How To 6X Sales Revenue In 12 Months With A Simple Change In Mindset

In marketing, how you think is more powerful than what you do. And a change in mindset can bring in significant profits. In this article, we’ll show you how a simple change of viewpoint on how you use your sales tools can 6x your revenue in the next 12 months. We’ll explain how using the right software and following the 80:20 rule will let you:

  1. Maximize your digital assets
  2. Automate processes
  3. Sort the best prospects from mediocre ones
  4. Build long-lasting, profitable relationships

You’re probably already using a wide range of tools for email marketing, website building, campaign management, and sales management. In fact, you may have already come across a bunch of popular solutions such as HubSpot and immediately spotted the usefulness of its core features. Such tools can be very beneficial and many CRM optimization tips to increase sales volume will advise you to use them. For example, these tools allow you to see how many leads your last campaign earned or move leads to deals more easily with a visual pipeline.

However, if you’ve been seeing these tools only as gizmos for your siloed email campaigns or a way to create a pipeline on a case to case basis (as an idea pops in your head), you may be undermining your revenue potential.

Some people also limit themselves by using only free versions of CRM tools because, hey, they’re getting leads anyway from the free app, so why pay more, right? Well, they sure are missing out on the advanced marketing tools and sales features offered by leading CRM providers.

The problem with this mindset is that you’re pulling down the potential of a tool to your narrow definition of what you think you can achieve with it. What you should be thinking instead, is how to scale up from 10 leads per month you’re getting now to getting six times more than that.

How To 6X Sales Revenue In 12 Months

A change in mindset can be a big difference

If you start looking at your sales and marketing tools as a business growth stack and not just a toolkit you pull out to fix something, you’ll start applying Pareto’s 80:20 rule and will be on your way on learning how to increase your sales revenue.

Surprisingly, most companies see technology as a toolkit, rather than a stack that can be used to grow their business.

If you study the case of Hüify, a NC-based sales and marketing agency, you’ll notice it managed to follow the 80:20 rule when it overhauled its approach to lead generation by using CRM and sales software. In 12 months, they cut the sales cycle from 9 months to 4 weeks and, ultimately, were able to increase sales revenue by 6x. Hüify’s revenue turnaround is a clear 80:20 shift from a disconnected process and they have been using the HubSpot suite as a framework for this transition.

There are many ways you can apply the 80:20 rule to increase productivity. Let’s take a look at how HubSpot CRM, Sales and Marketing solutions can be used to effectively align your sales along with an 80:20 mindset.

As a matter of fact, the basic version of HubSpot CRM is offered for free, so if you like you can get HubSpot for free here and try out their features hands-on as you read our tips below.

How to gain sales and marketing insights

80% of your time should be:

  1. Analyzing high-performing lead streams
  2. Focusing on developing brand messages, major campaigns
  3. Developing department-level goals
  4. Analyzing the strengths and weaknesses of sales, marketing, support
  5. Creating incentive and motivational programs to keep morale high

20% of your time should be:

  1. Occasionally checking on individual daily performance
  2. Drilling down on granular details of unique scenarios

HubSpot suite is a great way to get a unified insight into your customer-facing processes. With it, you will gain full visibility on your sales, CRM, support and marketing activities, with an option to drill down to specific items.

As someone leading your sales team or company, you want to focus on the big picture to ensure the business is heading towards its strategic goals.

When you find yourself sending out individual emails or qualifying prospects on a spreadsheet or checking individual daily activities, you’re not leading. You should have people doing all the daily tasks for you.

Or, you can try out HubSpot as Hüify and many successful small businesses did. Their software gives you a full pipeline view, where you can quickly associate deals and tasks without the need to take away productive time off your sales reps’ daily work.

You also get to access out-of-the-box or custom reports and dashboards for top-level metrics like lead volume, conversion rate, and win-loss ratio.

In the process, you get strategic insights while never really losing touch of the activities on the ground.

HubSpot’s reports can provide you with valuable insights

How to free yourself from mundane tasks

80% of your time should be:

  1. Developing creative ideas to hook your audience
  2. Crafting high-quality emails to high-level influencers
  3. Analyzing the performance of templates
  4. Researching for new lead streams

20% of your time should be:

  1. Setting automation rules
  2. Creating templates
  3. Scheduling emails to low-level influencers and leads

Outreach is considered to be the most effective lead acquisition channel, but sending out emails to influencers consumes time and effort, especially when you want each email personalized for maximum efficiency.

HubSpot will let you schedule a queue of personalized emails and free your time so you can focus more on thinking about some creative content to hook your audience.

Their software can also be used to automate follow-up emails to your leads, so you can keep searching for more lead streams and keep your lead volume humming.

Both outreach and follow-up emails are important, but they are mundane tasks best left to automation.

You can also turn repetitive emails into templates, so your sales reps don’t get stuck creating email messages (a challenging thing for many). Just as important, your sales reps will keep to professional tone and standard when communicating with clients.

HubSpot lets you automate a lot of your mundane, time-consuming tasks

How to focus on the most important leads

80% of your time should be:

  1. Setting up meetings with high-value prospects
  2. Creating more offers for them
  3. Negotiating deals with them
  4. Analyzing lead channels that turn up high-value prospects

20% of your time should be:

  1. Setting lead scoring rules
  2. Checking that low-value prospects are funneled into an automated pipeline

Personalizing your sales approach is critical to closing a deal. According to Business2Community 74% of B2B buyers prefer vendors that add value and insight to their buying process.

To understand their needs you need to dig deeper into the buyers’ mindset. That’s why you want to focus on the most promising leads to optimize your time and revenue potential.

HubSpot Sales uses predictive lead scoring tool that assigns a value to each lead based on your metrics. You can quickly sort high-scoring leads and move them to the middle of the funnel by following them up with an aligned offer or setting up a meeting to discuss the specifics.

A high-scoring lead can be someone who’ve clicked your email link, downloaded your digital asset, a returning web visitor or a past customer. The lead scoring tool aggregates these metrics and shortlists the best candidates.

You can also use HubSpot’s email tracking tool to get notifications when an important prospect acts on your email; it will go straight to the top of your activity feed.

HubSpot lets you focus on the most important leads first

How to empower your sales

80% of your time should be:

  1. Prioritizing high-value prospects
  2. Addressing concerns of interested prospects on your website

20% of your time should be:

  1. Checking on low-value prospects
  2. Performing admin tasks

While lead generation is key to growing your business, your sales reps should focus more on lead quality vs. lead quantity. Lead quality refers to prospects with a clear intent to buy and who match your ideal customer especially in purchasing power and decision-making authority.

But lead quantity is also important. The good thing is, HubSpot can cast this wide net for your reps with email sequences and workflow automation, while they busy themselves with lead quality churned out by these HubSpot’s tools: lead scoring, activity feed and notifications and dashboard and analytics.

Also, if someone engages your website, an indication of interest, your sales rep can immediately connect to that prospect via live chat or route her concern to the right person in your company.

Scheduling a meeting can also be done by prospects with HubSpot’s client calendar interface. This relieves your sales reps of a huge daily task chunk. A link can be sent to the prospect who then picks a mutual open date for a scheduled meeting. This HubSpot CRM feature works great with Google Calendar and Office 365.

Other admin tasks that HubSpot can take over include:

  • Entering lead’s contact details
  • Lead rotation
  • Logging email opens and clicks
  • Creating deals and tasks


You very well know how CRM solution works in helping boost profitability, but adopting an 80:20 attitude to your sales and marketing will let you earn more. Using a reliable sales tool like the HubSpot suite that unifies your CRM, support, sales and marketing activities will ensure that you will reach the best revenue target your team is capable of achieving.

The basic version of HubSpot CRM is offered for free, so it’s a great way to try out all the key features their offer. You can easily get HubSpot for free here.

Adam Goldberg

By Adam Goldberg

Adam Goldberg is a senior market research analyst and one of the key customer experience technology and CRM pioneers working for the FinancesOnline review team. He has been cooperating with FinancesOnline for over 5 years now. During that time Andrew has analyzed more than 2,000 CRM solutions and he’s well-known for his honest reviews and his unique perspective on challenges and opportunities posed by customer-centric innovation. He’s a strong believer in business process automation and the role it plays in customer data management, conversational intelligence, and customer engagement. His work has been mentioned in many major publications and media sites, including MSN, Springer, TheNextWeb, and CIO.

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