Top 10 Alternatives to Wix: Analysis of eCommerce Tools

Are you looking for an alternative software to Wix for building your website? Wix is known as an easy-to-use website builder with a robust eCommerce solution. It is used by entrepreneurs and small business owners for building an online presence and selling online. If you are interested to explore other similar options to Wix, we compiled the 10 leading Wix alternatives in this article to streamline your search.

What are the top 10 alternatives to Wix?

Wix is popular for helping users create a website with ease and start selling products or services online. These specialties are actually valuable as these elements are crucial in an ecommerce software providers for your overall e-commerce website development. In fact, web design is considered the number one factor in deciding a business’ creditability according to 48% of respondents as per a survey conducted by Blue Corona.

Establishing a trustworthy and credible e-commerce store is important to set a good first impression on your customers as you only have 10 seconds to leave an impression. If a website’s layout or content is visually unattractive, 38% of website visitors stop engaging with the website.

The look of your e-commerce site is only the first thing to consider. It is crucial to ensure you are building your website on a platform that offers a seamless navigation and quality or else you’ll risk shopping cart abandonment. Cart abandonment continues to be a problem for online sellers and does not show any sign of abating.

This stresses the importance of choosing the right platform for your e-commerce website. A good place to start is by exploring the leading products in the category. Our team of experts analyzed the top products in this list of best ecommerce software platforms to save your time and effort in narrowing down products. This time, BigCommerce got the top rank, following a thorough evaluation by our experts.

Meanwhile, let’s get to know Wix first before diving to its top alternatives.

Wix: Intuitive Website Builder with eCommerce Solution

Wix is a complete website builder designed for all types of users—both beginners and pros. It simplifies building a website as it runs on your browser, which means no installations are required, and it doesn’t need advanced technical skills to set up (say goodbye to HTML). One of the biggest players in the website building landscape, this tool suits various types of users from artists such as photographers and musicians to showcase their portfolio to small businesses and online stores to sell online.

Users can create their own professional website in two ways. You can easily build a new and free website by using the Wix Artificial Design Intelligence (ADI) with over 500 design templates. You may also use the Wix Editor for a full design freedom on your website’s layout with a drag-and-drop capability.

The website builder prepares everything you need for your website. All of your website’s content and pages are SEO-compatible and mobile-ready for any screen-size viewing. Furthermore, Wix has a robust e-commerce module that lets you build an attractive online storefront for managing your products and orders in a single location.

The vendor offers a great free trial that lets you try out all key features first. You can easily sign up for Wix free trial here.

Benefits of Wix

  1. Ecommerce tool. The customer’s checkout experience is customizable in Wix Stores. Customers can also track their orders, view their transaction history, and check their invoices, among others in their own Members Area. It is also available on the mobile app so you can add products and manage orders on the go.
  2. Intuitive website builder. Wix Editor uses drag-and-drop capability for customizing your layout from a clean slate or on your chosen designer-made template. It also has ADI which creates a personalized website for you simply by answering a few questions. Once it’s complete with text and images, you can make your website live in a single click.
  3. Marketing capabilities. In addition to its powerful marketing integrations with Google Analytics, MailChimp, and Facebook Pixel, among others, it also has a module for email marketing campaigns. They are highly visual as you can easily add videos to your campaigns by uploading your own or getting from other platforms such as Youtube.
  4. Designer-made templates. Emphasizing the importance of a visually attractive website, it offers a wide range of professionally-designed templates. It comes in a long list of categories such as business, online store, photography, portfolio and CV, design, event, blogs and forums, and health and beauty, for some examples, to make sure you can find one that suits your needs well. It also has templates specifically for creating attractive landing pages.
  5. Innovative mobile app. Not only is Wix optimized for mobile viewing, but it also offers a robust set of features on its mobile app and browser. In fact, you can easily create your website on mobile by answering a series of questions. The Mobile Editor’s AI analyzes your responses for your custom site.

As there’s no one-size-fits-all solution, it is essential to consider looking at other alternatives before deciding which product you should use in building your e-commerce website. Hence, we compiled the top 10 alternatives to Wix that are worth checking out.

Top 10 Alternatives to Wix

1. BigCommerce

First on our list of top 10 alternatives to Wix is eCommerce platform BigCommerce, a powerful solution designed to cater to organizations of different types and sizes. It is loaded with features that have made it the tool of choice for many small to medium-size businesses. In fact, it has a worldwide user base of more than 55,000, all of which are small eCommerce operators. These companies have been taking advantage of BigCommerce’s functionalities, allowing them to compete with much larger online sellers.

The software is easy to setup and even easier to use, allowing you to immediately utilize it in managing your online selling operations. Customizable templates come with the system so that your site gets to have your own look and feel, while retaining your brand. But BigCommerce does not limit itself to being an eCommerce platform, it also doubles as a marketing tool so that you can reach out to a much wider audience, leading to more customers. It also has shipping capabilities that you need not worry about the hassles of transporting your goods. The vendor’s partnerships with both delivery and shipping services see to it that you make fast and accurate deliveries at all times.

An great test drive of all software features is available to you when you sign up for a BigCommerce free trial here.


This award is given to the best product in our eCommerce software category. It highlights its superior quality and underlines the fact that it's a leader on the market.

Try out BigCommerce with their free trial

BigCommerce is indeed an all-in-one eCommerce tool, providing you with capabilities like payment processing, warehouse management, SEO and social media marketing capabilities. It can even integrate with existing systems and third-party apps as it comes with API capabilities. It is also designed to provide your site visitors with richer experience through the creation of beautifully designed websites that are bound to give them engaging online shopping experiences. The same tools also make your online stores mobile optimized and SEO-friendly, boosting traffic, search rankings and lead conversions in the process.

But these are not all, aside from its eCommerce capabilities, BigCommerce offers a wide array of functionalities such as online marketplace integrations, site hosting, marketing tools, and analytics, all of which are bound to improve organizational performance. Unlike other eCommerce tools, the software makes your checkout process much simpler with tools that allow you to collect real-time transaction data that can help you in getting a total picture of how your company is performing. You can use its central control panel to manage each and every transaction so that orders are accommodated much faster.

Why choose BigCommerce instead of Wix?

  1. It’s the total eCommerce solution. – Whatever your eCommerce concern is, BigCommerce has got it covered, be it payment processing, warehouse management, social media marketing or search engine optimization. This feature-packed system even plays well with your existing business systems owing to the API that comes with it. This eliminates the need for costly third-party apps and additional hardware. This way, you no longer have to move from one program to another to get the job done.
  2. It improves customer experience. – BigCommerce is the total eCommerce solution that you can use to come up with not only beautiful, but interactive websites as well. Customers will find your online store appealing and even enjoy their visit and keep coming back to shop. This is made possible by the tool’s ability to enrich customer experience, which results in increased sales. The solution is likewise SEO-friendly, significantly improving your search rankings, which gives you better traffic and conversion rates.
  3. It makes the checkout process simple. – BigCommerce offers apps that allow you to make your checkout process much simpler, resulting in better collection of real-time customer information, along with valuable insights that you can use to come up with sound business decisions. What’s more is that the tool’s central control panel provides you with total control over all your transactions so that you can process each order in the fastest time possible.

Why choose Wix instead of BigCommerce?

  1. It is small business-friendly. – For individual site owners who manage small online selling operations, Wix is absolutely the tool of choice as it allows for the creation of visually pleasant online stores without breaking the bank. All the features that you need in such a tool comes for free and website creation is relatively simple, requiring absolutely no coding skills. Its drag-and-drop functionality makes the process even easier, all you have to do is choose a pre-designed template and off you go.
  2. It offers reliable hosting. – Aside from website creation, Wix will also host your site absolutely for free, which is highly-secure and SEO-optimized. But what’s really great is that you get to manage and monitor your online store’s performance, all from a single location.
  3. Premium website creation. – In case you are not up for the task of building your own online store from scratch, you can enlist the services of Wix professionals and they’ll do it for you. All you have to do is furnish them with the needed information about you and your preferred site content. These experts will have your website up and running in no time for you to start selling.

Now, if you still feel like you need something more from such a system, check out these BigCommerce alternatives.

2. Shopify

Second on our list is popular software Shopify. At its core, it is an e-commerce platform designed for SMBs to build an online storefront in selling their products and services. This makes it a robust alternative to Wix especially if you’re looking for an e-commerce software solution as a priority in building your website.

The web-based website builder also comes with a full-featured content management system so you can have a full blogging platform together with your online store. To use this among its wide array of features, you may sign up for Shopify free trial here.

Just like Wix, Shopify offers intuitive tools in building your website. It doesn’t require design skills in establishing your online storefront while giving you complete control of its look and feel. Over 100 professionally-design themes are available in the Shopify Theme Store. Each template is customizable to your company’s branding but if you want full access to customization, you may also edit HTML and CSS of your store.

If it fits with the features you’re looking for, you may also check out Shopify alternatives for more similar options.

Why choose Shopify instead of Wix?

  1. Full e-commerce platform. As an e-commerce platform, it offers more functionality in selling your products or services online such as store management and shopping cart features.
  2. Robust analytics. Getting insights into your online store is streamlined with Shopify’s product reports, export reports, traffic/referral reports, and Google Analytics.
  3. Mobile app synch. Data from your online store and mobile app is synced automatically in order management, inventory management, and customer profiles for contacting.

Why choose Wix instead of Shopify?

  1. Free plan. Wix is available not just on free trial but on a forever free plan for creating a basic website.
  2. More templates. Wix, as a website builder, offers more varieties of templates to choose from in various categories.
  3. Artificial Design Intelligence (ADI). An innovative tool that designs your website layout where you only have to answer a few questions.

3. 3dcart

3dcart is an online store builder that’s a good alternative to Wix if your purpose of creating a website is to sell online. It also focuses on ranking your website higher on search engines through its SEO-ready platform. Hence, its top features include content management, page speed optimization, dynamic sitemap, custom page URLs and rich snippets.

In terms of store design, 3dcart offers responsive themes that automatically adjusts its layout when viewed on mobile and tablet devices. The themes are also conversion-optimized with various built-in, customization features. Furthermore, it offers CMS and a built-in blog platform to build your online presence and expand your brand’s reach.

As it’s an e-commerce platform, it offers an extensive list of features for selling online with solutions for shopping cart, enterprise e-commerce, and point-of-sale, among others.

You can easily sign up for 3dcart free trial here.

Other options are also available if you’re interested to look at similar solutions. Here’s a collection of 3dcart alternatives worth checking out.

Why choose 3dcart instead of Wix?

  1. SEO-focused. Each facet of your site—from the homepage, blog, category, and product to content pages—is search-engine optimized. It also has advanced SEO tools such as sitemap builder, custom file names, and dynamic meta tags, among others.
  2. Comprehensive control panel. The administration panel and dashboard are complete with tools for managing customers, inventory, fulfillment, and others.
  3. Marketing tools. It has various features for marketing such as a newsletter system, promotions manager, loyalty system, and gift cards, among others.

Why choose Wix instead of 3dcart?

  1. Free plan. It has a forever free plan that you can immediately use to get started in building a website.
  2. Logo maker. A logo designed by professionals is usable for your business materials such as site and business cards. It comes with a free website designed according to your logo.
  3. GDPR-compliant. It offers tools for your site to meet the new GDPR requirements.

4. Weebly

Weebly is one of the most popular alternatives to Wix because of numerous similarities in their features. This website builder offers ready-to-launch and fully-customizable themes that look polished when viewed in any device. It has various tools for modifying your website even with no technical experience such as drag-and-drop builder, custom fonts, parallax and reveal, image editor, site search, video backgrounds, and custom HTML/CSS and Javascript.

As mentioned, Wix has an e-commerce module. Weebly also offers its own e-commerce platform for entrepreneurs. It lets you build an online storefront that showcases your products beautifully. It also serves as a complete e-commerce platform by enabling you to manage inventory, track orders, and handle taxes. It also has advanced tools like real-time shipping, coupons, and currencies, and abandoned carts.

If Weebly doesn’t match your requirements, you may look at Weebly alternatives for more options.

Why choose Weebly instead of Wix?

  1. Built-in marketing. It syncs your store and site for email marketing and customer engagement. It also offers SEO tools for search engine ranking.
  2. Centralized e-commerce. It has tools for inventory, shipping, coupons and gift cards, product search and badges, customer reviews, and checkout in a single location.
  3. Real-time stats. It lets you keep track of data and traffic patterns by calculating stats in real-time. Advanced website tracking is also enabled by easily adding Google Analytics code.

Why choose Wix instead of Weebly?

  1. Design templates. Wix has more templates with trendier designs.  They are also mobile-ready with a dedicated mobile editor.
  2. Design flexibility. It is a pure drag-and-drop builder that gives you creative control over where to place content.
  3. Web building tools. New features and improvements are introduced more frequently making it a continuously innovative platform.

5. Squarespace

Squarespace is an all-in-one platform for building websites and online stores. It is popular among many users because it offers some of the most beautifully-designed modern-looking templates. Each website built in the platform results to a professional-looking site regardless of the owner’s technical experience. Hence, majority of its users are creative professionals and entrepreneurs showcasing or selling their services and products online.

Like Wix, this website-building platform lets you build an online store with ease. There’s no limit on the number of products or services you can sell. You can also list products with multiple SKUs and variants. It also simplifies managing, organizing, and merchandising products in tags, categories, and its drag-and-drop sorting tool.

If it doesn’t match with your requirements, you may also explore Squarespace alternatives to consider other leading products.

Why choose Squarespace instead of Wix?

  1. Responsive template designs. Templates can be changed anytime without changing or removing your content. It can also be viewed on any device.
  2. Unlimited bandwidth. It offers unlimited bandwidth across its plans.
  3. Professional-looking designs. Its designs are sleek and modern which makes a professional-looking, polished and high-end website.

Why choose Wix instead of Squarespace?

  1. Lower pricing. The price range of Wix’s plans is lower and more SMB-friendly.
  2. More template designs. Wix offers more than 500 template designs that look trendy.
  3. Free plan. A free plan is available for creating a basic website.

6. Duda

Duda is a web design platform built for scaling. Like Wix, it comes packed with features to streamline each stage of your site building process. It focuses on creating a beautiful and conversion-driving site that scales. With that, it offers unlimited design control, a widget builder, a developer mode, and API. Real-time personalization is also a great functionality offered by the platform to develop Amazon-style personalized actions.

For its e-commerce solution, the platform offers engaging product page layouts and customizable product descriptions. It includes various features to help you sell products easily. This includes product categories, payment gateways integrations, tax options, coupons, stock count, low stock notifications, and shipping management systems.

If this fits with your checklist, you may also look at DudaMobile alternatives which are built to “mobilize desktop websites.”

Why choose Duda instead of Wix?

  1. Client management. Apart from its website building features, it has a content collection and customized account access for streamlining how you manage clients.
  2. Team collaboration. Simplify workflows by empowering teams to work together seamlessly with shared Team Assets.
  3. Automated mobile-friendly version. Websites with existing unresponsive websites can automatically be enabled into its mobile-friendly version simply by entering the site’s URL.

Why choose Wix instead of Duda?

  1. GDPR Compliant. In light of the recent update on GDPR requirements, Wix helps websites in being compliant with the policies.
  2. ADI. It uses artificial intelligence to automatically create a website design by analyzing your responses to its questions.
  3. Triggered emails. Use your own code snippets to set up triggers for sending custom and automated emails.

7. Jimdo

Jimdo is a website builder that understands the variety of every website from another. Hence, it offers two different tools to help users build their website just like Wix’s Editor and Artificial Design Intelligence (ADI).

The first option, Jimdo Dolphin, gives you customized website—including photos and content—simply by answering a few questions and connecting your social media profiles. This works similarly with Wix’s ADI. Meanwhile, Jimdo Creator, like Wix Editor, lets you build your own website by choosing a free web design and customizing it according to your business needs and branding. This already comes with a blog and an online storefront.

Creating an online store only takes a few steps. After going through the setup process in a few clicks, you can then add products and descriptions to immediately start selling and taking orders. You may also look at Jimdo alternatives if you’re eyeing for similar options.

Why choose Jimdo instead of Wix?

  1. International website builder. With teams around the world, it’s worth considering for users whose English is not their native or first language.
  2. HTML and CSS access. If you have skills in coding, you can have design freedom by editing your template’s codes.
  3. Online shop tools. It also has essential tools for your online shop such as tracking inventory, managing orders, creating discount codes, and customizing shipping codes.

Why choose Wix instead of Jimdo?

  1. Design templates. It has plenty of options for its web design templates.
  2. Strong support. Its support infrastructure is available in help and support buttons, phone, and email.
  3. Drag-and-drop feature. An innovative tool that simplifies designing with no coding required such as creating multiple page sections and developing one-page parallax designs.

8. Webflow

Webflow, a responsive design tool, is another option that streamlines building a website. It enables designing and developing simultaneously. This means developers and designers can write a clean and semantic code for your site while designing, creating and launching a responsive site. It offers the power of HTML, CSS, and JavaScript without writing it. Instead, you can manipulate the website virtually in real time.

This functionality works well with its e-commerce solution as it gives design freedom with no coding. It enables customization of product grids, product pages, shopping cart, and checkout pages.  On top of designing your e-commerce site, it offers tools for payment collection, order fulfillment, and inventory management.

If you’re interested to see similar options, here are some Webflow alternatives to check out.

Why choose Webflow instead of Wix?

  1. WYSIWYG builder. It lets you virtually build your website with the same flexibility as coding without writing codes.
  2. Collaborative development support. Multiple users collaborate and share workflows easily.
  3. W3C-Compliant. It generates W3C-Compliant HTML5/CSS3 stylesheets and mark-ups.

Why choose Wix instead of Webflow?

  1. Drag-and-drop interface. This is suitable for a simple design customization by arranging website elements intuitively.
  2. Community plugins. The add-on store called App Market enables extended community-developed functionality.
  3. Robust support. Customer support is available on various channels.

9. Site123

Site123 is a simple website builder that offers its features in a free plan like Wix. It has ready-made layouts to let users create their website in simple steps with no coding required. The platform’s advanced wizard helps you in the site building process by teaching you how to create a website and helping you set up an online storefront.

Its e-commerce solution simplifies selling online with various custom tools. You can sell products, services, and digital goods in the platform with no limits. Additionally, it has an array of features such as currency selection, product options, wire transfer payments, coupons, product categories, and shipping and taxes, among others.

Meanwhile, here are Site123 alternatives worth checking out for similar products.

Why choose Site123 instead of Wix?

  1. Affordable plan. Its premium plan is more affordable based on its storage, bandwidth, and list of features included.
  2. Easy-to-use website builder. Navigation options are clearly labeled, commands are kept minimum, and tools are straightforward which shortens its learning curve.
  3. Triggered templates. As soon as you sign up, you can choose from its options of website types to build which streamlines the selection of templates and layouts as each option triggers a suggestion.

Why choose Wix instead of Site123?

  1. Layouts. It has more variety in the number of trendy templates it offers for any type.
  2. Third-party integrations. It offers more functionality with its extensive list of third-party app integrations.
  3. Customer support. Support is available on live chat, email, and phone for accessibility.

10. eSwap

Capping off our list is eSwap, a best-in-class platform built for eCommerce companies and wholesale businesses. This SaaS product serves as a comprehensive hub that centralizes your inventory management, order management, purchase ordering, as well as payment management tasks. What’s more is that this comes with great analytics tools that can take out the guesswork in the decision-making process.

What really sets it apart from its competitors, however, is that it gives you the ability to manage your inventory across different platforms. This means you can get full visibility of your stocks across all active online marketplaces, shops, and other systems. In case that’s not enough, the tool also has integrated modules for POS, accounting, and time tracking, so you don’t need to rely on multiple software solutions to handle your eCommerce operations. To compare and contrast other similar products, you can peruse this list of eSwap alternatives.

Why choose eSwap instead of Wix?

  1. Multi-channel sales. It centralizes transactions from all your active eCommerce channels and online marketplaces.
  2. Purpose-built for eCommerce. eSwap allows you to handle all aspects of your eCommerce business without the need for third-party integrations.
  3. Full product customization control. The vendor provides users with API access so that they can completely configure the system according to their unique needs.

Why choose Wix instead of eSwap?

  1. Free plan. Anyone can use the free plan to build a basic website.
  2. ADI. Its Artificial Design Intelligence feature customizes web design simply by letting you answer a few questions.
  3. Drag-and-drop interface. It is suited for users who prefer the drag-and-drop functionality for site customization.

And we’re done here. Our top 10 alternatives to Wix list should be able to guide you in choosing an eCommerce platform that suits your needs. BigCommerce, our number one tool is naturally the first pick. You can evaluate the product by signing up for a free trial and see all the benefits that it can give you.

Shaun Baker

By Shaun Baker

With 5 years of experience in digital marketing and retail strategy under his belt, Shaun Baker is the resident eCommerce expert at FinancesOnline. A contributor to Entrepreneur, The Atlantic, and other business portals, he has spoken and written about various eCommerce subjects, from AI and headless commerce to the economics of Black Mirror’s “Fifteen Million Credits”. His (highly) opinionated pieces on the ebbs and flows of eCommerce as an industry remain both a dynamic resource of talking points and entertainment in itself.

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