How SaaS Is Changing the Way Entrepreneurs Do Online Business

Today, businesses exist in a fast paced and somewhat volatile market. Marketing technology has changed drastically since its start in the 90’s, particularly mobile technology and mobile marketing. In fact, according to Northeastern University, 20-30% of internet traffic comes from smartphones.


Keeping up with technology that seems to constantly evolve (like above mentioned smartphone technology) is now more financially feasible than ever before. Thanks to SaaS, small to midsize businesses can now keep up with the “big fish” by utilizing the tools made available to them. Click and link tracking, analysis, organizing customer relationships and prospects, email marketing, social media marketing, lead scoring and even (if you use Infusionsoft) Ecommerce shopping carts are just a few of things SaaS allows businesses to do.

Most importantly, it helps small businesses implement data effectively by boosting efficiency, handling financing and helping to utilize “digital footprints” to tailor your products and services to your customer’s preference to increase sales and loyalty to your brand.  

SaaS (Software as a Service, hosted software, on-demand software or web-based software) is a way to deliver business applications over the internet while providing it as a service. It’s easy to access but doesn’t require tons of complex software and intensive management the way traditional business applications do. You just go online, enter into the application and use the software. It’s as simple as that.

SaaS is possibly one of the largest movements to happen in the online business world. Companies like Infusionsoft, ToutApp and Intercom are quickly changing the face of entrepreneurship thanks to a range of beneficial and innovative aspects.


Perhaps one of the greatest reasons that businesses employ SaaS, is how streamlined and easy the software is to use. Traditional, on-premise software can be expensive, time consuming, and almost impossible to access remotely.

Infusionsoft is widely used and popular with small to midsize businesses because of the ease-of-use it provides. Its user interface is one of the highest rated in its niche, especially when compared to companies like Mailchimp or Zoho.   


The remote access offered by SaaS gives business owners and marketing teams a major advantage over traditional software. Traditional software is mostly made available on-premise, which is not convenient or feasible in today’s expanding market. There are a growing number of companies relying on outsourcing, particularly in the telecommuting sector. Telecommuting can save businesses thousands of dollars, perhaps even millions- even large corporate companies like Apple make use of it.  


When traditional software crashes, you usually end up on the phone for what feels like hours on end. With SaaS, the infrastructure that the software runs on is constantly checked for bugs by the vendor and can be trusted to fix issues on a regular basis and costs almost nothing to fix when something does happen. On the other hand, traditional software can cost you hundreds if not thousands in maintenance fees. There’s a lot of risk with traditional software, like botched upgrades, destroyed data, hardware failure, and more.

Time Saver

The beauty of SaaS is that it saves you hundreds of hours of time that would otherwise be taken up by traditional software, which requires constant maintenance and attention. SaaS simplifies things by allowing you to log on and get started without all of the worry of dealing with traditional software.


A major benefit of SaaS is the fact that you are no longer spending hundreds or thousands of dollars on traditional hardware. With traditional hardware, you buy a source code control system, set up a server and install more software, fork over money on a constant basis to pay for support costs, pay money for upgrades, pay extensive labor fees, pay for securing and maintaining the system- the list goes on.

With SaaS, the fees are not constant and you rarely have to worry about a bug as SaaS software has their own team of hired professionals to deal with that for you. You’re also not paying all of the labor fees that are associated with its traditional counterpart.   

Scalability and Integration

SaaS usually resides in cloud environments that offer integration with other SaaS applications and are also scalable. SaaS providers will provide you with another server if you need one and can also add more users as technical issues arise from software usage.

Infusionsoft is a great example of scalability and integration. It offers universal tracking which allows you to track contact behavior across marketing channels.


Upgrades and software updates are instantly accessible for SaaS customers. Updates are much lower in terms of pricing versus traditional software updates, which often force users to buy an upgrade package or pay for specialized services.

The upgrade aspect of SaaS is easy and simple to use and doesn’t require a professional to usher businesses through the process. Software stays up-to-date without need for businesses to do anything much on their end.

Companies of Note Utilizing SaaS:

  • Bare Escentuals
  • Procter & Gamble
  • Miramax Films
  • AAA
  • Google
  • Microsoft
  • ExxonMobil
  • Domino’s Pizza
  • Caterpillar
  • Lindt
  • Princess Cruises
  • Automation Heroes
  • Poshly Inc.
  • When I Work
  • Speek

All in all, SaaS has created a whole new range of possibilities for modern business owners. It’s opened the door for small companies to market themselves and streamline productivity the same way that larger, corporate companies do. All you need is a device with an internet connection.

Astrid Eira

By Astrid Eira

Astrid Eira is a resident B2B expert of FinancesOnline, focusing on the SaaS niche. She specializes in accounting and human resource management software, writing honest and straightforward reviews of some of the most popular systems around. Being a small business owner herself, Astrid uses her expertise to help educate business owners and entrepreneurs on how new technology can help them run their operations. She's an avid fan of the outdoors, where you'll find her when she's not crunching numbers or testing out new software.

Sakshi Sharma says:

SaaS programs are extraordinarily useful. They can help any online business thrive and make millions in the process. Business ideas from moms to serial entrepreneurs can be extremely successful with a SaaS application. It is one of the best cost-saving tactic a business owner can leverage. And they can be built for nearly any sector like online games, ecommerce and even traditional businesses.

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