Scalability is one of the most important factors for business owners to consider when choosing the right marketing tools. These software solutions must be flexible enough to support a business as its customer base and marketing needs expand. As a result, many marketing software solutions like Maropost Marketing Cloud offer multiple pricing plans to better meet businesses’ unique needs.
This Maropost Marketing Cloud pricing article discusses the plans from the Essential, Professional, to the Enterprise plan, including the specific features of each package. Using this information, you can more easily determine which pricing plan best fits your business’ marketing requirements.
Artificial intelligence (AI) has become an indispensable technology for many marketing professionals today. AI and machine learning technology can help businesses collect huge amounts of data and gain actionable insights for CRM and marketing. Using these technologies, businesses can also more efficiently identify audiences and predict customer behavior.
Moreover, AI has proven to be useful in creating hyper-personalized marketing campaigns. For instance, the Adobe Target 2018 Artificial Intelligence in Personalization Survey found that 80% of marketing professionals use AI to personalize content and customer experiences.
Source: Adobe Target 2018 Artificial Intelligence (AI) in Personalization Survey
With these benefits, it’s more important than ever for businesses to choose AI-powered marketing tools. One such software is Maropost Marketing Cloud, which can help marketers create highly personalized email campaigns using machine learning and web tracking.
In this article, we’ll take a closer look at the pricing of Maropost Marketing Cloud while discussing specific features, as well as the costs of integrating this software into your tech stack.
Maropost Marketing Cloud is a web-based marketing software that serves as a centralized platform for email, mobile, and social media campaigns. Using the software, marketing teams can more efficiently manage campaigns across different channels. Moreover, by enabling the automation of these campaigns, the software helps marketers save time and effort on routine tasks.
Many of Maropost’s features involve email marketing and the automation of email campaigns. For instance, the platform comes with various editors to help marketers create responsive, professional-looking emails. Furthermore, deliverability tools such as Deliverability Score and Spam Checker help ensure that these email campaigns reach customers’ inboxes.
Another feature of Maropost Marketing Cloud is that the platform offers a Recommendation Engine. The Recommendation Engine uses machine learning to recommend personalized email content for each website visitor. The software tracks each site visitor’s page view history to provide relevant recommendations for users.
As an omnichannel marketing platform, Maropost Marketing Cloud comes with features for managing mobile and social media campaigns. Using the platform, marketing teams can likewise create and schedule SMS campaigns and push notifications. Maropost also allows users to create social playlists, which push evergreen content to Facebook, LinkedIn, and Twitter. Through this feature, marketers can ensure that social media accounts always feature fresh content.
In addition to these capabilities, Maropost Marketing Cloud works as marketing automation software, thanks to its Journey Builder. Using the Journey Builder, marketers can set up triggers and actions according to different scenarios. As a result of automating campaigns, marketing teams could focus on more important tasks and improve productivity.
Detailed Maropost Marketing Cloud Review
Detailed Maropost Marketing Cloud Review
Starting at $500 per month, Maropost Marketing Cloud’s Essential plan includes features for email and mobile SMS campaign management. SMS campaigns also have a minimum charge of $400 per month, while email messages cost $1.25 per 1,000 messages. You can also contact the vendor for more information on the complete pricing for the Essential plan for your business.
The plan’s features for creating email content include email templates as well as an image library. Email management features such as brand management and email tags are also included. In addition to features for email campaign management, users of the Essential plan can also create up to five journeys or automated workflows. As a result of these limitations, this plan makes for a good choice among small- to medium-size businesses that need only a small amount of automation.
Moreover, the plan allows for unlimited contacts, lists, and segments, along with up to 50 custom fields for contacts. As a result of these features, the Essential plan is ideal for businesses that are just starting to collect more specific information about their customers.
The Essential plan offers features for reporting, analytics, and marketing intelligence as well. These capabilities are important, especially since marketing trends point to the increasing use of data and analytics in marketing strategies.
In addition to these features, Maropost’s Essential plan offers one-click integrations with shopping cart software for use in ecommerce sites. The software also seamlessly integrates with CRM platforms like Salesforce and Netsuite for easier imports of contacts and lists.
Maropost Marketing Cloud also has a Professional plan, which includes all the features of the Essential plan, plus some extra capabilities. For instance, unlike the Essential plan, the Professional plan allows the use of mobile keywords for SMS campaigns as well as in-app push notifications. These advanced features make the Professional plan ideal for businesses that use more complex SMS marketing campaigns. Moreover, another difference is that the Professional plan charges $1.00 per 1,000 email messages.
In addition, the Professional plan offers more advanced features for audience management and marketing automation. This plan also allows users to create up to 20 journeys in the Journey Builder, which works great for businesses that want to automate more workflows. Moreover, this feature supports marketing teams in creating more detailed customer journeys without adding more routine tasks to their workloads.
Users of Maropost’s Professional plan can also add up to 100 custom fields for each contact. This level of granularity can be an advantage for marketing teams that need a more efficient method of organizing contact information. This level of customer data tracking similarly comes in handy for businesses that plan to invest in personalization, as do 89% of digital companies today.
Aside from these features, Maropost’s Professional plan comes with more support features. For instance, users of the Professional plan get dedicated managers for customer success and deliverability. Maropost Marketing Cloud also provides training and onboarding to subscribers of this plan.
Aside from Essential and Professional plans, Maropost Marketing Cloud also has an Enterprise plan. The Enterprise plan comes with all the features of the Essential and Professional plans, along with costs of $.80 per 1,000 messages. This price point makes the plan ideal for businesses that send out email campaigns to a high volume of subscribers. Users of the plan can also add up to 150 custom fields for contacts, which is consequently a useful feature for companies with large databases of customers and lists.
Furthermore, businesses looking to maximize the benefits of marketing automation software will do well to consider Maropost Marketing Cloud’s Enterprise plan. Users of this plan can build an unlimited number of automated journeys through the platform’s Journey Builder. Likewise, this feature makes the plan a good choice for businesses with complex marketing strategies.
Similar to the Essential and Professional plans, you can also contact the vendor for complete pricing on the Enterprise plan.
Maropost Marketing Cloud’s pricing plans are available on by-quote pricing. However, certain factors will affect the costs of using the software:
The best Maropost Marketing Cloud pricing plan is the one that matches your marketing strategy’s requirements. Small and medium businesses, for instance, can test the waters of omnichannel marketing with Maropost’s Essential plan. This plan offers unlimited contacts and lists and campaign management features, but its automation capabilities are limited.
On the other hand, larger, more established companies may find that Maropost’s Enterprise plan suits their needs better. The platform’s Enterprise plan doesn’t have the limitations of the Essential and Professional plans, and it also offers unlimited workflow automation and numerous custom fields for contacts.
However, the best way to get the most out of each Maropost pricing plan is to research on the specific features and services of each plan. It’s also best to contact the vendor for a custom quote to ensure that you’ll make the most of your investment.
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