5 Best Sales Software Small Business 2022 Suggestions

As markets change, sales software systems adapt with constant improvements. Hence, we have recently updated this article with a list of up-to-date sales solutions for small enterprises for 2022.

Through the prism of the owner of a small or newly established retail businesses, there isn’t much software can bring on the table to facilitate sales. And while this used to be an absolute fact a decade ago, it is no longer the obstacle that would stop you from boosting sales and leveraging the power of the Internet. Nowadays, inside and in-cloud guided sales are replacing the traditional, field-based retail concept, and that’s because companies use an array of artificial intelligence-equipped systems to make none but the best business decisions. 

There is more to sales software than the ‘expensive, enterprise-grade, greedy, and unneeded luxury kit’, as small biz owners perceive it. The large companies only happen to be in a better position to see and grab what technology has to offer, but the counter-effect of their dominance in the industry is exactly what led to sales applications of today being easy, simple, and free. Even if the business owner can’t find the ideal free sales software for small businesses, he can use the wide online offer of cloud-hosted solutions that come on a reasonable price.

So, what is the best sales software you should look at in 2022, and what will that mean to your business? Sales software gives small companies operable intelligence, and helps identify common patterns in customers’ behavior. Another important benefit is the possibility given to small companies to personalize their content, interact with customers order-to-delivery, and depict trends that could have an impact on their operations. Put into perspective, this means sales will be accelerated and simplified as agents can visualize their work framed into understandable chats, have their prospects automatically valued, and boost both lead quality and quantity.

Best Sales Software Small Business

What are the 5 best sales software for small businesses in 2022?

1. Freshsales

freshsales dashboard example

Freshsales is a sales app you can read about on our platform, and one our experts like because of winning users’ hearts in a short lapse of time. Because of this, Freshsales is the current leader of our Sales Software category. With a visually appealing and easy-to-use interface, Freshsales offers most of the interactive experience users know about from Freshdesk, and simplifies many of the otherwise cumbersome sales tasks and operations.


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Try out Freshsales with their free trial

How does it work? At its core, Freshsales has collated all functions of legacy CRM systems, but found its own way to optimize sales and prioritize pipeline opportunities. That’s how Freshsales came to have all important sales performance capabilities, and is used worldwide, in particular by active Freshdesk users. A deeper look on what this system can actually do will reveal its huge role in distributing, nurturing, scoring, dividing, and verifying leads, and the variety of filters it triggers to summarize data in a way convenient for busy small biz owners. There is a free trial available in case you want to examine the software first. You can sign up for Freshsales free trial here.

Why is Freshsales suitable for small businesses?

It offers CRM capabilities as well. Sales reps and agents certainly appreciate the possibility to see who has opened their emails, and who has ignored them. As simple as it sounds, this is still the best practice of discovering who is interested in a product, and should therefore be prioritized for nurturing, and that’s each small business’s dream.

It offers advanced differentiation between pending, won, and lost deals. Freshsales does a very good job in terms of contact management, mostly due to the 360 degrees-view on all conversations and relevant details, and the advanced differentiation between pending, won, and lost deals. The system is packed with notifiers that make sure you will never forget an appointed meeting/task.

It transforms data into operable material. Freshsales will make it easy to sort and filter close dates, distinguish bestsellers, and make sudden changes for all actions. . Along with the suite of default reports (pipeline, territory, email reports, and much more), Freshsales makes it possible to build custom reports for every contact, deal, or opportunity. Plus, all reports can be generated at any point in time, so that the user can summarize information when changing the course of his campaigns.

It offers open API. You can use Freshsales in synergy with any business system or application, as its API is publicly available to developers to build custom integrations.

It offers top-notch statistics. Along with the suite of default reports (pipeline, territory, email reports, and much more), Freshsales makes it possible to build custom reports for every contact, deal, or opportunity. Plus, all reports can be generated at any point in time, so that the user can summarize information when changing the course of his campaigns.

How much does Freshsales cost?

Freshsales has one of the most flexible and affordable pricing schemes on this list, as there is a free Sprout plan basic lead scoring, and even three paid plans starting from $12/month and moving to $49/month.

Detailed Freshsales Review

2. HubSpot Sales

HubSpot Sales dashboard

HubSpot is an inbound marketing, sales, and CRM suite that provides marketers with all tools and functionalities needed to create compelling content, target the right audience, and sell at least three times faster than their competitors. Another thing HubSpot specializes at is helping businesses enlarge their contact lists, and integrate email metrics directly to the system without complex export and merging. Delivery becomes more effective, and your approach towards customers is more personalized and brand-specific.

How exactly would HubSpot benefit your business? To start with, HubSpot combines sales, marketing, and CRM in a single package, allowing users to purchase modules separately or in a single bundle. Basically, it can eliminate the need to use third-party software and save time and money in literally any business environment, especially knowing that you can manage an unlimited number of contacts for free. The same as with our previous suggestions, tech support is incredibly reliable, and pricing doesn’t break the bank.



Try out HubSpot with their free trial

Why is HubSpot suitable for small businesses?

A seamless mixture of sales, marketing, and CRM features. It helps gain valuable and operable intelligence. To start with, HubSpot combines sales, marketing, and CRM in a single package, allowing users to purchase modules separately or in a single bundle. Basically, it can eliminate the need to use third-party software and save time and money in literally any business environment.

It keeps your work organized. HubSpot Sales is the key module of the system where users can genuinely confirm its effects first-hand. The system can help your agents close more deals and will boost your revenue in a significantly less time compared to traditional sales software. You can easily automate outreach, and queue up a sequence of personalized emails without risking to communicate with leads in an impersonal way.

It works for inexperienced users too. HubSpot is so modern and sleekly designed that even non-savvy users won’t have issues working with it.

It is supported on all devices. All Hubspot modules are fully mobile optimized, and data is accessible from mobile devices with nothing but internet connection. Therefore, HubSpot is a smart alternative for decentralized and home-based teams.

How much does HubSpot cost?

You can pay for HubSpot both monthly and annually. Prices start from $200/month and move up to $2,400/month for the full package, but users can also choose to purchase a single module.

Detailed HubSpot Review

3. Salesforce CRM

Salesforce CRM Dashboard

Salesforce CRM is a customer relationship management software that helps sales teams win more deals and build relationships with customers. This award-winning application allows businesses of all sizes to manage contacts and opportunities, accurately forecast sales, and automate day-to-day processes. With Salesforce, businesses can sell their products and services faster, and, therefore, grow their revenue. Whether you are a small business or a large enterprise, Salesforce is a flexible solution that can address your business needs. It can also be used for a variety of industries such as manufacturing, communications, the public sector, financial services, and more.

Salesforce CRM gives users one central repository from where they can access critical client information such as key contacts, communication history, and more. They can easily track deals, from prospecting to closing in an easy-to-follow timeline format. Pipeline and forecast management gives you real-time visibility into your pipeline and identifies the most promising opportunities. Meanwhile, a drag-and-drop Process Builder lets you simplify complex sales processes into a streamlined workflow. Round out its full feature set is a mobile app where you can close deals and collaborate with others while on the go.

Salesforce CRM

Salesforce CRM

Try out Salesforce CRM with their free trial

Why is Salesforce CRM suitable for small businesses?

Manage all sales activities in one place. Salesforce CRM is an all-in-one app that lets users manage all sales-related tasks from one platform. You can manage data, leads, contacts, and opportunities as well as gain access to reports and dashboards. Salesforce CRM natively integrates with Slack, which makes it faster for employees from different teams or departments to come together to resolve customer problems faster.

You get a solution that grows with you. Small businesses can start out with the Salesforce Essentials plan. The plan gives them all the basic tools they need to find leads, manage contacts, collaborate with team members, and more. With automatic data capture, employees don’t have to spend time and effort on manual data entry, lessening labor and overhead costs. As your business expands, you can always move to the higher-tier plans like Professional, Enterprise, or Unlimited.

Get the support you need. Salesforce gives customers the tools they need for them to be successful, including free on-demand training and access to a global community of experts. Salesforce also has partner programs to support businesses that want to create their own tools.

How much does Salesforce CRM cost?

Salesforce CRM offers four plans: Essentials ($25 per user per month), Professional ($75 per user per month), Enterprise ($150 per user per month), and Unlimited ($300 per user per month). All plans have a 14-day free trial.

Detailed Salesforce CRM Review

4. ConnectWise Manage

connectwise manage dashboard

ConnectWise Manage is a leading professional services automation tool that helps managed service providers (MSPs) handle all the key aspects of their operations. With ConnectWise Manage, MSPs can enhance internal communication and improve the customer experience. It also helps them empower their teams as well as boost revenue and cut costs. Operations and finance teams can also leverage the capabilities of ConnectWise Manage to improve their procurement or billing practices.

One of the main features of ConnectWise Manage is its project management features, which enhance project collaboration across different departments. This feature gives you a high-level view of your project goals, dependencies, and available resources so you can effectively manage them. Its help desk capabilities feature multi-channel ticketing so you don’t miss a customer request, whether through phone, email, or live chat. Meanwhile, its reporting feature ensures that you have the most updated data on your team’s productivity. It also helps you keep tabs on your assets so you can hit your profit margins. On the other hand, the software’s billing reconciliation features save users from the manual task of auditing vendor bills.

ConnectWise Manage

ConnectWise Manage

Try out ConnectWise Manage with their free trial

Why is ConnectWise Manage suitable for small businesses?

It helps them build customer trust. Gaining the trust and confidence of customers is crucial when one is just a fledgling small business. With ConnectWise Manage’s automatic billing reconciliation features, users can avoid errors resulting from manual data entry and fluctuating vendor prices. This empowers businesses to promptly send accurate invoices to customers.

It meets both MSP and TSP needs. ConnectWise Manage is a comprehensive solution that can address the needs of managed services and technical services providers. The platform has cybersecurity solutions that allow providers to secure client data from cyber threats. These tools include endpoint protection response, security info and event management, risk assessment, dark web monitoring, and more.

It can streamline your procurement processes. Small businesses can be impacted by global supply chain issues. These include price increases, material shortages, increasing shipping costs, shipping delays, and more. ConnectWise Manage can help businesses automate their procurement system so they can respond to market changes. With it, you can digitize your ordering process so you can purchase from distributors based on availability, pricing, or sourcing preferences. You can also keep track of stocks in your warehouse plus, alert you when stocks are low so you don’t run out of inventory.

It offers a full view of your customers. For small businesses, one of the key challenges is finding customers and keeping them satisfied with your product or service. ConnectWise Manage gives you a 360-degree view of your customers, including their contact touchpoints, past purchases, financial data, and more. This gives you an understanding of the customer relationship so you can engage with them more meaningfully. The software also enables you to set predefined support and service processes to maintain service consistency.

How much does ConnectWise Manage cost?

ConnectWise Manage offers three pricing plans: Basic, Standard, and Premium. All pricing plans include project management, contact management, standard reports, time and expense tracking, sales and marketing, billing and finance, and customer support. Interested buyers can contact the vendor to request a quote.

Detailed ConnectWise Manage Review

5. Pipedrive

pipedrive dashboard

Pipedrive is a powerful sales application that appears on almost every list of best sales software for small businesses. The system has much to offer to small, but also large businesses, as it combines some of the most powerful sales management features and incredibly easy navigation patterns.

Built by salespeople and hardcore web app developers, Pipedrive organizes your business leads in a way that will give you an excellent overview of your sales, and allow you to focus on the deals that you want to prioritize. Setting up an account takes only a minute, and other vital operations that used to be difficult and time-consuming are also very straightforward and fast.

On top of that, Pipedrive allows you to bundle all specific workflows inside, and personalize them in line with your brand’s requirements. The system is offered in even 13 languages and therefore usable in all geographies, and works with a wide range of currencies including the smaller ones.  Its open API configuration ensures it can blend seamlessly with every software landscape, and be applied in harmony with all business systems, including Dropbox, Zapier, MailChimp, RightSignature, Zoho CRM, and many more. Last, but not least, Pipedrive is offered in a flexible pricing scheme where you can switch on/off entire modules, and pay way less than what you’d expect for such a powerful system. In order to familiarize with Pipedrive first hand, make a test drive using their great free trial plan.



Try out Pipedrive with their free trial

Why is Pipedrive suitable for small businesses?

It closes your deals rapidly and accurately. Adding deals in Pipedrive couldn’t be simpler: all you need to do is to click on the Add Deal button on top of the deals section, and fill in the data required in the pop up dialog box (associated organizations, closure expectancy dates, stages, and scheduled activities). The advanced Activity Scheduler makes it easy to plan events and appoint meetings in your calendar with no risk of double entries.

It organizes your leads in a productive way, and it prepares your business for expansion. The downright intuitiveness of the system helps you distinguish hot leads and priority deals, and develop an individual approach for each of them without wasting too much time. Integrations with popular email service providers, calendars, and CRMs are also available.

It is the most customizable sales system you will find. With Pipedrive, you can customize literally everything. It’s possible to add customized fields to modify your sales pipeline stages according to your business needs. You can also turn on and off whole modules with just one click. When communicating with your clients, you will have access to a variety of modern editing filters to personalize messages, or share/publish files you think would be relevant for your colleagues.

It turns all of your data into operable intelligence. Pipedrive has the capacity to store all conversations and relevant information in a centralized database, from where you can export it to other systems, or use your own app to pull out detailed summaries. You can also give the Live Dashboard a look, and follow the status of your Wins, Loses, People, Activities, and Newness, or customize a special report that will display all aspects of your performance.

It is widely available and fully mobile optimized. Pipedrive allows you to take your sales pipeline with you anywhere you go because of its mobile apps. If you are a tablet user, you can use the app’s mobile web version using your favorite browser from anywhere in the world. The system is available in even 13 languages.

How much does Pipedrive cost?

Pipedrive’s payment scheme is very affordable, as the company offers three enterprise plans priced between $12 and $75 per month. Annual subscriptions that decrease these prices are also available. A free trial plan is also available.

Detailed Pipedrive Review

Find a Leading Sales Software for Your Growing Business

There are many factors to consider when choosing a solid sales system, the price often being the decisive one among them. Quality sales software, nevertheless, needs to combine an array of sales and CRM features, be equipped with reporting and intelligence capability, and most of all, be understandable enough to add value from day one. This is particularly important for small businesses that are looking to expand, where the top solutions we suggested can genuinely make a difference. Try them for free, and you will certainly find the one cut for your business.

Adam Goldberg

By Adam Goldberg

Adam Goldberg is a senior market research analyst and one of the key customer experience technology and CRM pioneers working for the FinancesOnline review team. He has been cooperating with FinancesOnline for over 5 years now. During that time Andrew has analyzed more than 2,000 CRM solutions and he’s well-known for his honest reviews and his unique perspective on challenges and opportunities posed by customer-centric innovation. He’s a strong believer in business process automation and the role it plays in customer data management, conversational intelligence, and customer engagement. His work has been mentioned in many major publications and media sites, including MSN, Springer, TheNextWeb, and CIO.

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