Pros & Cons of SurveyGizmo: Analysis of Leading Online Survey Software

What are the pros and cons of SurveyGizmo?
The pros and cons of SurveyGizmo rest on its robust ability to facilitate feedback collection with easy survey creation and customization tools. Besides, even though it doesn’t have a live filtering option, the solution compensates for it with great tools, such as the word cloud solution, global crosstabs, and other advanced report elements.

Customers are an indispensable part of your business. As such, every move you make, say launching a new product or renewing an old one, should be informed by their preferences, feelings, and overall sentiments. After all, of what benefit to your business is a product that fails to win the approval and buy-in of the customer? This is where survey software comes in handy.

With solutions like this at your disposal, getting opinions from your customers is simplified. Leading survey tool SurveyGizmo, for example, has a set of powerful survey features, including an easy-to-use builder, advanced survey logic, and survey analysis tools. But, it also has its shortcomings. For instance, its offline mode only gives access to limited tools and is not compatible with all browsers. It also has yet to provide live filtering options.

To aid your decision-making, we’ve looked under the hood of this software to reveal its capabilities. Following our experts’ analysis, we’ve highlighted the pros and cons of SurveyGizmo, while sitting on the fence. We’ve left no stone unturned in a bid to help you examine the suitability of this platform to your company.

Pros and cons of surveygizmo

Do you want customers to love your business, product, or service? Just do this one simple thing—start listening to them. As Bryant McGill puts it, “listening to your customers is one of the best ways to show you respect them.”

But, what does listening to customers entail? It encompasses collecting, analyzing, and actualizing their feedback in a manner that’s accurate, expedient, and far-reaching. When done via paper or telephone surveys, the entire process is tedious, lengthy, and largely ineffective. No one wants to walk that path and this tells the reason why in recent years, the use of online survey software has immensely increased.

To suffice, the online survey market was valued at $4.065 billion in 2017. With the increased desire to understand consumer behavior, businesses are increasingly using these vital tools. Consequently, the market has seen tremendous growth to hit $4.870 billion in 2019 and is predicted to reach $6.929 billion by 2022. Besides, on average, the United States online survey software industry has grown 9.9% per year to reach $1.2 billion in 2020.


As the market expands, brands and analysts alike have turned to simple online survey software. People don’t want to spend long hours of training to use a platform. Instead, they are only looking for top survey solutions that can simplify complex survey tasks and raise efficiency. SurveyGizmo ticks all these boxes and is one of the leading products on the market. However, it is not a one-size-fits-all solution. As such, we will meticulously analyze its features to help you gauge whether it is a good fit for your operations.

What is SurveyGizmo?

SurveyGizmo dashboard

SurveyGizmo is an easy-to-use yet powerful online survey software designed to help businesses operationalize feedback. It is a flexible data collection and analysis platform for individuals, small businesses, medium-sized businesses, and large institutions. Data collection is SurveyGizmo’s stand out function, and it’s easy to see why.

Firstly, the solution assumes little about your intent or the purpose of your survey. As such, it offers all the tools you need to create surveys that suit your needs. You can create unlimited surveys, add unlimited questions, and collect unlimited responses at no extra charge. The highlight of the survey creation function is the Logic Editor, which allows you to customize the survey for each respondent. In doing so, you save respondents from survey fatigue, hence decimating churn rates.

Secondly, SurveyGizmo understands that creating surveys can sometimes be a hectic process. To save you the hassle and help you collect high-quality data, the platform provides a swath of pre-configured solutions. These solutions are ready-made for complex use cases such as risk assessment, collecting NPS feedback, increasing renewal rates, and tracking HR-related requests.

Beyond data collection, SurveyGizmo is equally robust when it comes to data preparation and analysis. For example, the solution helps you quarantine bad responses to prepare data for analysis. Besides, you can edit reporting values as well as question aliases. Moreover, with the platform, it’s super easy to analyze all types of questions, including open-text questions, which are a rich goldmine of helpful insights.

When it comes to reporting, SurveyGizmo lets you generate and export standard reports. It allows you to use different filters to arrive at the desired results. For example, you can filter by criteria to have reports that show results for respondents who answered a specific question in a particular way.

Detailed SurveyGizmo Review

Key Features of SurveyGizmo

  • Activated NPS solution
  • Sales motion optimizer
  • Custom survey URLs
  • Data analysis tools
  • Social media integration
  • Employee experience solution
  • Survey logic tools
  • Kiosk survey
  • Question branching
  • Embeddable survey
  • Email distribution
  • Phone survey
  • Mobile survey
  • Offline response collection
  • Risk assessment solution
  • Multiple question types

Pros & Cons of SurveyGizmo

1. Easy to create and customize surveys

SurveyGizmo question types

SurveyGizmo offers simple ways to create and implement your surveys online.

First and foremost, the whole essence of creating surveys is to gather relevant feedback in the shortest time possible. To achieve this, the features of the online survey software ought to be simple enough to use for both the researcher and the respondent. SurveyGizmo has done an excellent job, in this regard.

The platform provides several ways to get the survey ready. For example, you can import questions from MS Word or copy a previous survey, if time is not on your side. Alternatively, if you have time and experience, SurveyGizmo offers pre-built survey templates to get you started.

In addition, with SurveyGizmo,aQswzx you can create virtually any type of survey, internal or external. You can build pulse surveys to track goals, gather insights, or get the general pulse of your organization. Moreover, if you run a health, fitness, or beauty business, there are diary surveys that can help you monitor how users respond to certain products. The list of surveys you create is long.

One thing that sets this solution apart is it offers more attractive options in terms of survey customizations. If you want to do a little bit of branding on your survey, SurveyGizmo makes it easy to tinker with the look and feel of the survey. The platform goes as far as allowing you to edit the survey link to fit nicely on bulletin boards and flyers.

2. Powerful logic editor

Businesses create a survey hoping to have a high response rate and a decimated churn rate. For all intents and purposes, achieving this goal is not always smooth sailing. One, respondents are unique and their attention spans can vary widely. Second, in today’s fast-paced world, people are busy tending to their day-to-day activities and may lack time to respond to all questions.

But, amidst all these challenges, you need to collect customer and employee feedback. To help you succeed, SurveyGizmo offers powerful logic features that cover the most common scenarios. It allows you to add logic to questions, options, actions, and pages to tailor the survey for each respondent.

Unlike other leading survey tools, SurveyGizmo allows you to apply targeted question-based logic. In other words, it lets you stipulate the question to be skipped, based on a prior question’s response. For example, if a respondent answers NO to the question “Are you married,” then automatically, they should skip the next question “What is your spouse’s name?”. SurveyGizmo can help you achieve this.

The good thing about this is, it allows you to uphold the relevance of the survey to each respondent. Also, by allowing respondents to automatically skip certain questions, it saves them from survey fatigue. Ultimately, this encourages them to answer all questions, hence boosting the overall survey’s response rate.

Even better, SurveyGizmo supports question piping. This allows you to take a respondent’s selected responses and apply them to a later question(s). This option is a worthwhile way to shun repetition and prevent survey boredom. Unfortunately, SurveyGizmo currently supports piping in questions with a drop-down menu, rating, radio buttons, and checkboxes.

3. Multiple pre-configured survey solutions

SurveyGizmo nps interface

The Activated NPS Solution provides one of the best ways to collect and act on customer feedback.

Not all surveys are the same—some are simple like the pulse survey, while others like risk assessment surveys are complex. Fortunately, SurveyGizmo offers pre-configured solutions to help you solve intricate problems in easy and manageable ways.

Take the Activated Net Promoter Score (NPS) Solution, for example. To begin with, the NPS score is a proxy for measuring customers’ overall satisfaction with your product or services. It’s also used to gauge customer’s loyalty to your brand, and for these reasons, it is vitally important.

The best part about the Activated NPS Solution is that it’s ready-made to help you conduct NPS surveys. Unlike other solutions, however, SurveyGizmo helps you visualize results beyond the usual classification of customers—detractors, passives, or promoters. It helps you get down to the granular ratings and pinpoint customers who give your brand a low NPS score.

In doing so, the platform makes it easy to address, in real-time, an individual customer’s issues to avert aggravated consequences. Also, the open-text analysis allows you to monitor drivers of satisfaction and dissatisfaction, on an individual level. Consequently, this helps turn unhappy or indifferent customers into loyalists, and happy customers into brand evangelists.

Beyond the Activated NPS Solution, SurveyGizmo has pre-configured surveys for other use cases. For example, risk assessments, increasing renewal rates, offering hyper-personalized customer experience, and assessing employee engagement.

4. Easy to connect feedback across the organization

Collecting feedback and analyzing things is one thing; putting the insight into action is another. We have seen how SurveyGizmo helps achieve the former. So, does the platform perform equally good in backstopping the latter?

The answer lies in the platform’s integration capabilities. As you will notice, SurveyGizmo offers remarkably powerful integrations with most of the enterprise applications your business uses. It works seamlessly with Salesforce, Twilio, Tableau, MailChimp, HubSpot, Slack, and Zapier, to name a few.

The best thing about SurveyGizmo integrations is that they are configured to create paths that complete the feedback cycle. Put plainly, through the integrations, the platform allows you to put feedback in systems and in front of the right teams to initiate proper action.

For example, with SurveyGizmo, you create an NPS feedback solution and integrate it with Slack or Salesforce Service Cloud. In this way, when a customer gives you a low NPS score, the system automatically triggers Slack, for example, prompting sales or support teams to reach out to that customer.

It creates complete avenues for feedback to flow in and across, and move up and down the organization in record time. The benefit of doing this is, every customer is heard and issues are addressed before they escalate. This embodies the whole purpose of gathering feedback and digging up the root-cause of issues.

5. Strong reporting tools

SurveyGizmo reporting

SurveyGizmo has plenty of the filters you need to display survey results your way.

Besides helping you collect feedback, SurveyGizmo allows you to analyze and display the results in the format that you want. Filter for criteria in a standard report, such as showing people who answer a specific question a certain way, can be applied globally or on a single element.

Moreover, SurveyGizmo allows you to use various charts and elements within the standard report. It supports the usual elements as well as global crosstabs, spiderweb chart, spline chart, Fall-Off statistics, and Total Unduplicated Reach Frequency reports, to name a few.

The highlight of SurveyGizmo’s reporting is the ability to create word clouds. This feature comes in handy when you have surveys with open-text questions. In such scenarios, the platform automatically generates a visual representation of the number of times a word of interest appears in the responses. Most importantly, the word cloud offers a link to a list of individual responses it represents so you can analyze them closely.

Unfortunately, even though SurveyGizmo has a rich set of helpful reporting features, it lacks a live filtering option. This is a need-to-have or a basic feature for online data analysis solutions, but surprisingly it’s absent. The vendor, however, claims to have the feature on the product roadmap and we’ll wait to see how serious a priority this is.

6. Powerful save and continue feature

The advent of online survey tools for small business and large enterprises towed the bell for paper-based surveys. Today, brands are using simple online survey solutions for their ability to save time and enhance efficiency. But, for all their benefits, online survey tools have a chink in the armor—they’re over-reliant on internet connectivity and power.

Fortunately, with SurveyGizmo at the helm, you need not worry if your respondents are in remote areas. In the event of loss of internet connectivity, or power for that matter, the platform helps respondents return to the survey session.

Firstly, the save and continue feature allows respondents to add their email address. In case of any disruption, the platform sends a continuation link to resume the survey session where they left off.

Secondly, you can place an edit link merge code on one of the survey pages and request respondents to save the link just in case a disruption happens. The edit link, however, takes respondents to the first survey page, instead of picking them up where they left off. The good news is that data already entered isn’t lost and all respondents need to do is scroll to the last seen page.

Lastly, you can create a list of variables and append them to the survey link. If an abrupt disruption occurs, respondents can click the original link to access the survey where they left off.

7. Reliable offline mode

Similarly, SurveyGizmo offers excellent support for offline surveys with Android and iOS apps. The offline mode allows you to collect data without internet access in remote areas or anywhere a stable internet connection is not guaranteed.

If you have a team of salespeople, for example, and want them to collect feedback as they meet clients, it’s achievable with SurveyGizmo. You only need to create an offline survey link to be downloaded and used on mobile devices. All data gathered in offline mode is locally stored on the device. And then, once the device is reconnected, it will take but a single tap of a button to upload all the responses online.

The downside to offline mode is that it doesn’t support most of the SurveyGizmo features. Some of the unsupported features include quiz projects; name, email, percentage, and date question types; cascading drop-down and conjoint choice-based questions; image heatmaps; and audio sentiments. Moreover, the platform doesn’t support Microsoft Edge and Internet Explorer in the offline mode.

It’s important to remove all unsupported features from your survey before you head out. This is simply because surveys with the unsupported features will not work offline. As such, it will be a huge disappointment going to a remote area, only to realize the survey tool is ineffective.

Is SurveyGizmo the Best Solution for Your Business?

By now, answering this question should be a piece of cake. We’ve highlighted the pros and cons of SurveyGizmo, and hopefully, the guide has simplified your decision-making process.

To recap, SurveyGizmo is, without a doubt, one of the best online survey software on the market today. The vendor touts it as the best feedback collection tool available, and we’ve provided enough proof to back this claim. Some of the notable features include the logic editor, piping options, offline mode, feedback integration, and pre-configured solutions.

The platform, however, has some features that could be added or improved. For example, its offline mode doesn’t support most of the features, you can only apply 150 piping options per question, and it lacks a live filtering option. But of course, if you’re completely fine without these features, then, this tool might be ideal for you. With all the details, the ball is now in your court, and it should be easy to make a decision.

If you’re still struggling to make an astute decision, feel free to start a free SurveyGizmo test run. The vendor offers a free trial to help you use the product features first-hand, and this is a nice way to test the product’s suitability.

Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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