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Shaun Baker

Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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Articles published by Shaun Baker:

AIMS360 Pricing Plans: What’s Included in The Plans?

AIMS360 Pricing Plans: What’s Included in The Plans?

How much does AIMS360 cost? AIMS360 costs are on a by-quote basis across four plans that scale to your business needs. A one-year free offer is available for qualified startups ($500,000 annual revenue). Key features include inventory management, accounting, and ecommerce integration. An entire load of customer orders gone missing is the stuff that nightmares […]
FACT-Finder Pricing: What Can You Get From the Quote-Based Plan?

FACT-Finder Pricing: What Can You Get From the Quote-Based Plan?

What is included in a FACT-Finder quote-based plan? With a FACT-Finder quote-based plan, prices are customized to every retailer’s individual needs and business objectives. Pricing plans are based upon the features you choose to use for your online shop, along with monthly search queries and a number of online channels. Key features include Faceted Navigation, […]
Restaurant Point of Sale Software: How to Choose the Best Solution?

Restaurant Point of Sale Software: How to Choose the Best Solution?

What is a restaurant point of sale software? A restaurant point of sale software is the core of the modern restaurant business, and it works mainly to seamlessly take, prepare, and serve customer orders. It enables restaurants to deliver great customer experience by streamlining business processes, staff management, and enhancing service. Selecting a point of […]
Pros and Cons of ShipBob: Analysis of a Top Ecommerce Software

Pros and Cons of ShipBob: Analysis of a Top Ecommerce Software

What are the pros and cons of ShipBob? The pros and cons of ShipBob are unmistakable in its functionalities as a modern ecommerce fulfillment provider. It allows you to bring your products near your customers, without the expensive overhead. While it has limited integrations, its order management system can already handle many tasks to run […]
Top 3 Online Booking Software Solutions: Comparison of Acuity Scheduling, SimplyBook.me, and vCita Online Scheduling

Top 3 Online Booking Software Solutions: Comparison of Acuity Scheduling, SimplyBook.me, and vCita Online Scheduling

What is the best online booking software? The best online booking software is Acuity Scheduling, owing to its robust automation and efficient scheduling tools. This powerful yet easy-to-use booking solution helps businesses easily book more customers and receive payments on time. It supports seamless customer self-service, allowing clients to book their own appointments, pay online, […]
Ecommerce Marketing Guide: 30 Tips & Strategies on How to Increase Sales

Ecommerce Marketing Guide: 30 Tips & Strategies on How to Increase Sales

How can I promote my ecommerce business? You can promote your ecommerce business by utilizing SEO, practicing content marketing, building a brand, engaging in social media, and offering user value. Each category has specific, case-to-case techniques, though in general following these five major pillars of ecommerce marketing can make a huge difference. What makes an […]
Pros & Cons of Cova: Analysis of a Leading POS Software

Pros & Cons of Cova: Analysis of a Leading POS Software

What are the pros and cons of Cova? The pros and cons of Cova software lie in its compliant-driven POS system specific to cannabis retail businesses. It provides inventory and customer management, an offline mode, and traceability integrations. It is still not operating in every state, however, though the vendor is actively working on that. […]
Pros & Cons of X-Cart: Analysis of a Shopping Cart Software

Pros & Cons of X-Cart: Analysis of a Shopping Cart Software

What are the pros and cons of X-Cart? The pros and cons of X-Cart are its product and order management features, high-level of customizability, and mobile responsiveness. It’s also an open-source solution although you’d need a certain degree of coding knowledge to fully take advantage of it. It has an intelligent search engine and stunning […]
Pros & Cons of POS Nation: Analysis of Leading POS Software

Pros & Cons of POS Nation: Analysis of Leading POS Software

What are the pros and cons of POS Nation? The pros and cons of POS nation can be gleaned from its POS features that are ideal for retailers, restaurants and specialty stores. The upside is its scalable robust tools, customers get to customize their system by taking only the features they need. A minor downside […]
Pros & Cons of Revel POS: Analysis of a Leading Restaurant Management Solution

Pros & Cons of Revel POS: Analysis of a Leading Restaurant Management Solution

What are the pros and cons of Revel? The pros and cons of Revel include its integrated restaurant management solution with a point-of-sale (POS) system core and it, being exclusively iPad-based, resulting in a seamless system. However, the latter is also one of its limitations, unable to accommodate Android users. If you own a restaurant […]
Pros & Cons of CAKE: Analysis of a Restaurant Management Software

Pros & Cons of CAKE: Analysis of a Restaurant Management Software

What are the pros and cons of CAKE? The pros and cons of CAKE are its wide range of functionalities that aid restaurants, bars and cafes in streamlining their workflow while allowing them to provide services to most guests. Because of the technical nature of the system, it might get you into some hardware and […]
How to do payment gateway integration in PHP, Java and C#

How to do payment gateway integration in PHP, Java and C#

How do you make payment gateway integration in PHP, Java and C#? First, you need a good background of the codes required: Java, C# and PHP. Second, you have to consult the payment gateway provider for its API and other materials needed to complete the task. Lastly, you need to test, test, test your final […]
eWorld Fulfillment Reviews: Pricing, Storage and Order Processing

eWorld Fulfillment Reviews: Pricing, Storage and Order Processing

eWorld Fulfillment is a full-service fulfillment company. It has a unique climate-controlled warehouse, which sets it apart from its competition and which allows it to preserve the integrity of products, especially those that are consumable. eWorld Fulfillment enables retailers to become scalable with its fast and flexible order fulfillment services. The company offers accuracy in […]
12 Best eCommerce Platforms Like Shopify and BigCommerce

12 Best eCommerce Platforms Like Shopify and BigCommerce

What is the best eCommerce platform? The best ecommerce platform is Wix when it comes to native integration between a website builder and shopping cart system. While it is popularly known as a website builder software, it comes with an ecommerce module that not only allows you to build your online store but also manage […]
12 Best POS Apps To Consider For Your Business In 2022

12 Best POS Apps To Consider For Your Business In 2022

What is the best POS app? The top POS software is Toast, given the features and functionalities that it offers. It is perfectly suited to all manners of restaurants in the U.S., helping them boost revenue by streamlining processes and improving services. It comes with stock and booking management, along with online ordering features. Powerful […]
12 Best Ecommerce Platforms for Small Business for 2022

12 Best Ecommerce Platforms for Small Business for 2022

What is the best ecommerce platform for small business? The best ecommerce platform for small businesses is Salesforce Commerce Cloud. This platform offers storefront personalization that allows you to design stunning webstores. It also provides the tools that you need to run your ecommerce business smoothly. Salesforce Commerce Cloud also supports multiple catalogs, split shipments, […]
Pros & Cons of PayKickstart: Analysis of a Leading Shopping Cart Software

Pros & Cons of PayKickstart: Analysis of a Leading Shopping Cart Software

Cart abandonment is a reality that’s impossible to solve as there’s no guarantee that even an engaged consumer will always make a purchase. It can, however, be curtailed by observing practices that help increase the likelihood of closing a sale—such as integrating down-selling, offering free shipping, etc.—and by using a shopping cart solution that does not only […]
20 Best POS Systems for Sales for 2022

20 Best POS Systems for Sales for 2022

What is the best POS system for sales? The best POS system for sales is Toast POS, which offers an extensive package by providing U.S.-based restaurants with both software and hardware needs. It offers a special handheld device and integrates with multiple third-party software to effectively boost sales and engage customers in new ways. The […]
Features That Every Restaurant Management System Must Have

Features That Every Restaurant Management System Must Have

A restaurant management system is a collection of tools and software that helps you operate your food business – Restaurant, Bar, Bakery, Cafe, Cloud Kitchen, or Delivery business. It has a POS (Point of Sale) system as a central unit. Along with tools that help build your online presence, take online orders, accept table bookings, […]
Pros & Cons of BigCommerce: Analysis of a Leading eCommerce Software

Pros & Cons of BigCommerce: Analysis of a Leading eCommerce Software

What are the pros and cons of BigCommerce? It has one of the more robust entry plans among ecommerce platforms and a bit higher-than-average price point. Is this an advantage or disadvantage? In this article, we take a closer look at one of the top ecommerce players in the market today. Its features, pricing, and […]