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82 Web & UX Design Statistics You Can’t Ignore: 2021/2022 Data Analysis & Market Share

In this article, we will present some of the most relevant website builder and UX design statistics to date. If you have been observing how commerce is conducted online nowadays, then you know how web design and user experience (UX) design have become very critical business components. Put simply; many companies have grown to rely on their online presence for more revenues. After reading through the article, you should have a good idea of how to fashion your website for optimized results. A category of tools called website builder software should help you do this.

These platforms, which come in the form of either premium or free website builder software, make web design a breeze even for newbies. These should allow you to dress up your website with a modern feel, able to resonate with today’s visually demanding web consumers.

key web and ux design statistics

Website Builder Software Market Statistics

A website design market report has forecast that the web design software market is expected to reach a total value of $13.6 billion by 2027. The website design market size is expected to grow at a compound annual growth rate of 9.4%. The software category’s offline segment has been found to hold the largest market share, while North America still holds the largest market share in the global market for these tools.  This is easily identified as coming from the vast website builder software benefits that can be derived from such platforms. The following are some of the most relevant website builder software market statistics to date.

  • The estimated value of the website builder software market is forecast to reach $13.6 billion by 2027. (Zion Market Research, 2019)
  • Experts predict that the estimated growth rate of the website builder software market is 9.4%. (Zion Market Research, 2019)
  • North America still holds the largest market share in the sector. (Zion Market Research, 2019)
  • Technological advancements are seen as the reason for the massive adoption of the software in the North American market. (Zion Market Research, 2019)
  • Squarespace and Wix occupy 55% of the website builder market. (SiteBuilderReport, 2020)
  • Meanwhile, Wix.com’s share worth is around $146.70 in early 2020. (WebsiteToolTester, 2020)

Website builder software market

General Web Design Statistics

As businesses’ dependence on robust online presence continues to grow, web design has become more important than ever. More and more websites have been popping up all over the place, while the number of Internet users has exponentially increased. Owning a website has become the order of the day. Still, site quality now plays a major role in a company’s online presence as users now equate business credibility with website quality. Here are some statistics gleaned from the latest website design market research to help you understand how web design has changed the business landscape.

  • There are between 1.6 and 1.9 billion websites on the Web right now. (Hosting Tribunal, 2021)
  • However, there are only 400 million active websites. (Hosting Tribunal, 2021)
  • 4.66 billion – The estimated number of Internet users around the world. (DataReportal, 2020)
  • As of 2020, there are 4.14 billion active social media users. (DataReportal, 2020)
  • Only 64% of small businesses in the US have a website. (Small Business Trends, 2019)
  • WordPress powers around 39.5% of all websites on the Internet, making it the leading content management system (CMS) on the market. (Kinsta, 2021)
  • WordPress also powers 14.7% of the world’s top websites. (Kinsta, 2021)
  • It is followed by Joomla at 2.6% market share, Drupal at 1.7% market share, and Squarespace at 1.5% market share. (Kinsta, 2021)
  • Each day, there are more than 500 new websites built using WordPress. (Kinsta, 2021)

Active websites in the world

Website User Statistics

Internet users are a strange bunch, having developed a common attitude when surfing the Internet. Attention spans have somehow diminished while many users have grown impatient when waiting for websites to load. However, users are customers and should be catered to by website owners as best they could. Below are some statistics that reflect some of these attitudes.

  • There are around 4.28 billion mobile Internet users around the world. (DataReportal, 2020)
  • Also, around 4.08 billion people use social media through their mobile devices. (DataReportal, 2020)
  • 94% of a website’s first impressions are due to its design. (Ledgeview Partners, 2020)
  • 51% of website visitors abandon a page on their smartphones after seeing only one page. (Digital Information World, 2020)
  • Website visitors will stay 88% longer on web pages with videos. (Ledgeview Partners, 2020)

Source: DataReportal, 2020

Mobile Web Design Statistics

Smartphones have been proliferating in the market, connecting users like never before. Connected devices per person are expected to reach 12.9 in 2021. This development alone justifies the need for better mobile web design. Apart from this, users have also been found to put more stock on mobile browsing quality, which can greatly affect website visitor stay and customers’ view of a business. Check out the mobile web design statistics below and find out more about how users see mobile web design.

  • 91% of internet users utilize their mobile devices when going online. (DataReportal, 2020)
  • 67% of sales during Black Friday/Cyber Monday 2020 were from mobile devices. (Businesswire, 2020)
  • Only 33% of customers during BFCM 2020 used desktop computers to make their purchases. (Businesswire, 2020)
  • In the third quarter of 2020, 50.81% of global website traffic is from mobile devices (excluding tablets). (StatCounter, 2020)
  • 47% of users expect websites to load in 2 seconds or less. (Forbes, 2019)
  • 94% of websites by small businesses are mobile-friendly. (TDA, 2019)

The rise of mobile

Website Design and Sales Statistics

Websites have become a critical part of just about every business’s sales process. A vast percentage of companies’ revenues are derived from online sales, making a case for website design. Web design has been found to influence conversion rates, which can effectively define business stagnation or growth. Factors such as loading times and website appearance play a major role in sales as they influence the purchasing decisions and site stays of both existing customers and prospects. The following stats will tell you more about how you can leverage web design to boost your sales.

  • The conversion rate is at its highest (32%) when a web page loads in less than a second. (Portent, 2019)
  • The conversion rate drops to 20% at 1-second load time, 12%-13% at 2-second load time, and around 10% at 5-second load time. (Portent, 2019)
  • 138% – The conversion rate increase from using video backgrounds on websites. (WebsiteBuilderExpert, 2020)
  • Websites that adopt 360-degree product views see an increase in sales between 5% to 40%. (Practical Ecommerce, 2020)
  • Only 17% of small businesses allot a significant part of their budget on search engine optimization (SEO). (Blue Corona, 2019)
  • Up to 80% of potential customers could be lost because a business does not have a website. (Blue Corona, 2019)
  • WooCommerce is behind 22% of the top one million e-commerce sites on the Web. (Kinsta, 2021)
  • About 75% of a website’s credibility is due to design. (Ledgeview Partners, 2020)
  • 85% of adult web users want company websites to look better on mobile than on desktop. (We Are UX, 2021)
  • 63% of consumers search Amazon.com first when looking for products. (Wunderman Thompson Commerce, 2020)
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Online Resources Used by Customers When Searching for Products

Online Resources Used by Customers When Searching for Products
Amazon: 63%

Amazon

63%
Online Resources Used by Customers When Searching for Products
Search engines: 48%

Search engines

48%
Online Resources Used by Customers When Searching for Products
Retailer websites: 33%

Retailer websites

33%
Online Resources Used by Customers When Searching for Products
Other online marketplaces: 25%

Other online marketplaces

25%
Online Resources Used by Customers When Searching for Products
Brand's websites: 21%

Brand's websites

21%
Online Resources Used by Customers When Searching for Products
Comparison websites: 10%

Comparison websites

10%
Online Resources Used by Customers When Searching for Products
Social media websites: 8%

Social media websites

8%
Online Resources Used by Customers When Searching for Products
Other: 2%

Other

2%

Source: Censuswide, 2020

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Website Design Costs Statistics

With design software being one of the most inexpensive marketing tools around, many businesses have been making significant investments in it. The benefits that it brings to the table definitely outweigh the costs that come with it. Web design costs could vary depending on several factors, which include features, functionalities, UI, and UX design. There are also website hosting costs that should be taken into consideration when creating a website for the first time. In this section, we have compiled a list of web design costs statistics that will give you a bird’s eye view of how much you may end up spending when building a site from scratch. 

  • 24.3% of businesses allocate $2,000 to 2,500 to web design. (GoodFirms, 2020)
  • 13.51% of companies put web design costs at $5,000 to $6,000. (GoodFirms, 2020)
  • 46.1% of companies say UI/UX design influences web design costs. (GoodFirms, 2020)
  • 61.5% of businesses say site features and functionalities influence web design costs. (GoodFirms, 2020)
  • It is followed by UI/UX design at 46.1%, responsiveness to different devices at 46.1%, and content management system at 34.6%. (GoodFirms, 2020)
  • $400 to $1,200 is the annual maintenance cost of websites for small businesses. (WebFX, 2021)
  • $15,000 to $30,000 is the annual site maintenance costs for ecommerce websites. (GoodFirms, 2020)
  • Additionally, annual web design expenses reach up to $150,000 per design. (WebFX, 2021)
  • Up to 73% of companies invest in good web design to help their brand stand out from competitors. (Ledgeview Partners, 2020)
  • More than 80% of web designers can finish a website’s design in a month. (GoodFirms, 2020)
  • 84.6% of small and medium businesses are making the mistake of adopting crowded web design. (GoodFirms, 2020)
  • The top reason behind redesigning websites is the low conversion rate with more than 80% of companies doing so. (GoodFirms, 2020)

web design cost

UX Design Statistics

UX or user experience has become the buzzword for many businesses, most of whom are fastly becoming customer-centric in every sense of the word. Your website may be visually appealing and has the best content money can buy, but without a good user experience design, it will not be as effective as it should be. Investing in UX design is definitely worth it, offering businesses benefits such as increased revenues, user interaction while promoting customer loyalty, among many others.  UX design market research has revealed that these and more have helped in the expansion of the UX design market size. For those who want a comprehensive look at the process, there are ways to boost the whole customer experience strategies. To help you better appreciate what the concept can do for your website, we have compiled a list of UX design statistics. 

  • On average, for every $1 spent in website UX, the company can expect a return of investment up to $100. (UX Planet, 2020)
  • A good UX design increases a website’s conversion rate up to 200%. (UX Planet, 2020)
  • 80% of consumers are willing to pay extra for a better user experience. (UX Planet, 2020)
  • 70% of business leaders view UX and CX as a competitive differentiator. (UserZoom, 2019)
  • Over 70% of small business websites do not have any form of call-to-action buttons. (We Are UX, 2021)
  • Content websites have bounce rates of between 40% to 60%. (Ezoic, 2020)
  • On the other hand, the average bounce rates for ecommerce websites are usually between 10% to 40%. (Ezoic, 2020)
  • 73% of consumers say brands do not provide a seamless and consistent experience across different channels, including their websites. (Contentsquare)
  • 70% of users look at lists with bullet points as opposed to 55% of users who look at lists without bullet points. (We Are UX, 2021)

UX Design Impacts on Businesses

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Sources: UX Planet, 2020; User Zoom, 2019

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Website Loading Time Statistics

An increasingly important component of any website, loading times can greatly affect site traffic and, therefore, sales. As mentioned, Internet users nowadays do not have the patience to wait for slow-loading websites to display their pages. Just think how much business is lost from this relatively simple problem. Below are website loading time stats that you may find useful in creating your website.

  • The average time to load a webpage is about 10.3 seconds on desktop and around 27.3 seconds on mobile devices. (Backlinko, 2019)
  • A typical webpage loads over 87% faster on desktop compared to mobile. (Backlinko, 2019)
  • Weebly and Squarespace are the top CMS when it comes to loading speed on mobile. (Backlinko, 2019)
  • On the other hand, WordPress and Wix take the longest to load on mobile devices. (Backlinko, 2019)
  • For every third-party script added to the web page, 34.1 milliseconds is added to the loading time. (Backlinko, 2019)
  • A mere 0.1-second improvement in load time increases conversions by 8% for retail sites and 10% for travel sites. (Deloitte, 2020)
  • Customer engagement in retail sites also improved by 5.2%. (Deloitte, 2020)
  • Customers are most sensitive to the page load time during the pre-checkout stages of their conversion journey. (Deloitte, 2020)
  • Website visitors are five times more likely to abandon the website if it is not mobile-friendly. (We Are UX, 2021)
  • Around $2.6 billion in revenue are lost every year due to slow-loading websites. (Ledgeview Partners, 2020)

Effects of Improving a Website's Page Loading Speed by 0.1 Second

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Source: Deloitte, 2020

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Business Benefits from Website Design Statistics

Website design can do a lot for your business. These gains range from improved income to user retention to faster website loading times. Many known companies have realized some notable benefits, which are highlighted in the following business benefits from website design stats.

  • 74% of viewers are more likely to revisit the website if it is mobile-friendly. (Ledgeview Partners, 2020)
  • Given 15 minutes to consume content, 66% of users prefer to look at a beautifully designed website. (Ledgeview Partners, 2020)
  • 34% of customers will make an unplanned purchase after experiencing personalized content. (Ledgeview Partners, 2020)
  • 60% of website visitors use the “click-to-call” feature to contact businesses. (Think with Google, 2019)
  • 46% of consumers check a business’ website or online inventory first before visiting its store. (Think with Google, 2019)
  • A video landing page can increase conversions by up to 80%. (WPForms, 2020)
  • 38% of users will stop using a website if the layout or content is unattractive. (SAG IPL, 2021)
  • 48% of visitors say that a website’s design is the most crucial factor in deciding the brand’s credibility. (SAG IPL, 2021)

good web design significance

Mobile/UX Design Statistics

Mobile devices have been dominating the Internet, overtaking traffic originating from desktop computers. This has prompted businesses to look to mobile web design in the hope of getting a slice of this burgeoning market. Mobile web designers are now taking into consideration factors like loading times and UX to meet the expectations of these users. Companies can likewise adopt customer experience best practices just for good measure. Take a look at the following mobile and UX design statistics and see how important the concept has become for many companies. 

  • 48.62% of users access the Internet through mobile devices. (StatCounter, 2020)
  • 89% of customers will jump to a competitor’s website if they encounter a poor website user experience. (Ledgeview Partners, 2020)
  • Around 93% of people will leave a website if its pages did not display properly on their devices. (Hubspot, 2020)
  • The same percentage of people (93%) will also leave a website if the pages did not load fast enough. (Hubspot, 2020)
  • Furthermore, 90% of users will leave a website because of bad design. (Hubspot, 2020)
  • Around 94% of negative user feedback is about design. (99firms, 2021)
  • 90% of consumers will continue shopping with a brand if they had a great experience with its website. (99firms, 2021)
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Top Mobile Internet Traffic by Country vs Worldwide Average

Top Mobile Internet Traffic by Country vs Worldwide Average
Turkey: 77.32%

Turkey

77.32%
Top Mobile Internet Traffic by Country vs Worldwide Average
Nigeria: 75.1%

Nigeria

75.1%
Top Mobile Internet Traffic by Country vs Worldwide Average
South Africa: 70.21%

South Africa

70.21%
Top Mobile Internet Traffic by Country vs Worldwide Average
Ghana: 65.34%

Ghana

65.34%
Top Mobile Internet Traffic by Country vs Worldwide Average
India: 64.37%

India

64.37%
Top Mobile Internet Traffic by Country vs Worldwide Average
Kenya: 63.54%

Kenya

63.54%
Top Mobile Internet Traffic by Country vs Worldwide Average
China: 60.01%

China

60.01%
Top Mobile Internet Traffic by Country vs Worldwide Average
Saudi Arabia: 59.05%

Saudi Arabia

59.05%
Top Mobile Internet Traffic by Country vs Worldwide Average
Ireland: 54.1%

Ireland

54.1%
Top Mobile Internet Traffic by Country vs Worldwide Average
Worldwide: 48.62%

Worldwide

48.62%

Source: StatCounter, 2020

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Best Website Builder Software

  1. Wix. This website development platform lets you create stunning websites for personal and business purposes. Learn more about its features in this Wix review to help you decide if this suits your website needs.
  2. BigCommerce. This site is geared towards businesses that need an ecommerce site where they can market and sell their products. See our BigCommerce review for insights into its webshop building features.
  3. Shopify. This well-known ecommerce platform enables you to come up with a webshop that gives customers a streamlined online shopping experience. Get to know the tools and features of this site in this Shopify review.
  4. Weebly. Building a website is easy with this platform’s drag-and-drop functionality. If you are interested, you can acquaint yourself with its offerings further in this Weebly review.
  5. Squarespace. This DIY website builder’ intuitive tools allow you to tailor a website to your brand effortlessly. If you are considering this platform, take a look at our Squarespace review for more info.

Web and UX Design Tips You Should Know

Long-Form Multimedia

Web design is not just about making beautiful websites. The use of long-form multimedia is likewise encouraged as it is deemed richer than any other medium there is. Doing so would allow you to give your visitors a glimpse of how doing business with your company would be like.

Mind Your Principles

Contrary to what you may believe, your business principles can be used as a guide when creating your website. The same principles that are applied to your products/services should be used in web design. This ensures that your website accurately reflects your company’s values.

Videos

The Internet right now thrives in the use of videos. Although a bit more expensive and time-consuming than other content, videos are double their weight in gold when it comes to web and UX design. Videos easily guide your customers through product demos. Plus, video use can help you boost your Google rankings 53 times more than any other medium.

Web Books

Dubbed as the future’s ebooks, web books have been making waves in content marketing. This strategy involves you publishing materials on topics of your expertise for customer consumption. And given the skyrocketing demand for information, it is definitely one of the best tools to build brand recognition and generate leads.

And we’re done. Hopefully, these statistics have provided you with a better understanding of web and UX design. Web and UX design go hand in hand in improving any company’s online presence. Doing so has worked for others, and it can work for you too. But of course, to optimize your UX design efforts, you might want to consider tools for designing customer experience as they will help you get the most out of your UX design.

 

References:

  1. 99firms (2021, March 29). Web Design Statistics. 99firms
  2. Benjamins, S. (2021, January 27). The State Of Website Builders. SiteBuilderReport
  3. Blue Corona (2019, November 26). 75+ SMALL BUSINESS STATISTICS TO HELP YOUR DIGITAL MARKETING STRATEGY (2019). Blue Corona
  4. Business Wire (2020, December 1). Shopify Merchants Break Records with $5.1+ Billion in Worldwide Sales over Black Friday/Cyber Monday Weekend. Business Wire
  5. Ch., R. (2021, January 16). How Many Websites Are There? How Many Are Active in 2021? Hosting Tribunal 
  6. Connie (2020, March 5). How to Use Video Background On Your Website – The Right Way! WebsiteBuilderExpert
  7. Contentsquare. DEFINING DIGITAL EXPERIENCE. Contentsquare
  8. DataReportal (2021, January). Global digital population as of January 2021. DataReportal
  9. Dean, B. (2019, October 8). WE ANALYZED 5.2 MILLION DESKTOP AND MOBILE PAGES Here’s What We Learned About Page Speed. Backlinko
  10. Deloitte (2020). Milliseconds make Millions. Deloitte
  11. Digital Informaiton World (2020, August 11). Two thirds of web content goes “unseen”, Here are four customer journey insights to improve digital experiences. Digital Infomation World
  12. Garcia, J. (2020, February 26). 10 Stats That Show the Size of Wix’s Market Share. WebsiteToolTester
  13. Gupta, A. (2020, December 3). Updated! 104 Web Design Statistics 2021. SAG IPL
  14. J., P. (2020, September 26). The value of UX design. UX Planet
  15. Jeffers, J. (2019, August 29). Site Speed is (Still) Impacting Your Conversion Rate. Portent
  16. Kinsta (2021, January 19). WordPress market share. Kinsta
  17. Köhler, H. (2020, February 18). Essential Web Design Stats for 2020 [New Research]. Hubspot
  18. Liedke, L. (2020, December 31). The Ultimate List of Online Business Statistics (2021). WPForms
  19. Ledgeview Partners (2020, June 24). Web Traffic Statistics You Should Know in 2020. Ledgeview Partners
  20. Longstreet, A. (2020, February 3). What’s A Good Bounce Rate (Plus Other Engagement Metrics) In 2020? Ezoic
  21. Osman, M. (2021, January 28). Wild and Interesting WordPress Statistics and Facts (2021). Kinsta
  22. Oziemblo, A. (2019, November 19). Why Site Speed Should Be An Optimization Priority. Forbes
  23. Ratcliff, C. (2019). 12 fascinating UX and user research stats to help your business case. UserZoom 
  24. Roggio, A. (2020, May 27). Even in 2020, 360-degree Product Photos Boost Conversions. Practical Ecommerce
  25. Saita, G. (2021, January 27). 2021 Small Business Website Statistics You Need to Know. TDA
  26. Sebastian, N. (2020) Website Design Stats And Trends For Small Businesses – GoodFirms Research. GoodFirms
  27. Small Business Trends (2019, May 6). The Hidden Mystery Behind Why 36% of Small Businesses STILL Don’t Have a Website. Small Business Trends
  28. StatCounter (2020, November). Mobile internet traffic as percentage of total web traffic as of October 2020, by country. StatCounter
  29. StatCounter (2020, November). Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 3rd quarter 2020. StatCounter
  30. Taylor, R. (2021, January 17). User Experience Design – The facts and the figures. We Are UX
  31. Think with Google (2019, February). 46% of shoppers surveyed confirm inventory online before going to store. Think with Google
  32. Think with Google (2019, January). 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Think with Google
  33. WebFX (2021, February 24). How Much Should a Website Cost in 2021? WebFX
  34. Wunderman Thompson Commerce (2020, April). Online sources used by consumers worldwide to start searching for products as of March 2020. Wunderman Thompson Commerce
  35. Zion Market Research (2019, April 24). Website Builder Software Market By Software Type (Online And Offline), By Application (E-Commerce Websites, Brochure Websites, And Others), And By End-User (Individual, Small- & Medium-Sized Businesses, And Large Enterprises): Global Industry Perspective, Comprehensive Analysis, And Forecast, 2018–2027. Zion Market Research
Astrid Eira

By Astrid Eira

Astrid Eira is a resident B2B expert of FinancesOnline, focusing on the SaaS niche. She specializes in accounting and human resource management software, writing honest and straightforward reviews of some of the most popular systems around. Being a small business owner herself, Astrid uses her expertise to help educate business owners and entrepreneurs on how new technology can help them run their operations. She's an avid fan of the outdoors, where you'll find her when she's not crunching numbers or testing out new software.

1 Comments »
Roman Berezhnoi says:

"Contrary to what you may believe, your business principles can be used as a guide when creating your website. The same principles that are applied to your products/services should be used in web design. This ensures that your website accurately reflects your company’s values".
I think it is very important sentence. I am co-founder and CEO of F5 Studio digital agency and I know what I'm talking about. In fact, many web designers create design that is based on trends or designer's view. In this way a web designer ignores business needs, business's clients needs, etc. But it is not webdesigners' problem. Many business owners look at another sites and ask designers create the same. On the other hand professional web designer never do it. Professional web design approach is based on understanding the target audience, business values and business goals.
Several years ago we changed our process of web design and development. Now we focus on web site visitors needs and pains. It is a difficult task because it requires the target audience research, UX research, marketing audit of company/product/services. It allows us to create professional, modern, user-friendly, SEO-friendly sites for business, startups, ecommerce.

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