SurveyGizmo Pricing Packages: How Much Do the Plans Cost?

How much does SurveyGizmo cost?
The cost of SurveyGizmo ranges from $25/month for simple polls and surveys up to $150/month for a full access account. There are enterprise packages as well for businesses with unique needs as it offers more professional services, including a dedicated account manager, migration, etc. There’s also a free plan available, which is ideal for users who only need to collect data occasionally.

The information age has paved the way for data to be more useful to businesses more than ever. Thus, tools such as survey software become more developed, supporting both simple and complex surveys, questionnaires, polls, etc. One such solution is SurveyGizmo, a leading survey platform that offers a wide variety of customizable surveys as well as robust analytical tools, multimedia support, social media integration, A/B testing, and more. But of course, all great things often come at a price. So, you might be wondering, how much does SurveyGizmo cost?

In this article, we will drill down into the different SurveyGizmo pricing plans. To help you find the right package for your business, we will lay down the five available pricing tiers of this product. Each with an explanation of its ideal users as well as main features to help you decide if this is the data collection tool that you should invest in.

SurveyGizmo Pricing Packages

These days, using surveys to get the information your business needs isn’t just a luxury for big enterprises anymore. The game has changed and forward-thinking companies, big or small, are leveraging all the tools they can to stay competitive. Surveys, when done right, can provide critical insights about customers, employees, competition, and the market.

That, however, is a big emphasis on “when done right” as the effect of improperly conducted surveys include misguided marketing and derailed communication plans. You will also have to deal with the effects of poor customer service as a result, primarily because 91% of customers who are unsatisfied with a service leave without warning.

Thus, to ensure that surveys are being done constructively, different customer experience metrics are created. The most common of them, according to CustomerGauge, is the Net Promoter Score (NPS), which measures the loyalty of the customers to a firm. Other metrics include the Customer Satisfaction Score (CSAT) and Customer Effort Score (CES). Only a few businesses do not use metrics at all, as shown in the chart below.

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Most Popular Customer Experience Metrics used by Businesses Worldwide

Most Popular Customer Experience Metrics used by Businesses Worldwide
Net Promoter Score (NPS): 89%

Net Promoter Score (NPS)

Most Popular Customer Experience Metrics used by Businesses Worldwide
Customer Satisfaction Score (CSAT): 38%

Customer Satisfaction Score (CSAT)

Most Popular Customer Experience Metrics used by Businesses Worldwide
Customer Effort Score (CES): 16%

Customer Effort Score (CES)

Most Popular Customer Experience Metrics used by Businesses Worldwide
Other metric: 8%

Other metric

Most Popular Customer Experience Metrics used by Businesses Worldwide
No metric used: 3%

No metric used


Source: CustomerGauge, 2018

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Luckily, SurveyGizmo can support these different metrics, allowing you to exercise complete flexibility in your survey preparation and management processes. Aside from these, the product offers quite a number of other critical survey software features in its different pricing plans, which we will discuss in full detail in this article.

SurveyGizmo Overview

SurveyGizmo dashboard

SurveyGizmo is a cloud-based data-collection software for businesses of all sizes. It allows businesses, from the biggest enterprises to small businesses and independent researchers, to conduct surveys, efficiently collect data, and even integrate the feedback into CRM solutions such as Service Cloud, Salesforce, and Microsoft Dynamics and act on them in real-time.

SurveyGizmo has a plethora of notable features. It supports a variety of question types, including but not limited to an essay, simple image choice, and multiple image choice. Users with full access to the system can even customize their question types.

In addition, the software offers a vendor risk assessment solution. It enables Information Security to conduct risk assessments for new vendors or evaluation of enterprise risks, which are typically time-consuming and labor-intensive processes, quickly with ease. Hence, they can spend more time on managing and mitigating risks instead of manually identifying and validating them.

The platform also provides tools for monitoring employee experience and engagement, which can be beneficial to the human resource team and the business in general. With pre-configured surveys, including Pulse Employee Engagement and Core Employee Engagement, your HR team can easily gather feedback and get valuable insights into employee experience in the workplace.

Last but not least, SurveyGizmo can also benefit the marketing and sales teams. It comes with a Sales Motion Optimizer that enables the sales team to deliver a hyper-personalized sales experience to their customers, close more deals, and increase their sales.

Detailed SurveyGizmo Review

SurveyGizmo key features:

  • Custom Survey URLs
  • Multiple Question Types
  • Support for Audio/Images/Video
  • Multiple Question Types
  • Question Library
  • Support for Different Survey Types
  • Activated NPS Solution
  • Social Media Integration
  • Data Analysis Tools
  • Sales Motion Optimizer
  • Risk Assessment Solution
  • Email Distribution

SurveyGizmo Pricing Packages

Free Account

The free account allows users to create up to three surveys at a time and includes as many questions as they need in the survey. In each survey, they can collect up to 100 responses.

What is included in the Free Account?

  • 3 Surveys
  • Unlimited questions per survey
  • 100 responses per survey
  • Font, style, and color customization

Who is this plan ideal for?

SurveyGizmo’s free survey software is ideal for individuals and businesses who need to collect data occasionally.

What are its unique functionalities?

Unlimited Questions per Survey

Although the free account only lets you create up to three surveys at a time, it allows you to include as many questions as you want in the survey. This means you can still gather a significant amount of information from the survey.

Customization Tools

SurveyGizmo’s free account also allows users to customize their survey’s look and feel.  They can change the color, style, and font. Other elements can also be customized, but you need to subscribe to any of the paid plans.

SurveGizmo customization options

SurveGizmo offers a lot of ways to customize surveys, especially in higher pricing tiers.

Collaborator Plan

The collaborator plan costs $49 per month if billed monthly and $25 per month if billed annually. It allows users to create as many surveys as they need and gather unlimited responses. It also comes with some advanced features.

What is included in the Collaborator Plan?

  • Unlimited surveys and responses
  • Unlimited questions per survey
  • 25 essential question types
  • Self-branded surveys
  • Data exports (CSV, PDF, PPT, XSL)
  • Download and share reports
  • Team and collaboration
  • Email support

Who is this plan ideal for?

The Collaborator plan is ideal for individuals and teams who need to create simple polls and surveys.

What are its unique functionalities?

Self-Branded Surveys

The Collaborator plan enables users to white label a survey. This means you can make your survey look like your own. It will appear to come directly from your website. The Powered by Logo will be turned off. You can also change the Survey Gizmo favicon. If you are using an email campaign, you can send your message along with the survey through your own email server. Basically, you can customize the survey to match your branding.

Team and Collaboration

The Collaborator plan won’t be without including collaboration tools. This feature allows teams to seamlessly work together on a single project. They can post their suggestions and comments on the survey. The platform also considers data security as it offers defined roles options, team structures, and flexible user permission. Therefore, you can work efficiently with co-workers and clients while still maintaining control over sensitive information such as confidential responses.

Professional Plan

The Professional plan costs $135 per month if billed monthly, and $85 per month if billed annually. It includes everything in the Collaborator plan, plus some more advanced features.

What is included in the Professional Plan?

  • All features included in Collaborator plan
  • Advanced question types
  • Advanced logic and piping
  • A/B split testing
  • Quizzes and assessments
  • Segment and filter reports
  • Advanced reports
  • Disqualifications
  • File uploads
  • Webpage redirects
  • API access
  • Email and phone support

Who is this plan ideal for?

The Professional plan is ideal for businesses and individuals who need powerful data collection and reporting tools.

What are its unique functionalities?

A/B Split Testing

The Professional plan features a Percent Branch, which is a tool that can be used to conduct A/B split testing. A/B testing is a method of evaluating and comparing two versions of something to be able to identify the one that performs better.  It can help you collect data that can be used in making informed decisions throughout your business’ functional areas, such as product development, marketing, and sales, to customer service.

API Access

The Professional plan also provides users with API access, enabling them to integrate the solution with just about any third-party application. Hence, you can get the most out of your data.

SurveyGizmo integrates with Zoho Analytics

SurveyGizmo can integrate with other business applications such as Zoho Analytics for more powerful functionalities.

Full Access Plan

The Full Access plan, as the name implies, gives users access to all features that SurveyGizmo has to offer. It costs $240 per month if billed monthly and $150/month if billed annually.

What is included in the Full Access Plan?

  • Everything in the Professional Plan
  • Conjoint analysis
  • Open-text analysis
  • Crosstab reports
  • TURF reports
  • Max diff
  • Audio and video sentiment
  • SPSS export
  • R scripts
  • Custom scripting
  • Data-cleaning tool
  • Image heat map

Who is this plan ideal for?

The Full Access plan is great for enterprises and those who need to conduct a comprehensive survey such as market research and gather extensive data.

What are its unique functionalities?

Custom Scripting

SurveyGizmo supports custom scripting in surveys, and you can access this feature in the Full Access plan. This allows you to create a survey of your dreams. The platform offers a library of functions for users to interact with surveys programmatically.

Data Cleaning Tool

The Full Access plan also features a data cleaning tool, which scrubs through the responses and filters out data that may skew the results. The tool looks for a plethora of issues such as speeding through surveys, creating fake answers, choosing all checkboxes, straight-lining, and many more. This will help ensure that you are making decisions based on the best data possible.

Enterprise Package

The pricing details for this plan is available only upon request.

What is included in the Free Account?

  • Volume discounting (more than 20 users)
  • Use-case solutions
  • Enterprise-wide deployment
  • Migration services
  • Demos and proof-of-concepts
  • Customer contracts, DPAs, and BAAs
  • Professional services
  • Dedicated account manager

Who is this plan ideal for?

SurveyGizmo’s Enterprise Packages are for businesses with unique requirements.

What are its unique functionalities?

Professional Services

Enterprise Packages include professional services, which means you can seek help from SurveyGizmo professionals. They help users build surveys that give the best data, configure integrations, configure standard reports, and more. They also provide training programs. There are ultimate training events that allow users to learn with a group, 1-on-1 training, and even self-help learning materials. These services can help your team get started quickly.

Volume Discounting

SurveyGizmo’s enterprise package offers discounts for more than 20 users. This can be an additional saving for large enterprises.

SurveyGizmo online training

SurveyGizmo offers online training classes to help users get up to speed with the product.

Find the Right Pricing Plan for your Current Requirements

As shown in the article, SurveyGizmo offers a wide range of pricing packages that can meet the demands of different sizes and needs of companies. There’s a free account if you only need to conduct a survey occasionally and a collaborator package for white labeling, plus unlimited surveys. There are also high-tiered plans that provide more services and features such as A/B testing and custom scripting.

Hopefully, we were able to solve some of the tricky parts of your purchase decision. If, however, you want to look more into the category for a more informed decision, you can take a look at our list of 10 best survey software systems where you are likely to find more suitable options for your company.

Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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