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Pros & Cons of Sendinblue: Analysis of a Leading Marketing Automation Software

What are the pros and cons of Sendinblue?
The pros and cons of Sendinblue mainly revolve around its time-saving automation features and robust email marketing capabilities. Although its CRM and template selections can be improved, it makes up for it by being a user-friendly, all-in-one marketing tool. Overall, it’s a great tool to use for managing your marketing campaigns from one platform.

With the plethora of solutions out there, it can be overwhelming even to narrow down your options of what marketing solution to use. Adding to the dilemma is what type of solution to go for. Would you want a dedicated software for a specific marketing activity or an all-in-one platform?

Sendinblue eliminates this paradox of choice by giving you one platform where you can access your communication, personalization, and conversion tools. Aside from its email marketing features, it has equally powerful marketing automation capabilities, plus a CRM platform and tons of other great features. With that, it bills itself as an all-in-one marketing automation software that can handle all your digital marketing needs.

In this article, you’ll find out the pros and cons of Sendinblue. You’ll get to know its strengths as an email marketing tool as well as other features that it lacks. With this, you can figure out whether Sendinblue is worth including in your shortlist of marketing software vendors.

sendinblue pros and cons

In an increasingly competitive digital space, the marketers of today often struggle to find the right mix of technology that suits their needs. The sheer size of the marketing technology landscape makes the paradox of choice all too real. In 2020, there’s a whopping total of 8,000 marketing technology solutions, an increase of 13.6% compared to 2019. If solutions that have gone defunct or merged with other companies are taken into consideration, it means that one out of five solutions in the market today did not exist last year.

Choosing the right technology stack is crucial for marketers to respond to growing trends, like personalization. Nowadays, customers are open to handing over their personal data to brands in exchange for a high level of service. According to Accenture’s Consumer Pulse Survey, 66% of consumers are willing to share their personal information to get a better, more customer-focused experience. At the same time, personalization should be done in moderation. In fact, 60% of consumers said that a brand communicated in a way that was too personal because the brand had information about them or their family members that they did not share directly.

Consumer Attitudes Towards Personalization

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Source: Accenture

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What is Sendinblue?

SendinBlue dashboard

Sendinblue is an all-in-one marketing platform that allows you to communicate with your customers, personalize campaigns, and convert more customers. The tool helps you maintain strong customer relationships and ultimately grow your business.

Sendinblue can be used by small and medium businesses as well as enterprises. The tool’s user base consists mostly of marketers and agencies.

With email, SMS, and chat tools, you can reach your customers on their preferred platform. Its segmentation and automation features allow you to customize each step of your customer journey. Meanwhile, it also equips you with conversion tools to attract or retain customers.

Sendinblue integrates with over 50 apps, including popular ones like Facebook, Wordpress, Shopify, Woocommerce, Stripe, and Paypal. However, it currently does not have a mobile app.

As for pricing, the software has a free plan with a limit of 300 emails per day. You can opt for Lite, Premium, or Enterprise plan as well as choose any of the pay-as-you-go packages for sending emails and SMS.

Does this software fit your needs? Let’s lay down the pros and cons of Sendinblue below to help you make a decision.

Detailed Sendinblue Review

Sendinblue provides you with the following key features:

  • Marketing automation workflows
  • Workflow editor
  • Page tracking
  • A/B Testing
  • Email campaigns
  • Drag-and-drop email designer
  • Template library
  • Segmentation
  • Landing Page Builder
  • Sign-up forms
  • Sales CRM
  • Transactional email and SMS sending
  • Real-time reporting
  • GPDR compliance

Pros and Cons of Sendinblue

Optimize your workflow with automation

With workflow automation, you can specify the triggers, conditions, and customer actions that will send specific messaging to your customers. If you’re just getting started, you can make use of Sendinblue’s workflow templates to start automating tasks. There are templates for sending a welcome message, sign-up anniversary date, newsletter activity, or transactional activity. Once you learn the basics, you can build your own custom workflow with the easy-to-use editor.

Aside from email campaigns, you can also automate your other marketing activities. You can send automated SMS messages, set up auto-responders on social media, publish content on a schedule, or automatically add leads from sign-up forms. All these features allow you to reap the benefits of marketing automation software.

Sendinblue workflow designer

Sendinblue has lots of workflow types to choose from.

Know the messaging that clicks with A/B testing

One of the automation workflows you can set up in Sendinblue is A/B testing. This gives you the insight you need into your campaigns so you can achieve your campaign goals. Whether that is to have higher open rates or click-through rates, you can stay on top of your metrics as well as other A/B testing statistics for 2020.

With Sendinblue, you can set up your A/B testing conditions in a few clicks. You simply have to click on the plus buttons to add any condition you like. You can set A/B testing for different email components, like its subject line, copy, call-to-action, and more. After doing the test run, you can check the A/B test results to see which version performs best.

Reach out to qualified contacts through a scoring system

One of the proven ways to nurture leads is through lead scoring. Using this feature, you can assign points to prospective customers so you can send them the right message at the right time. The software analyzes data about your contacts, which include their demographic information, how they interacted with your website, or whether they have opened your email. The various actions prospects take during the awareness, engagement, and exploration stage can help you determine who would be more open to receiving marketing messages from your brand.

If lead scoring is for prospects, there’s also loyalty scoring for existing customers. Similarly, points are assigned to specific actions and attributes but this time the messaging will be centered on loyalty programs and upsells.

Leverage data from website visits

Sendinblue’s website automation tools allow you to install a script or cookie or use the Identify Function to track the activity of identified users on the site. If a visitor gives you their email address, they will be identified as a Sendinblue contact and their website actions will be recorded. Tracked actions can include website events, such as a product purchase as well as links and pages visited. With the Sendinblue tracker feature, you can build workflows tailored to customers’ website activity.

Create personalized campaigns quickly

With Sendinblue, it only takes a few steps to create a campaign. First, set up your campaign by filling in details like the campaign name, subject line, and the like. Next, design your campaign using the intuitive, drag-and-drop email builder.

Sendinblue allows you to add attributes like first and last name, gender, gender, zip code, or transaction types. This can come in handy when personalizing emails or using formulas for calculating certain customer data. Furthermore, advanced search and segmentation tools allow you to find the right contacts faster using multiple search criteria.

The final step involves choosing from various sending options: send now, at a specific time, or at the best time for your recipients. The Send Time Optimization feature, which comes with the Premium and Enterprise plans, Sendinblue calculates the best time to send for the optimal open rates for each recipient. They will then receive the email within 24 hours.

In addition, Sendinblue gives you more than 60 email templates to choose from. These ready-made designs save you time while ensuring that your emails look great both on mobile and desktop. But considering that there are other vendors that provide hundreds of free email templates, the number of templates in Sendinblue might feel limited.

Sendinblue email designer

Sendinblue lets you personalize emails by automatically inserting customer data into placeholder values.

Design beautiful campaigns

Whether you’re a newbie or a pro, Sendinblue gives you the tools for making stunning emails that match your skill level. With the drag-and-drop editor, you can easily rearrange content elements even without HTML knowledge. You can play around with different placements for content blocks of text, images, buttons, social media elements, headers, footers, and more. If you have recurring content, you can save a content block under My Content and access it for future designs.

For more advanced users, there’s also a rich-text editor with a what-you-see-is-what-get (WYSIWYG) interface. For design professionals, there’s the option to paste your own HTML code.

Sendinblue drag-and-drop feature

Sendinblue features a user-friendly drag-and-drop editor.

Manage your teams and customers in one place

Sendinblue comes with a CRM that allows you to store customer data and collaborate with your team members. You can create new contacts or import them by copy and pasting or through file upload.

Get rid of back-and-forth emails by assigning tasks straight from Sendinblue. You can choose to link these internal tasks to a CRM contact, then assign it with a due date or category. Tasks are easily accessible from the dashboard so you can return to your to-do’s at any time. Aside from tasks, you can also assign a group of CRM contacts to an agent.

Make sure you’re always up to date by enabling CRM notifications. With Sendinblue, you can turn on email notifications when you receive a new task or when your weekly task reports are available.

While Sendinblue’s CRM features are helpful, it lacks some features offered by full-blown CRM systems. For instance, it doesn’t have opportunity management, quote management, meeting scheduling, and other features you would expect from dedicated CRM software.

Improve over time with analytics

Once you’ve successfully completed a campaign, you can access performance data to analyze how well it went. This way, you can continue doing what worked and avoid doing what didn’t work in future campaigns. Reports are readily available from the dashboard for conversions, email campaigns, transactional emails, and Facebook ad campaigns.

For email campaigns and transactional emails, you can review key performance metrics such as click rates, open rates, bounce rates, unsubscribe rates, and more. For Facebook campaigns, you can check the budget, amount spent, average daily budget, and other data. You can set time periods or add filters to view campaign data. Once you’re done, Sendinblue allows you to print your campaign results, send it through email as a PDF attachment, or export it as a PDF or Excel file.

Grow your customer base

Included in Sendinblue’s feature set is its conversion tools that help you gain customers from your website, emails, or on Facebook. You can create signup forms and landing pages using intuitive builders. You can also launch a Facebook ad campaign straight from Sendinblue. Managing the entire process can be done on the Sendinblue platform, from uploading your creatives to selecting the audience and tracking the results. With the retargeting feature, you can show display ads to casual web visitors to nudge them towards a sale.

Affordable pricing

Popular all-in-one marketing platforms have prices that start at $40 for the basic plans. However, Sendinblue’s Lite plan costs only $25 and already includes 100,000 emails, A/B testing, and advanced statistics. On the other hand, other vendors’ charge anywhere from $100 to even thousands of dollars for their mid-range and premium plans. In comparison, Sendinblue’s Premium plan starts at $65 while also having a quote-based Enterprise plan.

If any of these plans don’t fit your needs, you can opt for their pay-as-you-go plans for email and SMS. Email and SMS credits don’t expire so you can consume them at your own pace. You can easily purchase additional credits or sign up for a monthly plan whenever you like.

With an all-in-one marketing software, you also don’t have to buy separate products for different components of your marketing strategy: an email marketing tool, CRM software, and the like. These cost savings can make a huge difference, especially for start-ups and small companies with limited budgets for buying software.

However, the do-it-all approach can also mean that you’re also missing out on features you will usually find in best-of-breed marketing solutions. In the case of Sendinblue, this is most notable in the lack of a dedicated iOs and Android app, which puts mobile users at a disadvantage.

Ready to take your marketing to new heights?

We hope that the pros and cons of Sendinblue above give you a clearer idea of how this software can help you. If you want to do more with your marketing efforts, Sendinblue equips you with lots of great features to achieve your goals. With its marketing automation capabilities, you can say goodbye to routine tasks while leveraging user data for reaching out to contacts. Creating workflows and campaigns is a breeze, thanks to its user-friendly interface, which takes into account users’ various skill levels.

While it may have limitations in its CRM capabilities, template selection, and mobile functionality, it more than makes up for them by being an integrated solution with flexible pricing. This translates to cost savings, which will benefit small and medium businesses that are looking for a marketing solution that offers value for money. With all these inclusions, you’ll find that Sendinblue has the must-have features of a good marketing automation platform.

You can always deepen your software evaluation research by trying out the product yourself. Sign up for a free Sendinblue plan here.

Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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