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Jessica Stewart

Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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Articles published by Jessica Stewart:

9 Tips For An Effective Facebook Ad Campaign for the Holidays

9 Tips For An Effective Facebook Ad Campaign for the Holidays

Today, Facebook is considered to be one of the biggest social media marketplaces with the perfect prospects for the business setting. The simplicity of business creating and managing, and great customer engagement make this platform the first choice for people starting e-commerce. Applying Facebook Ads to your e-commerce is a great option for attracting clients […]
vene dash Pricing Plans: What’s Included in the Packages?

vene dash Pricing Plans: What’s Included in the Packages?

How much does vene dash cost? vene dash charges €199 per month for its Starter plan and €449 per month for its Enterprise plan. Users have the option of subscribing to a yearly plan for both packages, which reduces the monthly price by up to 20%. vene dash also has a custom plan that’s available […]
Contently Pricing: What’s Included in Its Quote-Based Plan?

Contently Pricing: What’s Included in Its Quote-Based Plan?

How much does Contently cost? A Contently quote-based plan includes all the content services and materials you need for an effective content marketing campaign. These services include an enterprise content marketing platform, along with access to a global network of content creators. This by-quote pricing model ensures that you’ll pay for only the features and […]
SEMrush Pricing Packages: What’s Included in Each Plan?

SEMrush Pricing Packages: What’s Included in Each Plan?

SEO tool SEMrush recognizes the benefit of having a website to promote business products or services. Businesses, however, will be mindful if they can afford the SEMrush pricing packages. They will want all the help to push optimized content on their sites, at costs within their budget. As an SEO software, SEMrush offers the kind […]
What is Social Media Analytics? A Basic Guide to Social Listening Strategy

What is Social Media Analytics? A Basic Guide to Social Listening Strategy

What is social media analytics? Social media analytics is the process of gathering, analyzing, and using social media data to inform other processes tied to ROI ranging from product development to reputation management. It also makes use of social media listening which is the real-time gathering of text and even images from publicly-shared social posts […]
Pros & Cons of Mayple: Analysis of a Top Marketing Software

Pros & Cons of Mayple: Analysis of a Top Marketing Software

What are the pros and cons of Mayple? The pros and cons of Mayple are clear in its unique process of finding vetted marketing experts with specializations in your business’ niche. While its auto-generated marketing plan is a bit broad, you get to have time with a marketing adviser to fine-tune it for your campaigns. […]
Top 3 Mobile Marketing Software: Comparison of SharpSpring, ActiveTrail & Textedly

Top 3 Mobile Marketing Software: Comparison of SharpSpring, ActiveTrail & Textedly

What is the best mobile marketing software? The best mobile marketing software is SharpSpring. It lets you create mobile-responsive emails, forms, and landing pages. It also has robust automation capabilities that let you create complex automation workflows. On top of that, it can track your campaigns’ performance. It has more to offer, too, and for […]
Top 3 Email Marketing Software: Comparisons of HubSpot Marketing, vCita, and Wix Shoutout

Top 3 Email Marketing Software: Comparisons of HubSpot Marketing, vCita, and Wix Shoutout

What is the top email marketing software? The top email marketing software is HubSpot Marketing because of its advanced email marketing functions such as A/B testing and workflow automation. Moreover, it includes other digital marketing capabilities, such as social media and CRM integrations. It also has a highly configurable, end-to-end interface that makes it ideal […]
Top 3 Social Media Management Software: Comparison of HubSpot Marketing, monday.com and Zoho Social

Top 3 Social Media Management Software: Comparison of HubSpot Marketing, monday.com and Zoho Social

What is the best social media management software? The best social media management software is HubSpot Marketing because of the powerful Social Inbox feature that lets you schedule posts, monitor social mentions, and generate out-of-the-box social reports. It also enables marketers to connect with people who care about their brands and measure social ROI. There […]
Pros and Cons of SEMrush: Analysis of a Top SEO Software

Pros and Cons of SEMrush: Analysis of a Top SEO Software

What are the pros and cons of SEMrush? The pros and cons of SEMrush are its comprehensive tools that help analyze site data, discover new keywords, and provide site audits as needed. Because of its robustness, SEMrush comes at a high price. But then again, it may be the only SEO tool you’ll ever need. Running […]
Top 15 Social Media Scheduling Tools

Top 15 Social Media Scheduling Tools

What is the best social media scheduling app? The best social media scheduling app is HubSpot Social-inbox. With this tool, you can accomplish targeted social media monitoring, schedule content, publish on social media, and generate helpful social ROI analytics. So, you have a presence on all major social media platforms. Great, that’s no mean feat. […]
Top 15 Social Listening Tools for Any Kind of Business

Top 15 Social Listening Tools for Any Kind of Business

What is the top social listening tool? The top social listening tool is HubSpot Marketing. This is an all-in-one tool that consolidates your entire marketing effort in one simple place. This gives you the ability to leverage each part of the buyer’s journey to generate leads and delight customers. With a social listening tool, you […]
Performance Marketing Guide for Beginners: Definition, Types & Tactics

Performance Marketing Guide for Beginners: Definition, Types & Tactics

What is performance-driven marketing? Performance-driven marketing is predicated on paying not for inputs but for outcomes. This means brands don’t pay performance partners and affiliates upfront. However, they share revenue with sales or get paid for inducing the required consumer action such as engagements, clicks, views, and other metrics that the client marketer desires. Digital […]
What Is Affiliate Marketing and How Does It Work for Beginners?

What Is Affiliate Marketing and How Does It Work for Beginners?

What is affiliate marketing? Affiliate marketing is a marketing model where a business rewards a partner or an affiliate with a share of a sale that an affiliate brought using their own marketing efforts. It consists of the vendor, platform, seller and customer all working together to sell a product. Imagine waking up in the […]
Direct Mail Marketing Guide: Strategy, Cost, Examples & Why It Still Works

Direct Mail Marketing Guide: Strategy, Cost, Examples & Why It Still Works

For entrepreneurs, the promise of new marketing technologies is tempting as they prove effective in connecting with the right audiences in a much quicker fashion. But for romantics, the traditional mail still has some advantages over modern tools. Let’s face it, some of us still find writing letters more intimate as it harbors the human […]
29 Website Analytics Metrics That Will Help Your Site Be More Successful

29 Website Analytics Metrics That Will Help Your Site Be More Successful

What are the most important website analytics? The most important website analytics are sessions, session times, geographic location, search text, referrals, and conversation rates. Also, there are a host of other key metrics that impact your website including social media, display ad and email analytics. Website analytics is your roadmap to success. Expecting more traffic […]
17 Best Website Performance KPIs You Should Track

17 Best Website Performance KPIs You Should Track

What should I track on my website? You should track important metrics and KPIs on your website to gauge its performance against your business objectives. Examples of KPIs and metrics include average session duration, conversion rate, revenue, and referral sites. If you have a website, it better helps you reach your objectives. It doesn’t matter […]
Good Email Click-Through Rate in 2022: How to Maximize CTR for Your Campaigns

Good Email Click-Through Rate in 2022: How to Maximize CTR for Your Campaigns

What is a good click-through rate for email? A good click-through rate for email can range from 1% to nearly 5%, based on the industry. On average, it’s good to anticipate a click-through rate of 2.5%—although it’s better to aim for around 4% if that is achievable in your industry. Email is still king. With […]
Free Marketing Plan Templates That Help You Design An Efficient Strategy

Free Marketing Plan Templates That Help You Design An Efficient Strategy

How do you create a marketing plan? To create a marketing plan, we recommends the following steps: Take a realistic account of your firm’s competitive position. Create realizable marketing objectives and strategies. Design several marketing mixes, test them, and approximate your budget. Design an implementation plan. If you find it hard to pin down the […]
Pros and Cons of Avochato: Analysis of a Mobile Marketing Software

Pros and Cons of Avochato: Analysis of a Mobile Marketing Software

What are the pros and cons of Avochato? The pros and cons of Avochato are determined by how it seamlessly integrates SMS, web, and landline communication via a mobile platform. It is a comprehensive mobile marketing platform that is relatively easy-to-use. It comes with important integrations but lacks a vibrant user community and knowledge base […]