Pros & Cons of Bloomfire: Analysis of a Knowledge Management Software

What are the pros and cons of Bloomfire?
The pros and cons of Bloomfire manifest in its ability to democratize knowledge and information. The solution provides an intuitive, searchable knowledge system, an AI-powered search engine, and multiple security tools to streamline knowledge sharing. However, the solution has minor issues with user management and customizability.

If you’ve been shopping around for your dream knowledge-sharing platform, chances are you’ve come across Bloomfire. Bloomfire deserves a spot in the upper echelon of knowledge management software. However, like any other software, Bloomfire is not built to be a one-size-fits-all solution. For this reason, you must closely examine the pros and cons of Bloomfire to be certain it will work for your organization.

Fortunately, we’ve done the hard work for you. In this article, we’ll dissect Bloomfire to reveal how it can benefit your organization. We’ve looked into every aspect, including the functionality, aesthetics, and pricing of Bloomfire. The idea is to give you undiluted information that can help you decide if Bloomfire is a worthy investment for your organization.

Pros & Cons of Bloomfire analysis

The Importance of Knowledge Sharing

The trend towards sound knowledge management is on high gear. Looking at the benefits delivered by efficient knowledge management, it’s easy to understand why the trend is snowballing. Apparently, knowledge management visuals make thinking tangible, offers a benchmark for progress measurement and prevents employees from repeatedly reinventing the wheel.

However, even as organizations jump the bandwagon, many have not been able to reap optimal benefits. In fact, according to a recent study, employees in a typical organization spend 36% of their time looking for the information they need. This is quite surprising given that the said organizations employ digital knowledge management solutions. So, where are organizations going wrong?

How Employees Interact with Organization Knowledge

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Source: Adenin blog (2013)

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Fundamentally, knowledge management is about democratizing knowledge. This means that as an organization, you need to aggregate the right knowledge and make it available to the people who need it. However, here is the crux of the matter: knowledge management isn’t as simple as it sounds. Essentially, this is a critical organizational function that largely depends on two intertwined pillars.

One pillar is to foster knowledge-seeking, creativity, and collaboration in your organization. The second pillar is to implement a reliable digital community or platform to share and manage knowledge. Interestingly, the vast majority of knowledge management initiatives depend upon the second pillar.

Actually, knowledge sharing is so important that when it’s inadequately addressed it easily derails the best intentions of the first pillar. Its importance is highlighted by the findings that over 80% of users claim that sharing knowledge brings a competitive advantage.

The need for effective knowledge sharing underlines the importance of platforms like Bloomfire.  With Bloomfire, employees get the right information at the most opportune time. When used together with a solution like a customer experience management software, the platform can grow your bottom line exponentially.

What is BloomFire?

Bloomfire is a cloud-based knowledge management software that empowers employees to find the information they need, fast. Teams, departments, or organizations looking to centralize and democratize information will find the software to be fast and reliable. From storing competitive insights to WiFi passwords, Bloomfire helps you centralize and share information in a secure place.

In addition, Bloomfire organizes not just information but also expertise, breaking down silos that limit efficiency in your organization. It harnesses information spread out across departments, platforms, and even knowledge confined to the minds of professionals in your organization.

If you want to investigate the features closely you can easily do so when you sign up for Bloomfire free demo here.

Beyond that, the platform makes it’s easy to share knowledge in a dynamic, social platform. Its AI-powered search engine indexes words in all types of content, including video. The search engine enables knowledge-seekers to find the content they are looking for with a simple keyword search.

Bloomfire allows you to use different levels of categorization to create custom categories for organizational knowledge. This way, you can present knowledge in a way that makes sense to your employees and external users. Furthermore, Bloomfire uses content recommendations that ensure users can find new information based on their interests. As a result, employees spend less time looking for information they need and more time growing your bottom line.

That’s not all: Bloomfire enables you to create and post different types of content like video, PowerPoint presentations, PDF files, and screen captures. Moreover, it is easy to configure Bloomfire to suit the function you want to accomplish. Better still, it works seamlessly with the tools you use, including Salesforce, Slack, Zendesk, OneDrive, and more.

The following are key features of Bloomfire

  • Auto-tagging content
  • AI-driven search and suggest
  • Reporting and analytics
  • Groups
  • SSO API access
  • Public content
  • Whitelabel URL
  • Content recommendation
  • Content moderation
  • User roles
  • Q&A features
  • Partner integrations

1. Centralize knowledge

Employees could spend a substantial amount of time unproductively locating any relevant information. In some serious cases, it takes an employee up to 8 attempts to find the information he/she needs. If this is happening in your organization, you are suffocating employee productivity and the business is on its knee.

Fortunately, Bloomfire is here to help you centralize your organizational knowledge. The platform empowers you to establish a secure knowledge base for your organization. It removes information hierarchies, allowing all teams to record their work in a single location. Whether its policies, internal communications, procedures, training materials, customer insights, or how-to guides, Bloomfire centralizes them all, creating a single source of truth. The best part is that you can organize information in meaningful categories but still have it in one location.

By establishing a central repository for organization knowledge, Bloomfire promotes self-sufficiency. It ensures that users access the most up-to-date knowledge anywhere anytime, regardless of their role or department. Besides, it promotes company-wide alignment, thus enabling teams to work collaboratively towards a common goal. But, even with Bloomfire implemented, you still need a reliable employee scheduling software to ensure everyone spends time on productive tasks.

For example, with a single source of truth, sales reps easily find the information they need to close deals faster. On the other hand, customer support teams can locate answers to customer queries quickly. Also, IT teams can easily find the perfect answers to technology questions or information they need to streamline product development.

2. Share and search knowledge

Bloomfire intelligent search

Knowledge sharing is a critical component of organizational success. Actually, developing a culture that fosters knowledge sharing can help your organizations in incrementing output, filling information gaps, enhancing innovation, and stimulating leadership.

Bloomfire enables you to share the most up-to-date and curated information. First, it ensures that all organizational information, tacit knowledge, and expertise are centralized. This way, even when your most trusted lieutenants leave, their knowledge is not lost. Second, the solution avails the information to each person in your organization regardless of their roles and department.

Additionally, the solution provides automatically AI-generated tags to optimize information for search terms. This way, it saves you time since you don’t have to create and apply tags to the content manually. Blend this with features like Q&A tools and rich publishing and you have your information setup for instant retrieval.

On the other hand, the AI-generated tags work in unison with the AI-powered search engine and content recommendations to ensure information is served up fast. The best thing with Bloomfire intelligent search is that it automatically indexes content and organizes search results logically. As a result, for every search query, the platform serves search results that are not only relevant but also coherent.

One thing that we find interesting about Bloomfire is that besides formal organization knowledge, employes can share informal posts. For example, it’s easy for the sales teams to share photos from their previous meetings. On the other hand, marketing analysts can share presentations that they held at a conference.

However, sometimes, Bloomfire search results can be too deep for users, especially in large organizations. The solution can display too many results, leaving the knowledge seeker confused.

3. Mobile-ready

Like it or not, the world is on the go. Nowadays, employees spend meaningful hours on their phones, even during the workday. To be precise, the average consumer in the USA spends 5 hours on a smartphone. On the other hand, employees today are no longer confined within the office. They are always on the go, hence demand total flexibility.

Fortunately, Bloomfire is designed with the modern workforce in mind. This means the platform provides full mobile access to ease the demands of today’s workforce. It speeds up knowledge sharing through the Bloomfire mobile app and web on mobile. Therefore, employees have access to the information they need anytime, anywhere.

Particularly, the Bloomfire mobile app is a fantastic platform that provides the same features of the web version. Consequently, it ensures that people have the same efficiency on mobile devices as they do on workplace desktops. This way when a work aid, tutorial, or practical procedures are shared, everyone, regardless of their location and the device they are using, has instant access. Most importantly, once you implement Bloomfire, you should consider employing one of the best remote monitoring solutions to monitor your network resources.

4. Simple, clean interface

Bloomfire clean interface

The user interface (UI) is the first point of contact between the knowledge management system and users. What you should know is that UI impacts how employees navigate and utilize your KMS. A well-designed interface allows knowledge seekers to leverage your platform properly. On the other hand, a complex UI can easily frustrate and even confuse your teams.

Bloomfire has an elegant yet simple user interface. Its UI features the main menu, filters, and the actual knowledge base. The UI is visually appealing, well-organized, and will not in any way intimidate knowledge seekers. The simple, clean, and highly customizable UI is also easy to setup. Actually, it’s easy to configure the UI as it requires very little HTML knowledge.

On the flip side, the homepage is not fully customizable. In that sense, some of its aspects can be a little bit dull. However, this is not a cause for alarm; it’s something you can live with.

5. Security

When it comes to knowledge sharing, the security of your content is key. You want to be sure that even as you share the content, you’ve closed all the loopholes for malice. Besides, you should have peace of mind knowing that once information is centralized, it will not be lost.

If there is an aspect Bloomfire treats with utmost seriousness, it is security. The platform has put in place top-level security tools to ensure knowledge is safe. For example, Bloomfire has effective procedures for information backup and recovery. Also, the system takes multiple snapshots of data throughout the day and stores them separately from the actual information.

Additionally, Bloomfire allows you to set up Single SignOn (SSO) authentication. With SSO authentication, knowledge-seekers don’t have to manage multiple passwords to access information within your systems.

Even better, the solution allows you to stipulate role-based permissions. This way, you can control who accesses what on your platform. Also, with role and permission settings, system administrators find it easy to manage teams in a single place.

On the flip side, sometimes Bloomfire has a problem with user management, especially password resets. On that note, it can be difficult for the end-user to reset the password on their own. Other times, the end-user fails to receive the password reset email. Another quibble we have is that it’s not possible to purge deactivated community members.

6. Reporting and analytics

Bloomfire analytics

As a leader, you need your knowledge-sharing platform to have a report and analytics module. Essentially, the module helps you monitor all knowledge sharing activities on the system. For example, it provides answers to questions like, “What are the most frequently asked question?” “Which piece of content has the biggest impact on employee productivity?” And, “Which employee is contributing the most?”

All that said, Bloomfire Feedback Loop is the equivalent of a reporting and analytics module. The feature gives in-depth insights into content engagement. It enables you to pinpoint the impactful information, identify content gaps, and improve the content.

Besides, Bloomfire has a reliable customer insights module. Basically, the customer insight module enables you to centralize insights in a cloud-based, searchable research library. The idea is to help you proactively share insights and use them for a competitive advantage. What happens is when your insights and research are centralized, it becomes easy for teams to locate them. Besides, redundant research is reduced and the ROI for insights is increased.

7. Partner Integrations

Integrations are crucial. Essentially, integrations enable you to expand the capability of the knowledge-sharing platform. Ideally, a robust knowledge management software should support cloud storage solutions.

Bloomfire is designed to work with some of the tools you work with. For example, the platform integrates seamlessly with cloud storage like OneDrive, Google Drive, Box, and Dropbox. Besides, it supports other performance-critical solutions like Slack, Salesforce, Zendesk, and Tableau.

Is Bloomfire The Right Knowledge Sharing Software For You?

We dug deep to unearth these pros and cons of Bloomfire. Hopefully, the article has shed enough light on the features that matter to your organization. Bloomfire is set to be a collaborative, interactive, and secure platform for knowledge management.

But does the software offer enough proof to authenticate this claim? Basing the argument on our analysis, Bloomfire is a capable platform. Bloomfire allows you to organize information and knowledge in an intuitive, searchable system. Even more, the platform doesn’t store information for the sake of it. It ensures that information is secure and well-organized.

Also, Bloomfire ensures that knowledge is accessible, whenever and wherever it’s needed. The powerful Q&A engine, coupled with dynamic search capabilities, helps increase the speed of knowledge. Besides, it provides in-depth content and usage analytics, keeping you on top of all content engagement activities. If you want to investigate the features closely you can easily do so when you sign up for Bloomfire free demo here.

What’s more, Bloomfire provides full mobile access. Above all, it’s easy to create customer communities and share content with external users. On the flip side, the solution has some issues. For example, there is an issue with password reset, video editing interface, and sometimes the search results can be confusing. Luckily, all these issues are no cause for alarm, and they are perfectly outweighed by the benefits delivered by Bloomfire.

Lastly, knowledge management systems work hand-in-hand with content management software. Therefore, once you pick your platform, consider reading our guide on content management systems to understand how they can improve knowledge management.

Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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