10 Best Marketing Software Systems

Marketing software is used by the marketing departments of companies to market actively on various web channels including email, websites, social networks, etc., and to automate daily tasks. The main benefit here is this type of software allows you to personalize diverse marketing campaigns.

There are three main types of marketing software: advanced workflow automation, marketing intelligence, and marketing automation. The essential features of marketing software are: analytics, team collaboration, phone call tracking, social media marketing, lead scoring and nurturing, and email marketing.

Marketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns. We created this article to help you choose the most suitable marketing solution for your company, which may not always be an easy choice considering how many different products are out there. Read on and check out the best marketing software systems selected by our SaaS experts.

1. HubSpot Marketing

Topping our list is HubSpot Marketing for its comprehensive and easy-to-use interface. This compact marketing automation system allows you to manage your content, set up email campaigns, and monitor your social media in one convenient place. With it, you can effortlessly grow your traffic and increase your conversions as you build your brand. 

The vendor offers a comprehensive free trial to get you up to speed with the features. You can sign up for the HubSpot Marketing free trial here.

HubSpot Marketing

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What makes HubSpot Marketing a leading solution is that it offers streamlined, no-fuss features. This way, you can get access to all the essential tools without getting overwhelmed by the extensive capabilities of the platform. Among its most notable features are lead management, marketing automation, and analytics. It also has email management and social media monitoring functions to further optimize your operations. To top it all off, this platform can integrate with third-party applications without using any codes or programming languages.

As for pricing, small businesses and startups are sure to appreciate HubSpot Marketing’s forever free plan, which includes all the basic marketing tools that the platform has to offer. In case you prefer more advanced features, the vendor also has paid plans that are priced according to the number of tools you require. Just choose from their Starter plan, Basic plan,  Pro plan, or Enterprise plan which are priced at $50/month, $200/month, $800/month, and $2400/month.

2. SharpSpring

Primarily an email marketing platform, SharpSpring provides robust marketing automation and lead engagement tools that can aid users in creating effective campaigns. It is designed for small to medium-sized companies who rely on online marketing strategies. Using this, you can easily track prospects, communicate with customers more effectively, as well as accelerate workflows without having to jump from platform to platform.

The vendor has an appealing free trial where you can tinker with the features at no cost. You can sign up for the SharpSpring free demo here.

Among the highlights of this platform is its extensive set of features that focus heavily on behavior-based emailing. Leveraging the functions of CRM, analytics, smart emailing, and lead scoring, SharpSpring is a great tool to have if you want to perform more targeted emailing campaigns. It is even ideal for novice users as it has a point-and-click What You See is What You Get (WYSIWYG) interface that is easy to navigate.

SharpSpring currently offers packages according to the number of contacts you are handling. However, these subscription plans may be a bit more expensive compared to other platforms. Their 1500 Contact plan is priced at $450/month, the 10,000 Contact plan costs $650/month, and the 20,000 Contact plan is available at $875/month. All three packages have a one-time onboarding fee of $1800. For larger companies, they have quote-based pricing.

3. Exponea

Exponea is a cloud-based marketing platform that aims to enhance omni-channel experiences. It uses artificial intelligence solutions for campaign automation and analytics to help you maximize your marketing efforts and ensure that you are creating data-backed campaigns. With this at your disposal, you will surely be able to improve service delivery, increase lead conversions, and optimize your workflow.

If you want to investigate the features closely you can easily do so when you sign up for a Exponea free trial here.

Trusted by medium-sized companies and large enterprises worldwide, this software solution offers an extensive set of tools for all of your marketing concerns. For one, it offers a 360-degree view of your campaigns as well as your customer behavior history. The platform is also equipped with funnel management options, A/B testing tools, time-scheduled campaign triggers, and cross-channel management features to help you get full control over all marketing efforts.

In terms of pricing, Exponea offers reasonable quote-based packages that are designed to help you get the most value for your money. They offer three revenue boosters that are priced according t the number of data points and combination of features you require. With this, all you need to do is choose which aspect of your marketing efforts you want to prioritize. Be it campaign optimization, customer experience improvement, or inventory management, they will give you the set of functionalities you need.

4. Infusionsoft

After a lot of scrutinizing tests of the top marketing software systems, our B2B software experts have chosen Infusionsoft as one of the leading products in this category. In addition to the excellent features, the vendor also offers flexible pricing plans and a convenient free trial to help you try out the system’s features at no cost.

Currently more than 23,000 small businesses use Infusionsoft to save time, get organized, and improve sales. The app is designed exclusively for small business. Whether your store is internet-based, on a physical street, or a service that’s on the go, the software can help. You can use the solution to automate repetitive tasks and to map out the steps of your marketing and sales strategy. The system can help you to enrich leads, build lasting personal relationships with customers, and more. Infusionsoft also enables you to centralize all daily activities and customer interactions in a single place. You can gain new leads and convert them into customers, sell more on the internet and collect payment using a single centralized system, and boost your productivity.

In terms of benefits, there is a lot to say about Infusionsoft that can’t, nevertheless, be said about that many marketing systems. The distinctive advantage that has to be praised first is that it brings together opportunity, order, inventory, and marketing management in a single system, one that the user could even put in action for publishing content and automating successful campaigns. Satisfied users have shared in numerous occasions that Infusionsoft is a most-reliable choice for scoring and distributing leads, and reporting on them on top of that. Our experts couldn’t agree more, being aware of the power of Infusionsoft’s unique scoring tool.

5. HasOffers

HasOffers by TUNE is a performance marketing system designed for creating your own mobile and/or desktop ad network. It supports networks, agencies, and advertisers in need of a customizable solution to manage their direct publisher relationships. The software enables users to manage campaigns, creatives, and publishers, produce invoices, calculate payouts and more in real time.

It takes less than a minute to set up and start your custom performance advertising system. Top desktop and mobile networks use HasOffers to measure, track, and manage thousands of publishers. You can seamlessly integrate desktop and mobile data. Plus, you can track devices, platforms, metrics and more. Users can get insight into the purchase process. To top it all, the vendor guarantees 99.9999% tracking uptime.

Compared to our current frontrunner Infusionsoft, HasOffers does more than what is usually perceived as ‘holding a candle to the leader’ in the software industries. There are many hints that confirm HasOffers needs to be given a chance, and tracking is only one of them. Our experts, for instance, recommend interested users to pay attention to the Ad Manager in charge of optimizing campaigns, the Offer Exchange feature for promotions and special offers, Fraud Score for detection of irregularities, and many similar features. They warn, however, the HasOffer is more suitable for midmarket businesses and enterprise-grade users than it is for small startups.

6. Moz

Moz is a popular SEO app provider that uses both basic and advanced research tools to improve your search engine optimization. The software offers link analysis, a SEO keyword generator, and keyword research tools to provide detailed data on your link quality and inbound links.

Moz offers a vast range of research tools. The vendor provides tutorials to help you enhance your SEO program and understand more about SEO strategies. Moz also offers top SEO tools under one roof and provides the knowledge and resources needed to use them effectively. Small businesses can use this app to efficiently attract traffic to their website. 

The shining moment of this app is in fact competitive analysis, which is sometimes overlooked even by leading marketing systems. In the Moz case, users can keep a close eye on the most prominent competitors in their industry with a specifically developed Open Site Explorer web crawler. What the system does here is to collect relevant information, monitor competitor’s rankings, and link whatever metrics to them in order to get an edge on the search result page. Considering its price, and taking a look on its integrations, Moz is a great choice for smart marketing featured by smart analytics.

7. Cyfe

Cyfe is an all-in-one dashboard application that helps users analyze and monitor data scattered across all their online services like Google Analytics. You can use the software to provide smart and robust dashboards to your clients and employees while Cyfe dashboards can assist you in keeping your clients in the loop and allow them to view data in real time. This means you can easily reduce the number of reports you send to your clients.

Other benefits of Cyfe include unlimited users, CSV and Excel data dashboards, high quality customization options for dashboards, a good number of data sources, as well as affordable rates and value for investment. You can use the software to monitor all your marketing channels like SEO, SEM, social media, web analytics, email marketing, and more. You can also monitor individual business units, multiple websites, and more using dashboards.

8. KISSmetrics

KISSmetrics is a robust platform that helps users determine, monitor, and improve the metrics that are important for their business. The software helps you convert the data into actionable insights so that you can create effective marketing strategies and boost existing marketing practices.

KISSmetrics offers highly flexible custom data plus a simple API. It focuses primarily on people, tracks customer trends and shifts, and provides users with useful interpretations. The system also tracks each visitor’s activities and visits before they turn into a customer. It uses deep tracking to give you great insights, enabling you to understand your customers better even before they make the purchase decision.

9. AWeber

AWeber is a great platform for email marketing and offers a rich feature set and high quality autoresponders. The software helps companies to automate the process of delivering personalized and professionally designed emails and targeted messages to their clients, and also send follow-up emails based on a schedule. This enables businesses to establish a close relationship with prospects and enhance the bonds with existing clients.

AWeber is popular among email marketers as it offers top rate autoresponders that make customer interaction and engagement easy. The system also integrates smoothly with leading business apps such as WordPress, LeadPages, PayPal, Salesforce, Zendesk, and more. The vendor delivers prompt and responsive customer support with knowledgeable and professional agents.

10. mypixel

mypixel is an online retargeting platform designed to recapture the interest of your audiences through engaging campaigns. The platform does all the heavy work for tapping customers thanks to its advanced artificial intelligence that optimizes ads and audience reach based on user-programmed settings. mypixel’s ease of use extends to ad builder tool, which allows users to create attractive banners that carry your branding and captivating message.

This retargeting platform hosts a number of ad formats designed for optimal conversion. It supports static banners for simple awareness campaigns, non-intrusive video billboards for getting your message across, “reveal” banners that displays an inspirational image after revealing the ad, and a “swipe” banner that allows you to display two offers in a single banner. With robust reporting tools, users can optimize their retargeting campaigns and allocate more budget to top-performing advertisements.

Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in his articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.