How Much Does Salesforce Cloud Cost?

How Much Does Salesforce Sales Cloud Cost?

Salesforce CRM comes in four plans, with the entry package catering to small businesses while the premium plan is for enterprises. In general, pricing starts at $25 per user/month for SMBs and peaks at $300 per user/month for the full set, plus you have an option to add more tools for a fee. The vendor offers a comprehensive free trial which is recommended before you pick a plan. You can easily sign up for a Salesforce CRM free trial here.

Customer relations management (CRM) providers have become indispensable partners to businesses big and small. Most organizations have grown to recognize the importance of CRM systems to their growth and revenue generation efforts. In fact, many companies have been looking to implement CRM systems in the hope of reaping the benefits that many have come to enjoy.

If you are planning to implement such a system, learning how these platforms are priced should be your immediate concern. Although knowing the principal costs of such an implementation is important, successful implementation rests on having a clear understanding of the baseline prices of such solutions. In addition, it is a well-known fact that there such implementations may entail hidden costs and incidental expenses that businesses may fail to include in calculating monthly payments for these systems.

Apart from those mentioned, there are other costs that must be taken into consideration when purchasing such software. These may include customization, contract terms and customer support, which more often than not, are not part of a system’s initial pricing. These could pile up without the user knowing about them, resulting in huge IT investments. And then there are also the consultancy costs that come with the implementation of CRM, which can also run into thousands of dollars.

In this article, we will take a look at CRM software Salesforce Sales Cloud pricing plans. Each pricing model’s accompanying features will be discussed in detail.

How much does Salesforce Cloud cost?

How much does Salesforce Cloud cost?

Salesforce Cloud

Salesforce allows users to easily manage contacts.

Salesforce Cloud is a powerful solution developed as part of app developer Salesforce’s sales and marketing suites. It enables businesses to keep track of all customer information and interaction all from a single console, allowing them to follow additional leads. The system has all the applications needed to follow leads until they are ready to be converted into paying customers. It provides sales teams that much-needed productivity boost, regardless if they are in the office, out in the field or even in cyberspace. The software comes with iOS and Android apps, custom reports, real-time data, and a Feed First functionality that allows users to view key information. If you choose to, you can add more Salesforce Cloud features to the app via AppExchange Apps. For small businesses who want to experience the solution’s benefits, Salesforce Essentials pricing is just right for you. But if you think you need to know more tools like this, read our article on the top 5 CRM software for small business. The platform can seamlessly integrate with third-party applications such as, Zuora, TeamSupport, Zendesk and Ambassador, to name a few.

Leading CRM Platform

Despite Salesforce Cloud’s apparent high price tag, it remains as the top player in the global CRM software market. This lack of regard for Salesforce Sales Cloud pricing has been attributed to the fact that users have been focusing on solutions’ value propositions. CRM selection has become linked to how businesses view a platform’s value. This, coupled with the tool being a cloud-based software that comes on a subscription basis and is highly-scalable, make compelling reasons for the software’s popularity.

Now, you might say Salesforce Cloud can be bumped off anytime soon as more and more tools come out. Don’t hold your breath because the company’s skyrocketing sales figures indicate otherwise, with Salesforce getting a whopping 19.6 percent of the market. It also services around 83 percent of Fortune 500 companies. These developments have been credited to the company being a pioneer in the CRM business, its habit of handing out freebies and great marketing and packaging.

How Much Does Salesforce Cloud Cost?


Salesforce Sales Cloud pricing comes in four distinct packages, which include Salesforce Essentials pricing, with more modules and functionalities available for additional fees. We highly recommend that you sign up for a Salesforce CRM free trial here so you can evaluate the right plan for you.

Salesforce Essentials – $25/user per month

Salesforce Essentials is designed specifically for small businesses. It has all the features and functionalities that any organization could want in a CRM at a very affordable pricing plan. It is a cost-effective alternative to expensive CRM solutions currently in the market. With the plan, you need not wait long to use the app. Its self-guided learning, customer communities and online technical support will ensure that your system is up and running in no time. What’s more is that you can bring all CRM information wherever you go with its Inbox Mobile App. Lead generation is also no longer a problem as the app can generate them from site visitor data. This out-of-the-box service solution is designed to cater to up to 5 users, making it ideal for creative operations who have international clients.

What you get from Salesforce Essentials, among others

  • Basic lead management
  • Basic customer and sales processes
  • Fully featured mobile app
  • Limited analytics
  • Basic collaboration, customization and automation
  • Data storage
  • Basic support

Lightning Professional – $ 75/user per month

Lightning Professional is designed for more advanced users, hosting more features and additional modules to choose from. It is a total service CRM for teams of any size. This plan is highly-customizable and keeps smooth workflow processes while supporting  social collaboration and numerous third-party integrations. You can come up with accurate notes, generate contacts, control discounts and manage approvals. Use personalized sales campaigns to connect with clients while getting an idea on how you are engaging prospects and be alerted when it’s time to engage them. It is also capable of automating billing, collections and revenue recognition.

What you get from Salesforce Lightning Professional, among others

  • All Essentials features (except mobile inbox)
  • Sales forecasting
  • Price quotes
  • More collaboration tools
  • More integration capabilities

Lightning Enterprise – $ 150/user per month

Salesforce Lightning Enterprise is built for single to multiple user groups. It hosts powerful features like sales, support, marketing and back office functions–all from a single platform. The app uses machine learning to prioritize highly-convertible leads and automates contact adding, making the process quick and accurate. AI-powered opportunity insights are likewise generated by the system, helping users predict deal closing. It comes with a sales analytics app that can be used to make sense of trends, sales pipelines, team performance and white space. Although lacking in more advanced functionalities, it has robust integrations and features that are highly-utilized by many organizations. Additional modules are also available for more functionalities.


  • All Lightning Professional features (except mobile inbox)
  • Real-time sales insights
  • Customer and sales management
  • More sales forecasting features
  • Partners and communities creation
  • Process automation and customization

Lightning Unlimited – $ 300/user/month

The ultimate CRM package, Salesforce Lightning Unlimited is designed for large businesses with huge sales and marketing operations. It is chock full of features, all of which are commonly used by most teams. The platform is highly suited for companies who have numerous sales and marketing teams. Among its many benefits is its automation and management of any business process using a Process Builder tool. It also controls user access by assigning roles and permissions. For users who need to test and code, they may do so in different environments while keeping live Salesforce deployment intact. And in the event you encounter problems with the system, competent support personnel are on stand by 24/7 to handle your queries and concerns, which can be accessed toll-free.


  • All Lightning Enterprise features (except mobile inbox)
  • More developer tools
  • Sales teams management
  • Premier Success resources
  • 24/7 toll-free support
  • Configuration services

Salesforce Cloud allows users to come up with useful reports.

Why Is Salesforce Priced The Way It Is?

It took Salesforce quite a long time to change the pricing and packaging of its Salesforce Cloud product. Its current pricing models and packaging effectively simplify its expanding product line. Plus, pricing is better aligned to what customers are actually using. What’s even better is that the vendor provides better capabilities for each of the new editions, which existing users get to enjoy too.

The vendor’s sales model is based largely on corporate sales, with its field sales focusing on sales opportunities from the middle market and enterprise. It likewise supports a channel program but works primarily as a referral and consulting network model. Salesforce has been known to provide pricing flexibility in transactions that involve users above 100. The solution’s Social Enterprise License Agreements have become popular among customers who are experiencing fast growth or those who want to take advantage of Salesforce portfolio.

Easily manage leads with Salesforce Cloud

Factors Affecting Salesforce Cloud Implementation Costs

Salesforce Cloud is a great tool to have and guarantees increased sales and quick returns-on-investment. However, one should be aware that pricing plans do not include costs associated with the platform’s implementation. The following are factors that could drive Salesforce Cloud’s implementation costs.

1. Company Size

Organization size is usually determined by the number of users, customers and transactions that a company manages. As could be expected, larger businesses who have bigger operations would require more implementation investments.

2. Industry Type

Sales forecasting is another strong suit of Salesforce Cloud.

Different industries differ in terms of sales pipelines, with some having more complex ones than others. Apart from this, some industries need deeper customer engagement. These things could also drive implementation costs upward.

3. Company Objectives

For businesses who want simple things from a CRM such as customer tracking capabilities, implementation costs are bound to be lower. But for those who are seeking to boost customer experience, customer service or boost their brands, implementation of the product could take longer and cost more.

And we’re just about finished here. By now you should be able to decide for yourself if the software is right for you. You can start with this software right away when you sign up for a Salesforce Sales Cloud free trial here. However, if you wan to know more about the product, our article on what does Salesforce CRM do will tell you more about it.

Adam Goldberg

By Adam Goldberg

Adam Goldberg is a senior market research analyst and one of the key customer experience technology and CRM pioneers working for the FinancesOnline review team. He has been cooperating with FinancesOnline for over 5 years now. During that time Andrew has analyzed more than 2,000 CRM solutions and he’s well-known for his honest reviews and his unique perspective on challenges and opportunities posed by customer-centric innovation. He’s a strong believer in business process automation and the role it plays in customer data management, conversational intelligence, and customer engagement. His work has been mentioned in many major publications and media sites, including MSN, Springer, TheNextWeb, and CIO.

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