Top 10 Alternatives to Marketo: Leading Marketing Automation Software Products

It is important for businesses to utilize a quality marketing automation software solution to boost their conversion rates and sales. These revealing stats back up the statement: Only 22% of companies are happy with their conversion rates. For every $92 businesses spend on getting customers, only $1 is utilized in converting them. 61% of marketers say their top priority for inbound marketing is to improve SEO and grow their organic presence. In addition, 72% of marketers state the most useful SEO tactic is creating relevant content.

Now, let’s take a look at relevant stats on marketing automation: 51% of companies are currently utilizing marketing automation. Besides, 58% of B2B enterprises plan to use this technology. 91% of users think that marketing automation is essential for marketing success across channels. On top of that, 36% say marketing automation software saves time by automating routing tasks, while 30% opine that it enables them to improve targeting of prospects and customers. Finally, 52% say lack of a good strategy hinders effective use of this platform.

Now that you have learnt about the importance of using marketing automation software, let’s get down to the brass stacks and select a good solution. We help you in this task by detailing the essential features of Marketo as well as the top 10 alternatives to Marketo in this article.

What is Marketo?

Marketo is a popular marketing automation system that is utilized by more than 2,300 businesses and 100,000 users across the globe. Marketers implement it to simplify and streamline their marketing tasks and boost efficiencies. The highlights of Marketo are its ease of use, simplicity, flexibility, and sophisticated tools. In addition, the solution can effortlessly scale with your company. Besides marketing automation, the platform also assists in marketing management, customer engagement marketing, and real-time personalization.

Benefits of Marketo

  1. You don’t need HTML knowledge to create useful email templates.
  2. With email testing, you can experiment with different types of content and dynamically change it for specific situations.
  3. Use the vast selection of pre-designed templates to create attractive landing pages.
  4. Utilize the native integrations with popular CRM products to sync the activities of your sales and marketing teams.
  5. Collect promising leads by using pre-determined criteria such as prospect behavior, product scores, input from sales reports, and demographics.
  6. For social marketing, it offers social promotion, social engagement, and social sharing.

If you think Marketo is too basic for your needs, don’t go elsewhere. We will still help you as we go on to analyze the important tools and functionalities of the top 10 alternatives to Marketo.

Top 10 Alternatives to Marketo

1. HubSpot Marketing

HubSpot Marketing helps you to synchronize your marketing efforts and boost traffic and conversions. With this app’s drag-and-drop functionality you can design attractive and responsive websites without needing IT skills. On top of that, you can prepare and optimize engaging content and share it with target audience segments. The solution offers social suggestions and SEO tools to enable you to share relevant content with the right audiences and influencers, and increase traffic. The best part is you can personalize your messages and create effective calls-to-action for your visitors’ specific needs. You can utilize A/B tests and contact forms to build successful strategies to generate leads and identify promising visitors. Then, you can provide personalized attention to those leads to convert them into customers. For more good options, here are HubSpot Marketing Alternatives.

2. bpm’online marketing

bpm’online marketing helps marketers master the requirements of demand generation. This application automates lead collection via multiple channels and nurtures leads into productive opportunities. With bpm’online marketing, you don’t need a separate lead generation system. This is because the product has a feature named core lead differentiator that evaluates prospect behavior and helps you identify sales-ready leads. You can synchronize this tool with bpm’online service to streamline customer communication and provide a memorable customer experience at all times. Another benefit is you can analyze and compare different sources and channels to identify and reach interested audiences. This capability helps to reduce the time you need for bulk emailing. In short, you can engage your priority prospects and customers in a more intimate and personal manner to boost conversion rates. If you wish to scout for more choices, browse these bpm’online marketing alternatives here.

3. ActiveCampaign

We have added ActiveCampaign in this list of top 10 alternatives to Marketo because it is a user-friendly and integrated platform that you can utilize to combine the different elements of small business marketing. You can utilize the tool to implement marketing automation technology, learn more details about your contacts, use social media marketing, and create attractive and engaging emails. In addition, the application integrates smoothly with more 150 software platforms. The vendor offers quick and friendly customer support to resolve all issues. The highlight of ActiveCampaign is it connects its messaging and email features to a powerful marketing automation tool. Key features include: site tracking, conditional content, event tracking, easy-to-use API, intuitive automation builder, email split testing, sales CRM, and advanced lead scoring. If you want to browse other options, here are some good ActiveCampaign alternatives.

4. LeadSquared Marketing Automation

LeadSquared Marketing Automation is a cloud-based platform that is ideal for the marketing needs of companies in diverse industries such as travel, hospitality, retail, consumer services, consulting, healthcare, finance, banking, marketing, education, real estate, eCommerce, and more. You can utilize its comprehensive feature set and capabilities to optimize and streamline your marketing campaigns. The main advantage is the application offers readymade templates and pre-programmed workflows which means you don’t need to spend time building your automation process. In addition, you also have the option to create new workflows if you wish. With this platform you can create marketing emails, automate tasks, design landing pages, and collect and analyze data on lead interactions. Plus, you can score and track lead activities to identify promising leads. For more good choices, browse these LeadSquared Marketing Automation alternatives here.

5. Wishpond

Wishpond is a comprehensive solution for your online marketing requirements. With this app, you can create and publish appealing landing pages to attract visitors and convert them into leads. Wishpond makes this possible by offering a range of tools as well as extensive third-party integrations with leading solutions such as Base CRM, Salesforce IQ, AWeber, GetResponse, MailChimp, Insightly, Highrise, Salesforce, and others. In addition, you can make your website SEO-friendly without too much effort. The interface is easy to use and you don’t need technical skills to master it. Wishpond users reveal that the software has helped them increase the number of successful leads. Main features include: forms, promotions and contests, A/B testing, custom CSS, and email marketing. If you think this product is too basic, check out advanced Wishpond alternatives here.

6. iContact Pro

iContact Pro makes marketing automation cost-effective and simple with its advanced features that include social posting and tracking, landing page creation, engagement tracking, CRM functionalities, advanced segmentation, and sophisticated email marketing tools. The platform is powered by a knowledgeable team of experts whom you can contact anytime for help. The solution is scalable for the needs of high-volume senders, businesses, and marketers. It takes care of the lead generation and lead scoring processes. In addition, it offers a message builder, A/B testing, and segmentation to meet your company’s email marketing requirements. If you wish to look at other options, browse these viable iContact Pro alternatives here.

7. Optimizely

Optimizely enables you to create and personalize your company website, and streamline visitors’ experience to enhance your reputation. The application helps you to maximize the returns from your marketing strategy. You can track visitor experiences on your site through efficient analytics. This will tell you what is working and what is not on your site. Plus, you can increase on-site time, drive more traffic, lower the bounce rate and more. This can help you to improve customer relationships and deliver a high-quality service. In addition, you can provide personalized assistance to each customer to convert them into long-term patrons. You can utilize the 30-day free trial to check out the app’s main features and understand if they are suitable for your needs. If you think this software is too basic, peruse these good Optimizely Alternatives here.

8. Boomtrain

Boomtrain utilizes artificial intelligence to analyze web content and provide detailed insights on user behavior from mobile apps, email, websites, and other touch points. Businesses can utilize the insights to personalize and improve customer experiences on all channels in a cost-efficient manner. You can use this marketing automation platform to deliver relevant messages in real time, at any scale, via any channel. In addition, you can market your products and services to your target audience with marketing template customization, customer and profile tracking, and cross-channel marketing automation. This allows you to deliver personalized customer experiences and elicit desired behavior. Large companies that need complex analyses of marketing data can get quote-based enterprise pricing for the features they use. For more good options, browse these Boomtrain alternatives here.

9. Exponea

Exponea combines engagement automation and analytics to enhance the customer experience. Companies can use this tool to perform sophisticated customer analyses and make accurate forecasts. Marketers don’t need IT help to utilize this app’s features to execute successful campaigns. Top features include: custom funnels, CRM, automated sales funnel operations, web layers and revenue analyses, and more. The interface is easy to understand and therefore the learning curve is short. Exponea enhances your campaigns with artificial intelligence and provides detailed customer information. In addition, you can maximize your marketing efforts with personalized recommendations delivered at target customers on multiple platforms. The company has also introduced a responsive and fully functional mobile version of the platform to enable you to be productive on the go. If you wish to look at other solutions, browse these good Exponea alternatives here.

10. GrowSurf


GrowSurf is a referral marketing automation solution created to help enterprises and organizations launch viral campaigns to attract more customers, users, and subscribers. The software is a free tool and comes with a plethora of tools and functionalities and offers integration with MailChimp.

With GrowSurf, users are able to design and execute online campaigns effortlessly, target specific audiences, and customize reports among others. Its campaign builder allows users to tailor their campaigns to suit their strategies and specifications. Once the campaign is done, users only have to embed them on their websites and other online channels without having to deal with codes and other complexities.

Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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