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123 Key Streaming Statistics You Must Know: 2021/2022 Data Analysis & Market Share

Fast connectivity, technological advancement, and the proliferation of mobile devices have made streaming easily accessible. As streaming statistics show, there is an explosion of adoption rates and a rapid increase in use cases, especially since the COVID-19 pandemic forced people to stay at home and drastically cut down their daily activities.

Streaming, like video conferencing software, can help you drop your corporate veil using human-to-human interactions. Besides, it can empower your audience to engage in brand storytelling in a way that augments your customer experience.

In this article, we’ll discuss all the streaming statistics and data you need to stay abreast of the industry’s trends. This will help you discover how to use streaming to bolster your marketing strategy with video ads, customer engagement, and more.

key streaming statistics

Music Streaming Statistics

The influence of streaming in media and the entertainment industry is at its zenith. Notably, music or audio streaming has become an essential part of everyday life. The incentive of convenience, tons of music options, millions of on-demand songs, and multiple ways to find new songs, have left a lasting impression on consumers. This, aligned with the mindset of the modern generation of music fans, has brought about a significant shift. The result: the music streaming market is growing rapidly, and so is the number of music streaming services providers.

General Statistics

  • The growth of music streaming offsets a 21.2% decline in download revenue. Besides, it brought a 10.1% drop in physical revenue. (IFPI, 2019)
  • In 2018, the number of on-demand music streams grew by 49%, reaching 611 billion. (Nielsen)
  • In total, on-demand music streaming volume (audio +video streaming), exceeded 900 billion streams in 2018, a 43% increase compared to 2017. (Nielsen)
  • Moreover, the on-demand streaming platforms supported by ads streamed over 400 billion songs to users in the US, but only contributed 8% of the revenue in 2018. (RIAA, 2019)
  • Also, according to the Neilsen Music 360 US report, people spend approximately $156 annually on music. However, of the total spend, only 9% is spent on streaming music. In other words, the average US consumer spends less than $15 on streaming music annually. (Nielsen)
  • In February 2019, Apple Music had 28 million subscribers, 2 million more than Spotify.
  • Besides, the number of songs streamlined online has grown more than eightfold in the last five years (between 2013 and 2018). (Statista, 2019)
  • During the 2020 pandemic, 12% added streaming music services, 3% added and canceled and 5% canceled subscriptions. (Deloitte, 2020)
  • The most weekly streamed track on Spotify in 2020 is Dakiti by Bad Bunny and Jhay Cortez with 38.56 million streams. (Spotify, 2020)
  • Mariah Carey’s timeless All I Want for Christmas Is You garnered 32.56 million streams. (Spotify, 2020)
  • Ed Sheeran was the most listened-to artist on Spotify in 2019. The English crooner had 69.15 million listeners. (Music Business Worldwide, 2019)

Music Streaming Revenue Statistics

  • The global music streaming market is estimated to grow at a CAGR of 7.4% from 2020 to 2027, to reach $46.9 billion in 2027. (Business Wire, 2021)
  • In 2019, the global market for music streaming was worth $26 billion. (Business Wire, 2021)
  • The global digital music revenue in 2019 hit $1.5 billion. (IFPI, 2020)
  • Besides, music streams accounted for 75% of the total industry revenue, dwarfing the revenue generated by physical (12%), digital downloads (11%), and sync (3%). (RIAA)
  • In 2018, the total revenue collected from on-demand streaming platforms supported by ads (including YouTube, Vevo, and Spotify (free version) increased by 15% in 2018 to reach $760 million. (RIAA)
  • Growth of paid streaming revenues by region: Europe (29.2%), Latin America (16.8%), Brazil (15.4%), Asia & Australasia (11.7%), and South Korea (17.9%). (IFPI, 2019)
  • 75% of digital music revenue in the Asia-Pacific region is dominated by streaming. Downloads only make up 12%. (Deloitte, 2020)
  • Paid streaming accounted for 59.4% of the total digital revenue. (IFPI, 2019)
  • In total, the global revenue for recorded music reached $19.1 billion in 2018. Streaming accounts for 46.9% of the total global revenues. Other revenue generators include digital revenue (12.1%), physical revenue (24.7%), performance rights revenue (14.2%), and synchronization revenue (2.1%). (IFPI, 2019)
  • The global recorded music industry’s streaming revenue has grown steadily from $1 billion in 2012 to $8.9 billion in 2018. (IFPI, 2019)
  • Additionally, in 2019, the music industry posted a 32.9% growth in paid streaming revenue. Overall, the industry had a 34% growth in total streaming revenue. (IFPI, 2019)
  • Moreover, the quality of sound of music available on the music streaming platform is the most important feature (56%), followed by low price point (56%), ease of making a playlist (48%), ease of downloading music (43%), and good algorithm to find music (36%). Other important features include the availability of exclusive music (24%), trust in brand (19%), affinity with virtual assistant (10%), availability of video (12%), and others (5%). (AudienceProject, 2020)

Music Streaming User Statistics

  • The 32.9% increase in paid streaming subscriptions drove the incredible growth of music streaming revenue. (IFPI, 2019)
  • At the end of 2018, there were 255 million subscribers of paid streaming services. This number accounted for up to 37% of recorded music revenue. (IFPI, 2019)
  • That figure grew exponentially in 2019: the number of paying music streaming platform users reached 341 million globally. (IFPI, 2020)
  • But the overall number of streaming music subscribers globally reached 400 million as of Q1 2020. (MIDiA Research, 2020)
  • As of 2019, Spotify had the highest share of music subscribers worldwide—35%. (Counterpoint Research, 2020)
  • It accounted for 144 million paid music subscribers worldwide in Q3 2020. (Spotify, 2020)
  • Nevertheless, the platform has not yet achieved global domination as it faces fierce competition from Deezer. The French service has grown its user base and is especially popular in its country of origin. From 2 million in October 2012, it reached 7 million users in January 2019. (Digital Music News, 2019)
  • Additionally, Apple Music, Amazon, Tencent, and YouTube Music have their own strong user bases too, with market shares of 19%, 15%, 11%, and 6%, respectively. (Counterpoint Research, 2020)
  • Furthermore, there are other less-known streaming sites that are popular in their own countries or regions such as Deezer, that take up a 14% portion of the pie. (Counterpoint Research, 2020)

Source: MIDiA Research, 2020

Takeaway

Meaningful music streaming statistics have shown that music streaming is the force behind the rapidly growing music industry. Particularly, interactive streaming via services like Spotify, Apple Music, YouTube, and Amazon Music is spearheading industry growth. As it stands, streaming is contributing 75% of the global music industry revenue.

Streaming has enabled artists to spread their wings and reach the ever-increasing and truly global audience – via ways never before imagined. On the other hand, music fans have been treated to a diverse catalog of repertoire developed around the world and curated in easy-to-access streaming platforms. The ease of access and diversity seems to have truly captured the hearts of the young generation of music fans. As a result, the total subscribership and the overall industry revenue has continued to snowball.

Video Streaming Statistics

Video streaming has taken the world by storm. The trend is booming at the moment thanks to its positive impact on multiple sectors like the entertainment and corporate world. Certainly, video streaming has become the standard of the overall internet experience. Most importantly, it has changed the dynamics of online video content delivery and businesses are jumping on the bandwagon. Additionally, the emergence of video streaming platforms has accelerated adoption rates in video streaming. As a result, the video streaming market share is growing exponentially.

Market and Revenue Statistics

  • To start with, the video streaming market size will grow at an estimated CAGR of 21% to reach an estimated $223.98 billion in value by 2028. (Grand View Research, 2021)
  • Of all streaming video-on-demand (SVOD) services, Netflix remains the platform with the most number of subscribers. As of June 2020, it had 186.55 million users. (Digital TV Research, 2020)
  • Netflix revenue for 12 months ending June 30, 2019, was $17.63 billion. This was an increase of 27.03% year-over-year. Besides, in the quarter ending June 30, 2019, the platform’s revenue was $4.923 billion, which is a 26% year-over-year revenue growth. (Macrotrends, 2020)
  • In 2018 alone, Netflix earned $15.794 billion in revenue. (Macrotrends, 2020)
  • Netflix spent an estimated $12 billion on original content in 2018. In 2019, the platform was estimated to have spent $15 billion on shows and movies. (Variety, 2019)
  • That shows why Netflix is also a powerhouse when it comes to audience preference of originals. As of Q3 2019, the American service had 61.3% of the audience share. This figure is 3.3% lower than the Q1 2019 share. (Parrot Analytics, 2019)
  • In contrast, Amazon spent $1.7 billion on video and music content in Q1 of 2019. In total, the site is estimated to have spent an estimated $7 billion in 2019.
  • In 2017, iQIYI video streaming platform collected $2.671 billion in revenue. In 2018, the revenue grew to $3.6 billion. (SEC)
  • Netflix revenue growth in the last five years has been steady; 2014 ($5.5billion), 2015 ($6.779 billion), 2016 ($8.83 billion), 2017 ($11 billion), and 2018 ($15.8 billion). (Netflix, 2019)
  • Netflix is one of the fastest-growing brands in the US, and its value has more than doubled in 2019, to hit $21.2 billion. (Variety, 2019)
  • 23% of US adults stream Netflix daily. (Marketing Charts)
  • Besides, more than 45% of households in the US have access to streaming video-on-demand services. (Statista, 2020)
  • As of September 2017, more than 25% of US consumers were subscribed to Netflix. (Recode)
  • The video-on-demand viewer subscription in the US  is expected to increase from 44% (2018) to 45.2% in 2022. (Statista, 2020)
  • By 2021, the number of OTT video service users in the US  will reach 198 million. Compared to 170.1 million users in 2017, this a significant increase. (eMarketer)
  • In just under a decade, from 2009 to 2017, the number of US households subscribing to paid streaming video services increased by 450%. (Deloitte)
  • Besides, by 2017, 55% of US households had subscribed to a paid streaming video service. (Deloitte)
  • In 2017, 45% of subscribers used a paid streaming video subscription service, whereas 30% used free streaming video service. (Deloitte)
  • In terms of streaming video service subscriptions in 2017; 70% of GEN Z households had a paid streaming subscription. On the other hand, 68% of millennials households and 64% of Gen X households had a subscription. (Deloitte)
  • When it comes to frequency of use, 70% of millennials and Gen Z stream movies. On the other hand, only 60% of Gen X do so. (Deloitte)
  • 61% of US consumers aged between 18 and 29 say online streaming service is the primary way they watch TV now. Moreover, 37% of US adults aged 34-49 years, 50-60 years (10%), and 65+ years (5%) say online streaming is their primary way to watch TV. (Pew Research Center)
  • YouTube has more than 2 billion logged-in visitors every month. Also, visitors watch more than 1 billion hours of video and generate billions of views every day. (YouTube, 2021)
  • The annual income of Netflix was $1.211 billion. (Netflix)
  • Of the countries that have access to SVOD services, Saudi Arabia had an 86% penetration rate as of Q1 2019. (Digital TV Europe, 2019)

Platform Usage Statistics

There is no denying; video streaming is one of the most effective ways of communicating with customers. Its essence has impelled the demand for video streaming services. As a result, numerous video streaming service providers have emerged in a bid to meet the demand. Today, consumers are spoilt for choice when it comes to picking a video streaming platform.

  • With over 1 billion users, YouTube is the largest video streaming platform in the world. The user base is almost a third of the entire world’s internet users. (YouTube)
  • In Q4 2020, Netflix paid subscribers worldwide numbered 203.67 million. (Netflix, 2020)
  • By 2022, Amazon Prime Video will have 56 million subscribers in the US, and 122 million subscribers worldwide. (Digital TV Research)
  • iQIYI video streaming service has over 100 million paying subscribers. (Tech in Asia, 2019)
  • iQIYI video streaming has 454.5 million monthly active users. (Tech in Asia, 2019)
  • On the other hand, iQIYI has 424.1 million PC monthly active users and 53.7 million PC daily active users. (Tech in Asia, 2019)
  • Vimeo has over 200 million registered members in more than 190 countries and over 1.5 million subscribers. (Vimeo, 2021)
  • In July 2019, Twitch had more than 3 million active streamers. In total, streamers watched over 900 million hours of live streams on the platform. (TwitchTracker, 2019)
  • In the US alone, Amazon Prime has more than 100 million subscribers. (Consumer Intelligence Research Partners, 2019)
  • Notably, 55% of Netflix users personally pay for their subscription. (Vox, 2019)
  • Moreover, 14% of Netflix users watch videos on the platform using a password from a person outside their household. (Vox, 2019)
  • Likewise, 84% of consumers stream on Netflix, 46% on Amazon, and 28% on Hulu. (Lab42 Market Research)

Time Statistics

  • On average, an iQIYI video streaming service user spends 1.6 hours per day on the platform. (Tech in Asia, 2019)
  • Besides, on average, users spend 9.4 billion hours on iQIYI in a month. (Tech in Asia, 2019)
  • 5.8% of North American consumers spent 5 hours or more on a subscription online video platform daily in Q3, 2017. Whereas 16% watched a paid online video streaming service. (FierceCable)
  • Approximately 22% of US  adults use a paid online video streaming platform several times a day. A large portion of these users spends between 30 minutes and 3 hours on a paid online video streaming service every day. (Morning Consult)
  • On average, consumers in the US spend 38 hours watching video content each week. 39% (or 15 hours) of this time is spent watching streamed video content. (Deloitte)
  • The average time spent watching live streams on mobile is 3.5 minutes, tablets (7.1 minutes, and desktop (34.5 minutes). (Livestream)
  • But the number of hours spent watching videos online increased in 2020 because of the lockdown. The average person in America streamed 8 hours of content per day when they were stuck indoors. (New York Post, 2020)
  • Rather than watching new shows, 56% of US subscribers frequently rewatch old shows. This led to three in five people feeling the pressure to watch whatever is trending. (New York Post, 2020)
  • One in two people admitted that once they press play on a new show, the binge takes over. The shortest binge they completed was 48 hours or less. (New York Post, 2020)

Live Streaming Statistics

Live streaming started not so long ago. The trend is evolving at a high peak. It has, without a doubt, captured the attention of businesses looking for innovative ways to deliver content. Propelled by giants like Vimeo, Twitter, and Facebook, live streaming technology has flipped the whole video content delivery on its head. Today, with sound marketing campaign management, live streaming can deliver amazing results.

  • Also, men (31%) are more likely to use online streaming as the primary pathway, compared to 25% of women. (Pew Research Center)
  • Moreover, when it comes to game live streaming market, Twitch controls a 72.2% share, YouTube, 19.5%, Facebook Gaming 5.3%, and Mixer 3%. (StreamElements, 2019)
  • Consumers have an average of 12 paid media and entertainment subscriptions. (Deloitte, 2020)
  • Among all generations so far, Millennials have the most paid subscriptions, averaging 17 per consumer. (Deloitte, 2020)
  • In 2018, 47% of live streaming video users globally were streaming more live videos compared to 2017. (eMarketer)
  • Also, in terms of sources from which US users stream live videos; digital streaming subscription leads at 43%, followed by social platforms (40%), TV network site or app (32%), gaming sites (28%), and pay-TV services provider sites (17%). (eMarketer)
  • The number of digital video viewers will be 248.9 million in 2022, which is a 20 million increase from 2018. (eMarketer)
  • Primarily, the top genre for streamers is comedies (65%) and drama/thrillers (60%). Other include, action/adventure (55%), science fiction (44%), and horror (44%). (Lab42 Market Research)

Mobile Streaming Statistics

The proliferation of mobile devices is accelerating technological evolution around the world. Smartphones have become ubiquitous in modern society, and the device harbors an outsized potential to drive video streaming. Also, in spite of their small screens, smartphones are powerful when it comes to grabbing the attention of the viewer.

  • More than 70% of YouTube watch time comes from mobile devices. (YouTube)
  • On the other hand, iQIYI video streaming 135.4 million mobile daily users. (iQIYI)
  • Moreover, 65% of video consumers, stream content on their smartphone. (Lab42 Market Research)
  • Also, 66% of streamers are Android users and 35% own Android tablets. (Lab42 Market Research)

Netflix is the biggest streaming video-on-demand platform

Takeaway

As video streaming statistics have shown, streaming is no longer a technological novelty. It’s now the benchmark for how businesses share video content and how consumers take home entertainment. The convenience rendered by video streaming, coupled with technological advancements, has propelled the unprecedented growth of video streaming.

The growth remains unabated, as streaming reports show, and the emergence of numerous video streaming providers signals a bright future. Marketers, as well as other video content creators, must rise to the occasion and keep their ears to the ground. They must evaluate the available streaming technologies to find streaming channels that serve their audience best.

Besides, marketers should stick to delivering video content that resonates well with their audiences. And above all, they should implement robust content management software to streamline content delivery. This way, it will be easy to boost the effectiveness of streaming ad campaigns.

Leading Content Management Software

  1. WordPress. This website building and blog hosting platform comes with its own CMS and makes available other tools, like CDN, as plugins. Know more about the solutions multivarious capabilities in this WordPress review.
  2. Drupal. This open-source web development and publishing application can integrate your preferred CDN for faster content loading. Find out how you can utilize this platform in our Drupal review.
  3. Acquia. This open and scalable cloud system enables you to deliver content to customers at a faster rate. This Acquia review provides more details.
  4. HubSpot. This suite of tools has a content management system that lets you reach customers whichever device they are on. Learn more about its modules and features in this HubSpot review.
  5. Squarespace. This WYSIWYG website builder comes with a CMS that helps you deliver the right content to website visitors. Our Squarespace review offers an in-depth look into the platform.

Podcast Streaming Statistics

The podcast is a rich, complex, and varied ecosystem which, until recently, was a great way to pass the time. However, as Midroll decodes, the podcast has progressed tremendously. It is now considered a mainstream marketing tool.  And going by the latest podcast streaming statistics, podcast listening is poised for a steady rise.

Podcast Streaming Revenue Statistics

  • The podcast industry ad revenue is expected to grow by 42%, to reach more the $680 in 2019. (IAB)
  • The total podcast ads revenue will grow by more than 110% to reach $659 million by 2020. (IAB)
  • The self-reported year-over-year ad revenue increased by 34% in 2018, from the $257.4 million reported in 2017. (IAB)
  • Additionally, total podcast revenue grew 53% year-over-year in 2018, from the $313.9 million recorded in 2017. (IAB)
  •  In 2018, the self-reported podcast ad revenue increased by 49% (between Q4 2017 and Q4 2018), yielding a 15% compound quarterly growth rate. (IAB)
  • The top 5 podcast revenue generators by program genre include news/politics/current events (18.4%), comedy (13.9%), business (12.8%), education (10.6%), and arts & entertainment (10%). (IAB)
  • On the other hand, the top podcast revenues by business category include retail (22.2%), financial services (20.7%), B2B (14.1%), arts & entertainment (9.6%), and telecommunication (7.1%). (IAB)
  •  iHeartRadio is the leading podcast publisher worldwide with 266.06 million unique streams and downloads.
  • The Joe Rogan Experience by Joe Rogan is the highest-earning podcast in the world. In 2019, the podcast earned a $30 million revenue. (Celebrity Net Worth, 2020)

Podcast User Statistics

  • 75% of Americans are aware of podcasting. (Statista, 2020)
  • Also, two-thirds of US consumers listen to a podcast at least once in a while, whereas 23% do so a few times a week. (CBS, 2019)
  • Overall, 55% of US residents have listened to a podcast. (Statista, 2020)
  • 49% of 12–34-year-olds in the US listen to podcasts on a monthly basis. (Statista, 2020)
  • Besides, according to Chartable, 10.8% of US consumers listen to the podcast daily, a few times a week (13.8%), once a week (11.8%), once a month (13.2%), less often (28.5%), and never (22%). (Chartable, 2019) 
  • Of the total monthly podcast consumers aged 12+ years, 54% are men and 45% are women. (Edison Research)
  • Also, there are interesting statistics based on the amount of podcast episodes listened to. Only 43% of consumers listen to the entire episode, most of the episodes (44%), less than half (10%), and just the beginning (3%). (Chartable, 2019) 
  • There are approximately 73 million podcast listeners in the US alone. (eMarketer, 2020)
  • Apple, at 60.9%, takes the largest share of the podcast player market share. Apple is followed by Spotify (8.5%), Overcast (3.1%), Castbox (2.4%), Stitcher (2%), and others (23.1%).  (Chartable, 2019) 
  • 55% of consumers in the US have listened to an audio podcast. (AList, 2020)
  • 51% of US  consumers aged 12+ years have listed to a podcast, with 22% having listened in the past week, and 32% in the past month. Of those that listened to a podcast in the last month, 36% are men and 29% are women. (Edison Research, 2019)
  • In terms of those that listened to a podcast in the last month, 40% are aged between 12-24 years, 39% (25-54 years), and 17% (55+ years). (Edison Research, 2019)
  • When it comes to US demographics, of the total monthly podcast consumers; 10% are aged 12-17 years, 39% (18-34 years), 35% (35-54 years), and 16% (55+ years). (Edison Research, 2019)
  • Besides, according to Edison Research, 16% of US consumers listened to 1 podcast in the last week. 15% listened to 2 podcasts, 17$% (3 podcasts), 21% (4 0r 5 podcasts), 17% (6 to 10 podcasts), and 14% (11 or more podcasts). (Edison Research, 2019)
  • At 65%, smartphone/tablet/portable devices are the most used devices to listen to podcasts. Mobile devices are followed by computers/laptops (25%), and smart speakers (10%). (Edison Research, 2019)
  • In addition, 43% of US podcast consumers listened to a podcast on Spotify, whereas 35% listened on Pandora. (Edison Research, 2019)
  • Moreover, 54% of total US mobile podcast consumers are on the Apple iOS operating system. 43% on Google’s Android mobile OS, and 3% on other ecosystems. (Music Oomph!, 2020)
  • More importantly, most consumers listen to a podcast at home (90%), in a car or truck (64%), while walking around (49%), while working out (43%), at work (37%), and while riding public transportation (37%). (Chartable, 2019) 
  • Furthermore, the top reasons why US  consumers listen to a podcast, include to learn a new thing (74%) and entertainment (71%). Other motivations include to stay up to date with current topics (60%), to relax (51%), to be inspired (47%), to escape (37%), and for companionship (24%). (Chartable, 2019) 

Podcast Ads Statistics

  • Podcast advertising revenue will reach $1.044 billion by 2021. (IAB, 2019)
  • Also, Edited-In/Baked-In podcast ads decreased from 58.3% (2017) to 51.2%(2018). On the other hand, dynamically Inserted Ads increased from 41.7% (2017) t0 48.8% (2018). (IAB, 2019)
  • Host-read Ads are the most preferred podcast Ad type at 63.3%. Followed by announcer-read/pre-produced Ads at 35%, and supplied Ads(radio/nonradio). (IAB, 2019)
  • Moreover, the majority of podcast Ads are purchased quarterly at 38.2%, whereas 24.3% of total podcast ads are bought annually. (IAB, 2019)
  • In terms of pricing methods, cost per thousand (85.7%) is the most popular, followed from a distance by flat fee at 11.9%, and series ownership at 2.4%. (IAB, 2019)
  • Besides, when it comes to advertisement spot length, 15 seconds (23%), 30 seconds (19%), 60 seconds (30%), 90 seconds (27%), and more than 90 seconds (1%). (IAB, 2019)
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Revenue of highest-earning podcasts worldwide

Revenue of highest-earning podcasts worldwide
The Joe Rogan Experience by Joe Rogan: $30 million

The Joe Rogan Experience by Joe Rogan

$30 million
Revenue of highest-earning podcasts worldwide
My Favorite Murder by Karen Kilgariff & Georgia Hardstark: $15 million

My Favorite Murder by Karen Kilgariff & Georgia Hardstark

$15 million
Revenue of highest-earning podcasts worldwide
The Dave Ramsey Show by Dave Ramsey: $10 million

The Dave Ramsey Show by Dave Ramsey

$10 million
Revenue of highest-earning podcasts worldwide
Armchair Expert by Dax Shepherd: $9 million

Armchair Expert by Dax Shepherd

$9 million
Revenue of highest-earning podcasts worldwide
The Bill Simmons Podcast by Bill Simmons: $7 million

The Bill Simmons Podcast by Bill Simmons

$7 million

Source: Celebrity Net Worth, 2020

Designed by

Striking podcast streaming data show that despite averaging 45 minutes, 85% of US consumers listen to the podcast to the end. The podcast growth seems a virtuous cycle that aligns perfectly with important trends. This makes podcast streaming a brilliant thing in itself for marketers. Besides, its audience is expected to keep growing, and so is the incentive for podcast content quality and delivery.

How Can You Use These Statistics to Your Advantage?

There you have it, our compilation of the key streaming statistics you need to know. From the data, the streaming industry is on a steady rise and is currently exhibiting numerous hot trends. When it comes to music, video, and podcast streaming, the fanbase is growing fast as more and more consumers replace their traditional TVs with internet-enabled smart ones. Fundamentally, the user base is dominated by the young and vibrant cohort of Gen Z, Gen X, and millennials who are on the lookout for fresh and inspiring content.

Putting this data under a microscope, it’s easy to see that video streaming is the new big bet for marketers. However, because of the numerous changes, the streaming industry is getting complex by the day. For this reason, it’s critical for advertisers to keep up with the pace of change and wade through the disparities of the landscape to reap the most benefits.

For example, there is a need to deliver hybrid subscription and ad models that give consumers the freedom to choose from ad-free and ad-lite versions. Besides, advertisers should be mindful of the ad length, ad format, and video quality. This is because the modern consumer craves the convenience of switching between bigger devices and smartphones. You can use marketing analytics software to analyze and measure your strategies. This way, it will be easy to pinpoint areas where streaming can be deployed.

 

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Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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