Comparison of 15 Leading eCommerce Software Companies

What is the leading ecommerce software?
The leading ecommerce software is Salesforce Commerce Cloud, a market-leading omnichannel ecommerce solution created to help B2Bs and B2Cs consolidate customer transactions and overall experience. Its most popular features include personalized marketing and promotion tools, sales flow automation, and inventory tracking.

Businesses can use ecommerce software to manage all elements of their online store including adding and removing products, organizing inventory, calculating taxes, and other aspects required for their website’s order fulfillment. Most solutions typically have a user-friendly interface to help users easily manage their ecommerce operations.

Though it is simple to use, this software is quite complex. In short, good eCommerce companies will offer all that you need to manage your online store. Therefore, it is essential to select a quality product for your business needs. You can do that by reading this article which details the main features and benefits of the top ecommerce software solutions available in the market. Our in-depth reviews provide a good comparison of eCommerce software companies. This time, Wix came out on top as determined by thorough analysis by our experts.

ecommerce software companies

The global virus outbreak had transformed everything in its path. As people were forced to stay at home to prevent viral contraction, a considerable shift in consumer spending behavior had transpired, causing an upsurge in eCommerce transactions. Pandemic-related online shopping alone added another $174.87 billion in revenues enabling the industry to reach a total of $861.12 billion in eCommerce sales in the U.S.

Along with the shifts in shopping behavior came a host of changes in people’s online activities. For instance, ecommerceDB’s comparison between the global web traffic from January to February 2020 with November 2020 indicates a 35% increase for supermarkets and a 24% rise in sports equipment. On the other hand, global website traffic for tourism had plunged by -44%, while jewelry and watches decreased by -8%.

Source: Statista Survey "COVID-19 Barometer 2020"

In light of these dramatic changes, ecommerce software vendors are given the big challenge to cater to the emerging needs of both online retailers and consumers. So here the top 15 ecommerce software companies that will be competing head-to-head in a new market environment transformed by the coronavirus pandemic:

1. Salesforce Commerce Cloud

salesforce service cloud dashboard example

Salesforce Commerce Cloud is a leading ecommerce software that unifies your online and offline channels to one AI-powered platform. This top-rated solution helps you sell faster and smarter and deliver a consistent customer journey from various touchpoints.

Salesforce Commerce Cloud caters to business-to-consumer (B2C) and business-to-business (B2B) retailers. Whether you are just starting your online business or aim to digitize your sales process, you’ll find a plan that’s right for your business size.

Salesforce Commerce Cloud

An award given to products our B2B experts find especially valuable for companies

Try out Salesforce Commerce Cloud with their free trial

B2C businesses that leverage Salesforce Commerce Cloud get a unified view of their customer’s buying experience. Getting a complete 360-degree view of the customer means that team members from various departments are aligned, enabling them to provide consistent service throughout the customer journey. Businesses also get the tools they need to quickly launch their site or begin a new campaign. You can increase conversion rates with AI-powered personalization.

The Salesforce Commerce Cloud platform makes shopping from sites and storefronts a pleasant experience for your customers. Mobile-responsive sites allow customers to shop anytime and anywhere. Meanwhile, one-touch payments and multiple payment options boost revenue.

Detailed Salesforce Commerce Cloud Review

2. NetSuite SuiteCommerce

NetSuite SuiteCommerce dashboard

NetSuite SuiteCommerce is an omnichannel eCommerce solution created to help SMEs consolidate customer transactions and inventory tracking in a single hub. It comes with robust features for point-of-sale management, inventory tracking, and order fulfillment. What’s more, it is equipped with CRM and multi-channel marketing modules. With this, businesses get a bird’s eye view of their operations and optimize customer experiences across all touchpoints.

Using NetSuite CRM, you can also design your eCommerce site according to your unique specifications. It supports both B2B and B2C selling models and offers responsive and mobile-friendly site designs. It also has a drag-and-drop interface so you don’t need extensive coding knowledge to set up your online store.

Aside from the abovementioned functionalities, NetSuite SuiteCommerce also offers end-to-end reporting tools. It provides a timeline display of purchases, returns, and support requests as well as measures your KPIs. As such, it can help you make more data-driven business decisions.

NetSuite SuiteCommerce

NetSuite SuiteCommerce

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Last but not least, NetSuite SuiteCommerce also integrates with the tools you need for your day-to-day ecommerce operations so you don’t have to jump from platform to platform to manage your transactions. Among the tools it can support are payment gateways like PayPal and Stripe and cart abandonment solutions like UpSellit and Barilliance.

Detailed NetSuite SuiteCommerce Review

3. ShipHype

ShipHype dashboard

ShipHype is a third-party logistics (3PL) solution created to increase the efficiency of ecommerce businesses in shipping their products to international markets. Its ecommerce fulfillment service offers ecommerce businesses a faster and more convenient way to ship their products outside the United States and Canada regardless of the size of the product. ShipHype also does not require a minimum contract or charges, which is a huge advantage for small and mid-sized online sellers.

Beyond ecommerce fulfillment, ShipHype also offers FBA prep services for Amazon sellers. All you need to do is send your inventory to any of ShipHype’s prep centers in Canada and the United States where your products will be inspected, labeled, and prepared to be shipped to your customers. This service also includes bundling or kitting, private labeling, as well as secure wrapping of fragile items.

ShipHype Fulfillment

ShipHype Fulfillment

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ShipHype also has B2B fulfillment services specially tailored to meet the needs and demands of distributors and wholesalers. Its enterprise fulfillment program includes inventory management, custom packaging, courier selection, as well as custom work orders among others.

The price of ShipHype’s services varies depending on the number of orders per month, storage options, and other extra services needed.

Detailed ShipHype Fulfillment Review

4. BigCommerce

BigCommerce dashboard

BigCommerce is next on our list due to its ability to offer all the necessary tools to set up and manage an online store. It provides a range of customizable templates that you can use to integrate your company’s designs and aesthetics. You can sell physical and digital products and also market effectively to attract new customers. Plus, the vendor has tied up with shipping and delivery services for timely product shipments.

What benefits does BigCommerce bring to the table? You can build an online store that showcases your brand and use the app’s features to turn visitors into buyers. The solution offers templates designed for mobile selling. You can add new services and products easily and customize the items with high-resolution images.

Make shopping easy with convenient checkout practices. Get access to real-time info on inventory. Finally, get actionable insights from detailed and reliable eCommerce analytics to improve your business. The vendor has an appealing free trial where you can tinker with the features at no cost.



Try out BigCommerce with their free trial

BigCommerce is often tagged as the total eCommerce solution. However, its value is limited only by how it is used as it comes with numerous features that you do not see in your average eCommerce tool. These include marketing tools, marketplace integrations, analytics, and site hosting. When used properly, these can give your business’ performance huge improvements. The software also effectively simplifies your checkout process, making it possible for you to capture transaction information that can be used to benchmark organizational performance. Its central control panel, meanwhile, gives you total control over all your transactions, making order accommodation much faster.

The platform sports several functionalities, including payment processing, SEO, social media marketing, and warehouse management. It can seamlessly integrate with any existing system while its API capabilities allow it to work with third-party apps. Site visitors are bound to have richer online shopping experiences as BigCommerce creates not only beautifully designed online stores but also promotes customer engagement. The product is mobile-optimized and SEO-friendly, allowing users to boost their search rankings, site traffic, and ultimately, lead conversion.

Detailed BigCommerce Review

5. ShipBob

ShipBob dashboard

ShipBob is a complete tech-enabled third-party logistics provider that serves small companies, large enterprises, and everything in between. With its wide network of fulfillment centers and end-to-end order management system, this solution can fast-track your transactions, lower shipping costs, and improve the delivery experience for your customers.

In addition to its core eCommerce fulfillment functionalities, the platform is also equipped with robust inventory management tools, shipping management options, as well as warehousing solutions. With these, you can track your stock levels across your eCommerce channels and oversee the status of direct-to-customer and wholesale shipments as efficiently as possible.

Another great thing about ShipBob is that it supports delivery tie-ups with logistics companies. With these, you get exclusive options to provide same-day shipping and two-day shipping for your customers. It also supports international shipping options, making it great for companies that cater to customers overseas.



Try out ShipBob with their free trial

ShipBob is also built to work well with your existing software ecosystem. It seamlessly integrates with popular eCommerce sites such as Shopify, eBay, Amazon, and BigCommerce. Moreover, it can connect with a slew of third-party platforms such as payment gateways so you can sync your database and easily manage your operations from a single hub.

Detailed ShipBob Review

6. Simpl Fulfillment

Simpl Fulfillment dashboard

Simpl Fulfillment is a third-party logistics services solution created with eCommerce businesses in mind. Other than offering comprehensive services, they also have a robust platform wherein you can automate order fulfillment processes, manage returns and exchanges, as well as organize shipping operations. The main advantage to be had with Simpl Fulfillment is that they also offer FBA preparation option, making it great for vendors that use Amazon.

Using Simpl Fulfillment, users can optimize how they pack, ship, and charge for their products. Plus, This allows them to streamline inventory management across their connected stores. The platform also integrates with over 50 shopping cart software solutions and marketplaces for your convenience.

Simpl Fulfillment

Simpl Fulfillment

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For pricing, Simpl Fulfillment charges a flat fee per order that varies depending on the number of orders you process per month. The vendor also charges for storage, return processing, and FBA preparation.

Detailed Simpl Fulfillment Review

7. A2X

A2X dashboard

A2X is an ecommerce platform created to help companies, big and small, consolidate transactions from multiple channels for easier accounting and bookkeeping. Equipped with functionalities such as financial reconciliation, inventory accounting, and transaction recording, this platform allows you to accurately collect your financial data and ensure transparency in every transaction. It can even help you generate detailed monthly reports so you can stay on top of your company’s financial goals. 

Aside from the abovementioned functionalities, A2X also supports multiple currencies and can accommodate multiple seller accounts. As such, you can be sure that handling international transactions on different platforms is simplified and more streamlined. 

Another great thing about A2X is that it’s built to play well with other software solutions that are essential to your ecommerce operations. For starters, it natively integrates with online marketplaces and ecommerce platforms such as Amazon, Walmart Marketplace, eBay, and Shopify. Moreover, it can connect with accounting tools, tax management systems, as well as select payment processing platforms.



Try out A2X with their free trial

For pricing, the vendor offers different packages depending on the size of your business, the number of ecommerce stores you have, what ecommerce platforms you use,  as well as how many orders you handle per month. Standard subscription rates range from $19/month to $139/month but there are also higher-tiered plans that cost up to $799/month for larger enterprises. 

Detailed A2X Review

8. Wix dashboard

Our team of SaaS experts reviewed all the leading eCommerce products and recognized that Wix should be added due to its ease-of-use, robust feature set, functionality, and overall value.

Wix is one of the most popular eCommerce platforms for small and medium-sized retailers with its out-of-the-box tools that are packed in affordable plan packages. It lets you build your online store easily and customize it according to your branding without coding and technical skills required.

You can showcase your products in beautiful galleries, manage and track your orders, and offer multiple payment options to your customers. Some of its main features include gallery customization, seamless checkout processes, and sales promotions. If you want to discover on your own how it landed our top spot, you can explore the software at no cost.  You can check the solution closely when you sign up for Wix free trial.



Try out Wix with their free trial

What factors made Wix a top eCommerce software? It combines usability with functionality. For instance, making your online storefront look professional can easily and quickly be accomplished with designer-made templates and drag-and-drop interface for customization. It keeps track of your inventory, tax, and shipping rules. The eCommerce functionality is available at a low cost starting from $16.50 per month. This already includes your online store, unlimited bandwidth, free domain (you can also connect your domain and apps for site booster), and form builder.

Detailed Wix Review

9. Omnisend

Omnisend dashboard

Omnisend is primarily a marketing automation platform but it landed a spot on our list because it is built specifically for eCommerce businesses. It comes equipped with tools for landing page creation, campaign optimization, and cross-selling so you can ensure the success of your marketing efforts. In addition, the platform provides omnichannel support so you can reach your target market on email, social media, and SMS.

Using Omnisend, you can set up automated email follow-ups for order confirmation, customer reactivation, abandoned cart notification, and more. With these, not only can you provide more personalized customer experiences, but you can also close more sales and decrease abandoned carts.

Other than these, Omnisend also helps you take the guesswork out of improving your campaigns through smart reporting and analysis tools. It can monitor clickthrough rates, track campaign performance by region and determine which parts of your newsletters get the most clicks, among others. As such, it will help you make the most out of each campaign you roll out.



Try out Omnisend with their free trial

Lastly, Omnisend can integrate with a wide selection of eCommerce sites such as WooCommerce, Shopify Plus, and BigCommerce as well as other third-party platforms for shipping management, shopping cart management, and the like. The solution also supports thousands of other applications through Zapier to help you connect the platform with your favorite solutions.

Detailed Omnisend Review

10. YourFit by 3DLOOK

YourFit dashboard
YourFit by 3DLOOK is an easy-to-use apparel sizing and fitting solution trusted by retail brands both big and small. With this at their disposal, they can provide their consumers with the best possible fit without having them try the clothing physically. All they need to do is take a photo of themselves to create an accurate 3D model and let the platform’s recommendation engine work its magic. Whether your customers are browsing for your products in-store or online, this solution allows them to get outfits that match their body shape and sense of style with minimal effort.

YourFit by 3DLOOK

YourFit by 3DLOOK

Try out YourFit by 3DLOOK with their free trial

Aside from its sizing and fitting options, other nifty features of YourFit include its Body Shape analytics feature and Body Data dashboard. Hand in hand, these two can allow businesses to collect and analyze the body data of customers to provide them with better clothing recommendations for their next visit. This way, you not only allow them to find clothing that suits their preferences but also improve the overall customer experience.

Detailed YourFit by 3DLOOK Review

11. Competera Pricing Platform

Competera Pricing dashboard

Competera Pricing Platform is a powerful data intelligence solution, an ideal partner for  your ecommerce and online selling business that could enable you to send it to new heights. With its superior machine learning and deep learning algorithms, you would hardly create a noncompetitive pricing as the platform unceasingly calculates and re-quantifies billions billions of possible price combinations. Non-optimal pricing could easily undermine your online selling or ecommerce business, but Competera Pricing Platform ensures you do not go there.

Competera Pricing Platform

Competera Pricing Platform

Try out Competera Pricing Platform with their free trial

With an active engine keeping a sharp eye on your pricing, you can coax the platform to provide pricing analysis and non-pricing factors using real-time competitive data. This allows you to be on track to meet profitability goals, whether for single items or their store-wide assortment.

You get three options with Competera: Price Optimization, Pricing Automation, and Competitive Data.

Price Optimization takes into account more than 20 pricing and non-pricing factors, product cross impact, and demand patterns for an elasticity-based price setting solution.

Pricing Automation gives you fast and dynamic pricing, defined workflows, and transparent cause-and-effect analysis for each price change.

Competitive Data gives you high-quality, timely product matches with data scraping. For maximum results, it covers any region, language, and currency.

Detailed Competera Pricing Platform Review

12. Shopify

Shopify dashboard

Next on our list is Shopify. Not only is this tool highly popular, but it is also very reliable in offering an eCommerce solution for SMBs. What makes Shopify one of our leading choices in our comparison of eCommerce software companies? To start, it offers a range of tools to help businesses develop and operate online stores and also sell products in person.

This solution also provides features designed for offline retail. For these reasons, it is used by greater than 120,000 online stores. What benefits does Shopify bring to the table? The setup is fast and easy and you can select from more than 100 professionally designed themes to give a corporate look to your online store.  Second, the vendor hosts your online store so your data is secure and you don’t need to worry about maintenance and upgrades.

Moreover, you are assured of reliable 24/7 customer support when you use Shopify. Lastly, you get easy-to-use reports and robust marketing features. You can use all the features for free for a period of time to see if the software matches your needs.

Detailed Shopify Review

13. 3dcart

3Dcart dashboard
3dcart is a robust eCommerce platform that offers a wide range of features for online stores. It has tied up with more than 200 business service providers including payment solutions, tax calculators, shipping carriers, and more. Plus, it offers useful tools for store building and management. Key features include marketing and order management tools, zero transaction fees, bulk importing/exporting, plenty of SEO tools, and support for digital products.

What are the main benefits you can expect from 3dcart? Sellers get a robust and effective solution to market their products online, while customers can effortlessly order online. The app offers a secure administration interface that you can use to access the system, invoices, shop inventory, and customer data from any internet-connected device. You can select from a wide range of professional templates or customize your theme to fit your brand, image, and store. Finally, you can rely on expert help from the support team to get your issues resolved quickly.

Detailed 3dcart Review

14. Volusion

Volusion dashboard

Volusion is an eCommerce solution that can scale with your business. The app has a user-friendly interface and offers a simple and helpful design wizard. Using this tool, you can easily create an eCommerce website and manage its different aspects. Plus, you can use the customization features to make your online store fit your brand or company’s aesthetics. There are also excellent marketing and shopping tools you can make use of.

Why should you opt for Volusion to operate your online store? To mention a few, you can build your store and start selling in minutes. You can do this by installing attractive templates without needing any coding skills. The app offers easy-to-use features to help you seamlessly manage processes such as order tracking, shipping, and inventory management. Finally, you can count on the help of a dedicated account manager as well as expert support agents all based in Austin, TX to resolve any issues and make the best use of the software.

Detailed Volusion Review

15. Brightpearl

Brightpearl dashboard

Brightpearl is a multichannel retail management solution that can be used by companies to manage business aspects such as orders, inventory, reporting, accounting, and customer data in one place. Multichannel retailers can use this app to boost their growth and revenue. A big advantage is that the tool offers real-time reports on customer buying behavior, profitability by channel and SKU, cash flow, inventory, and more.

Why is Brightpearl in this ranking? It gives retailers the peace of mind that their core operations are in control and enables them to focus on important issues such as merchandising. You can seamlessly integrate this app with ekmPowershop, Bigcommerce, Shopify, Magento, eBay, and Amazon to get access to new channels to boost your business. Plus, you can use the built-in accounting and reporting features to get insights on your channels, SKU, and customer levels. Finally, the provider has integrated with leading shipping carriers to ensure timely and accurate product shipments.

Detailed Brightpearl Review

Go for the Best Ecommerce Solution

We looked at the features and offerings of the 15 leading ecommerce software companies. Each of their product comes with its own strong set of features at competitive prices. Looking at their overall functionality and value, our team of experts ranked Salesforce Commerce Cloud first due to its ease-of-use and the fact that it is packed with features simply essential to ecommerce. Being so, it is a piece of software that is truly worth looking into.

Other high-ranking products include NetSuite SuiteCommerce, ShipBob, Wix, and Omnisend. These ecommerce platforms are popular for their ease of use and rich feature sets. There are also products worth looking at based on your needs. For instance, Woocommerce is ideal for users who are currently using WordPress for their website. The plugin transforms your site into an online storefront.

To help you in determining if a product is suitable for your needs, you can sign up for free trials to check out the software firsthand without spending anything. Deploying the right ecommerce software is crucial to successfully run your ecommerce business. If you want to try out the leading ecommerce platform, you can easily do so when you sign up for a Salesforce Commerce Cloud free trial.

Shaun Baker

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.