As marketing guru Ken Rutsky once said, if you take a new approach, you can get to a brave new world. B2B’s proactive custom developers seem to hold on to the brutal truth of customers being the core of success; and keep bringing up creative solutions that turn competitiveness in something different than pure numbers. And so it seems, that 2022 is the right time for them to prosper.
The question simply imposes itself: Where exactly do you stand in this colorful B2B market? Better yet, are you taking advantage of what that colorfulness has to offer? Be it that you’re developing software or marking up useful tools to boost prosperity, you better keep an eye on what is going on there.
In the last few years, we witnessed the mass development of unique B2B utility products by prominent vendors, startup developers, and even end users. The SaaS bent of mind was and still is the driving engine of this trend, present even in those operations and matters where we never imagined a system different than a locally installed one. For the first time in the history of digitized business, a company was able to craft a personalized system, and have somebody host it and maintain it on its behalf.
Reasons to shift your ‘business desk’ in cloud won’t lack, given that cloud will likely become the only hosting to work with in future. According to Anadolasoft statistics, the global purchase of cloud hosted solutions is about the reach incredible $191 billion in 2020, compared to the average $72 billion measured in 2014.
But before you get all wrapped up in the net of fancy apps and one-of-a-kind systems, our experts recommend you to pinpoint tools that work both for your team and your customers. According to them, you should be looking at best software reviews for systems that:
To shorten this process, we’ve listed the 5 types of useful systems you should consider in 2022, with several best software reviews samples of leading systems that could suit your needs.
Nowadays, when business relies on successful targeting and customer engagement, a company simply can’t afford the luxury of misadministrating social accounts. On the positive side, developers are working daily on delivering top networking functionality, and automate a large part of what is deemed to be a successful online media presence.
Customer service, marketing & consumption departments have access to a variety of monitoring systems equipped with social intelligence, including such that optimize published content or target and engage end customers. Most of these systems act in the role of observers and listeners, and bring up a list of powerful influencers that could help your brand impose itself among followers. The collateral benefit of this process is building an active user community that spreads the voice of your quality service, and promotes you at a fraction of the investment in traditional marketing solutions.
Social media management solutions will also maximize the search engine optimization of your posts, increase inbound traffic and target wider audiences, reconfirm customer satisfaction, and lead to higher customer conversion rates. To make matters even better, active social media users get to apply most of these systems at no cost.
eDiscovery systems and artificial intelligence achievements have a big share in how our IT future is going to look like, right because of their applicability and dramatic impact on business productivity. eDiscovery refers to electronic connection and identification of data, in response to a specific request triggered by the user. Technically, this means that eDiscovery tools can both produce and process online available data, and can thus be an invaluable asset in your relationship management strategy.
Depending on the tool you wish to acquire, eDiscovery systems vary between simple listings and metadata-empowered electronic holders. Their role is to gain access to potentially relevant documents, organize those with all information and file properties, and protect them from all sorts of unprivileged modification and redaction. All data will then be hosted in an external and secure database, neatly indexed in line with your business requirements, and fully exportable in a variety of formats. In legal and paralegal environments, for instance, eDiscovery tools are used to collect core and defensible evidence for litigation.
Another takeaway from doing business in the past is that there is no compromise to as whether a service is available or not, and whether it can be delivered instantly. The last thing a business needs on a dynamic market is falling short in the eyes of a customer, as customers are, by nature, impatient to get what they need, and competitors are very likely already working on delivering it. This is why full awareness of your asset standpoint is more important than ever before.
CMMSs, or computerized maintenance management systems are designed to support the efficiency of managerial and maintenance teams by tracking and monitoring their assets, and controlling their inventory. They also assume the role of production control engines that collate equipment information in a single hub, and help detect and understand technical issues. A company can either deploy a system like this for the specific needs of its maintenance team, or hire a third-party managed service provider (MSP) to manage its assets and technologies.
RMM (remote monitoring & management) systems, on the other hand, help control the quality of readily-made products and services once they have been delivered to the end customer. Thus, they are devoted mostly to IT service and support teams that use them to monitor customer endpoints, and proactively solve eventual issues from the comfort of their offices. CMMS, MSP, and RMM systems are usually delivered as all-in-one independent software packages, but can also be found as leading modules in larger productivity suites.
Another strategy companies will have to rethink in 2022 is hiring and retaining talented professionals, all in the service of cutting selection costs and the time needed to scan volumes of qualified applicants. Luckily for them, establishing contact with experienced and available individuals has now become incredibly easy, and usually comes down to creating an account on a shared platform, and making an offer.
While there is little of the human interference factor to remove safely from the recruiting process, we can’t possibly deny the great achievements of HR technology. Recruiting systems boost both the productivity of staffing agencies and the quality of their methods, as they help them post jobs on all relevant boards, track applicants and schedule meetings, maintain historical records, automatically match skills and positions, and more.
Another huge trend that has been evolving in the past few years are freelance platforms, a unique concept of virtual job markets where employers and job seekers are connected automatically. Making an account on such platforms is most of the time free, and both sides are charged on a predetermined basis once their collaboration is successfully terminated.
BambooHR: Its Applicant Tracking System (ATS) can administer all aspects of the employee’s life cycle, and provide the necessary personnel visibility using strategic indicators such as retention and turnover. Inside, you will find all relevant HR functions, personnel data modules, tracking capabilities, advanced reporting opportunities, and adept benefits management.
Zoho Recruit: What satisfied users like the most about Zoho Recruit is how it meets their transparency needs, and how it saves time. With it, they are provided 360-degree view of their candidates, requisitions, but also clients and contacts. Each step of the recruitment procedure is tracked and recorded, while the system ensures you will be given all visual indications to know how well the process is going.
Freelancer.com: it is a freelance and crowdsourcing marketplace used by over 25 million users. The platform is also utilized by talents from all over the world, giving businesses and entrepreneurs a global pool of competitive freelancers. With Freelancer.com, employers can find the talent they need to do various jobs such as social media marketing, data entry, website design, and more. The marketplace is vast so they can rest assured they will find the right person for their project.
While there is little gaming context to attach to businesses’ core operations, developers found a way to integrate this rewarding concept even in their most technical productions. Each day, we are being presented with a new masterpiece of engagement that helps foremost employees become more competitive. Gamification apps and systems are commonly used in eLearning, customer loyalty & experience apps, engagement and performance management, and HR tools, but this list in not an exclusive one.
Implementing a touch of gamification in their daily routine helps businesses build a connected and competitive team, and motivate members to outdo each other. Depending on the nature of their operations, they can choose between interactive quizzes, certificates, badges, and points to reward their top performers, and provide incentives for the bettering of those falling behind. As expected, gamification systems also make teamwork more pleasant, and help employees learn something new and become more active. This is why gamification techniques are adopted by a number of Fortune 500 companies, and represent, according to some of them, the moving force of their productivity.
The list of tools you will need in 2022 is not (and can’t be) rolled down to 5 specific categories, given the massive gaps and inconsistencies in the needs of different businesses. Therefore, we invite you to look at other remarkable market performers, including form-and-function masterpieces and customers’ favorites.
In this chapter, you will get acquainted with our promising Rising Star awardees, customizable & trending business assets, and systems that gained traction and popularity in recent years. Give them a look, and don’t forget to share your thoughts and experiences with us!
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