Small businesses recognize the effectiveness of email marketing in increasing their audience reach and connecting with prospective customers. But despite knowing how email marketing works and how to reap its benefits, not all businesses are successful in executing it. While ineffective email marketing efforts can be attributed to insufficient knowledge and experience, not having the right tools can also significantly affect a business’ email marketing performance.
Having the right email marketing software plays a vital role in the success of your email marketing campaign. But with small businesses having limited resources, investing in sophisticated software solutions is a familiar predicament. Email marketing tools, however, do not have to be pricey to be effective. In this article, we will introduce you to the free and premium plans of MailerLite pricing packages, a comprehensive email marketing platform designed for small- and medium-sized businesses.
Up until 2020, 63% of small businesses still rely on traditional marketing methods, such as print advertising to reach their target customers. While this marketing strategy has been proven to be useful at some point in time, it is no longer as efficient in an era when business processes, including marketing, have been rapidly transitioning to the digital environment. And amid the different marketing trends, email remains one of the marketing essentials adopted by businesses across various industries.
In 2021, 64% of small businesses utilize email marketing to establish connections with their consumers. And according to small businesses, email marketing ranks second among their top strategies in building brand awareness and gaining new customers after social media. Email marketing, however, can be a complex, time-consuming, and costly process, especially for small businesses that have limited resources.
Source: Campaign Monitor
Fortunately, there are now email marketing solutions that are specifically designed to address the needs of SMBs that do not break the bank. Better yet, there are email marketing tools that you can use for free, such as MailerLite, so you can experiment with the types of email marketing to grow your subscribers before you scale up to more advanced and affordable paid plans.
MailerLite is a free marketing solution equipped with powerful features to help you grow your audience and subscribers list. This all-in-one platform offers a broad range of tools for creating email campaigns that drive positive results. MailerLite also comes with robust features designed for automating, monitoring, and analyzing the performance of emails campaigns to make sure that you have complete visibility of your email marketing’s status.
Aside from having both basic and advanced email marketing functionalities, MailerLite is designed to be very straightforward and easy to use. It uses a simple drag-and-drop editor for creating newsletters, as well as a native photo-editing tool for building email campaigns that drive positive results. Moreover, MailerLite’s newsletter editor does not require coding, but there is also an option for an HTML editor for those who prefer coding their email campaigns from scratch.
Other features of MailerLite are pop-up subscription forms, which you can add to your web or landing pages. Segmentation is also made easier by adding tags to your subscribers. You can also segment them by location, age, how active your subscribers are in engaging with your emails, and other relevant characteristics and interests. As for monitoring your email campaign’s performance, MailerLite offers comprehensive reports that allow you to have a detailed view of your campaign’s important metrics, such as the number of unsubscribes, open rates and click rates, and the number of spam reports. Your reports can also show the platforms preferred by your subscribers in reading their emails.
Furthermore, MailerLite seamlessly integrates with a variety of third-party applications, such as Shopify, WooCommerce, and other ecommerce platforms. MailerLite also integrates with payment gateway solutions, including Stripe.
Detailed MailerLite Review
At zero cost, you can have access to essential features for creating campaigns, email marketing automation, result tracking, account management, customer support, tutorials, and integrations.
MailerLite’s free plan is ideal for businesses that have 1,000 subscribers or less.
MailerLite’s email campaign builder is a nifty and intuitive drag-and-drop tool that lets you create dynamic emails in a matter of minutes. All elements you need in an email campaign—buttons, survey and quiz, logo, etc.—are readily available as prebuilt design blocks. All you need to do is drag the elements you need in the newsletter editor and arrange them according to your planned design. For ecommerce businesses, you can drag and drop the product block to add your products into your email newsletters, which is very useful when you want to promote specific items. MailerLite also has interactive email blocks, which can help increase email engagement. Moreover, you can create and save your email design as templates to save time.
Another essential feature that you can get from MailerLite for free is email automation. This feature includes auto-sending emails based on the actions of your audience or subscribers. To activate this function, all you need to do is to customize your workflow and set up actions that will trigger specific emails. For example, new subscribers will automatically receive welcome messages upon signing up. You can also apply this to birthdays and other days that call for a celebration.
MailerLite’s paid plans scale up based on the number of subscribers instead of premium feature packages. Starting at $10 a month or $84 a year, you can utilize advanced features, such as A/B split testing, click heatmaps, unlimited domains, and live chat support.
MailerLite’s premium plans are for businesses that are growing their audience beyond the 1,000 subscriber mark.
In the free version, MailerLite’s logo automatically appears at the bottom part or the footer of every newsletter created. Premium subscribers, on the other hand, will not have the MailerLite logo in their email campaigns.
This function targets subscribers who did not open the newsletters sent to them. Instead of creating a new list and a new campaign, auto resend saves you time by immediately sending a follow-up email not only to those who did not open the original email campaign but also to those who opened it but did not engage or interact within a specific period. You can also customize your auto resend rules by choosing the appropriate time to trigger this action. Furthermore, you also have the option to change the subject of your email, add a personal message, or change both the subject and content.
Aside from the features included in the paid plans, MailerLite also offers the following add-on premium features for an additional price.
MailerLite saves you from making the difficult decision of choosing which plan is right for you. All you have to do is check the number of your subscribers and you will know how much you need to completely utilize all the features this email marketing solution has to offer. And if you are a small business owner who is still uncertain about investing in a MailerLite pricing plan, the free version has more than enough features for you to try out as you determine if it is really helpful in increasing your subscribers. And for more helpful tips for effectively establishing a connection between your business and your audience, you can also check out the latest email marketing predictions and trends.
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