Pros & Cons of Wix: Analysis Of A Leading Website Builder Software

Website builder software is a tool that lets you create a website without the hassle of complicated manual coding. This is made possible through a web-based platform made available to you by a service provider, allowing you to construct your website online. All you need is an internet connection and a web browser and you’re good to go.

What makes a good website builder software? To find out, let’s review the pros and cons of Wix, one of the popular platforms in this category.

It has an integrated solution that comes with web hosting services so you don’t have to buy and setup one separately. The software also features business tools (newsletters, message boards, autoresponders, etc); SEO to improve website visibility on search engines; visitor tracking and stats; anytime, anywhere online management; and integration with third-party apps and services such as payment gateways, online storage, CRM, accounting, social media tools, and others.

But can it address the common problems in web design? Remember, it only takes 10 seconds for web visitors to judge your website. Likewise, 38% of people will stop engaging with a website if the content/layout is unattractive. Also, 77% of agencies believe that poor website UX is a weakness for their clients. (Society of Digital Agencies)


A feature that makes Wix very popular also is its pairing off with shopping cart software, either as built-in function or an external app that integrates with the website builder. This extended functionality allows you to put up your online store or e-commerce website. Many e-commerce sites run on the robust tandem of website builder software and shopping cart software.

Wix: Website Builder & Shopping Cart Solution


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Try out Wix with their free trial

Wix is a widely-used cloud-based website builder designed for small businesses and individuals. It has all the features you need to easily build a stunning website as well as manage and grow your online business. Without requiring coding knowledge and with simple and easy to sue features, it provides users the freedom to build websites according to their specific needs. It is an ideal platform for creative professionals such as photographers, musicians, artists and designers as well as businessmen like restaurant owners, hoteliers, online sellers and more. You can sign up for Wix free trial here.

The website builder gives you hundreds of templates, professional image collections, image filters, stunning galleries, secure hosting, personalized domain, SEO tools, blog with support for 26 languages, booking service, email marketing feature, and online store functionality, among others. The platform automatically optimizes for mobile your WIX website, carrying your design and functionality even on small screens.

Wix stands out above all others for its capability of giving you a great degree of personalization. All of its templates can be modified to reflect your brand and design preferences. How you want your online store or website to look like, operate, and respond or engage with visitors is entirely up to you. The Wix platform is flexible and scalable whether you have light or heavy traffic and simple or complex store operations, you can tweak your website from front to back and have it fully optimized for your business requirements.

With its simplicity, intuitive features, powerful capabilities, and value for money, Wix is among our top website builder software products. Furthermore, it is one of our best solutions in our shopping cart software category. Key features of Wix include:

  1. Intuitive Website Builder
  2. Designer-Made Templates
  3. Customizable Designs
  4. Free and Reliable Hosting
  5. Optimized Mobile View
  6. One-Pagers
  7. Drag n’ Drop Website Editor
  8. Image Editor
  9. Text Editor & Free Fonts
  10. Add and Organize Pages
  11. HTML Embed Code
  12. Page Protection
  13. One URL for website & mobile site
  14. Easy-to-add blog
  15. Facebook comments
  16. Social Feed
  17. Automatic blog styling
  18. Social Buttons (Google+, Facebook, Twitter & Pinterest)
  19. Wix App Market
  20. Online Store
  21. Email Marketing
  22. Display Events
  23. Live Chat
  24. Multiple Payment Methods
  25. Contact Manager
  26. Personalized Google Mailbox
  27. Financial Tools
  28. Marketing Tools
  29. Communication Tools
  30. Site Analytics – Google Analytics

We have examined this website builder and have come up with the pros and cons of Wix in order to provide you detailed information on the product’s functionality, benefits and downsides. Wix is a free service but you can upgrade anytime to premium plans for more advanced features. With this write-up on the pros and cons of Wix you’ll learn all about the software and determine if it is suitable for your business.

Wix Pros & Cons

Free website

You can immediately set up your website with Wix at no cost at all. The free service will give you a Wix domain, brand ads, free hosting, 500MB storage, and 1GB bandwidth. For all intents and purposes, that is enough for a small operation. But as your business grows, you would need more functionalities, larger storage and bigger bandwidth. You can upgrade to any of the five premium plans offered with prices ranging from $4.50 to $24.50 per month. All premium offerings come with free hosting, domain connection, more than 500MB storage, Google analytics, premium support, and no set up fee.

Online store & shopping cart functionality

The eCommerce Module highlights Wix’s functionality as an online retail platform. You can subscribe to the module to build your e-store for selling your products complete with shopping cart functionalities such as product catalogs; custom checkout pages; direct payment support with PayPal wallets or credit cards; inventory management; shipping and delivery; and even tax handling. Wix not only helps you with creating an attractive online store but also takes care of the heavy loads for your e-commerce business – from order, to checkout, to fulfillment – making it an end-to-end shopping cart solution.

Hundreds of design templates

 You get tons of templates, over 500 by last count, for any business that you have. Whether its an online store or business and services relating to photography, video, music, design, food and restaurant, accommodation, events, health and wellness, fashion and beauty, creative arts, community and education, and many others, Wix got them covered with its designer-made templates that are responsive and optimized for mobile. In addition, you can fully customize and modify them with your own branding or whatever other elements you want such as images, video or animation backgrounds. Take note that you have to pick the right template at the onset because once you select your initial template you can’t swap it completely with a new one. Likewise, if you’re serious about your branding, it’s best to come up with your own design. Free templates should not be your main basis for choosing a platform, really.

Ideal for SMBs

Wix is used by some 115 million people all over the world to create their websites and manage their online business. It is designed to meet the needs of sole site owners and small and medium businesses looking to build attractive and responsive websites without breaking the bank. Setting up your free website is as easy as signing up with Wix, choosing from more than a hundred designer made templates, adding and changing website elements through drag-and-drop editor, and going live. All can be done in a matter of minutes. No coding required. No complications to bog you down.

AI-aided design

Wix provides you many ways to create your website. You can use the Wix Editor if you’d like to do it your way or the Wix Code if you’re a professional who likes to tinker with advanced coding features to build your site. Or you can go almost hands free with the Artificial Design Intelligence (ADI) that will instantly build a personalized website for you complete with professional text, images and other elements based on your answers to a few questions as regards to who you are and what you do. If you are satisfied with what the ADI created, simply click to go live. If not, you can your design anytime with the editor. Clearly, algorithm-created designs are for beginners or those pressed for time and not for top-level designers needing more technical features or highly advanced toolsets.

Extensive integration

Some 200 apps and services integrate with the WIX platform to make it easier for you to build your brand and grow your business. Wix works with leading CRM, analytics, sales and marketing, email, communication, accounting, e-commerce, online payment processors and gateways, help desk, social media, online storage, calendar and scheduling, order fulfillment, and many more, all of which can be managed right from within your Wix dashboard. All these third-party apps and services integrate seamlessly with Wix with no connectivity issues, giving you one powerful, extended platform.

Reliable web hosting & domain service

Your website built with Wix comes with free hosting through SEO-optimized, secure, and reliable cloud servers. Wix hosting service is built for speed and security, ensuring that your site is up all the time and that it loads fast which, as you’ve learned earlier, is a critical factor if you want your visitors to stay on. You also get to manage your online presence by having a custom domain name and Wix lets you select from 33 top domain names. You can choose the domain name that’s right for you. This is important since your domain name gives your business credibility and is the first thing that people see when they go searching for your website. While hosting is free for all plans, you’ll only get to connect your domain (if you have an existing one) or get a free custom domain with the premium plans.

World-class support

Wix is known industry wide as having one of the most responsive and professional support teams which can be reached via email, phone, live chat, or tickets. The vendor has a comprehensive knowledge center filled with resources, training materials, and articles on just about every area of the product, its features, and capabilities.

Mobile platform

You can design a mobile site with this platform, too. But it take a manual approach. You need to take out or hide elements in your website that clutter the mobile layout, so this takes a little patience. Maybe, soon, Wix will come up with an automated process that creates a mobile version of your website design and syncs both versions as you update content. That’s one thing we notice about this platform, it proactively improves over time.

Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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