Top 10 Alternatives to MOZ Local: Leading SEO Software Solutions

Search engine optimization (SEO) is essential to get a high ranking for your website on popular search engines. There are more than 100 billion searches per month globally on Google. It has become important to optimize your site for mobile devices as more Google searches are done using mobile devices than computers. In an eMarketer survey, 76% of marketers stated that SEO provides good or excellent ROI. 89% of respondents in an Ascend2 survey revealed that SEO help them to improve lead generation, website traffic, and search rankings.

Businesses of all sizes are realizing the importance of using SEO. As a result, US companies’ spend on SEO is expected to grow from $72.02 billion in 2018 to $79.27 billion in 2020. Organic search is vital as it drives 51% of traffic to websites. It pays dividends to get your site to rank on Google’s search’s first page as this page gets more than 91% of all search clicks. The first three results get 61% of the total clicks. Blogs also play an important in the ranking of a website as companies that have blogs have 97% more inbound links compared to those without blogs.

Now that you have learnt about the importance of SEO, it is time to get cracking and select a quality SEO software solution for your company. But this can be a difficult task given the scores of platforms in the market. To help you shortlist the best ones, we analyze the key features and benefits of MOZ Local as well as the top 10 alternatives to MOZ Local in this article.

What is MOZ Local?

MOZ is a robust tool that is designed for link analysis, SEO, and content marketing. The app provides helpful basic as well as advanced research features for SEO work. You get keyword research functionalities and a top notch SEO keyword generator that provide info on inbound links as well as the quality of the links. With MOZ Local, you can benchmark against competitors, copy the best backlinks of your competitors, track social growth, monitor traffic performance, improve onsite SEO, track ranking, and monitor onsite issues. On top of that, the application provides a useful resource center and a complete toolkit to help you launch your SEO campaign.

Benefits of MOZ Local

  1. It combines the best SEO tools and features under one roof.
  2. It provides the resources and knowledge you require to optimize your site.
  3. The keyword suggestion tool assists you to identify useful keywords for your site.
  4. This keyword generator pinpoints the keywords/phrases that are likely to increase your website traffic.
  5. The keyword difficulty tool indicates a score that tells you how simple or difficult it is to rank for a specific keyword.
  6. The competitor tracking functionalities give you actionable competitive analysis.

MOZ Local is an impressive SEO software solution. However, if you wish to look at other options you need not go away as we also closely analyze the key features offered by the top 10 alternatives to MOZ Local.

Top 10 Alternatives to MOZ Local

1. SEMrush

SEMrush is an online business intelligence and competitor analysis platform. It provides a range of metrics to help you understand your competitors, the market, and your industry. With this application, you can develop smart advertising strategies and monitor your company’s growth. It is rated as one of the best AdWords and competitive keyword research tools in the market. Digital marketers can use this software for SEO programs, keyword research, pay per click, and site audits, to get useful link sources, and for local and mobile visibility on their company’s online strategies. In addition, the product provides clear and customizable reports that indicate historical trends and performance. For other good options, browse these SEMrush alternatives here.

2. Serpstat

Serpstat is a comprehensive tool for SEO work. Why have we included it in our list of top 10 alternatives to MOZ Local? To start, the app can help you to improve your SEO performance in important areas such as PPC, content marketing, search analytics, and marketing. Plus, it tells you who is ranking high on search engine results and how you can get ahead of your competitors. Serpstat gathers the most recent business intelligence information on your competitors’ promotional spending and helps you to understand how they get good search ranking results. In addition, you can learn about the keywords they use for their programs. With this information, you can craft and implement effective SEO strategies to grow your sales and business. If you wish to scout for other solutions, peruse these viable Serpstat alternatives here.

3. Moz Pro

Moz Pro provides a comprehensive SEO toolset that helps to boost search engine visibility and ranking. It utilizes useful SEO metrics such as Page Authority and Domain Authority to present quality data. With this app, you can streamline workflows and divide data for easier strategy formulation and analysis. Moz Pro automatically analyzes SEO opportunities, site errors and more, and gives actionable insights that you can use to customize your design and content. Plus, it provides tools to help you track fluctuations and prioritize them based on their importance. In short, the tool simplifies complex analysis to enable you to focus on improving your services rather than spending time on troubleshooting and analysis. If you are not impressed, check out these viable Moz Pro alternatives here.

4. AgencyAnalytics

AgencyAnalytics is an SEO reporting tool specially built for digital marketers. Equipped with robust features for tracking keywords, monitoring backlinks, running social analytics, and optimizing other marketing tasks, this platform caters to the needs of marketing agencies of all sizes. The application enables you to create custom dashboards that display an overview of your customers’ campaigns. You can drag and drop widgets that show statistics from Search Console, AdWords, and Google Analytics integrations, Bing and Google rankings, the number of linking domains and backlinks, as well as engagement across popular social networks. In addition, you can brand and customize dashboards for your campaigns, and personalize the information you give to each customer based on important metrics. Finally, the SEO audit tool analyzes clients’ websites to give you information about issues that affect their organic search engine rankings. To learn about other good SEO solutions, browse these AgencyAnalytics alternatives here.

5. Ahrefs

The unique aspect about Ahrefs is it offers a large index of live backlinks. In addition, it provides a solid and reliable backlink checker tool that gives in-depth backlink profiles for any site or URL. This tool offers users a clear and big image of any URL or website’s background. In addition, Ahrefs allows you to view which websites link to the URL, the anchors they use, how robust the backlinks are, and other details. The application also provides data export tools and understandable data visualizations. Finally, the platform can export data in multiple formats and display social metrics such as Google +1s, tweets, likes, and shares next to the link.  If you are not satisfied, take a look at these excellent Ahrefs alternatives here.

6. Raven Tools

Raven Tools can help you to efficiently manage your SEO tasks as well as social media conversations and online ad campaigns. With this app, you can collaborate with team members, generate advanced campaign reports, manage link building, track search engine trends, and conduct research and analysis. The best part is you can do all the above from a single central location. Raven Tools integrates data from a range of sources to enable you to make smart campaign decisions. It efficiently taps the power of SEMrush, Majestic SEO, and SEOmoz as well as data from in-depth social, keyword, link, and competitor intelligence. A key feature is the real-time Social Stream tool that empowers your business to track and participate in multiple social conversations simultaneously. For more good choices, peruse these Raven Tools alternatives here.

7. UpCity

UpCity is specifically designed to boost marketing efforts. The platform guides you on how to start your SEO program and excel in internet marketing. With this application, you don’t need to spend a lot of money to rank high on search engines. Simply pay a nominal amount to view your website’s rank with five keywords. In addition, you can learn about the links your site is getting and where it stands in comparison with competitors. Get started by answering a few simple questions about your company, industry, website, and competitors, and add the keywords you wish to track. UpCity will give you the keywords to track and you can view the number of monthly searches for the keywords, your site’s ranking position, and the score of the keyword that is used to decide your website’s ranking. If you think this platform is too basic, check out viable UpCity alternatives here.

8. BrightEdge

BrightEdge can help you win the content battle in the digital world. It offers a range of productive and effective products to enhance content performance marketing. You can use them to understand how your content is performing online and enhance the performance by comprehensively analyzing your SEO efforts. With BrightEdge, you can optimize your content for improved ROI. In addition, you can use the sophisticated reporting and analysis tools to create effective campaigns, improve your reach, ensure your content is found easily, and boost your revenue. The platform includes five content marketing products: Data Cube, Content Optimizer, Landing Page Optimizer, Ignite Campaigns, and Story Builders. If you wish to look at other solutions, browse these excellent BrightEdge alternatives here.

9. SearchMetrics

SearchMetrics is a top rate content marketing and SEO suite that empowers you to create interesting content and engage your customers effectively. The application eliminates guesswork by offering profound insights on your competitors and the market. Its analysis tools help to discover fresh opportunities and enable management to make intelligent decisions to boost revenues. With SearchMetrics, you can compare different domains, analyze sub-pages and links, and track keywords. The software also supports large domains by utilizing social media and its vast database of search results. In short, this suite helps you to optimize content and search performance, enhance online visibility, and improve traffic and revenues. For other good choices, browse these SearchMetrics alternatives here.

10. MyLnk

MyLnk is a simple, user-friendly custom URL shortening solution designed to help users create and manage short URLs. While there are a number URL shortening applications available today, MyLnk provides users the added benefit of link customization, making it an ideal tool in creating and distributing shortened URLs that are appealing and easy to recall.

Aside from personalizing and customizing links, MyLnk allows companies, organizations, and individuals to track clicks and determine whether the links they distributed are attracting their target users. The tool also gives them link analytics which helps them measure the effectiveness of their campaigns and gain crucial insights to further boost campaign results.

Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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