. It has an easy-to-use yet powerful online store builder that both novice and professional users will enjoy using.
  2. It is equipped with an intelligent search tool that lets your customers find what they need in an instant.
  3. It provides users with secure checkout processing so you don’t need a third-party service provider to manage orders and payments.
  4. It offers great marketing tools and social media sharing options.
  5. It comes with guaranteed uptime to ensure that your online store can be accessed by customers at all times.

9. Pinnacle Cart

Pinnacle Cart dashboard example

Pinnacle Cart is a feature-rich ecommerce solution built for growing businesses. Offering a user-friendly yet fully-customizable interface, this platform is chock full of enterprise-grade functionalities that include order management, customer management, and business analytics. It also has advanced shipping and payment management tools for faster transactions. Moreover, this platform is PA-DDS certified and comes with robust data security functions to keep your transaction information safe.

The only thing to worry about when it comes to using this software is that it has no HTML or CSS editor, unlike Shopify and BigCommerce. Meaning, if you are looking to fully customize your web store and make it as unique as possible, then this might not be the software you’re looking for.

Price Range: Pinnacle Cart offers different plans depending on the size of your business. These may cost anywhere between $44.95/month and $199.99/month. For large businesses with more specific ecommerce requirements, they also have an Enterprise plan available by quote.

Why Choose Pinnacle Cart?

  1. It is built for ease-of-use, which is great for businesses with no technical team of their own.
  2. It provides users with business analytics functionalities so that they can better understand their online store’s performance.
  3. It comes with multi-currency and multi-language support for global companies.
  4. It has a complete range of marketing tools that include SEO, PPC, influencer marketing, optimized product descriptions, and social media management.
  5. It is equipped with data security tools, PA-DDS certification, free SSL, and role permissions.

10. Episerver Digital Commerce

Episerver Digital Commerce dashboard example

Episerver Digital Commerce is a platform that combines the power of content management and digital marketing in one convenient interface. Created for large enterprises and medium-sized businesses, this will allow you to streamline your ecommerce processes while boosting your brand’s online presence. It gives you access to features such as catalog management, global commerce, order management, as well as expense tracking, so you don’t have to rely on too many platforms to do your job.

However, it is best to note though that while Episerver Digital Commerce offers end-to-end solutions, it still has a lot of room for improvement when it comes to their APIs and developer documentation features. This may pose a problem for users who intend to completely configure the system according to their requirements.

Price Range: Episerver Digital Commerce is only available on a by-quote basis. Be sure to get in touch with the vendor’s representatives for more information.

How Does Episerver Digital Commerce Compare With Shopify and BigCommerce?

  1. It is built for global commerce so you can expect it to process multiple currencies.
  2. It has built-in campaign management tools complete with A/B testing.
  3. It is equipped with risk mitigation tools so you can act on potential issues promptly.
  4. It links smoothly with existing PIM, ERP, and marketing automation systems.
  5. It comes with rest API tools for better flexibility.

11. Nekom

Nekom dashboard example

Nekom is an omnichannel ecommerce management that lets you manage your online store and marketplace accounts in one dashboard. It has all the tools you require ranging from catalog management and customer management to shipping management and payment processing. It even comes with PCI security certification so you can rest assured that all the information that passes through the system is safe from prying eyes. What’s more is that this platform has a powerful commerce API tool, making it highly extensible.

Nekom is undoubtedly great for managing your online business, however, if you intend on creating your ecommerce storefront from scratch, you might want to find a different solution. It doesn’t offer page builders as it is only designed as a hub that centralizes your different shops and marketplace accounts.

Price Range: Nekom only offers two pricing plans: the Basic at €990/month and an Enterprise package that is available by quote. These are bundled depending on how advanced you need your ecommerce system to be.

Why Choose Nekom?

  1. It is completely optimized for international commerce.
  2. It is protected with anti-fraud features as well as regular security inspections.
  3. It is equipped with B2B and B2C specific modules.
  4. It has powerful ecommerce API functionalities.
  5. It comes with voice control search capabilities, which comes in handy when you need to get information about your operations quickly.

12. SellersCommerce

SellersCommerce dashboard example

Wrapping up our list is SellersCommerce. As an ecommerce management tool for B2B and B2C companies, this platform offers quite a number of powerful tools that go beyond inventory management, payment processing, and sales tracking. Among the many unique features of this platform is its “store within a store” feature that lets you create multiple shopping experiences for different client groups. It also comes with brand syndication tool that lets you display products from a variety of suppliers which comes in handy if you are going to be selling items from different brands and you want to showcase them separately.

One downside about this platform, however, is that site customization can be a bit basic which can be a problem if you want to make your e-store completely unique.

Price Range: SellersCommerce is only available by quote. Be sure to get in touch with the vendor’s representatives for more information about their rates.

Why Choose SellersCommerce?

  1. It is equipped with WYSIWYG tools that make it easy for both tech-averse users and website developers to create beautiful e-stores.
  2. It provides users with robust merchandising and promotions functionalities.
  3. It has great brand syndication options.
  4. It allows users to create a variety of shopping experiences for different groups to make your selling strategy more targeted.
  5. It has its own content management system, which is great

To sum it up, you don’t have to limit yourself to Shopify and BigCommerce if you want a good ecommerce tool. This list proves that there are plenty of other options that are just as comprehensive and affordable as the leading platforms. All you really have to do is understand the essential ecommerce features you require and exercise due diligence in learning what your prospective platforms offer to make sure that you will get exactly what you need for your operations. Hopefully, with this guide, you were able to find out which alternatives to Shopify and BigCommerce are most suited to your operations.

In case you are still having trouble choosing, we suggest opting for Wix. It can provide you with all the tools you need to build your online store and manage your ecommerce operations. Furthermore, it can be integrated with a wide range of platforms, so you can streamline all the other aspects related to running your online business. You can even sign up for Wix free demo here to test out its features for yourself.

Shaun Baker

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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