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169 Compelling Email Marketing Statistics: 2021 Market Share Analysis & Data

A new version of this article, featuring the latest data and statistics, is available. Check out our report on Email Marketing Software Statistics for 2022.

Email is a mature technology that has been with us for quite some time. Despite the presence of newer and faster channels of communication today, email has stood its ground. In fact, email marketing is one of the most effective channels of inbound marketing. Email marketing methods and email marketing software have, thus, become invaluable for businesses. It remains a preferred tool for business promotions and customer acquisition.

In this article, we’ll examine important email marketing statistics relating to the industry. We’ll look into email marketing market size, demographics, projections, and other interesting email marketing data. This article will also give you insights into how the COVID-19 pandemic altered and affected the industry. We hope you can harness the insights here to boost your marketing efforts, optimize marketing software tools, and drive more sales.

key email marketing statistics

General Email Statistics

Nearly 50% of the world’s population uses email. Furthermore, more than half of the world’s people maintain active email accounts. The availability of free email apps and services compatible with all types of devices drive email’s widespread use.

  • There were 3.9 billion email users in 2019. This number is predicted to grow to 4.48 billion users by 2024. (Radicati Group, 2020)
  • On average, there are 1.75 email accounts per user in 2019. (Radicati Group, 2019)
  • This account-per-user ratio increases for more digitally saturated markets like the UK, where there were 2.5 email accounts per user in 2019. (DMA, 2019)
  • An average of over 306.4 billion emails was sent and received daily in 2019. (Radicati Group, 2020)
  • Active email accounts have surpassed the 5.6 billion mark in 2019. (Radicati Group, 2020)
  • An average of 319.6 billion emails daily will have been sent by the end of 2021. (Radicati Group, 2020)
  • In terms of email client market share, Apple’s iPhone (39%), Gmail (29%), and Apple Mail (11%) dominated as of February 2021. (Litmus, 2021)
  • In 2019, 41.9% of emails were opened on mobile, while 18.2% were viewed on a desktop. (99firms, 2021)
  • Webmail accounted for 39% of email usage in 2019. (Litmus, 2019)
  • Desktop clients accounted for 18% in 2019. (Litmus, 2019)
  • 40% of all emails are opened with webmail clients. In this regard, Gmail has the biggest share (26.2%), followed by Yahoo! Mail (6.6%), and Outlook.com (2.4%). (Litmus, 2019)

number of email users

Statistics on Email Marketing Industry: Benchmarks

Our email marketing report points to a vibrant market poised to grow more than 5x in less than a decade. The email marketing market share in the digital marketing pie will be robust. This is despite competing with content marketing solutions and social media marketing platforms. Here’s a look at the email landscape and email marketing usage statistics. Also, we’ve included the critical email marketing industry benchmarks and metrics for your information.

  • The global email marketing market is forecast to grow at a CAGR of 19.60%, reaching 22.16 billion by 2025. (Transparency Market Research, 2019)
  • The top five metrics that marketers use to measure email marketing success are: open rate (95%), click-through rate or CTR (88%), unsubscribe rate (73%), click-to-open rate (69%), and bounce rate (56%). (Litmus, 2020)

Benchmarks and Metrics

  • Average email benchmarks guide marketers in all industries. In 2020, these included open rate (18%), click-to-open rate (14.10%), CTR (2.60%), and unsubscribe rate (0.1%). (Campaign Monitor, 2021)
  • The best day for the highest email open rates is Friday (18.90%) while for the highest click-to-open rates, it is Wednesday and Friday (14.40%). (Campaign Monitor, 2021)
  • Top industries by open rate are government and politics (26.70%), non-profit (25.50%), and education (24.90%). (Campaign Monitor, 2021)
  • Across all verticals, the average email open rate is 18%. (Campaign Monitor, 2021)
  • Meanwhile, leading industries by click-to-open rate are government and politics (22.40%); real estate/construction (17.70%), and media/entertainment (17.50%). (Campaign Monitor, 2021)
  • Across all verticals, the average email opt-in rate is 1.95%. (Sumo, 2019)
  • The top 10% of marketers average a 4.77% opt-in rate. (Sumo, 2019)
  • Targeted campaigns yield higher ROIs. They have a 34.7% higher open rate and generated 26.5% more orders than non-targeted or non-segmented campaigns. (Omnisend, 2019)

Additional and miscellaneous benchmarks:

Best time of day to send an email:

  • 10:00 a.m. and 2:00 p.m., according to GetResponse (GetResponse, 2020)
  • 8:00 a.m., 1:00 p.m., and 4:00 p.m., according to Omnisend (Omnisend, 2019)

Best day of the week to send email campaigns:

  • Monday and Tuesday, according to GetResponse. (GetResponse, 2020)
  • First 10 days of the month, according to Omnisend. (Omnisend, 2019)
  • Tuesday and Friday, according to Campaign Monitor. (Campaign Monitor, 2021)

Anatomy of an email: 

  • The average email length in a study of 1,000 emails is 434.48 words with a 3.3 minute read time. (AWeber, 2019)
  • 50% of emails analyzed contained 300 words or less at 2.3 minutes of reading time. (AWeber, 2019)
  • 24.1% contain 601 words and above. (AWeber, 2019)
  • The average number of characters in a subject line is 43.85. (AWeber, 2019)
  • 82% of experts using subject lines with 60 characters or less in the subject line. (AWeber, 2019)

Source: Litmus

Email Marketing Goals, Strategies, and Challenges

For organizations that do engage in email marketing, a few business objectives, effective strategies, and challenges to hurdle stand out. For instance, increasing leads and improving engagement are the usual goals, personalization and branded content are typical engagement strategies, and limited internal resources are, by and large, the biggest obstacle.

  • 4 out of 5 marketers and organization executives say they’d rather give up social media marketing than email marketing. (Litmus, 2020)
  • 78% of marketers see email as vital to their organization’s overall success. (Litmus, 2020)

In 2019, research revealed that the main goals of marketers that utilize email marketing are the following:

  • Increasing engagement (67%)
  • Improving brand awareness (59%)
  • Increasing lead generation (47%)
  • Increasing conversions (39%)
  • Increasing list growth (20%)
  • Improving personalization (19%)
  • Improving list data quality (16%) (Convince&Convert, 2019)

Another 2019 report revealed that the most effective email marketing tactics adopted by organizations are:

  • Email personalization (72%)
  • Email list management (63%)
  • Subject line optimization (52%)
  • Email deliverability optimization (51%)
  • A/B testing (50%)
  • Reactivation campaigns (36%)
  • Multivariate testing (11%)
  • Artificial intelligence (10%) (Smart Insights, 2019)

According to marketers, the most effective types of email for marketing purposes in 2019 are:

  • Personalized messages (62%)
  • Single-topic/dedicated email (57%)
  • Multi-topic/e-newsletter (35%)
  • Milestone/birthday email (29%)
  • Automated/lead nurturing email (28%)
  • Transactional/ecommerce (27%)
  • Plain-text email (17%) (Convince&Convert, 2019)

A study of 1,000 companies found that the most popular emails sent to subscribers are:

  • Product or company updates (69%)
  • Promotional emails (69%)
  • Newsletters (68%)
  • Event invitations (65%) (SuperOffice, 2020)

Email Personalization and List Maintenance

  • 60% of marketers say that improving personalization is a priority. However, 66% report that they don’t have sufficient resources to execute personalized campaigns. (Litmus, 2020)
  • 80% of financial services companies personalize email body content, while 55% of retail, ecommerce, consumer goods, and services companies personalize email body content. (Litmus, 2020)
  • 66% of financial services companies personalize email subject lines, while 77% of retail, ecommerce, consumer goods, and services companies personalize email subject lines. (Litmus, 2020)

In terms of payoff, a report using input from over 2,000 marketing professionals yielded the following ROI and revenue data in relation to email personalization:

  • A third of marketers believe that personalization increases email management.
  • Personalized emails generate a median ROI of 122%.
  • Birthday greeting emails generate 3.42 times more revenue than generic promotional emails.
  • Emails with personalized subject lines are 50% more likely to be noticed and opened. (Litmus, 2020)

Below are the factors used to personalize email content the most by marketers in 2020:

  • Name, company name, and related information (72%)
  • Customer status (49%)
  • Past interactions with products and services (40%)
  • Past interactions with emails (39%)
  • Past purchases (38%)
  • Expressed preferences (32%)
  • Geolocation (31%)
  • Past interactions with their website (30%) (Litmus, 2020)

When it comes to email list maintenance, below are the top strategies adopted by marketers in 2019:

  • Honoring “opt-out” requests (82%)
  • Removing bounced email addresses (68%)
  • Adding new email addresses organically (67%)
  • Using technology to remove invalid email addresses (31%)
  • Using technology to validate email addresses (31%) (Smart Insights, 2019)

Email Marketing Challenges

  • 12% of organizations outsource email marketing to a specialist, especially when they need to send out more difficult types of email. 39% of organizations used in-house capabilities only, while 49% take advantage of a hybrid approach. (Convince&Convert, 2019)
  • Overall, 15% of marketers believe the effectiveness of their email campaigns is improving significantly, 64% see moderate improvement, 18% think effectiveness is worsening moderately, while only 3% see significant worsening. (Convince&Convert, 2019)

In 2019, marketers reported the following as their biggest email marketing challenges:

  • Competition for attention in the inbox (45%)
  • Staffing/resource constraints (40%)
  • Email deliverability (37%)
  • Lack of optimization and personalization tools (31%)
  • Poor email performance (24%)
  • Poorly defined metrics (23%)
  • Limitation of the email service provider (23%)
  • Low visibility into email performance (22%)
  • Lack of executive buy-in (13%) (Smart Insights, 2019)

On a related note, international information regulation such as the EU’s General Data Protection Regulation (GDPR), which was thought to wreak havoc on current email marketing pipelines, ended up being generally positive:

  • 60% of brands that complied with GDPR saw email lists shrinking by less than 10%, reflecting that tighter regulations do not necessarily hurt email ROI. (Litmus, 2019)
  • 41% of consumers on the other end of the email marketing spectrum said regulation like the GDPR made them more confident about how organizations handle their data. (DMA, 2019)
  • Fewer consumers (33%) now “often” ask organizations how their email addresses were obtained. (DMA, 2019)
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Most Effective Email Marketing Tactics in 2019

Most Effective Email Marketing Tactics in 2019
Email personalization: 72

Email personalization

%
Most Effective Email Marketing Tactics in 2019
Email list management: 63

Email list management

%
Most Effective Email Marketing Tactics in 2019
Subject line optimization: 52

Subject line optimization

%
Most Effective Email Marketing Tactics in 2019
Email deliverability optimization: 51

Email deliverability optimization

%
Most Effective Email Marketing Tactics in 2019
A/B testing: 50

A/B testing

%
Most Effective Email Marketing Tactics in 2019
Reactivation campaigns: 36

Reactivation campaigns

%
Most Effective Email Marketing Tactics in 2019
Multivariate testing: 11

Multivariate testing

%
Most Effective Email Marketing Tactics in 2019
Artificial intelligence: 10

Artificial intelligence

%

Source: Smart Insights

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Email ROI & Marketing Statistics

Return on investment is a vital metric for marketers. Our email marketing research shows email as the leading ROI driver, even beating social media and display adverts. The following are selected findings in our email marketing ROI statistics.

  • Among the different marketing channels, email marketing is ranked the highest performing in terms of ROI (29%). (Econsultancy, 2019)
  • For every $1 marketers spend on email marketing, they receive a return of $42. (Litmus, 2020)
  • 73% of marketers ranked email marketing as excellent for generating ROI. (Econsultancy, 2019)
  • A survey of retail clients revealed that email is one of the top three traffic sources with the highest conversion rates in 2019. Referrals are first with a conversion rate of 3%, followed by paid and organic search with 2.6% conversion rates, and email with a 2.5% conversion rate. (Episerver, 2020)
  • Furthermore, retailers who send a series of welcome emails are likely to gain 13% more revenue than brands that send only one welcome email. (Business 2 Community, 2019)
  • Marketers who leverage segmented email campaigns report as much as a 760% increase in revenue. (Campaign Monitor)
  • 53% of marketers report that ongoing, personalized communication with existing customers leads to moderate to significant revenue improvement. (Business 2 Community, 2019)
  • Less than one-quarter of marketers believed their company measured email marketing ROI well or very well. (Litmus, 2020)
  • A whopping 45% of marketers said their organization had poor, very poor, or non-existent email marketing ROI measurement. (Litmus, 2020)
  • 63% of marketers used third-party email analytics tools to calculate email conversion and ROI in 2019. (Litmus, 2020)
  • Organizations that use third-party email analytics tools realize up to 16% higher ROI than those solely relying on email benchmarks. (Litmus, 2020)
  • Personalized email widgets improve email conversion rates by 189%. (Barilliance, 2021)
  • Brands that can measure email marketing well see a higher ROI (46.1%) than brands that can’t (33.1%). (Litmus, 2019)

Changing Attitudes

Despite a consensus on the importance of email marketing and estimates regarding its ROI, the money isn’t fully there, and sometimes even businesses that agree to its role in marketing do not engage in it much or at all:

  • Companies only allocated around 13% of their marketing budgets for it, even though it is attributed to 19% of their overall sales in 2019. (SaleCycle, 2020)
  • Furthermore, 11% of companies saw an email marketing budget increase after the COVID-19 outbreak, but more than 40% saw budget cuts. (Litmus, 2020)
  • More than half (59%) of B2B companies in a study of 1,000 websites do not engage in email marketing at all, despite more than three quarters (77%) of marketers claiming they use it to drive visits and sales. (SuperOffice, 2020)
  • Email campaigns sent out an average of one email every 25 days for those 1,000 sites included in the study. (SuperOffice, 2020)

Many Businesses Ignore Industry Best Practices

Many companies that perform email marketing ignore best practices outright in terms of mobile compatibility, brand recognition, and unsubscribe behavior patterns:

  • Nearly 1 in 5 email campaigns are not optimized for mobile. (SuperOffice, 2020)
  • Almost all of the email marketing campaigns (89%) were sent from a company name. (SuperOffice, 2020)
  • Well over half of subscribers (64%) opened those emails based on who they’re from and not based on the subject line. (SuperOffice, 2020)
  • 8% of all email campaigns in the study did not include a link to unsubscribe. (SuperOffice, 2020)
  • 70% of 1.5 million emails tested show at least one spam-related issue that affects deliverability. (Litmus, 2021)
  • 96% of consumers reported receiving mistargeted information or promotions. (Business 2 Community, 2019)

Source: Adestra

Most Popular Email Marketing Software

  1. HubSpot Marketing. A sophisticated email marketing system that integrates all marketing efforts in a single location. Learn how it can help your marketing teams boost productivity in this HubSpot Marketing review.
  2. SendinBlue Email. This email marketing tool helps businesses optimize email campaigns to their advantage. This SendinBlue Email review will inform you how it works.
  3. Marketo. Enables businesses to streamline their marketing processes for better efficiency and higher revenues. For more details, read our Marketo review.
  4. ActiveCampaign. An easy-to-use email marketing software that automates the marketing activities of more than 100,000 businesses across the world. Know more about it in this ActiveCampaign review.
  5. ActiveTrail. An all-in-one email and SMS marketing automation solution. Discover how its innovative tools make marketing easy and manageable in our ActiveTrail review.

Marketing & Business Statistics

Email marketing is an efficient and cost-effective way of getting new customers and achieving high conversion rates. The facts and figures below show how email marketing impacts marketers and businesses.

  • 79% of B2B marketers consider email as their most successful channel for content distribution. (Optinmonster, 2021)
  • 94% of U.S. marketers say email is in their top three most effective marketing channels. (Litmus, 2020)
  • 31% of B2B companies use email newsletters to nurture leads. (Content Marketing Institute, 2019)
  • 60% of organizations have four or more people involved in the review and approval of email campaigns and content. (Litmus, 2020)
  • In 2019, the top uses of email for marketers in the B2B sector were to communicate with customers (74%), communicate with prospects (73%), build brand awareness (65%), generate revenue (41%), and capture data on subscribers (25%). (Smart Insights, 2019)
  • Meanwhile, mixed B2B/B2C mainly used email for the following purposes: communicate with customers (71%), communicate with prospects (66%), build brand awareness (63%), generate revenue (55%), and capture data on subscribers (30%). (Smart Insights, 2019)
  • Exclusively B2C brands, on the other hand, ranked their purpose for email marketing as follows: to generate revenue (80%), communicate with customers (78%), build brand awareness (65%), communicate with prospects (54%), and capture data on subscribers (35%). (Smart Insights, 2019)
  • Non-profit organizations also use email for the following functions: to communicate with customers (81%), generate revenue (62%), build awareness (57%), communicate with prospects (38%), and capture data on subscribers (14%). (Smart Insights, 2019)
  • 60% of brands complying with EU’s GDPR saw their email lists shrink by less than 10%. (Litmus, 2019)
  • More than $350 million are estimated to be spent in the U.S. on email advertising in 2019. (HubSpot, 2020)

email for marketing

Marketing Content

  • 9 out of 10 organizations use email to organically distribute content. (Content Marketing Institute, 2019)
  • 77% of marketers use email to distribute personalized content relevant to subscribers. (OptinMaster, 2021)
  • 81% of B2B companies utilize email newsletters as part of their content marketing strategy. (Content Marketing Institute, 2019)
  • 90% of B2B marketers consider email engagement as their top metric for measuring content performance. (Content Marketing Institute, 2019)
  • The top three types of content used by B2B marketers are social media content (95%), blogs and short articles (89%), and email newsletters (81%). (Content Marketing Institute, 2019)
  • Landing pages for email campaigns can further boost conversion. Landing pages have an average conversion rate of 2.35%. (IMPACT, 2021)
  • At the onset of the COVID-19 pandemic, 47% of marketers have increased their focus on human-centric and emotional email content. (LinkedIn, 2020)

Source: Smart Insights

Email & Consumer Statistics

Email use is widespread among consumers. This reality has elevated email as a premiere marketing medium. Here are insights on email and email marketing as they relate to the consuming public.

  • 99% of consumers check their email every day. (Optinmonster, 2020)
  • 60% of consumers still use their very first email as their main account, but 25% use multiple personal email accounts, some of which are used for receiving some or all marketing messages. (DMA, 2019)
  • On average, consumers have 2.5 email accounts for work and personal use. However, more than half of them do not have an email address that’s exclusive for work. (DMA, 2019)
  • 75% of consumers actually like to receive offers and discounts, while 61% prefer email for receiving e-receipts, and 58% like receiving advanced notice of new products and sales. (DMA, 2019)
  • However, consumers feel that only a quarter of email offers from brands are interesting enough to open. (Adobe, 2019)

Consumer Preferences

  • 17% of Americans check their email as soon as they wake up, while 55% check their email before they start working. (Sleep Advisor, 2020)
  • On average, Americans spend around five hours a day checking their personal and work emails. (Adobe, 2019)
  • 59% of customers said that marketing emails influence their buying decisions. However, only 50.7% buy from marketing emails once a month and 23.8% several times a month. (SaleCycle, 2020)

customer email preferences

Mobile Email Marketing Statistics

In the age of the Internet and a closely connected world, mobile is king. Hence, the delivery of email marketing messages and content has shifted to the device everyone carries everywhere. Below are significant numbers on email and email marketing vis-a-vis mobile devices.

  • 43% of all emails are opened on mobile devices. (Litmus, 2019)
  • 35% of business professionals check their email using a mobile device. (HubSpot, 2020)
  • 41.9% of emails are read on smartphones or tablets, 39.9% on webmail, and 18.2% on desktop. (Litmus, 2019)
  • 28.4% of all email opens are done on iPhones, 9.3% on iPads, and 2.3% on Android devices. (Litmus, 2019)
  • 47% of consumers use their mobile device to sign up for marketing emails. (DMA, 2019)
  • 1 in 3 clicks within an email happens on a mobile device. (Campaign Monitor, 2019)
  • On mobile devices, 78% of clicks happen on the first open. (Campaign Monitor, 2019)
  • Mobile readers who open emails a second time are 65% more likely to click through. (Campaign Monitor, 2019)
  • 42.3% of consumers will delete emails not optimized for mobile, while only 11.3% will still read them anyway. (SaleCycle, 2020)

Source: Litmus

Statistics on Email Marketing Technology

Emerging technology like artificial intelligence and existing tech such as automation are finding their way into email marketing. Although adoption is not expected overnight, there have been benefits in the use of these technologies.

  • 64% of company respondents thought of AI as a means to optimize email send times. Meanwhile, 57% said the efficient use of resources would be the primary improvement in AI use. (Econsultancy, 2019)
  • Interactive email content increased click-to-open rates by 73% in 2019. (Campaign Monitor, 2019)
  • Videos increased email click rates by up to 300%. (Campaign Monitor, 2019)
  • E-commerce marketers (64%) say that email marketing and marketing automation contribute to more sales. (Spotler, 2019)
  • Using automation also generated more webshop visitors (37%), engagement (30%), and better insights into target audiences (24%). (Spotler, 2019)
  • 53% of marketers consider marketing automation, Email, and CRM as the most effective types of marketing technology. (Ascend2, 2019)

email technology outcomes

Email Marketing During and Beyond COVID-19

The COVID-19 pandemic has brought with it new and unexpected challenges for businesses and marketers. Emailing was relied on more than ever as people were forced to work from home and businesses had to operate virtually. Indeed, this unique time resulted in unique changes and trends. Below are some significant email marketing data and trends, most of which are influenced by how the pandemic affected industries.

  • 48% of marketers focus more on direct consumer outreach since the pandemic started. Email presents as an effective channel to accomplish that. (LinkedIn, 2020)
  • Email open rates increased by an average of 4.7% worldwide after the pandemic hit. (Acoustic, 2020)
  • In April 2020, the email open rate recorded in North America increased by 38% compared to February 2020. (Acoustic, 2020)
  • The year-over-year (YoY) email open rates significantly increased during the period of March to April 2020 by about 32%. The previous year only showed a 14% YoY increase. (Omnisend, 2020)
  • The post-COVID YoY email open rate increase is estimated to hit 22%. (Omnisend, 2020)
  • Meanwhile, YoY conversion rates also increased by 17% in 2020. (Omnisend, 2020)
  • Overall, email newsletters saw a 5-34% increase in engagement in 2020. (Tidings, 2020)
  • Only 0.06% of consumers unsubscribed from email newsletter subscriptions in the middle of the pandemic. (Acoustic, 2020)
  • The industries that realized the greatest change in email open rates in 2020 are transportation (58.3%), financial services (35.4%), hospitals and healthcare (33.7%), energy and environment (32.1%), and corporate services (23.7%). (Acoustic, 2020)
  • The frequency of sending out marketing and promotional email went down from two campaigns a month in early 2020 to one and a half campaigns a month after the pandemic hit. (Mailchimp, 2020)
  • 52% of marketers took at least two weeks to send a single email to subscribers. (Litmus, 2020)
  • As a result, 50% of marketers believe optimizing email workflow should be prioritized. (Litmus, 2020)
  • Consumers seemed to prefer to receive more frequent email campaigns, with emails sent one week from the last being opened 30% more than those sent after a long gap. (Mailchimp, 2020)
  • Now that more people are working from home, the best time to send emails has changed, too. Traditionally, the best time to spend was 10:00 am. It’s now replaced by 9:00 am and 1:00 pm. (Campaign Monitor, 2020)

Industries With Greatest Change in Email Open Rates 2020

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Source: Acoustic

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Email: The Tested Tool in Marketing

Email was among the very first technology that enabled one-on-one communication. From a marketing perspective, that is a potent formula for personalized promotion. True enough, through the years email has proven its mettle as a marketing medium. In fact, several email marketing software benefits can be derived such as higher customer interaction and easy personalization.

The above email marketing data shows us the potency of email as a promotional tool. In fact, its users have reaped huge benefits and ROI. As a result, email marketing will continue to be an important business function.

Furthermore, COVID-19 has changed the way consumers perceive marketing and their expectations from brands. Even if things go back to normal soon, engagement and buying behaviors may not go back to pre-pandemic “normal.” If anything, this pandemic showed that black swan events do happen and that having a plan B is no longer optional but mandatory. This applies to all aspects of business, not just marketing. Fortunately, email marketing is perfectly positioned to meet the changing and evolving demands and expectations of consumers.

Currently, many of the leading email marketing solutions are offered in the market to help you leverage the use of email. If you are on the lookout for such solutions, understand first what email marketing software is. This way, you are well informed when you make your purchase decision. Remember, email marketing software will be a vital tool in your marketing technology stack. Hence, you should be able to make the right choice of software right from the start.

 

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James Anthony

By James Anthony

A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office.

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