Volusion Pros and Cons: Analysis Of A Popular Shopping Cart Software

There are many challenges in starting an eCommerce business. You have to put together a lot of things before your store can even go online. These include a business plan, products to sell, product sourcing, coming up with your business name and logo, registering your business, learning about SEO, and building your online store. All of these are important but the last one is crucial since that would be the face of your business that you’ll be presenting to online shoppers, and is one of the vital touchpoints where customers will interact and do business with you.

Building a website for your store is not just a matter of lumping together product images, descriptions and prices, and hope it will sell. Most likely it will not. You have to create an attractive and responsive website and operate it smoothly with the right eCommerce tools. You need a solution like Volusion to help you start your eCommerce business on the right footing, drive its growth, and make it succeed.

Volusion is a leading eCommerce platform designed to do the heavy lifting when it comes to building and managing your online store. It has website creation tools, customization, integration, shopping and marketing features, inventory management, search engine optimization, payment processing, and other functionalities to help you successfully run your eCommerce business. It can be deployed on cloud or on premise, is compatible with all kinds of devices and operating systems, and is user-friendly (no coding or IT skills required).

Volusion caters to a broad range of industries and is one of the leading online selling platforms for businesses engaged in apparel, jewelry, beauty and health, food and beverages, electronics, automotive, and many more. Suffice to say that whatever you sell online can be handled by Volusion. According to the latest figures from the vendor, shoppers have already spent more than $26 billion and placed over 185 million orders on Volusion powered eCommerce websites.

Volusion is a multi-awarded and highly-ranked application and is currently among our top 10 eCommerce software products and top 10 shopping cart software solutions.

As you can see, based on our ranking and reviews, Volusion got top notch results because of its reliable performance and robust capabilities. Its array of features includes the following:

  1. Store Builder
  2. Design
  3. Marketing
  4. Ecommerce
  5. Secure Hosting
  6. Built-in SEO
  7. Free Slideshow
  8. Easy Editor
  9. Customizable storefront designs
  10. Social media sharing and integrations
  11. Email marketing tools
  12. Process returns and refunds
  13. Abandoned cart reports
  14. Third-party integrations

We have gone over the details of the Volusion platform and have come up with comprehensive information on its functionality, benefits and downsides. However, if you’d like to check out the software for yourself, you can easily sign up for Volusion 14-day free trial here.

Volusion Pros and Cons

Why should you build and manage your online store with Volusion? Here are some compelling reasons:

Comprehensive features

With Volusion, you get a complete set of ecommerce features to create your site, sell your goods, and grow your business. We’ll go through each.

  1. Create a site. Its intuitive design wizard allows you to build a visually attractive and enticing online store even if you have no coding experience, so you can immediately start selling. It features drag and drop content blocks so you can customize and make unique pages for social media, image galleries, videos, testimonials and more. You can also do in-page editing with a rich content editor to fine tune any pages in your store, and add site search functionality to help customers find exactly what they need.
  2. Sell goods. Selling is made simple with Volusion’s streamlined system that allows you to easily add products, import products via CSV, upload multiple images, edit product descriptions, manage inventory, handle variant pricing, fulfill and ship orders, view customer details and order histories, handle returns, accept and process online payments, among many others.
  3. Grow your business. You have built-in marketing tools to grow you business such as expansive SEO features to put your store in the forefront of search results, social management to enable you to sell more across the web, and easy access reporting to take out the guesswork in tracking store data. Furthermore, you’ll be able to track ROI, create discounts and gift cards, expand your store to Ebay or Amazon and other platforms, have your sitemap indexed, and link social accounts to your store.

Ease of use

From navigation and UI, to creating your online store, and managing all related tasks that comes with running your ecommerce business, Volusion has made sure that you do them all effortlessly.

The consideration is that not everyone is learned in programming and coding, hence Volusion has taken out from the equation those complex processes and automated most of the tasks, enabling even first time users to operate everything from the convenience of the dashboard. In fact, right from the start, you can build your online store in minutes and quickly go into selling mode.

Lots of templates

With over 300 eCommerce templates to choose from, you can get the best one to match your business and brand. How your online store looks is just as important as its content. Even before visitors can go through your product offerings, the first thing they’ll notice is your website design and appearance. We are all visual creatures and we appreciate designs that are clean, uncluttered and professional looking. Whatever your design preference, there should be one to suit your business niche to give your store that distinct, stunning and brand-centric look. In addition, templates are device-responsive allowing you to optimize shopping experiences of customers across smartphones, tablets and desktop.

Easy reporting

Comprehensive reporting tools allow you to take a quick glance at store figures and operational numbers that matter. Get to know how Google sees your store. Learn what metrics are working. Extract insights about everything like purchases, abandoned and live carts, product and category views, CRM tickets, and many more. You can also send emails to remind visitors about their abandoned carts waiting in the wings.

Extensive support

You get all the backing and help you need when you need it. Volusion offers 24/7 support with a live person if you require one aside form all-time phone, online chat, and email support services. The vendor website knowledge center is probably one of the most comprehensive with text and video tutorials, guide articles, and blog. On top of all these, you can have a dedicated account manager for your subscription, get help in crafting a custom marketing plan, or have their design team create the perfect site for you.

Wide integration

Integration capability means you can expand your store’s reach and functionality right within the platform. Currently, Volusion works with some 80 third party apps and services that cover accounting, CRM, channel management, email marketing, shipping, fulfillment, payment processing, business resources, order management, live chat, domain registration, security, social media, and many more. Aside from functionalities already provided by the platform, you can consider these external tools as extensions to further broaden your business and streamline your operation.

No transaction fee

Other shopping cart platforms normally charge a transaction fee for every product you sell. The fee varies depending on the plan that you subscribe to. It may range from 0.5% up to 2% for every product that is sold on your store. Volusion does away with this, totally eliminating the transaction fee so that you get to keep all your profits.

Flexible pricing

Volusion offers some of the most affordable pricing plans for a shopping cart platform. There are four plans to choose from – Mini at $15 per month; Plus, $35 per month; Pro, $75 per month; and Premium at $135 per month. The pricing differences are in the number of products you can display at your store and bandwidth size. All plans bring with them online support and secure checkout. As you migrate up on the plans, you get to have more tools and features to build your store. Volusion has a free 14-day trial period so you can check the platform first before committing to a paid plan.


With some 50 features and functionalities in an all in one store builder, eCommerce platform and marketing hub, Volusion practically has all the tools you need to successfully operate and grow an online business. Though it incorporates a newsletter for you to inform customers and visitors of store developments, it would have been better if a blog feature was built in. A blog is one of the most potent marketing tools that you could have to further reinforce your brand and rally your customers. It’s also your venue for announcements, updates and events. Overall however, Volusion is a viable option if you’re starting out and building an online presence for your business. And if the 180,000 entrepreneurs worldwide using it is any indication, then it surely is a good choice.

Shaun Baker

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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