7 Reasons Why Choose Online Store Builder over Marketplace

The trend of shopping has changed completely as most of the customers have shifted from physical stores to online market. A number of platforms used by brick and mortar retailers have helped them in expanding their businesses. Sellers either choose to build their own online store with the help of resources having the technical knowledge or prefer listing their products on various popular marketplaces.

Nowadays, many entrepreneurs are shifting towards online store builders for creating their own online store in minimum time along with maximum features. Also, many store owners have switched from marketplaces to e-commerce platform providers for increasing their sales and earning a better profit in every possible way.

This trend has provided an easy way of selling online and encouraged several physical store owners to create their online stores. However, everything that looks easy needs a lot of research for being successful. In the same way, choosing an online store builder instead of a marketplace is an appealing option but making the right choice can be a difficult task.

Here is a list of some valuable tips to choose the best e-commerce platform provider according to your requirements.

1. Look for an easy to use platform

Online store builders are specifically known as a 360-degree solution for all the e-commerce needs. But once you start creating your own store, you may get a clear picture of how good or bad is the platform that you have picked. A user-friendly interface is at the heart of any platform provider which makes all the tasks simple. but, if the outcome of the online store created by you is not liked by the customers due to difficulties faced while shopping then it may have adverse effects. Hence a platform which is easy to use for the store builders, as well as the customers, is the ideal solution. Almost every platform provides a free trial for a certain period of time which you should go for before making the final decision.

2. Give customers the freedom to express their views

Let’s consider that you have found a perfect platform which allows you to build your store easily in a speedy way. But this is not the only thing which can make your business successful. Ultimately the customers will decide depending on the products that you offer at your store. Any customer who buys a particular product will definitely have some views or feedback which they would like to share. So choosing an online store builder which helps the users to give ratings and product reviews is a must. Many customers are convinced to buy a certain product on the basis of the reviews and ratings provided by other customers using the product. Hence such features are essential to gain the trust of shoppers.

3. Allow guest checkouts for ease

28% of customers have abandoned online stores with lengthy and complicated checkout processes. So the big question is whether your store allows guest checkouts or not? If the answer is ‘No’ then it may be a loss for you. An online store builder that allows guest checkouts should be preferred by store owners for letting people process their orders with ease and save their time.

4. Maintain security at every step

The biggest concern for most of the online customers is sharing their card details and passwords. There are numerous intruders trying to create severe problems for online store owners as well as customers. This is the reason why even today many users choose cash on delivery because they do not want to share their card details on any online platform. If you choose an online store builder, a marketplace or even create a new website for your online business, there should be no loopholes related to security at all.SSL encryption is essential for keeping information like credit/ debit card details secured. A platform provider guarantees security with SSL encryption on every step right from signing in till the order is placed by the users.

5. Let mobile users shop anytime

M-commerce has taken over e-commerce in the recent time and has progressed tremendously. According to a study by 451 research, the rapid growth of m-commerce caused it to overtake e-commerce transactions in 2019. This brings you to the next requirement of picking up a mobile-ready platform as your online store builder. The continuously growing usage of mobiles devices to access various websites has become a plus point for all the businesses. Due to this reason, the mobile-ready platforms are essential and are expected to be good enough to offer the best user experience.

6. Marketing features attract customers easily

Marketing plays a key role in bringing more traffic to any site and the survival of any new online store without marketing is next to impossible. The e-commerce platform you choose should include SEO and social media friendly functionalities which gives multiple benefits. Customers are always looking for fresh content and notifications on social media sites and having an active presence across social channels can help you grab the attention of your target audience.

7. Focus on site performance optimization

A 2018 survey on website loading speed by Kissmetrics noted that customers are likely to abandon an online store which takes more than 2 seconds to load. Your online store may be flooded with unique and attractive products but might be extremely slow. If your site is not optimized for performance it can jeopardize the success of your business. Online store builders that use the latest technology with low latency, and page switch time can become the preferred choice of customers. Preventing slow load times with site optimization techniques like image compression, SPA(Single Page Architecture) and minification of CSS and JavaScript is the solution. A fast loading site can be obtained using all these techniques which are already provided by e-commerce platform providers.

After knowing all the tips to choose the best e-commerce platform, let’s take a look at the top three benefits provided by them.

  1. Get a brand name. Creating a brand name in a marketplace is just not possible as there are several vendors selling their products. Using a platform provider for creating your own store ultimately helps in creating your own brand name.
  2. Develop a loyal customer base. The customers won’t miss your presence at a marketplace because they always have several other options. During the initial days, it may take a lot of marketing to attract your customers. But soon the potential customers will be converted into loyal ones.
  3. Expand your business to multiple locations. Marketplaces may not deliver your products to every location which you wish to be covered. Opting an online store builder gives you integration with the top logistics providers, hence you are free to reach all the customers at distant locations whenever you wish.

Knowing about the latest market trends is always necessary for getting your business started and making it a profitable deal. All the tips mentioned will help you in making a firm decision for your upcoming success story.


Several online store builders are struggling in the e-commerce market to grab more and more customers. I recommend you to pick the complete package which makes your work easy and is affordable at the same time. StoreHippo is an e-commerce platform that has served several brick and mortar retailers and helped them in having an online presence. For more info on a related subject, read this article on how to overcome e-commerce challenges

Shaun Baker

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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