Most CRM platforms are designed to support businesses as they grow. However, many CRM solutions cannot scale up in a way that is enough to meet the needs of enterprise users. In fact, there are CRM software solutions that are specifically designed for small and mid-size businesses alone. So, there are popular platforms that can’t really handle the load of having hundreds of customer representatives working simultaneously while handling thousands of customer queries every day. There are, however, specialized CRM business solutions built for large enterprises that can provide the right digital infrastructure, technical support, and comprehensive features that big companies need.
In this article, we are going to look at the five best CRM business solutions for large businesses, their features, integrations, and their starting prices. Also, if you need to take a better look, you can always read our in-depth detailed review of every product below.
In one important survey, 56.55% of financial planning and investment advisory companies revealed that, for them, CRM software is the most valuable software type in 2021. And, this is very understandable. Markets today are becoming more customer-centric. The power has already shifted thanks to the rise of social media and the democratization of brand narratives. In fact, recent customer service statistics have shown that the share of customers in the US who stopped doing business with a company because of poor customer service in 2020 was 40%.
This is because customers do not only want a product or service from a business. To quote economist, Lawrence Abbott, “What people really desire are not products but satisfying experiences.” This he stated in his seminal work Quality and Competition published in 1956. The words ring true then and they still ring true today.
Source: EY, 2020
And, customer sensitivity to the quality of service varies from one product/service category to another. A study found customers are most keen to receive good service while shopping for appliances and technology (66%) the most. This is followed by beauty and cosmetics (57%), apparel (50%), and personal care (50%). These product categories are often dominated by large enterprises. And given the cutthroat competition amongst them, the quality of customer relationship management is one way to get an upper hand.
This is why more and more large companies seek the best CRM platforms that could support the breadth and depth of their operations. What follows are the top software tools that can get the job done.
HubSpot CRM has been one of the leading applications in its category for many years now. The complete HubSpot offering is actually a whole business solution suite. And, it is flexible enough to be used by any business of any size in different industries.
The software provider also offers powerful free editions of its modules that rival the premium plans of other providers. This includes its CRM base. Free features include email marketing, live chat, contact management, deal and task management, quotes, ticket creation bots, and reporting. Premium advanced features include tools for video creation, goals, lead generation, programmable automation, workflow extensions, knowledge base, and multiple ticket pipelines.
Furthermore, you can extend the capabilities of your HubSpot platform by integrating them with other business tools. These include WordPress, Base CRM, Microsoft Dynamics, Bigcommerce, Shopify, and many more. Also, it has native applications for both Android and iOS devices. So, you can also empower your mobile teams by providing them access to your CRM platform.
The software provider offers a free trial version and its powerful free edition. Paid plans start at an affordable $50 a month.
Detailed HubSpot CRM Review
Pipedrive is another top sales and CRM integrated platform. It is popular among freelancers and SMEs. It is highly scalable and is also used among enterprise-level businesses across different industries. The product has a free trial available so you can test all of its features firsthand before committing.
Its main features include a sales pipeline view, lead generation tools, workflow automation, scheduler, contact history, and a built-in caller. The platform is also known for its full customizability. Users can also take advantage of its powerful API. And, it also supports multi-language deployment and multi-currency transactions.
Moreover, the product has integrations with over 300 apps. This also includes important ones from Google Apps and Google Maps. The latter allows both agents and managers to connect with each other even when they are away from the office. Together with its robust reporting and analytics tools, the product provides users a 360-degree view of both their CRM and sales operations.
Pricing starts at $12.50 per user per month billed yearly. Also, there is a free trial available. Lastly, you access Pipedrive through its native applications found in both the Play Store and the App Store.
Detailed Pipedrive Review
NetSuite CRM is a complete CRM suite providing companies of all sizes in all industries with tools to help them maintain and foster relationships from clients to suppliers. It also allows for real-time business tracking and reporting thanks to its comprehensive analytics and reporting tools with highly intuitive visualizations.
Core CRM features include those for managing cases, opportunities, knowledge-base, customer service, leads, and campaign. The product also has a useful customer portal for self-service transactions. It is also fitted with features for operations including time tracking and automations for sales and even marketing.
The product also integrates other business solutions including Pardot, MailChimp, and the entire G-Suite. You can also access the platform via native apps on Android and iOS devices. As Netsuite CRM is deployed according to your specifications, it is only available via a quote-based plan.
Detailed NetSuite CRM Review
Salesforce CRM is one of the market-leading cloud-based CRM software solutions and is part of the Salesforce suite of business products. The platform helps you track all customer interactions and info in a single location to follow leads effectively. You can utilize its partner management, sales data, marketing automation, and lead management features to nurture leads till they are ready to buy your product.
Your sales teams can use Salesforce CRM to enhance their productivity whether they are working in the office or on location. The vendor offers mobile apps for iOS and Android devices that showcase real-time data from dashboards and custom reports. The apps also provide a Feed First tool that allows you to see crucial info based on your settings. If you want to add more tools and functions, you can get them from the AppExchange app store.
With Salesforce CRM, large enterprises can derive actionable insights from real-time customer data. They can also create territory models, sales forecasts, and vital reports. Plus, you can get more flexibility by integrating this app with popular accounting, sales, and CRM solutions such as Zendesk, Zuora, Ambassador, FinancialForce ERP, LeadExec, TeamSupport, Desk.com, and more. Pricing starts at $25 per user per month billed annually.
Detailed Salesforce CRM Review
One of the most flexible software tools out there is monday.com CRM. The product is probably one of easiest to customize according to a business needs. It is complete with customizable features for workflows using business rules and if-then logic. Main CRM features include client tracking, deal management, and prospects tracking.
Moreover, it is also prized for its highly-visual layout and comprehensive interactive dashboards. Users do not only get a full view of their business but also a real-time view of their operations. The platform is also accessible via its mobile app for both iOS and Android OS.
The web-based solution is also compatible with other business tools. This includes Slack, Asana, Zapier, and Google Drive among many others. The software developers also offer a free-trial edition so you can try all the comprehensive features that monday.com CRM provides. Pricing starts at $8 per seat a month or $24 billed annually.
Detailed monday.com sales CRM Review
The top CRM solution, in terms of the comprehensiveness of features, is HubSpot CRM. In fact, it is one of the most popular apps that large enterprises use. The product is also the “base” part of the entire HubSpot suite. You can scale up by adding new modules for marketing, sales, and service. It even has a free version and the Enterprise plan starts at a very affordable price (for a large company) at $2,400 per month.
But remember that even if it is the top solution when it comes to features, usability, and scalability, it may not be the best one for your company. There are other things to consider in the selection process, such as company culture, end-user skills, and even employee preferences. Moreover, you should also look at important factors, including the digital literacy of your workforce, their openness to change, the core competencies of your business, and your current operational structure. Given these other things to consider, please realize that even if HubSpot CRM might be the best CRM solution built for large enterprises when it comes to features, it just might not be the best fit for you.
There are businesses that want flexibility and high customizability. So, these organizations might be better off with monday.com. Others that are already NetSuite users would likely be in a better position if they adopt NetSuite CRM with better integrations. If your organization is sales-driven, then maybe Pipedrive or Salesforce may be the best ones for you. The point is, the best one is the best fit. This depends on your company, your vision, and the culture you want to create and foster.
Another very important thing to consider is that the CRM and customer service technology landscape—in terms of technology and practices—is evolving quickly. So, it is best to regularly check whether your software provider is also up to date with CRM software trends and best practices. Make sure that whatever platform you choose, developers do not only help you gain a competitive edge today but are forward-thinking enough to help you navigate through the market of the future.
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