7 Unique Ecommerce Challenges And How to Overcome Them

Are you someone who is leading an e-commerce business? Well, you certainly can be!! The reason behind the fact is that this sector of business is prioritized nowadays to a great extent as people like to buy online more and more. But, whether you’re a pro or novice in this sector, there is no doubt that along with earning a lot of profit, you are facing a lot of challenges. Right?

It’s because facing this kind of problems is independent of the fact that whether you’re purchasing the products that you’re going to sell from various third party manufacturers or distributors. But such problems are not so much crucial that those cannot be solved at all! Of course, there are various ways to solve them! You just need to be smart enough to identify the problem at the right time and take the right steps at the earliest to solve the same without any ado!

Wondering will you be able to do the right thing at the right time? Well, obviously you can! It’s because these problems are not limited to you only! All other e-commerce businesses face the same kind of obstacles. For example, and many such other sites. And if they can overcome the obstructions then why can’t you? On a related note, you can read how chatbots can help your e-commerce business

In that context, to let you understand perfectly, I am here with a list of seven such one of a kind challenges that you might be facing and the solutions to solve the same respectively.

Have a look!

1. Problem: Your e-commerce site is getting hacked

Solution: If you own an e-commerce site then one of the foremost problems that you might fact is that your website is getting hacked. It’s because computer hackers are everywhere now! But, you need to know how to protect your site from such hackers. For that, you need to check your website on a regular basis and try to fix the errors simultaneously. You can hire an expert software professional for the purpose if you are not having much idea about computers. Always make sure that the personal information of your customers is never compromised.

2. Problem: Actionable visibility of the site is less

Solution: This is yet another most dangerous problem faced by many e-commerce businessmen like you. And to solve that, you should take necessary steps. You should use various technological tools to have a continuous track of your website, monitor the same regularly and also analyze properly at the same time. To be more specific, advanced analytic technology can be used for checking out the problem if you’re not getting a desired response from the users.

3. Problem: Not updated in mobile versions

Solution: If you think that your site is not mobile friendly then make a move soon and transform it into a mobile-friendly one. It’s because nowadays almost all the customers prefer to shop while in a go and love to get everything at your fingertips.

And you can do that by opting for the technology like WordPress to design your website which will make your site absolutely mobile-friendly. Moreover, you can further adopt various innovative technologies to do the same.

4. Problem: Not able to retain users data

Solution: The cross-platform and cross-device retention is such an adverse problem which you might have faced at some point of time at least! It’s because this is one of the commonest ones and this is because nowadays users frequently change devices and platforms while they are in the ongoing process of shopping from online sites.

So, to retain customers in such a scenario, you can make your e-commerce site completely a mobile based one that will lead customers to purchase through their smartphone only despite hopping into the laptop mode just after browsing through the products. Another effective way out of this problem can be you can use mobile as a medium to drive customers so that they can finish the transaction process somewhere else.

5. Problem: High shipping cost turns down the customers

Solution: This fact is not unknown to you that you’ve many competitors in the market selling the same products as you do. But, one of the most important factors that can lead people to turn towards you rather than opting for others lies in the fact that whether they can save some bucks on getting the products delivered.

So, make sure that you plan your budget in such a way that you don’t have to charge them another extra $10 as a delivery charge. If you can provide free delivery, then your traffic is will surely enhance.

6. Problem: No check out option for guests

Solution: If you believe that only your regular customers who already made an account on your website will purchase from you always then your thought is absurd! There will be many such people who will suddenly have a plan to buy something from you if they find that really interesting.

For those people, you should ask your designer and developer to come up with a guest checkout option. It’s because your customers will not like to waste a long time on entering their details, making an account and blah blah!! So, an easy checkout option is mandatory for a successful e-commerce site.

7. Problem: Multichannel shopping platform doesn’t exist

Solution: It should not be like that customers have to always browse through your site to know about the products that you sell or coupons that you’re offering. And if it is so, then it will certainly lead you to have far less number of customers.

So, make sure that you’re advertising about your new arrivals, latest deals, and offers, etc. through various means. And one of the best options is social media. You can publish various posts in Facebook, Twitter, etc. which should have interlinks landing up on the specific parts of your website that you want to showcase. Thus, the number of your customers will definitely enhance to a great extent.   

So, if you’re leading an e-commerce business, then you would have surely found the problems mentioned above very common. So, just opt for the best e-commerce software solution and make your business a grand success like never before.

Good Luck!!

Shaun Baker

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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